KIKO Milano Reviews 

2,139
TrustScore 2 out of 5

2.2

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Rated 1 out of 5 stars

Update: the order arrived the day after I left the country. Order placed on sep 7 to be delivered between 2-4 business days: arrived on sep 16. Options for me to explore: 1) ship to my count... See more

Company replied

Rated 3 out of 5 stars

I love the Smart Fusion Lip Pencil shade 34. I have been using it for around 5 years now, and it is the only article of makeup I use every day without fail. The color, texture, and quality are unmatch... See more

Company replied

Rated 1 out of 5 stars

I have ordered kiko milano unlimited double touch 05 velvet wine rush to Lithuania, the shipping was fast after the lipstic made it out of the store but cmon guys can't pack a lipstick in one day? be... See more

Company replied

Rated 5 out of 5 stars

I had one of the best experiences with Vittoria and Aurora at the Kiko branch in Rome. Their customer services is outstanding. You usually don't get such services these days. My sister and l were met... See more

Company replied

Company details

  1. Cosmetics shop
  2. Beauty product supplier
  3. Beauty supply store

Written by the company

KIKO MILANO was founded in 1997 in Milan and since then has revolutionized how cosmetics are sold globally. We believe your life is better in colour. KIKO MILANO identifies the beauty trends of the moment and makes them accessible to all. We understand the power of make-up and love that it can ignite a spark and make you feel fabulous. We want everyone to be able to create the right look for every situation, with style but without losing their individuality. At KIKO MILANO, we would like you to experiment and choose the look that truly represents you. We strive to offer an incredible variety of products, textures and colours, delivering a multi-sensorial experience through innovative technology, always at an affordable price. Based in Italy and true to our DNA, KIKO MILANO combines trustworthy quality, creativity and stunning aesthetics.


Contact info

2.2

Poor

TrustScore 2 out of 5

2k reviews

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No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 31% of negative reviews

Typically replies within 1 week

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2.2

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(2,139)

437 reviews in the last 12 months

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Rated 1 out of 5 stars

Very disappointing experience at KIKO’s…

Very disappointing experience at KIKO’s Henry Street branch in Dublin.

I bought the fixing spray because the tester was empty. After using only two sprays, my face immediately felt like it was burning, so I returned within five minutes and asked for an exchange or refund. The staff refused simply because I had used the product, despite the fact that I only tried it because there was no tester available.

What disappointed me most was the lack of willingness to help. I was even told to give the product to someone else, which I found completely inappropriate—I would never give someone a product that caused such a reaction.

I would not recommend this spray or the Henry Street branch. If this is KIKO’s policy, I would seriously reconsider shopping with KIKO in the future.

9 August 2026
Unprompted review
KIKO Milano logo

Reply from KIKO Milano

Dear Nehal,
thank you for sharing your experience with us.

We are sorry to read about what happened at our Henry Street store and, in particular, that you did not feel supported when you returned to the store after experiencing discomfort following the use of the fixing spray. We understand how disappointing this must have been, especially as there was no tester available to try the product beforehand.
We have already sent you a request for further information through Trustpilot, so that we can look into your experience in detail with our dedicated team and make sure your request is handled appropriately. Once we receive the requested information, we will carry out the necessary internal checks and get back to you.
Thank you again for bringing this matter to our attention.

KIKO Milano

Rated 1 out of 5 stars

Order arrived missing items & non-existent customer service

I placed an order that took almost two weeks to arrive, only to find that two of the purchased products were missing from the package.

I have tried contacting Kiko Milano multiple times over the past two weeks to resolve this, but have received zero response. Their website makes it nearly impossible to get help—clicking "Contact Us" simply redirects back to the homepage, no functional contact form or email is provided, and there is no clear way to return missing items.

Terrible experience and customer support. I cannot name a worse company to deal with.

UPDATE [10 August 2026]:

Kiko Milano replied to this review asking me to provide order details via their form. I submitted all requested information immediately, but I have still received zero response or resolution regarding my missing items (€33.01 value). The public reply appears to be automated, as their customer support remains completely unreachable.

6 August 2026
Unprompted review
KIKO Milano logo

Reply from KIKO Milano

Hi Boryana,
thank you for sharing your experience with us. We are sorry to read that two items were missing from your order and that you have not been able to reach our Customer Care despite your repeated attempts over the past two weeks. We understand how frustrating it must be to be left without a clear way to report missing items or get support.

We would like to look into this further. KIKO Milano will send you a Trustpilot information request, and we kindly ask you to reply with your order number and the email address used for the purchase, so that our Customer Care team can verify what happened and provide you with the appropriate support.

Thank you again for bringing this matter to our attention. Your feedback about the difficulties in reaching us has also been shared with the relevant teams to help us improve.
KIKO Milano

Rated 1 out of 5 stars

I made two purchases through kiko.it…

I made two purchases through kiko.it and both were cancelled! . The first 3 days after placing the order and the second at 7. I had to contact customer service.                                                                                                                                                                                           Just to get them to tell me better to go to a store to ask for help. I was already getting ready to leave when the mail arrived confirming the cancellation, 7 days later! If you don't have an updated database of your products available, you better not have a purchase website!. Disappointed and angry. I do not recommend ordering online.

4 August 2026
Unprompted review
KIKO Milano logo

Reply from KIKO Milano

Hi,
thank you for sharing your experience with us.
We are truly sorry to read that both of your orders on kiko.it were cancelled, and that the second cancellation was only confirmed by email seven days after you placed it. We understand how frustrating it must have been to also be told by our customer service to seek help in store instead of receiving a clear resolution for your online order. This is not the experience we want our customers to have.

We would like to look into this further. Could you please share more details through Trustpilot's information request, including the order numbers, the email address used for the purchases, and the dates of the orders? This will allow our Customer Care team to review what happened with both cancellations and provide you with an appropriate response.

Thank you again for bringing this to our attention. Your feedback will be shared with the relevant teams to help us improve our online ordering process.

KIKO Milano

Rated 2 out of 5 stars

Disappointing Refund Attitude to Faulty Product

Went away for the weekend, forgot my make-up wipes, so bought a (large) pack in Kiko Milano, £5.99 in the sale.

Opening the pack later, I discovered they were dry, and couldn't even remove my non-waterproof mascara, when the pack says they're good for waterproof mascara.

Took them back for a refund the following day, and spent a long time speaking with the store manager, who told me the company had a policy of not accepting back anything which had been opened.

How on earth would I have known they were faulty stock without opening them, I replied?! They were bought in good faith, I needed to use them!

She tried to argue the top wipe was often dry, but they were in a thick foil pack, sealed with a hard plastic lid and a peel-off cover under that. Plainly, they were in the sale because they were very old stock, unless it's just a terrible product.

I stood my ground - 6 quid is a lot to pay for something useless - and eventually she refunded my money.

Individual company policy is irrelevant when it comes to the law - Consumer Goods Act 2015 - which states refunds must be given for faulty items.

I remain a fan of Kiko products, but won't be buying wipes from them again.

EDIT: Kiko Milano have been in touch and resolved the situation to my satisfaction.

3 August 2026
Unprompted review
KIKO Milano logo

Reply from KIKO Milano

Hi, thank you for sharing your experience with us.
We are sorry to read about the issue you experienced with the makeup wipes and the initial handling of your refund request. We understand how disappointing it must have been to purchase a product that did not meet your expectations.
We have already sent you a request for further information through Trustpilot so that we can investigate this matter with our dedicated team. Once we receive the requested details, we will carry out the necessary internal checks and get back to you as soon as possible.
Thank you for bringing this matter to our attention.
KIKO Milano

Rated 2 out of 5 stars

I bought the eyebrow mascara and…

I bought the eyebrow mascara and whenever I try to apply it in my brows I’m spreading it all over my brows . The applicator is not working so good!

15 July 2026
Unprompted review
KIKO Milano logo

Reply from KIKO Milano

Dear Vasiliki,

we are sorry to hear that the eyebrow mascara did not meet your expectations.

We would like to better understand what happened and provide you with the appropriate support. We will send you an information request through Trustpilot so that our Customer Care team can review your case and assist you.

We hope to have the opportunity to restore your confidence in KIKO Milano.

Kind regards,
KIKO Milano

Rated 2 out of 5 stars

Dont buy online from kiko

I ordered items. There was a buy one get one free offer. They didn't send me the free items. I asked them to send me the free items, they said no. I therefore returned WHOLE order. I sent it back tracked. I have contacted them via their website (filled out the form 6 times), Facebook, Instagram and TikTok. They DO NOT RESPOND. The refund is now well overdue .

15 July 2026
Unprompted review
KIKO Milano logo

Reply from KIKO Milano

Dear Customer,

we are sincerely sorry to hear about your experience and understand your disappointment, both regarding the missing promotional items and the difficulties you encountered when trying to contact us.

This does not reflect the level of service we aim to provide. We will send you an information request through Trustpilot so that we can identify your order, review what happened and provide you with the appropriate assistance.

We hope to have the opportunity to restore your confidence in KIKO Milano.

Kind regards,
KIKO Milano

Rated 5 out of 5 stars

Kiko milano quality is the best

Kiko milano quality is the best.
And they have the beat employees in their stores.
In milano and torino
Looove the products ❤️❤️❤️❤️

25 July 2026
Unprompted review
KIKO Milano logo

Reply from KIKO Milano

Hi Leena, thank you so much for your lovely feedback! We are delighted to hear that you appreciate the quality of our products and the service provided by our teams in Milan and Turin.

We look forward to welcoming you back soon!

Kind regards,
KIKO Milano

Rated 1 out of 5 stars

Recently I bought like Milo eye…

Recently I bought like Milo eye pencil.. I though it didn't spread but within an hour I had the eye colour ball around my eye instead of my water lines... Would not recommend this to anyone with watery eye as this doesn't stay long

24 July 2026
Unprompted review
KIKO Milano logo

Reply from KIKO Milano

Hi Manjusha, we are sorry to hear that the eye pencil did not meet your expectations. Thank you for sharing your experience with us. We have sent you a request for further information so that you can provide us with the product and purchase details, allowing our team to carry out the necessary checks.

We hope to have the opportunity to restore your confidence in the future.

Kind regards,
KIKO Milano

Rated 5 out of 5 stars

A gorgeous girl named Angelina from the…

A gorgeous girl named Angelina from the Kiko Milano store near Duomo, Italy was soooo so so helpful and nice!!! She was patient and very good guiding me to the products U was looking for. Afterwards she also helped me try multiple things without rushing me. Very distressing, and probably the best experience I have had in a make up store in Milan in my life!! Would recommend her <3

21 July 2026
Unprompted review
KIKO Milano logo

Reply from KIKO Milano

Dear Eshal,

thank you so much for sharing your wonderful experience with us! We are delighted to hear that Angelina welcomed you with kindness, patience and professionalism, helping you find the right products and making your visit so enjoyable.

Your lovely feedback will be shared with her and the store team. We hope to welcome you back soon for another special KIKO experience in Milan!

KIKO Milano

Rated 1 out of 5 stars

Terrible experience!

Terrible experience!

I visited the KIKO store in Nottingham yesterday because I wanted to be shade matched for one of their foundations. I know the store closes at 6:00 p.m., but I arrived around 5:20 p.m., which I felt was more than enough time.

Unfortunately, one of the store assistants told me they couldn’t help with a shade match because they needed to start cleaning before closing. I was quite surprised, so I simply said “okay” and left.

I then went into Boots, where a member of staff took the time to help me find the right shade. As a result, I purchased a NARS foundation instead.

It’s disappointing because I had gone into KIKO intending to buy one of your foundations, but due to the lack of customer service, I ended up taking my business elsewhere. I hope this is something that can be improved so other customers don’t have the same experience.

17 July 2026
Unprompted review
KIKO Milano logo

Reply from KIKO Milano

Dear Choyo,

We’re very sorry to hear about your experience at our Nottingham store. We understand how disappointing it must have been to visit us specifically for a shade-matching consultation and to leave without receiving the assistance you expected, despite arriving before closing time.

The service you described does not reflect the level of care and attention we aim to provide to our customers. We have sent you a request for further information via Trustpilot and would be grateful if you could share any additional details, so that we can look into what happened with the relevant team.

Thank you for bringing this to our attention. We sincerely hope to have the opportunity to regain your trust and offer you a better experience in the future.

KIKO Milano

Rated 5 out of 5 stars

Fabulous Staff (Nottingham store)

Fabulous Staff (Nottingham store). Helpful, knowledgeable, told me of all the offers available and helped me get the best deal. No pressure to buy more than I wanted, or products I didn't want or wasn't likely to use. A very happy experience, and good quality cosmetics at a very good price. I will be back.

13 July 2026
Unprompted review
KIKO Milano logo

Reply from KIKO Milano

Dear Helen,

thank you very much for sharing your wonderful experience at our Nottingham store. We are delighted to hear that our team was helpful, knowledgeable and attentive, taking the time to recommend the right products without making you feel pressured.

We truly appreciate your kind words about our products and service, and we look forward to welcoming you back soon.

KIKO Milano

Rated 5 out of 5 stars

Great attractive website excellent quality products

Easy website to use with a variety of products to choose from. Videos and plenty of information about make up, skin care etc.

16 July 2026
Unprompted review
KIKO Milano logo

Reply from KIKO Milano

Hello Chrissy,

Thank you so much for your lovely review! We’re delighted to hear that you found our website easy to use and appreciated the wide variety of products, videos and information available.

We hope you continue to enjoy discovering our make-up and skincare products, and we look forward to welcoming you back online soon!

Rated 2 out of 5 stars

Such an unbelievable non existent…

Such an unbelievable non existent customer service terrible bad managed company ..
A great product terrible cs bad follow up,

1 July 2026
Unprompted review
KIKO Milano logo

Reply from KIKO Milano

Hello Sia,

We’re very sorry to hear about your experience with our Customer Service. While we’re pleased that you appreciated the product, the lack of support and follow-up you describe does not reflect the level of service we aim to provide.

We would like to understand what happened and look into your case more carefully. Please reply to the information request you will receive through Trustpilot with any relevant details, so that our team can review the situation and provide you with the necessary support.

We hope to have the opportunity to address your concerns and regain your trust.

Rated 2 out of 5 stars

Great products terrible staff

Great products, terrible staff attitude at Covent Garde, London, UK shop. I know it's hot, I sympathise as I used to work in shops at one time too. BUT. I buy makeup very rarely, and at an older age am not interested in all the trends, I just want a product. I went in asking where the mascaras were. Aggressive staff member asked me angrily "which one, we have lots of mascaras here, we have (and rattled them all off fast)". I finally made my choice - swapping it at the till for a much cheaper one on sale she had conveniently not mentioned to me. The till person then fairly agressively pushed extras on me. I get it, you're busy, you're overheated, you don't have time for the annoying older person, your manager is pressuring you to make sales. BUT - the end result is I don't want to shop at Kiko any more. You do the maths!

11 July 2026
Unprompted review
KIKO Milano logo

Reply from KIKO Milano

Dear Margaret, thank you for sharing your experience with us.

We are sincerely sorry to hear that, despite appreciating our products, your visit to our Covent Garden store was affected by the attitude and approach of our staff. We understand how uncomfortable and disappointing it must have been to feel rushed, judged or pressured while simply looking for the right product.

The experience you described does not reflect the welcoming, respectful and personalised service we aim to provide to every customer. Your feedback has been shared with the relevant team so that the matter can be reviewed carefully and addressed with the store.

Thank you for bringing this to our attention. We hope to have the opportunity to regain your trust and offer you a much more positive experience in the future.

KIKO Milano

Rated 1 out of 5 stars

KIKO Milano's order fulfillment and customer service are extremely disappointing.

Orders can remain stuck in "Preparation" for weeks with no meaningful updates. When you contact customer service, all you receive is a generic response repeating what's already visible in your account: "Your order is in preparation." They cannot provide any additional information, estimated shipping date, or explain the delay.

If a company cannot ship an order within a reasonable timeframe, customers deserve transparency. In many countries, consumer protection laws require businesses to provide clear information about delays and offer customers the option to cancel an order that cannot be fulfilled promptly.

Blaming seasonal sales is not a valid excuse. KIKO Milano is a large international retailer. If a summer sale overwhelms your fulfillment process to the point that orders sit unshipped for weeks, it's time to rethink your logistics.

The most frustrating part is customer service. It feels like their only purpose is to repeat the order status that's already available online. If customers take the time to contact support, it's because something unusual has happened and they need someone who can investigate and escalate the issue, not simply copy and paste the information they already know.

Update 7/19/2026: There have still been no updates from Kiko. My order has been in preparation for almost a month. The last email I received from customer service, a week ago, stated: “We will make sure to get back to you as soon as we have a response to share.”

I’m not sure how they define “soon,” but based on their previous updates, it could mean almost anything. I also asked them to cancel my order in accordance with FTC rules, but that request was completely ignored.

I find it ironic that they respond on this site asking for additional details when all it would take is a quick review of their fulfillment system to identify orders that have been stuck in “preparation” and have not been addressed within one or two business days.

10 July 2026
Unprompted review
KIKO Milano logo

Reply from KIKO Milano

Hi,

thank you for sharing your experience with us.

We are sorry to read that your order has remained in preparation for several weeks and that you have not received a clear update or the support expected after contacting our Customer Care. We understand how frustrating it can be not to receive specific information about the status and expected delivery of your order.

We would like to look into this further. Please share your order number and Customer Care case reference through Trustpilot’s information request, so that our team can identify your request and review the situation.

Thank you for bringing this matter to our attention. Your feedback will also be shared with the relevant teams to help us improve the clarity and quality of the support provided.

KIKO Milano

Rated 1 out of 5 stars

Terrible!!

Terrible!!!
I didn’t receive my order because FedEx delivered to the wrong address but customer service don’t care about it . I contacted them lots of times. I lost my money .
I don’t recommend KIKI MILANO .

8 July 2026
Unprompted review
KIKO Milano logo

Reply from KIKO Milano

Hi,

thank you for sharing your experience with us.

We are sorry to read that your order was delivered to the wrong address and that you have not yet received the support expected after contacting our Customer Care. We understand how frustrating this situation must be.

Your case has been taken in charge by our teams and is currently being followed up. Our Customer Care will contact you shortly to provide the necessary support and the relevant updates regarding your order.

Thank you for bringing this matter to our attention. We hope to clarify the situation as soon as possible and provide you with an appropriate solution.

KIKO Milano

Rated 1 out of 5 stars

Two Dry Lip Markers & Gaslit In-Store

Bought a KIKO Lip Marker in store, and it was dry with no colour transfer. Went back the next day and it was exchanged for a replacement. Four days later, the replacement had exactly the same fault.

When I raised it a second time in-store, staff tested it on a tissue and claimed it worked, but almost no product came through compared to the tester beside it. A long phone call followed between staff and a manager, conducted in Portuguese, which I don't speak, so I couldn't follow what was being discussed or agreed.

I was then told no refund or further exchange was possible, and asked to enter my details for a "formal complaint" that turned out to be a case closed as resolved, with an email stating the product had been tested and contained product. (Emailed in Portuguese so I couldn't translate it until I got home). It hadn't, and I never agreed the matter was resolved.

Disappointing product quality and a customer service process that didn't reflect what actually took place. To make things worse, there's no way to contact customer service through the website, and my account now appears to be blocked from leaving a review on any of the products I purchased that day.

I was lied to and gas-lit by the in-store manager.

2 July 2026
Unprompted review
KIKO Milano logo

Reply from KIKO Milano

Hi,

thank you for sharing your experience with us.

We are sorry to read about the difficulties you experienced with the product purchased in store and with the subsequent handling of your request. Every customer should feel listened to, clearly informed and properly supported, and we regret that this was not your experience.

We would like to look into this further and better understand what happened. Could you please share more details through Trustpilot’s information request, including the store visited, the date of purchase, the complaint/case reference and any purchase details available?

This will allow our Customer Care team to review your case and provide the most appropriate support.

Thank you again for bringing this matter to our attention. Your feedback will be shared with the relevant teams to help us improve both our in-store service and Customer Care process.

KIKO Milano

Rated 1 out of 5 stars

So excited to enter a kiko store for…

So excited to enter a kiko store for the first time. I picked up some lipsticks to personalize. I picked up the first one after using the tester to confirm the color shade that best matched my skin and then picked up the boxed lipstick in the row above the tester. After the staff member personalized the first lipstick container I realized that it was not the tester color shade that I selected and she advised me that they fill in the rows with random lipsticks and it is my responsibility to check that the tester lipstick matches the lipsticks that are stacked in the same row. I asked if she could correct it since it was a mistake and she and her supervisor said no - we engraved it- you buy it. I bought the lipsticks and left feeling that the product I just purchased was definitely not a lipstick color that I would ever wear and it felt like the business did not value customer service because they could have recognized the error on product placement and kindly corrected it in order to foster a positive customer satisfaction relationship . Instead I paid for a product that will never be worn and I will never return to the store.

3 July 2026
Unprompted review
KIKO Milano logo

Reply from KIKO Milano

Hi Jul,

thank you for sharing your experience with us. We’re truly sorry to hear that your first visit to our store did not meet your expectations.

We understand how disappointing it must have been to realise that the lipstick shade purchased was not the one you intended to buy, especially after taking the time to test and personalise the product in store.

We would like to look into this further and support you in the best possible way. Could you please share more details with us through Trustpilot’s information request, including the store visited, date of purchase and any purchase reference available?

This will help our Customer Care team review what happened and contact you directly.

Thank you again for your feedback, which is very important to help us improve our in-store experience.

KIKO Milano

Rated 1 out of 5 stars

I am extremely disappointed with this…

I am extremely disappointed with this company.

I received my order damaged, and for over a month I have been trying to resolve the issue. During this time, I have repeatedly provided everything requested, including photos of the damaged product, the packaging, proof of purchase, payment information, and the order confirmation.

Despite all of this, I continue to receive the same generic responses stating that my email address does not match the order, without anyone explaining which email address is actually associated with it or what information is supposedly missing.

Instead of reviewing my case, customer service keeps sending automated replies, leaving my issue completely unresolved.

I am attaching photos of the damaged product so others can see what I received.

I expected much better customer service from this company. Unfortunately, this has been one of the most frustrating customer support experiences I have had.

5 June 2026
Unprompted review
KIKO Milano logo

Reply from KIKO Milano

Hi Sandra, thank you for sharing your experience.

We are sincerely sorry to read that your order arrived damaged and that you did not receive a clear and timely resolution despite your previous exchanges with our Customer Care.

We fully understand your disappointment and the frustration caused by receiving repeated responses without a clear update on your case. This is not the level of service we aim to provide.

Your request has now been taken in charge by our teams and is currently being reviewed with priority. You will receive a direct update from our Customer Care with the information related to your case.

Thank you for bringing this situation to our attention. We apologize again for the inconvenience and hope to clarify the situation as quickly as possible and provide you with the necessary support.
KIKO MILANO

Rated 5 out of 5 stars

I bought a green mascara for me and an…

I bought a green mascara for me and an electric blue for my friend. They were both amazing! My friends blue eyes really popped against her mascara and she wouldn't stop raving about how much she loved it! The green for my green eyes looks great. Easy application, strong colours, no clumping.
I also love the Kind red lipstick. It really brings my eye colour out. Love it! I tried the other colours in the Kind range, but they were a waste of money, as the colours were a wash out. Not strong dense colours, so not for me. Please make a deep copper in your Kind range.
More Companies need to use natural ingredients and I understand that Kiko keep trying which is great. No more chemicals on your skin!

30 June 2026
Unprompted review
KIKO Milano logo

Reply from KIKO Milano

Thank you so much for your wonderful feedback.

We are delighted to hear that you are enjoying our products and that the mascaras met your expectations, especially in terms of colour, application and performance.

Offering high-quality beauty products that meet our customers’ needs and expectations is very important to us. We also truly appreciate your suggestion regarding a deep copper shade in the Kind range, and we will gladly share your feedback with our teams.

Keep following us for the latest news from the KIKO MILANO world. We hope to welcome you again soon, online or in one of our stores.
KIKO MILANO

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