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Into The Blue Reviews 

835
TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Evaluating 624 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the helpful and friendly staff members who consistently make interactions pleasant, welcoming, and entirely professional during every visit. People also appreciate the exceptional customer service and discover that booking various adventure experiences is usually very straightforward and seamless. However, some people mentioned that the online booking process could sometimes feel complicated and quite frustrating when navigating website issues. Reviewers specifically noted that promotional codes occasionally failed to work properly or that redeeming vouchers presented unexpected technical hurdles. Visitors found these specific website limitations disappointing before finally getting assistance from phone support agents.

What people talk about most

User experience

Consumers find user experience to be largely positive, highlighting clear website navigation and... See more

Booking process

People report ambiguous experiences with the booking process, with opinions sharply divided. While many... See more

Staff

Users describe positive interactions with staff, highlighting helpful and efficient service both on the phone... See more

Customer service

Reviewers highlight positive aspects of customer service, describing representatives as super helpful,... See more

Product

Clients share positive opinions on product quality, highlighting that items match their description.... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Great choice of flying experiences, super helpful customer service. Web site really clear but for some reason the purchase process wouldn’t work on my iPad but it did work fine on my desktop Mac!

Company replied

Rated 5 out of 5 stars

I received a gift voucher for a flying lesson and booked it at Tibenham, Norfolk. Voucher was easy to use and booking with Steve at the flight school was excellent. The one hour flight, also with St... See more

Company replied

Rated 5 out of 5 stars

Having found booking a gift voucher very easy, i was dismayed to find that google pay had used an old dead email address to send me the voucher. Embarrassed I contacted Into the Blue customer service... See more

Company replied

Rated 5 out of 5 stars

A very short and productive conversation to book my flight, after an equally quick online search and payment. Friendly phone service and all done within a few minutes. Information received by email su... See more

Company replied


Company details

  1. #291 of 371 best companies in Gift shop

About Into The Blue

Written by the company

At Into The Blue, we specialise in creating unforgettable days out across the UK. From high-adrenaline adventures to relaxing getaways, we offer over 2,000 carefully curated experiences designed to inspire, excite and delight.

Whether you’re searching for the perfect birthday surprise, a unique anniversary gift, or a last-minute present that still feels thoughtful, our instant gift vouchers make giving effortless. With options ranging from supercar driving and flying lessons to spa days, afternoon teas and family activities, there truly is something for everyone.

Established for over 25 years, Into The Blue is proud to be one of the UK’s most trusted experience providers. We work closely with carefully selected venues and professional partners to ensure every experience meets high standards of quality, safety and enjoyment.

Our friendly UK-based team is always on hand to help with recommendations, bookings and any questions along the way, making the whole process simple and effortless.

At Into The Blue, we believe memories make the best gifts, and we’re here to help you create them.

Contact info

4.4

Excellent

TrustScore 4.5 out of 5

835 reviews

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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 88% of negative reviews

Typically replies within 1 week

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4.4

All reviews

(835)

631 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

straightforward method of purchasing

straightforward method of purchasing. No fuss, no frills and clearly set out.

14 July 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

It is great to read that you found ordering your voucher simple and straightforward.

We hope that you enjoy your Two-seater 60-minute Flying Lesson

Kind regards,
The Into the Blue Team

Rated 5 out of 5 stars

Brilliant information over the phone…

Brilliant information over the phone very helpful, definitely will be a return customer

14 July 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We are delighted to hear that you found our customer services team helpful.

We hope that you enjoy your Thames Tea Cruise.

Kind regards,
The Into The Blue Team

Rated 5 out of 5 stars

I had a query which necessitated me…

I had a query which necessitated me calling. The lady was very helpful and because she could not answer my question immediately she called me back after contacting the company involved. Friendly and professional.

13 July 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We are pleased to hear that our customer services team were able to assist you.

We hope that you enjoy your Sparkling Afternoon Tea at Leonardslee Wine Estate.

Kind regards,
The Into The Blue Team

Rated 5 out of 5 stars

Easy to book

Easy to book. Customer service great - with a question we had

13 July 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

It is great to read that you found our customer services team helpful.

We hope that you enjoy your Nationwide 60 Minute Flying Lesson.

Kind regards,
The Into the Blue Team

Rated 4 out of 5 stars

Easy to get what I wanted and a good…

Easy to get what I wanted and a good price

14 July 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

It is good to read that you found ordering your voucher simple and straightforward.

We hope that you enjoy your Donkey Qalking Experience & Picnic.

Kind regards,
The Into The Blue Team

Rated 5 out of 5 stars

Quick to answer the phone

Quick to answer the phone , helpful and friendly

14 July 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We are happy to hear that you found our customer services team helpful and friendly.

We hope that you enjoy your Combine Harvester Driving Experience.

Kind regards,
The Into The Blue Team

Rated 5 out of 5 stars

I am very satisfied with this company

I am very satisfied with this company, i bought many times from they and have no problems.
All the best for them .flying

14 July 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We hope that you enjoy your 60 Minute Microlight Experience.

Kind regards,
The Into The Blue Team

Rated 5 out of 5 stars

Living life

The customer service is good and they are really helpful, looking forward to doing my glider experience.

13 July 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We are pleased to hear that our customer services team were able to assist you.

We hope that you enjoiy your Taster Gliding Flight.

Kind regards,
The Into The Blue Team

Rated 1 out of 5 stars

Can’t use online to book have to call…

Can’t use online to book have to call them

13 July 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We are disappointed to hear that you had difficulties in booking your experience.

We understand how frustrating this can be.

Please be assured we are actively working to improve our onsite booking experience.

We hope that you enjoy your White Water Rafting Experience.

Kind regards,
The Into The Blue Team

Rated 5 out of 5 stars

The website is so easy to use as well…

The website is so easy to use as well as the customers helpline. Calling the helpline. No waiting a round within 5seconds of calling someone is taking you call, given you all the help you need.

13 July 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We are pleased to hear that our customer services team were able to assist you.

We hope that you enjoy your Flying Experience Vouchers.

Kind regards,
The Into The Blue Team

Rated 4 out of 5 stars

Really friendly

Really friendly, welcoming people. Made me feel comfortable and at ease at all times, very professional.
Only slight downside was that it felt like we were under tow for ~half the time we were in the air. I know you can't predict the wind and thermals but 14mins in the air was short of the 20mins expected.

12 July 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We are happy to hear that you enjoyed your Glider Experience.

Kind regards,
The Into The Blue Team

Rated 5 out of 5 stars

Really good customer service

Really good customer service, prompt delivery of gift voucher. Not yet used it but reviews are very good!

28 June 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We are delighted to hear that you found our customer services team helpful and that your voucher arrived promptly.

We hope that you enjoy your Combine Harvester Driving Experience.

Kind regards,
The Into The Blue Team

Rated 5 out of 5 stars

Had problems using the site but called…

Had problems using the site but called customer service who were lovely and extremely helpful

7 July 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We are pleased to hear that you found our customer services team helpful.

We hope that you enjoy your One Day Stained Glass Course.

Kind regards,
The Into The Blue Team

Rated 5 out of 5 stars

Great site to book experience

Easy to follow process on line and choices

3 July 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

It is great to read that you found ordering your voucher simple.

We hope that you enjoy your 60 Minute Diesel Train driving Experience.

Kind regards,
The Into The Blue Team

Rated 1 out of 5 stars

Awful booking process-You need to update your website so that…

You need to update your website so that it is accurate and don’t sell vouchers sell bookings for a specific date. It’s so unnecessarily difficult to book something.

11 July 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We are disappointed to hear that you had difficulties in booking your experience.

We understand how frustrating this can be.

Please be assured we are actively working to improve our onsite booking experience.

We hope that you enjoy your Wareham River Cruise with Sunday Brunch.

Kind regards,
The Into The Blue Team

Rated 5 out of 5 stars

Superb Offers

Once again, an easy process. Oh, and a great price too.

11 July 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

It is good to read that you found ordering your voucher simple.

We hope that you enjoy your Weekend Overnight Stay at Weston Manor Hotel with Tickets to Blenheim Palace.

Kind regards,
The Into The Blue Team

Rated 2 out of 5 stars

There was nowhere to put my discount…

There was nowhere to put my discount code in. I verified my age as a pensioner and a code given but nowhere to put it in. After I put this review on I was contacted by the company and given a phone number to see if they could rectify, apparently the offer is part of a no discount code on that product no surprise there so I’m afraid my review stands

10 July 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We are disappointed to hear that you were unable to use your promo code.

Please contact our customer services team on 0800 817 4950 and our team can see what they can do for you.

We hope that you enjoy your Signature Spa Day at Slaley Hall Hotel, Spa & Golf Resort.

Kind regards,
The Into The Blue Team

Rated 5 out of 5 stars

Easy to find a great selection of…

Easy to find a great selection of experiences for all ages. The booking process was very straightforward

10 July 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We are happy to read that you found ordering your experience simple and straightforward.

We hope that you enjoy your 4x4 Land Rover Driving Session.

Kind regards,
The Into The Blue Team

Rated 3 out of 5 stars

The advertised 20% discount code did…

The advertised 20% discount code did not work on my laptop & I was unable to process the transaction on my iPad

10 July 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We are disappointed to hear that you were unable to use the promo code. Please contact our customer services team on 0800 817 4950 and our team can see what they can do for you.

We hope that you enjoy your 6 Mile Jaguar Driving Thrill Experience.

Kind regards,
The Into The Blue Team

Rated 5 out of 5 stars

I have already experienced ‘Into the…

I have already experienced ‘Into the Blue’ with a flight in a Spitfire at Biggin Hill, and a parachute jump from an aircraft at 13000 feet at Beccles airfield. Their presentation is excellent and the experiences are fantastic.

10 July 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We are pleased to hear that you enjoyed your experiences with us.

We hope that you enjoy your 30 Minute Vintage Biplane Flight.

Kind regards,
The Into The Blue Team

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