LendDirect Reviews 2,373

TrustScore 4 out of 5

3.8

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Review summary

Created with AI, based on recent reviews

Reviewers had a great experience with this company. Customers frequently praise the staff for their helpfulness, kindness, and professionalism, making interactions pleasant and efficient. Many people highlight the excellent customer service, noting the quick responses and clear explanations provided. The service itself is often described as reliable and easy to access, with many appreciating the quick loan approval process and the stress-free experience of obtaining funds. However, some customers expressed dissatisfaction with the payment structure, specifically mentioning that a significant portion of their payments goes towards interest and fees rather than the principal amount. There were also concerns about high interest rates and the perceived slow progress in paying down the loan balance. A few other people also felt that the customer service was occasionally unhelpful or that communication was repetitive.

What people talk about most

Payment

Consumers find payment experiences to be ambiguous. While some appreciate quick access to funds and easy... See more

Staff

Customers consistently note positive experiences with staff, highlighting their helpfulness, professionalism,... See more

Service

Clients share positive opinions on service, with many praising the fast and efficient approval processes,... See more

Customer service

Users describe positive interactions with customer service, highlighting helpful, patient, and knowledgeable... See more

Price

Customers had negative experiences with price, consistently expressing dissatisfaction with high interest... See more

Reviews shaping this summary

Rated 4 out of 5 stars

This financial service company is reliable. Makes getting a loan easy by just going into their app. Only caveat is the payment for the principal is overshadowed by the bigger amounts of their other... See more

Company replied

Rated 4 out of 5 stars

I've had no issues. East to apply. Communication was there. Emails and phone calls. The only reason I'm deducting one star is because I've had way too many phone calls already inquiring if I'm okay... See more

Company replied

Rated 3 out of 5 stars

Very easy access to getting loans; friendly staff at customer service and no checks on credit standing every time a loan is processed. the only glitch to the great access to easy loan is the excessive... See more

Company replied

Rated 3 out of 5 stars

I wish that more of the monthly payments I make on my line of credit, was actually going towards paying off the amount, instead of paying so much of it going towards interest. A lot of us are going t... See more

Company replied


Company details

  1. Loan agency

Information provided by various external sources

LendDirect offers online personal loans in Canada.


Contact info


3.8

Great

TrustScore 4 out of 5

2K reviews

5-star
4-star
3-star
2-star
1-star

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Rated 3 out of 5 stars

A little confused

Apart from the high interest, I've had a good experience up until recently. I applied for a cash advance from my LOC and got approved, but there was no money deposited. Numerous calls to customer service assured me that the issue was being worked on. Not sure what's happening, but would really like to get an update.

9 March 2026
Unprompted review
LendDirect logo

Reply from LendDirect

We are sorry to hear that you did not have a good experience. Please send us an email at CustomerService@LendDirect.ca or give us a call at 1-855-630-5363 so that we can reach out to you.

Rated 3 out of 5 stars

the use of greed over need is a huge…

the use of greed over need is a huge blow to people treying to rebuild in a very trying economic and political time. not very far removed from mafia style rape of the people that continue to finance the politics of the nation via interest payments. appualinf to say it bluntly

9 March 2026
Unprompted review
LendDirect logo

Reply from LendDirect

We are sorry to hear that you did not have a good experience. Please send us an email at CustomerService@LendDirect.ca or give us a call at 1-855-630-5363 so that we can reach out to you.

Rated 5 out of 5 stars

The transfer from CashMoney to LendDirect

The transfer from CashMoney to LendDirect was very clear, simple and non-threat-like feeling despite todays online scams.

6 March 2026
Unprompted review
LendDirect logo

Reply from LendDirect

Thank you so much for taking the time to leave us this excellent review. We appreciate our customers!

Rated 5 out of 5 stars

Heather at the Highland Road location…

Heather at the Highland Road location was so great to work with!

4 March 2026
Unprompted review
LendDirect logo

Reply from LendDirect

We’re glad that you enjoyed your visit to LendDirect. Thank you for your review and your business.

Rated 5 out of 5 stars

Lend direct experience

Chris was very informative, and helpful would highly recommend their services.

4 March 2026
Unprompted review
LendDirect logo

Reply from LendDirect

Thank you so much for taking the time to leave us this excellent review. We appreciate our customers!

Rated 5 out of 5 stars

Helpful

Helpful, courteous and knowledgeable

2 March 2026
Unprompted review
LendDirect logo

Reply from LendDirect

Thank you for choosing LendDirect. We appreciate you!

Rated 4 out of 5 stars

This company made it easy to get a loan…

This company made it easy to get a loan and has worked with me and have been a great help with any of my needs i recomend them to anyone

2 March 2026
Unprompted review
LendDirect logo

Reply from LendDirect

We’re glad that you enjoyed your visit to LendDirect. Thank you for your review and your business.

Rated 5 out of 5 stars

if you ever need help this is the one to go to for assistance

the staff at the one on temple are super great people love dealling with them!!! Have been dealing with this crew for many years !!! You get approved quickly and are always ready to help you with any concerns !!!

28 February 2026
Unprompted review
LendDirect logo

Reply from LendDirect

We’re glad that you enjoyed your visit to LendDirect. Thank you for your review and your business.

Rated 1 out of 5 stars

Annihilated in fees

Great if you need cash, but you get absolutely annihilated in fees! You end up paying an unreal amount back if you pay the minimums, even more than you'd expect/think. 🫣🙃

11 August 2025
Unprompted review
LendDirect logo

Reply from LendDirect

We are sorry to hear that you did not have a good experience. Please send us an email at CustomerService@LendDirect.ca or give us a call at 1-855-630-5363 so that we can reach out to you.

Rated 4 out of 5 stars

Easy to talk to

Easy to talk to, and very helpful.

27 February 2026
Unprompted review
LendDirect logo

Reply from LendDirect

We’re glad that you enjoyed your visit to LendDirect. Thank you for your review and your business.

Rated 5 out of 5 stars

How fast the service is.

26 February 2026
Unprompted review
LendDirect logo

Reply from LendDirect

We’re glad that you enjoyed your visit to LendDirect. Thank you for your review and your business.

Rated 1 out of 5 stars

Best advise I can give here is DO NOT…

Best advise I can give here is DO NOT take a loan or line of credit from this company! The interest rate and fees are ridiculous you will never pay it off, got stuck for 6 years, called and tried to negotiate it down as I had paid them this loan 10 x over in 6 years!!! $200 bi weekly and $25 to the principal, thank god I was able to pay it off and switch to a REAL line of credit with the bank, so if you are desperate please just don't, it will ruin you even more financially

25 February 2026
Unprompted review
LendDirect logo

Reply from LendDirect

We are sorry to hear that you did not have a good experience. Please send us an email at CustomerService@LendDirect.ca or give us a call at 1-855-630-5363 so that we can reach out to you.

Rated 5 out of 5 stars

Thank you for the great service and…

Thank you for the great service and creative solutions - Anna Joncas, Branch Manager and team, Peterborough, Ontario

30 December 2025
Unprompted review
LendDirect logo

Reply from LendDirect

Thank you so much for taking the time to leave us this excellent review. We appreciate our customers!

Rated 5 out of 5 stars

I applied in minutes on my phone

I applied in minutes on my phone. Didn't even need to speak to anyone. It just ran through smoothly and the money was deposited in my account moments after I signed the documents! Fast and easy!

13 February 2026
Unprompted review
LendDirect logo

Reply from LendDirect

Thank you so much for taking the time to leave us this excellent review. We appreciate our customers!

Rated 5 out of 5 stars

When in a pinch affordable and fast in a sintch

So so much better then the original cash money store because there deadline due dates fall on the days that checks and low level incomes come out on such in Feburary the due date is for the 27 which is a Friday instead of cash money making it the Thursday which is a day before money comes in it way better lend direct and they have line of credits and payday loans well if used right manageable paybacks I like the online interaction how simple and clear it is no confusions and if there a problem staff are friendly nice and right to the problem couldnt
ask for better service 5 superstars in my books yeah! Always a helpful hand when needed. If used right and paid on time it can be a life saver in those tight times or the those moments of indulgeness that but just short of cash wise. Great team an company

21 February 2026
Unprompted review
LendDirect logo

Reply from LendDirect

We strive to make customer satisfaction a priority and your 5-Star rating reflects the success of that effort. Thank you for choosing LendDirect and we look forward to seeing you again.

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