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Iconic Auctioneers Reviews 

1,227
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Considering 209 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their professionalism, helpfulness, and extensive knowledge, often noting individuals who went above and beyond. The service is frequently described as excellent, efficient, and smooth, with clear communication and guidance making the overall experience hassle-free. However, some reviewers noted issues with product descriptions, finding vehicles did not always match advertised conditions or had undisclosed problems like missing documentation. A few people also mentioned unexpected fees or feeling unsupported post-sale, with some finding achieved prices either too high or lower than desired.

What people talk about most

Staff

Users describe positive interactions with staff, consistently praising their professionalism, helpfulness,... See more

Service

Customers consistently note positive experiences with service, often highlighting excellent communication and... See more

Product

Customers had ambiguous experiences with the products, particularly cars and bikes, purchased through the... See more

Price

Reviewers highlight ambiguous aspects of price, with some customers achieving their desired reserve price or... See more

User experience

Reviewers mention positive feedback about user experience, with many describing it as excellent, seamless,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

thank you iconic auction what pleasure it was to deal with this company in allowing me to purchase my dream car the Little Renault 5 GT Turbo Raider I worked in a Renault Garage when I first lef... See more

Company replied

Rated 5 out of 5 stars

Guys where there on day of my purchase.gave me options on delivery and prices associated with each choice.kept updating me with the whereabouts my purchase was. Arrived as per eta estimate and pr... See more

Company replied

Rated 5 out of 5 stars

First time at Silverstone auction, to be honest I didn’t belong there financially!!! Whole experience was made very simple and easy, probably too easy!!! Only went to look at one car (‘59 DeSoto) just... See more

Company replied

Rated 5 out of 5 stars

We were recommended to Iconic by our friend. From the moment he picked up the phone, Lionel from Iconic Auctioneers was a absolute Gem to deal with. He truly bent over backwards to make sure our vehic... See more

Company replied


Company details

  1. #9 of 21 best companies in Auction house
  2. #1 of 9 best companies in Car Auction
  3. #50 of 92 best companies in Car dealer
  4. #83 of 138 best companies in Collectibles Shop
  5. #6 of 18 best companies in Online auction services
  6. #4 of 9 best companies in Second-hand Motorcycle Dealer

About Iconic Auctioneers

Written by the company

Iconic Auctioneers is a world-class, specialist auction house for the sale of classic, competition, modern and collectors’ cars, modern and historic motorcycles, as well as collections of automobilia.

Car Auctions
Motorcycle Auctions
Automobilia Auctions
Fortnightly Timed Online Auctions

Iconic Auctioneers make the process of buying and selling at auction simple and enjoyable with personal, professional customer service to guide you through the process.

We are proud to hold the exclusive automotive auction rights for a number of Europe’s largest motoring events, including the NEC Classic Motor Show, CarFest, Race Retro, and Supercar Fest to name just a few. These highly popular events attract thousands of visitors to our sales every year.

Seller's Guide
Buyer's Guide

Our team are the lifeblood of Iconic Auctioneers - as enthusiasts with years of experience they inherently understand the passion sellers have for their rare cars, motorcycles, and collectibles. And as buyers, they understand the motivations people have for purchasing their dream come true or prized investment. We seek out the rarest finds and take great pride in connecting them with our global database of buyers. The team has a proven track record of industry-leading accurate valuations and has achieved many record-breaking auction prices to date.

Notable Sales

Our in-house marketing team delivers global exposure of our events across our industry-leading social media channels as well as regular coverage in the most popular automotive magazines, online channels, regional, national, and international newspapers.

Experts in Exceptional

Written by the company

One of the UKs leading auction houses for Classic and Collectors' Cars, Modern and Historic Motorcycles and Automobilia
We aim to make your auction journey as smooth and as enjoyable as possible.

Contact info

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Iconic & Classic Cars, Motorcycles & Automobilia

4.7

Excellent

TrustScore 4.5 out of 5

1k reviews

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4.7

All reviews

(1,227)

187 reviews in the last 12 months

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Rated 5 out of 5 stars

First time at Silverstone auction

First time at Silverstone auction, to be honest I didn’t belong there financially!!! Whole experience was made very simple and easy, probably too easy!!! Only went to look at one car (‘59 DeSoto) just to scratch an itch, buying it was way too easy! Guess the owner was tanked up!! Anyway great experience for me, made extra special because it’s a bloody lovely car!!!! Thanks Iconic

23 August 2025
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Reply from Iconic Auctioneers

Thank you for your kind words. We’re so pleased you had a great first experience with us, and congratulations on the ’59 DeSoto — a wonderful car!

Rated 5 out of 5 stars

Gary Dunne was brilliant and fully…

Gary Dunne was brilliant and fully understood how to talk me through many things in my first auction experience.

Harry on telephone bidding , I felt he read me , read the room , and said all appropriate , informative and guiding comments ( brief understandably) at bidding time.

And to be part of the Silverstone Festival was a bonus

23 August 2025
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Reply from Iconic Auctioneers

Thank you for your lovely feedback. We’re so pleased Gary and Harry made your first auction experience such a positive one, and that you enjoyed being part of the Silverstone Festival.

Rated 5 out of 5 stars

Skilled and Professional Team.

Rob and his team did an excellent job with the sale of our E-type Jaguar at the Silverstone Auction. They are all very skilled with the market and I believe Iconic to have a fantastic reach worldwide. Great communication, very professional and helpful. The Auction itself was very impressive with the cars customers had brought to them. I would recommend them to anyone who is looking for this service.

23 August 2025
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Reply from Iconic Auctioneers

Thank you for your kind words. We’re delighted to hear you were pleased with the sale of your E-type and our team’s support throughout. Your recommendation means a lot to us.

Rated 5 out of 5 stars

Spot on valuation

Spot on valuation. Speedy inspection and photos organised. Well described in the catalogue. Fast payout. A very hassle free experience and a great price achieved.

23 August 2025
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Reply from Iconic Auctioneers

Thank you for your feedback. We’re so pleased everything went smoothly and that you were happy with the result.

Rated 5 out of 5 stars

We were recommended to Iconic by our…

We were recommended to Iconic by our friend. From the moment he picked up the phone, Lionel from Iconic Auctioneers was a absolute Gem to deal with. He truly bent over backwards to make sure our vehicle was ready in time for the competition car Auction at Silverstone & helped arrange last minute mechanics that were needed ...he earned every penny of commission. We met and dealt with Lionel and Harry in person who were both lovely and so professional. The Auction was an amazing and fun experience, with the Car going for almost double it's guide price so our expectations were exceeded. Payment was prompt into our Bank Account. Absolutely no hesitation in using Iconic to buy or Sell in the future and would highly recommend.

22 August 2025
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Reply from Iconic Auctioneers

Thank you for sharing your experience. We’re delighted Lionel and Harry were able to support you so well, and it’s fantastic to hear the auction exceeded your expectations. Your recommendation means a great deal to us.

Rated 5 out of 5 stars

Excellent team and service

Gary and your team were very friendly and knowledgeable. They all made us very welcome on the auction days when we were happy to have purchased 3 cars and a motorcycle and I very much look forward to attending more auctions in the future.

22 August 2025
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Reply from Iconic Auctioneers

Thank you for your kind words. We’re thrilled you enjoyed the auction days and congratulations on your purchases — we look forward to welcoming you again soon!

Rated 5 out of 5 stars

Great Service

Accurate information, prompt replies and dealing with highly experienced people.

22 August 2025
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Reply from Iconic Auctioneers

Thank you for your feedback. We’re glad you found our team helpful and informative.

Rated 5 out of 5 stars

Honest and reliable

Honest and reliable, recommend highly. Steven Keen first class

30 August 2025
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Reply from Iconic Auctioneers

Thank you for your kind words. We’re delighted Steven and the team provided a first-class experience.

Rated 5 out of 5 stars

Minimum fuss, maximum efficiency

We used Iconic to sell our Triumph Vitesse 2.0. We were given clear guidance on the different sales options, the process was super efficient, courteous and quick, the presentation pack was very nicely done, and the car was sold with minimal fuss. Altogether excellent service at a reasonable price.

10 July 2025
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Reply from Iconic Auctioneers

Thank you for your feedback. We’re pleased the sale of your Triumph Vitesse was smooth and that you enjoyed our service.

Rated 5 out of 5 stars

Great service and great sale

I received excellent service from Charles Smalley throughout the sale process and was delighted with the result of the sale.

23 August 2025
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Reply from Iconic Auctioneers

Thank you for your kind words. We’re delighted Charles provided excellent support and that you were happy with the sale result.

Rated 4 out of 5 stars

Great cars, professional and friendly team

Communication a little slow but the range and quality of cars was exceptional and well organised. The auctioneers are experienced and the whole team friendly and efficient. Bought 2 great cars, will be back

23 August 2025
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Reply from Iconic Auctioneers

Thank you for your feedback. We’re glad you enjoyed the auction and your new cars, and we look forward to welcoming you back soon.

Rated 4 out of 5 stars

Very nice car but needed a bit more info

Nice car but was always going to be at very top of price point for the year/model
Would be even nicer for the obvious faults to be pointed out such as dent in bonnet, noisy bearing or doesn’t start in P (Auto). I realise that we can go to viewing but was really too far.
I appreciate that these particular Auctions are run really well and this is why people tend to trust them more with higher prices realised than other more basic auction sites.
Would use again but would would inspect if spending more money than I did this time

23 August 2025
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Reply from Iconic Auctioneers

Thank you for your feedback. We appreciate your suggestions and are glad you found the auction well run. We look forward to welcoming you again, and we’ll take your points on board for future listings.

Rated 5 out of 5 stars

First time buyer of a vehicle from auction

As a first time buyer of a vehicle from an auction, I found everyone that I either spoke to or emailed at Iconic friendly, professional and very helpful.
I never felt pressured or patronised at any time.
The whole experience from my initial enquiry through the auction to receiving my vehicle was first class and cannot be faulted.
E M Rogers, their transport agents, were also exceptional, handling everything perfectly.
Would highly recommend checking out their next auction and don't be afraid to ask any questions.

24 August 2025
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Reply from Iconic Auctioneers

Thank you for sharing your experience. We’re thrilled your first auction went smoothly and that our team, along with E M Rogers, provided excellent support. Your recommendation means a lot to us.

Rated 5 out of 5 stars

Excellent

Excellent, professional and also personal. These guys did a great job.. thank you!

17 September 2025
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Reply from Iconic Auctioneers

Thank you for your kind words. We’re delighted you had a positive experience with our team.

Rated 5 out of 5 stars

Very simple and informative

Very simple and informative. Communication was spot on and payment system very efficient.

24 August 2025
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Reply from Iconic Auctioneers

Thank you for your feedback. We’re glad you found the process straightforward and efficient.

Rated 5 out of 5 stars

Excellent service

Excellent service, great people to deal with

22 August 2025
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Reply from Iconic Auctioneers

Thank you for your kind words. We’re delighted you enjoyed working with our team.

Rated 5 out of 5 stars

Richard Greenhalgh at Iconic auctions

After trying to sell my MGA for a year I turned to Richard at Iconic for help. He was extremely professional in his dealings with me, arranging excellent photos and securing a great show position for the car at Silverstone. When bidding for the car commenced the auctioneer kept going achieving a price significantly above the top estimate. Overall I was very impressed with the service I received from Richard and the Iconic team and would not hesitate to use them again.

24 August 2025
Unprompted review
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Reply from Iconic Auctioneers

Thank you for the kind review, I will make sure this is passed onto Rich. We hope to see you again soon.

Rated 5 out of 5 stars

Richard Greenhalgh helped me with the…

Richard Greenhalgh helped me with the sale of my car at the Silverstone Classic and I have to say I was most impressed with his professionalism and knowledge of the classic market. A really interesting chap who made the process easy and constantly kept me informed of the interest my car was achieving. He guided the car well and Iconic returned exactly what he thought. Over all very happy. Everyone I dealt with were lovely and super helpful.

5 September 2025
Unprompted review
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Reply from Iconic Auctioneers

Thank you for your kind words and for sharing your experience. We’re delighted to hear Richard and the team made the process smooth and enjoyable, and that you were happy with the outcome.

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