ItsHot.com Diamond Jewelry & Watches Reviews 225

TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Evaluating 105 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the exceptional quality of the products, often highlighting the beauty and craftsmanship of the jewelry and watches. Many people appreciate the professional and attentive customer service, with staff members frequently mentioned for their helpfulness and kindness. Reviewers also find the pricing to be great and fair, making high-quality items affordable. However, some customers experienced issues with product durability, noting that hollow chains broke easily even with normal handling. A few others also felt that the size of a purchased watch was smaller than expected, leading to dissatisfaction. Additionally, some people reported damaged packaging upon arrival, which impacted their overall satisfaction.

What people talk about most

Product

Users describe positive interactions with product, consistently praising the quality, beauty, and... See more

Quality

Consumers find quality to be positive, with many describing products as amazing, beautiful, and more stunning... See more

Customer service

Reviewers consistently express high satisfaction with customer service, often describing it as outstanding,... See more

Staff

Customers had positive experiences with staff, consistently praising their professionalism, helpfulness, and... See more

Price

Reviewers highlight positive aspects of price, with many customers finding the prices to be competitive,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

The silver diamond pavé cross that I ordered with a custom bail, was made to perfection. Better than the photo representations on their website. Beautiful. I am also impressed with how quickly I recei... See more

Rated 5 out of 5 stars

Amazing piece beautiful gems very big and heavy I love it as soon as I received it I had to put it on my chain!!! I recommend to anyone that wants to buy to come to it’s hot jewelry because it’s worth... See more

Rated 5 out of 5 stars

Well first of all the service representative name Mark was very Friendly Attentive and Kind and totally Courteous and professional going out of his way to really help and make me comfortable on my... See more

Rated 5 out of 5 stars

I got the 14k white gold inside out diamond hoop huggie earrings they fit perfect. Not too big or small it’s just right for men earrings. I’m all smiles looking in the mirror when I put them on. Tina... See more



Company details

  1. Jewellery shop
  2. Diamond Dealer
  3. Gold dealer
  4. Jeweller
  5. Jewellery Designer
  6. Watch shop

Written by the company

ItsHot Diamond Watches & Jewelry Store NYC. We specialize in High Quality Custom Designer Jewelry and custom watches. We have been in jewelry business since 2004. You can purchase our designs online at www.ItsHot.com or at our Manhattan jewelry store in NYC. Visit us for top designs and best prices on Diamond Watches, Diamond Engagement Rings & Wedding Rings, Diamond Earrings, Diamond Bracelets, women's and men's diamond ring, necklaces, gold chains and more!


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

225 reviews

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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 83% of negative reviews

Typically replies within 24 hours

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Rated 5 out of 5 stars

Awesome customer service

Awesome customer service! Joan was so nice and helped us with all our questions. I lover their jewelry collection, so many beautiful pieces. And the prices are great, too. Highly highly recommended!!

24 September 2025
Rated 5 out of 5 stars

I bought a 7 row diamond mens braclet I…

I bought a 7 row diamond mens braclet I had seen it online which I was very afride of spending that type of money without seeing the piece in person... Well I must say I was very satisfyied with my purchase... Now Im thinking of buying the Gucci Diamond watch just want the price to drop some more... Thanks again

18 June 2025
Unprompted review
Rated 1 out of 5 stars

Sold me a Rolex with a fake wristband.

I purchased a Rolex watch, model 1603. I have had the watch for 2 years and decided to sell it. The watch they sent me was actually a 1641. The wrist band was not solid gold, but gold plated. The diamonds and bezel were real. I paid $7,600 and the appraisal certificate stated a value of $14,784. I took the watch to 6 different businesses and could barely get $1,700 for it 2 years later.

26 June 2025
Unprompted review
ItsHot.com Diamond Jewelry & Watches logo

Reply from ItsHot.com Diamond Jewelry & Watches

We tried to reach you but not getting a response. Not sure where you took the watch and in what condition it is, but depending on condition, we can offer you up to a full value for trade in for any other jewelry or watch items or up to $5,000 as a buyback, which is a lot more than the amount you claim it is worth.

Rated 5 out of 5 stars

Ordered a ring for my fiancé and had…

Ordered a ring for my fiancé and had them replicate a ring for me from another site so ours would match. Came out perfect, Mark was the person who helped us from front to back and followed through with everything.
Great work!

29 March 2025
Unprompted review
Rated 5 out of 5 stars

After reading the reviews here

After reading the reviews here, I felt I had to take the time to tell you about my experience. I ordered some products all the way to Norway, and yes, there were a lot of fees and customs duties, but it shouldn't go to the detriment of the store.
When I received the goods I had hopes that it would look as exclusive as in the pictures, but I didn't expect anything.
For the prices they have, the products are good enough, especially in relation to how much fraud there is around. The diamonds are of very low quality but it is real, and you get what you pay for. One of my products had a defect, and when I contacted customer service and explained the situation, we came to an agreement after some time and I was sent a new product.
So my conclusion is that those who order from here should be aware of what they are paying for, and the store lives up to its promises.
I will give them a thumbs up and have no hesitation in ordering from them again.
By the way, I would like to order a new leather strap for my watch, as it has become worn after a lot of use.
Regards, a very satisfied customer

12 February 2025
Unprompted review
Rated 1 out of 5 stars

Fraud alert

Fraud alert! Don’t trust this company. They’re using bad quality parts for the Rolex watch. Their Rolex watch is a piece of shit! You guys just throwing your money away.

5 October 2024
Unprompted review
ItsHot.com Diamond Jewelry & Watches logo

Reply from ItsHot.com Diamond Jewelry & Watches

This is a repeat of the review for the same watch/experience. We are not using "bad quality parts". The watch you purchased we clearly stated in the listing that bezel and dial in the watch are aftermarket, but that does not make the watch "fake". Rolex dealer will declare a watch fake if it has any aftermarket parts, even if those have no influence on the watch movement and functionality. Now if you purchase a Mercedes which had rims, tires, wipers, even seats redone by not Mercedes to make it nicer, but the body, engine and all major parts are the same, does it mean you have a fake Mercedes? No, right? Same logic here. We have been in business for 20 years now, with actual location in NYC which you can visit and view, test and purchase products in person. We are New York registered business. Had we done a single scam in all these years in business we would long be closed. So we are a real business, information on your item purchased was clearly stated in the listing. And you could have returned the watch without problems within 30 days of receiving it, as long as it was in original condition.

Rated 5 out of 5 stars

I'm afraid to shop anywhere else for online jewelry

As I watch all the negative reviews and the response back to the customer it amazes me to see It'sHot stick up for themselves. I'm honestly scared to shop for jewelry anywhere else online. My first purchase was some years back but I bought my fiancé her ring here, tested to be sure as I spent $7K on it, and it was genuine. The lab asked where I got the ring from and how much... They were astounded at it and more so, the cost.

9 October 2023
Unprompted review
Rated 1 out of 5 stars

Purchase black diamond infinity ring…

Purchase black diamond infinity ring fake paid extremely to much for a fugazi

28 June 2023
Unprompted review
ItsHot.com Diamond Jewelry & Watches logo

Reply from ItsHot.com Diamond Jewelry & Watches

This is actually a fraudster who tried to place the order using financing program, was declined by Acima and by Affirm and left this review. He did try to purchase a black diamond eternity band from us, but his payment never went though so the ring was never shipped.

Rated 1 out of 5 stars

Complete waste of time

Complete waste of time. All this wait for a MONTH on a custom order just too get the job done wrong I confirmed with them countless of times. Is the gonna be for my 9mm chain ? Response "Great then I will go ahead and set up an order for you. Could you please confirm if you want to put it on your 9mm rope chain or different one? I need to let them know to make custom bail as well." Such a rush to want too make a sale but fail at completing the job. I'll be taking my money my business elsewhere. I'm not gonna send this in too wait another week or however long it's gonna take too say "oh sorry, here's 50 bucks for shipping" do business with people face too face if you want the job done right.

4 October 2023
Unprompted review
ItsHot.com Diamond Jewelry & Watches logo

Reply from ItsHot.com Diamond Jewelry & Watches

Very sorry about the mistake. Looked into the matter and there are no excuses here that we can provide, I would like to clarify what happened: the original salesperson did properly take the order though and put notes on it to customize the bail of the pendant to fit 9mm rope chain, but when the pendant came in, she was on vacation, so another sales person took over the order and didn't review the notes prior to shipping the pendant. Unfortunately (or fortunately) we still have humans working, not robots, and although we have procedures in place to find such mistakes and correct them prior to shipping, and constantly working to improve these procedures, in this case the mistake was made not just by one person but by two: our jeweler when he was making the pendant, and the sales person who took over the original one to assist you with pendant and ship it.
Not sure what $50 you are referring to for shipping in your review though. As I reviewed the communication, the representative who you spoke with did apologize for the mistake and is providing you with prepaid shipping label where you would not have to pay anything to ship the pendant to us to adjust the bail (both shipping and adjustment will be done for free).
We understand your frustration with waiting for the pendant and it not fitting the chain and again are sorry about the mistake, issue was escalated to management and we will make sure such mistakes won't happen again.

Rated 4 out of 5 stars

Good quality jewelry but only fair…

Good quality jewelry but only fair craftsmanship so I had to send my ring back for repair of imperfections of the setting. Customer service by email is nonresponsive so I had to call after a week before the ring was passed to a jeweler for repair. I then had to call again to have it shipped back to me. Worth the trouble in the end as I am happy with the repaired ring.

18 August 2023
Unprompted review
ItsHot.com Diamond Jewelry & Watches logo

Reply from ItsHot.com Diamond Jewelry & Watches

Thank you for your review. Great to hear you are happy with the item and very sorry about lack of email support you are reporting, we will definitely look into why the emails were not promptly responded and work on improving this side of our customer support.

Rated 1 out of 5 stars

FRAUD ALERT

FRAUD ALERT! it’s not this company that’s perpetrating fraud necessarily, but fraudsters are using credit card information to drain your accounts.

Your response is EXACTLY the attitude that brings fraudulent buyers to your doorstep. As a merchant you must do more to ensure the security of all buyers and online purchase data. You are welcome to check transaction #O71723.

15 July 2023
Unprompted review
ItsHot.com Diamond Jewelry & Watches logo

Reply from ItsHot.com Diamond Jewelry & Watches

Sorry but what you talking about? O71723 is not our order number, thats not how our order numbers work.
We have been in business since 2004 (actual registered business with New York State), we have an actual physical location in NYC, we absolutely do not do fraud, it is illegal and had we done it even once our business would be closed. We also do not have a customer with your name Dar Miller. If you are referring to the fact that somebody stole your credit card information and then placed the order with us, then I am sorry but how is it our fault? We do use 3rd party verification services to verify that all credit card orders are valid, but if they placed the order using PayPal then you should take it up with PayPal as they check these transactions and guarantee them. Again, we have been in business since 2004, we provide great products and do honest service, we also do everything possible to protect us and our customers against fraud, but ultimately you are responsible to keep your credit card information safe.

Rated 3 out of 5 stars

Good product, poor support

The product we received is excellent. But when I asked for customer service regarding how the product fits the result was very disappointing. Do not buy from this store if you might need support.

13 September 2022
Unprompted review
ItsHot.com Diamond Jewelry & Watches logo

Reply from ItsHot.com Diamond Jewelry & Watches

Very sorry but we can not even answer and help you here as we are not sure what do you mean by "how the product fits". We respond to all inquiries within 1 business day. Could you please provide your order number and more explanation on what you would like help with? We would defiantly be happy to assist.

Rated 5 out of 5 stars

I highly recommend the team at ItsHot…

I highly recommend the team at ItsHot for their professionalism and friendly service. I recently purchased a mind-blowing Cuban link chain with diamonds here and I am captivated! The quality and workmanship were excellent, and the jewelers and sales staff go above and beyond to ensure customer satisfaction with their product, they completely custom made the chain to my specifications. Thanks!

4 August 2022
Unprompted review
Rated 4 out of 5 stars

Very nice watches

Very nice watches. I ordered one for my son in law he said that it sits nicely on his wrist, doesn't break and looks good with his outfits!

19 May 2022
Unprompted review
Rated 5 out of 5 stars

Ultimate experience!

The most amazing service. Everyone was just lovely and went through everything with us to make sure no details were left out and we received regular updates on the progress asking for our confirmations that we liked the results from original rough sketch to the computer 3d model, to showing us the wax, casting and to the finished piece. The custom pendant we did with my parents for my little sis came out perfect! We definitely recommend ItsHot - ultimate experience!

17 February 2022
Unprompted review
Rated 5 out of 5 stars

Highly recommend!!

Mark did a fantastic job helping me to pick a gold chain for my brother’s b-day. He also provided suggestions as far as width and length based on my brother’s height and what and how he likes to wear. The price is the most competitive I found for a solid 14k gold chain. Nice gift box is just cream on top of the cake ) Very knowledgeable guy, who delivered on promised timescales. A pleasure to work with! Thanks!

25 January 2022
Unprompted review
Rated 5 out of 5 stars

Blinding Diamonds

I have been a customer for 2 years and I love my purchases. The diamonds are eye clean and very clear.
The quality and value are awesome and soooo many compliments!!!!!!! I have purchased 4 rings and 2 bracelets. Waiting on my birthday gift....the 2nd bracelet! Thank You... It's Hot!

23 January 2022
Unprompted review

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