KIKO Milano Reviews 

2,140
TrustScore 2 out of 5

2.2

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Rated 1 out of 5 stars

Update: the order arrived the day after I left the country. Order placed on sep 7 to be delivered between 2-4 business days: arrived on sep 16. Options for me to explore: 1) ship to my count... See more

Company replied

Rated 3 out of 5 stars

I love the Smart Fusion Lip Pencil shade 34. I have been using it for around 5 years now, and it is the only article of makeup I use every day without fail. The color, texture, and quality are unmatch... See more

Company replied

Rated 1 out of 5 stars

I have ordered kiko milano unlimited double touch 05 velvet wine rush to Lithuania, the shipping was fast after the lipstic made it out of the store but cmon guys can't pack a lipstick in one day? be... See more

Company replied

Rated 5 out of 5 stars

I had one of the best experiences with Vittoria and Aurora at the Kiko branch in Rome. Their customer services is outstanding. You usually don't get such services these days. My sister and l were met... See more

Company replied

Company details

  1. Cosmetics shop
  2. Beauty product supplier
  3. Beauty supply store

Written by the company

KIKO MILANO was founded in 1997 in Milan and since then has revolutionized how cosmetics are sold globally. We believe your life is better in colour. KIKO MILANO identifies the beauty trends of the moment and makes them accessible to all. We understand the power of make-up and love that it can ignite a spark and make you feel fabulous. We want everyone to be able to create the right look for every situation, with style but without losing their individuality. At KIKO MILANO, we would like you to experiment and choose the look that truly represents you. We strive to offer an incredible variety of products, textures and colours, delivering a multi-sensorial experience through innovative technology, always at an affordable price. Based in Italy and true to our DNA, KIKO MILANO combines trustworthy quality, creativity and stunning aesthetics.


Contact info

2.2

Poor

TrustScore 2 out of 5

2k reviews

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No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 31% of negative reviews

Typically replies within 1 week

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2.2

All reviews

(2,140)

438 reviews in the last 12 months

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Rated 1 out of 5 stars

Payed express post Wednesday

Payed express post Wednesday. Order created 230am Thursday. Saturday $300 dollar order still hasn't arrived 2 suburbes over! Don't pay for express

27 June 2026
Unprompted review
KIKO Milano logo

Reply from KIKO Milano

Hi, thank you for sharing your feedback with us.

We are sorry to hear that your order has not arrived within the expected express delivery timeframe. We understand how disappointing this can be, especially after choosing and paying for an express shipping option.

To allow our team to check the status of your order and provide the most appropriate support, we invite you to visit the Help Center on our website and contact our Customer Care team through the dedicated channel, sharing your order details.

Thank you for bringing this to our attention. We hope to clarify the situation as quickly as possible and provide you with the assistance needed.

Rated 1 out of 5 stars

I bought two Everlasting Kajal pencils…

I bought two Everlasting Kajal pencils last week. I am so disappointed with them both,they smudged and actually wore off very quickly,in two to three hours. Considering the price I will not be buying anymore Kiko products as also unhappy with the waterproof eyeshadow sticks. When I first started using these the silkiness and staying power was amazing. The formula has changed massively and they dry out in the stick very quickly. The shop assistant told me the formulas have changed due to new guidelines. This has definitely affected the products. No more Kiko for me sorry.

16 June 2026
Unprompted review
KIKO Milano logo

Reply from KIKO Milano

Hi, thank you for sharing your feedback with us.

We are sorry to hear that your experience with the Everlasting Kajal pencils and our waterproof eyeshadow sticks did not meet your expectations. We understand how disappointing this can be, especially when you have previously enjoyed these products and noticed a difference in their performance.

Your opinion is very important to us and helps us monitor the quality of our products and the experience we offer to our customers. We will share your feedback internally with the relevant team for further consideration.

For the most appropriate support, we invite you to visit one of our KIKO MILANO stores with the products and proof of purchase, where our team will be happy to assist you directly. For any further assistance, you can also visit the Help Center on our website.

Thank you again for bringing this to our attention.

Rated 5 out of 5 stars

Beth at Newcastle was amazing she knew…

Beth at Newcastle was amazing she knew exactly what she was taking about. She is the best make up expert. Thank you so much for taking your time with you. You’re amazing, beautiful we look amazing.

13 June 2026
Unprompted review
KIKO Milano logo

Reply from KIKO Milano

Hi Lisa, thank you so much for your wonderful feedback.

We are delighted to hear that Beth made your visit to our Newcastle store such a positive experience. Creating a welcoming environment and offering helpful, personalized beauty advice is at the heart of what we do.

We hope to welcome you again soon in one of our stores.

Rated 1 out of 5 stars

Very disappointing experience at KIKO Westfield stratford

Very disappointing experience at KIKO Milano Westfield Stratford on 10 June 2026.

I visited the store between approximately 8:00 PM and 8:24 PM and had one of the worst customer service experiences I have ever received at KIKO.

I travelled all the way from South London specifically to shop at this store because I have always loved KIKO products and usually have a positive experience. Unfortunately, this visit was completely different.

I was looking for an eyebrow tint and spent some time searching the store looking confused, but no one approached me to offer assistance. When I finally asked for help and showed a staff member the exact product and shade I was looking for, she appeared completely uninterested and made very little effort to help. She handed me a completely different product without properly checking and walked away before I could ask any questions.

Another staff member appeared to encourage her to assist me, but she returned briefly, asked if I needed help in a rushed manner, and then disappeared again. The lack of interest, effort, and professionalism was very frustrating.

The only positive part of my visit was the staff member at the till, who was polite, friendly, and genuinely helpful. She assisted me in checking another product I wanted, although it was unfortunately out of stock.

When I got home and opened my purchase, I discovered that the product I had been given was not the eyebrow tint I had asked for and is something I do not use. As a result, I spent money on the wrong product due to poor advice from a member of staff.

I also spent time and money travelling from South London to Stratford specifically to visit this store, making the experience even more disappointing.

I have been a loyal KIKO customer for years and have always found previous staff members friendly, knowledgeable, and helpful. I hope management takes this feedback seriously and improves staff training, because customer service like this damages the reputation of an otherwise great brand.

10 June 2026
Unprompted review
KIKO Milano logo

Reply from KIKO Milano

Hi Hanna, thank you for taking the time to share your experience in such detail.

We are truly sorry to read about your visit to our KIKO MILANO Westfield Stratford store. We understand how disappointing this must have been, especially after travelling specifically to visit us and as a loyal customer who has usually had positive experiences with KIKO MILANO.

The level of service you described is not the standard we want to offer. Every customer should feel welcomed, listened to and properly supported during their visit, particularly when looking for advice on a specific product or shade. We also appreciate you highlighting the positive support received at the till, and we will make sure your feedback is shared with the relevant team.

As you also mentioned receiving a product different from the one you were looking for, we kindly invite you to visit our Help Center and contact our Customer Care team through the dedicated channel, sharing the details of your visit and purchase. This will allow us to look into what happened and provide you with the most appropriate support.

Thank you again for bringing this to our attention. Your feedback is very important to us and helps us improve the experience we offer in our stores. We sincerely hope to have the opportunity to restore your confidence in KIKO MILANO.

Rated 1 out of 5 stars

I was at Kiko covent garden london…

I was at Kiko covent garden london today and one of the staff was extremely rude, hostile and displayed clear discrimatory behaviour. It was a very unpleasant experience.

6 June 2026
Unprompted review
KIKO Milano logo

Reply from KIKO Milano

Hi Nadira, thank you for taking the time to share your experience.

We are truly sorry to read about your visit to our Covent Garden store. This is not the level of service we want our customers to receive, and every customer should feel welcomed, respected, listened to and supported during their visit.

We take your feedback very seriously and would like to better understand what happened, so we can look into it with the relevant team. Please contact our Customer Care team through the Help Center on our website and share any additional details about your visit, so we can investigate this further.

Thank you for bringing this to our attention. We sincerely hope to have the opportunity to restore your confidence in KIKO MILANO.

Rated 1 out of 5 stars

Loyalty rewards...not likely!

Been a loyal customer of theirs for years. Was in Greece recently and the staff were rude when it came to paying and wouldn't scan my loyalty card or even give me an online receipt. I contacted Kiko's so called customer service to try to get the points I should have recieved and they lied stating there was NOTHING they could do. That's absolute rubbish they can always give you owed points as a good will gesture so please don't believe them. Very disappointing as most staff are great. I've visited stores in Spain, Italy and UK and not had a problem until now with my recent trip to Greece. Shame to have some unpleasant people let the team down and the Customer Service was shocking. The guy I spoke to is very condescending, doesn't listen and gives false information, insincere apologies and does nothing to sort things out

12 May 2026
Unprompted review
Rated 5 out of 5 stars

I was at Kiki Milano 30/4/26 and I must…

I was at Kiko Milano 30/4/26 and I must say, your customer service rep Clar was amazing, she helped me find my shade, market other product, that I will need and I got them. She did this with calmness and empathy🫶🏾… I will surely, be coming back to Manchester Arndale for more products, due to this Amazing service.

30 April 2026
Unprompted review
Rated 1 out of 5 stars

Empty products

I purchased a concealer and unsealed it to find there was barely any product in it, so little that the doe foot applicator couldn’t pick any of it up! Unfortunately I didn’t get the receipt because I trusted this brand and have used this many times before so that leaves me with a empty concealer I spent £10 on 😂 I should have just bought the hourglass concealer.

29 April 2026
Unprompted review
Rated 1 out of 5 stars

The super stay lipstick is not as good…

The super stay lipstick is not as good as it used to be some years ago... I live now in Norway and it has been difficult to buy the products, I was super happy when I finally could buy some products, but I am really dissapointed now... This lipstick was the best of the best, it wouldnt go away with anything the whole night... And now it couldn't even last 6 hours

11 April 2026
Unprompted review
Rated 5 out of 5 stars

Beth was so helpful and kind

Beth was so helpful and kind. I have really sensitive skin and she helped my find the best products for me. I ended up buying three products due to Beth's excellent advice. I would highly recommend this store.

10 April 2026
Unprompted review
Rated 1 out of 5 stars

Do not order appalling delivery and customer service

IfI could have given 0 stars I would ! Ordered items on 19march in USA as I live there 6 months and still don’t have any product and am now back in the UK. I keep checking my order status and in preparation stage never changes. I contacted customer service who send a link to progress a complaint which doesn’t work. No help given then sent messages on Insta, X and Facebook and still nothing. Will never order from hear again. Appalling customer service

19 March 2026
Unprompted review
Rated 1 out of 5 stars

Pathetic Customer Service

Customer service is atrocious, rude, arrogant staff member apparently she is new, she stared at my 13yr old daughter and I like we were going to steal. We felt uncomfortable. I advised the lady at the front, she said she will tell the manager. Is this the kind of staff you employ to represent your brand? I'm appalled It did put a damper on our day out after 2 weeks of being indoors. We wont be supporting Kiko or walking in there again!

13 March 2026
Unprompted review
Rated 1 out of 5 stars

I bought some items in victoria square…

I bought some items in victoria square store which is 50miles from where i live, i have receipt. I spend alot of money in kiko milano. The store gave me an incorrect item, we wanted candy crush gloss for my 7yr old who is very upset as we were given a horrible pencil which is dark wine instead. It was the fault of the store and they admitted the same. But they are making an issue about refunding me by card as they are saying they dont have the physical card, this is absolute nonsense.

14 February 2026
Unprompted review
Rated 5 out of 5 stars

Guildford Friary AMAZING costumer service

I don’t know why there are so many bad reviews here. I visited the Guildford Friary store today and honestly my experience was 12/10 if I have to put it in a number. Staff was really friendly and extremely helpful, especially Karima she explained everything to me because I’m new to make up and she even helped me find my concealer skin tone. She taught me how to apply my lip liner correctly and help me choose which size and shade is best for my lips, she even explained the skincare to me and helped me decide which products I should start with she was literally most helpful than my dermatologist back to my country. She was really patient and explained things I couldn’t understand or didn’t know because English isn’t my first language. Even when the store got busy she would serve other costumers and then come back to help me until I was good to go. Honestly if that’s not prime costumer service I don’t know what is. I even went back to ask her her name and how I could leave a review because unlike some staff members in other places who do nothing but they give you their cards and are fishing for reviews, she didn’t even mention anything even tho she took at least 40 minutes helping me. I was having a bad day and her explaining everything to me and making sure I understand and am satisfied made my day way better. For me that’s beyond someone doing simply their job, otherwise I wouldn’t even care to leave a review.

29 January 2026
Unprompted review
Rated 1 out of 5 stars

SCAM

They took my money and said after 33 days that it was delivered??...to my adress, but it never came. Now they say they are looking in to it and that I should have patience??? OMG...lowlife people. They can put the shit up there as for what I care, and I hope no one will ever shop a thing from them.

17 January 2026
Unprompted review
Rated 1 out of 5 stars

The attendant was very rude on the…

The attendant was very rude on the phone, didn't provide clear information, and hung up before I could finish the conversation. Very dissatisfied, I hope it's not like this at the next store I visit. This was at the Regent Street store.

15 January 2026
Unprompted review
Rated 1 out of 5 stars

I wanted to return my order

I wanted to return my order, so I had the choice to return in store or send by mail. I didn’t want to send by mail because that was €38 (!!!), so I decided to return in store. When I was in store (twice) the Ipad to return items wasn’t working, so she told me to contact customer service. Customer service couldn’t do anything for me and said to just pay the €38 to return my package by mail, even tho it was their fault the Ipad (also in 2 stores) wasn’t working. Never ordering here again, because of the lack of customer support.

19 December 2025
Unprompted review
Rated 1 out of 5 stars

2 weeks of waiting for 1 item

2 weeks, marked as ''shipped'' but never handed over to GLS. When I asked for a return they only returned the money for the products and not the shipping which was expensive. Really weird from such a trusted company

5 January 2026
Unprompted review
Rated 1 out of 5 stars

Worst shopping trip ever!

Worst shopping trip ever!! They were slagging us off whilst purchasing our goods, sadly I still gave them my money as this is what pays their wages! So unprofessional for such a professional brand. Kiko would highly recommend you thoroughly vet your staff, who are the face of your branch before hiring them! If there was a rating for 0, I would of gave a 0.

Thank god Belgium has more than Kiko to offer as my trip would have been an utter waste of fresh air - ratings!!! Avoid and by online!!

4 January 2026
Unprompted review

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