InsideJapan ToursReviews 

1,331
TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Considering 447 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their exceptional knowledge, helpfulness, and ability to tailor trips to individual needs, making the planning process smooth and enjoyable. Many highlight the seamless organization of holidays, with everything from transport to accommodations running perfectly, ensuring a stress-free and memorable experience. The service is frequently described as excellent, with reviewers appreciating the detailed planning, quick responses to queries, and the overall efficiency of the trips. However, some customers also noted that travel consultant service was occasionally subpar, and a few guides had difficulty with English or were not as knowledgeable. There were also mentions of hotels being a bit of a walk from subway stations or some itineraries not providing enough time to fully enjoy certain locations.

What people talk about most

Staff

Customers consistently note positive experiences with staff, highlighting their helpfulness, professionalism,... See more

Holidays

Consumers find holidays to be positive, with many describing their trips as the best they've ever had and a... See more

Service

Reviewers highlight positive aspects of service, with many praising the professional and helpful assistance... See more

Location

People report positive experiences with location, with many reviewers highlighting that hotels were... See more

User experience

Users describe positive interactions with user experience, highlighting that everything ran smoothly and was... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Thao was brilliant from start to finish - really listened to what we wanted and guided us as to an itinerary which ticked all the boxes. Everything ran smoothly on the trip and all the supporting info... See more

Rated 5 out of 5 stars

able to split our trip into two separate portions-one self guided and one set by inside Japan; worked out perfectly; Joseph was fantastic to work with and gave us helpful insights on areas he had liv... See more

Rated 5 out of 5 stars

Excellent experience from start to finish. We did a bespoke self-guided tour and it was tailored to our needs. Great hotels and Ryokan's. Transport tickets were very well organised and nothing we... See more

Rated 5 out of 5 stars

IJ helped with the planning, giving us insight and suggesting some really good ideas. The activities and tours booked were all excellent and of the highest quality. I had a few queries whilst we... See more


Company details

  1. #30 of 144 best companies in Tour operator
  2. #43 of 202 best companies in Travel agent

About InsideJapan Tours

Written by the company

Established in 2000, InsideJapan Tours is a market-leading Japan travel specialist, offering unique group tours, tailored travel and cultural experiences in Japan. Our team have had years of experience living, working and travelling in Japan, and we offer unrivaled advice and support – whatever your budget or personal interests.

People travel with us because we give them the chance to experience both the popular and the little-known aspects of Japanese culture, providing an insight into the diverse character of this fascinating country. Our memorable trips consistently exceed our customers’ expectations.

We're proud to be a B Corp

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4.9

Excellent

TrustScore 5 out of 5

1k reviews

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4.9

All reviews

(1,331)

419 reviews in the last 12 months

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Rated 5 out of 5 stars

An exceptional travel experience

An exceptional travel experience; from our first contact with Inside Japan everything slotted into place perfectly. The booking process, all pre-tour information, the transfers, the hotels, the tour leader, the activities were all first class.
Japan itself exceeded our expectations many times over - can't wait to return.
Overall a wonderful adventure

27 April 2026
Rated 5 out of 5 stars

They make Japan easy!

We have several friends who have booked through InsideJapan and have had wonderful experiences.

In our case we wanted to go see cherry blossoms on a delayed honeymoon. (Note that cherry blossoms don't always agree with the travel dates you scheduled in advance, but we got *phenomenally* lucky.) We also wanted to enjoy the food, learn about the culture, spend plenty of time soaking in onsen... so we ended up doing a 3 week trip.

InsideJapan arranged our airport pickup, hotels, private tours and experiences in every city, train travel between destinations, set us up with IC cards and a wifi dingus upon arrival, sent us EXTREMELY comprehensive guides of "How to Japan" and what to do in every destination... they made the trip *so easy*. And the additional (relatively minor) cost of booking through them was well worth it in how much time and frustration it saved us.

Highly recommended for anyone going to Japan who doesn't:
* speak fluent Japanese
* have a Japanese phone number
* have a Japanese bank account
* make phone calls during Japanese business hours
* know about things that aren't on Instagram

The basic process is:
* Contact them and say you want to go to Japan
* Have a call with one of their agents (Juliana S was amazing) to go over when you want to go and what you're interested in
* Review the initial proposal and make adjustments as you'd like
* Pay a deposit to get advance bookings started
* Don't stress out while they make everything happen behind the scenes
* Pay for the rest a couple months before the trip
* Get to your flight in one piece
* Enjoy the trip!

19 April 2026
Rated 5 out of 5 stars

Reliable, organised, delightful.

Very efficient planning/ booking. Tour and additional 4 day stopover very well managed. Accommodation v good/ high standard and super organisation and information from our tour leader. 2nd trip with IJ for me and highly likely to use again. Strongly recommended.

26 April 2026
Rated 5 out of 5 stars

Inside Asia provided us with our perfect tour

Inside Asia provided us a tour that gave us the amount of independence we enjoy. We had a couple of private tours scheduled upon arrival in Tokyo and Kyoto. These helped orient us to the public transport system and provided lessons in history. It was also nice to have a food tour, which showed us how to use the online and kiosk ordering systems. The lodging was a nice blend of western oriented hotels versus Japanese style lodging. We were provided with all of the train/bus tickets at the start of the trip. The directions for transportation were written out explicitly and proceeded flawlessly. Additionally, there was a layer of comfort, knowing that we had resources in country in case of an emergency. The information packet we received provided us with suggested sightseeing for our time in various cities. Of course there were too many choices for so little time! I guess that means we need to return.

15 April 2026
Rated 5 out of 5 stars

Wonderful visit to Japan

We had an awesome time in Japan. Apart from the culture, cleanliness safety and respectful people, Inside Japan organised everything for us and everything went well. There were a couple of things we needed help with but were dealt with efficiently and all the food and day tours were great, with great guides. We would definitely recommend Inside Japan as a partner for your Japan travels.

15 April 2026
Rated 4 out of 5 stars

Variety of experiences

Variety of experiences, sights, food, Lodging transportation. Excellent guide. Probably need a warning for seniors that trip is very active with lots of walking.

18 April 2026
Rated 3 out of 5 stars

Mixed bag

Wonderful guide, food and accommodations were average. Too many places with too little time to enjoy and see things.

25 April 2026
InsideJapan Tours logo

Reply from InsideJapan Tours

Dear Mary,

Thank you for your feedback. We’re really pleased to hear you enjoyed your guide, as well as the food and accommodations.

We appreciate your comments on the pace of the tour—the Japan Unmasked tour is designed to offer great value while covering multiple highlights in a shorter timeframe, though we understand this style won’t suit everyone.

Your input is valuable and will help us continue to refine our tours for the best possible experience.

Many thanks,

Mat Eccles, Senior Sales Team Leader

Rated 5 out of 5 stars

Excellent service with “Inside Japan”…

Excellent service with “Inside Japan” every little detail was taken care of even to the side of a train you were travelling on to get the best views. We were extremely impressed and would have no hesitation in recommending this company
Steve & Anne-Marie

25 April 2026
Rated 5 out of 5 stars

Lifetime memories

V well organised. Nothing was too much trouble. Seamless from start to finish. Every day was different and exciting. The tour guide serge had lived in Japan over 30 years, full of personality and it felt like travelling with a friend as he got to know us all. He catered for all of us and was v flexible too. Fantastic trip. Hope to use Inside Japan again

16 April 2026
Rated 5 out of 5 stars

Perfect!

Everything about our trip was seamless, easy and wonderful. The hotels were perfect, the train info and ticketing were clear and easy to use, and I'd use Inside Japan again in a heartbeat!

23 April 2026
Rated 3 out of 5 stars

Liked the logistics and the ability to…

Liked the logistics and the ability to have directions to locations. Hotels were okay, not great- some were really far from any activities and we had to take taxis a lot. We asked for 5 star and most were not. Also did not enjoy only being given the opportunity to book hotels where inside Japan had contracts. Guides were either really good or really bad… some could hardly speak English. The book and equipment provided were really nice and very helpful.

23 April 2026
Rated 5 out of 5 stars

An absolutely fabulous trip from the start…

An absolutely fabulous trip from start to finish with super efficient communication throughout, organised and brilliant booking, tickets, hotels, wifi device and first class recommendations and organisation for our trip.

Inside Japan Tours were super efficient, very knowledgeable and friendly, always there is discuss and adjust anything as we went along mutually organising and agreeing on a wonderful itinerary.

22 April 2026
Rated 5 out of 5 stars

Excellent Planning and Execution!

From start to finish- organizing to execution, it was an excellent trip! Mark did a great job helping us with the itinerary, lots of great suggestions about what to include and where to visit, and everything worked seamlessly. The ticket package, wireless device, and instructions all were waiting at our first hotel as promised, and we had no issues at all during the stay. The guide books that are available from Inside Japan on the different places are essential reading, and we were constantly dipping into them during the stay. The guides that we had for Tokyo and Kyoto were very knowledgeable and showed us lots of great places - and were really flexible with what we could see. Overall this was a fantastic trip, and we would absolutely recommend InsideJapan to others planning a trip.

14 April 2026
Rated 5 out of 5 stars

An Amazing First Visit to Japan with InsideJapan

Last week, I returned from a two-week guided tour of Japan put on by InsideJapan, and it was truly an amazing experience. The tour took me and 10 other travelers across several unforgettable places, including Tokyo, Kanazawa, Kinosaki Onsen in Hyogo, Kyoto, Hiroshima, Hakone, Nara, and Miyajima Island. The hotel accommodations throughout the trip were top notch.

Each day was jam-packed with things to see and experience, from temples, shrines, gardens, and castles to incredible meals, tea ceremonies, and many other cultural experiences. We also got to interact with locals in ways I never would have expected or been able to arrange on my own, such as joking around with students and feeding/petting the deer in Nara. And of course, we got to taste so much of Japan’s delicious food, which was probably my favorite part of the whole trip, especially the okonomiyaki. Thank goodness we did so much walking.

That said, any review of this trip would be woefully incomplete if I did not mention our tour leader, Hanan. She is extremely knowledgeable about Japan’s culture and history, but what really stood out was how much passion she brought to everything we saw. As she guided us through Japan’s shrines, temples, gardens, castles, and other historical landmarks, she made these places come alive in a way I never would have managed on my own.

She also helped us navigate Japan’s restaurants and day-to-day experiences like a true insider, knowing great places to eat and visit, and helping us understand how to approach situations that might otherwise have felt intimidating or confusing because of the language barrier. Hanan and InsideJapan were also very thoughtful and helpful in accommodating several people’s special dietary needs, and very efficient in organizing all of the trains, taxis, ferries, and other logistics that helped us see so much of Japan.

This was a truly memorable first visit to Japan, and I came away with a much deeper appreciation for Japan than I would have had traveling by myself. I would highly recommend InsideJapan to anyone considering a guided tour of Japan, and I feel very lucky that Hanan was the person leading our group.

21 May 2026
Unprompted review
Rated 5 out of 5 stars

Excellent and easily even better

Our planner stuck to meeting our objectives, granting priority to gardens, learning about religion and cultural history. No mishaps ever. The guides were superb, fun and most knowledgeable.

Some little improvements could make the experience even better. For instance, the food tour in Osaka was substandard and the proposed schedule should have allotted an extra day there. Our Takayama visit was just one day before the major annual festival where they have the floats parading around town and we wish we had been able to stan an extra day. The background reading materials on each city were unoriginal and not tailored to our interests. And the day in Naoshima could have been enjoyed at its fullest if we had received more information on all the museums available for us to visit.

20 April 2026
Rated 5 out of 5 stars

This was our first international family…

This was our first international family holiday and Jayesh made the whole trip seamless with quite a few fantastic surprises along the way, notably (for me at least) was our stay at the Grand Nikko on Awaji Island!
Every connection was spot on an we only made one small timetable change for a Shinkansen trip and the 24hr help line was flawless! Great service!
5 ⭐️ When asked about our trip I will always mention Jayesh from Inside Japan and will recommend your services!
Thank you for making this holiday a lifetime experience!

20 April 2026

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