LendDirect Reviews 2,373

TrustScore 4 out of 5

3.8

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Review summary

Created with AI, based on recent reviews

Reviewers had a great experience with this company. Customers frequently praise the staff for their helpfulness, kindness, and professionalism, making interactions pleasant and efficient. Many people highlight the excellent customer service, noting the quick responses and clear explanations provided. The service itself is often described as reliable and easy to access, with many appreciating the quick loan approval process and the stress-free experience of obtaining funds. However, some customers expressed dissatisfaction with the payment structure, specifically mentioning that a significant portion of their payments goes towards interest and fees rather than the principal amount. There were also concerns about high interest rates and the perceived slow progress in paying down the loan balance. A few other people also felt that the customer service was occasionally unhelpful or that communication was repetitive.

What people talk about most

Payment

Consumers find payment experiences to be ambiguous. While some appreciate quick access to funds and easy... See more

Staff

Customers consistently note positive experiences with staff, highlighting their helpfulness, professionalism,... See more

Service

Clients share positive opinions on service, with many praising the fast and efficient approval processes,... See more

Customer service

Users describe positive interactions with customer service, highlighting helpful, patient, and knowledgeable... See more

Price

Customers had negative experiences with price, consistently expressing dissatisfaction with high interest... See more

Reviews shaping this summary

Rated 4 out of 5 stars

This financial service company is reliable. Makes getting a loan easy by just going into their app. Only caveat is the payment for the principal is overshadowed by the bigger amounts of their other... See more

Company replied

Rated 4 out of 5 stars

I've had no issues. East to apply. Communication was there. Emails and phone calls. The only reason I'm deducting one star is because I've had way too many phone calls already inquiring if I'm okay... See more

Company replied

Rated 3 out of 5 stars

Very easy access to getting loans; friendly staff at customer service and no checks on credit standing every time a loan is processed. the only glitch to the great access to easy loan is the excessive... See more

Company replied

Rated 3 out of 5 stars

I wish that more of the monthly payments I make on my line of credit, was actually going towards paying off the amount, instead of paying so much of it going towards interest. A lot of us are going t... See more

Company replied


Company details

  1. Loan agency

Information provided by various external sources

LendDirect offers online personal loans in Canada.


Contact info


3.8

Great

TrustScore 4 out of 5

2K reviews

5-star
4-star
3-star
2-star
1-star

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Rated 5 out of 5 stars

MANDEEP WAS FANTASTIC AND HELPED ME…

MANDEEP WAS FANTASTIC AND HELPED ME WITH EFFICIENCY AND EXPERTISE GOT THE JOB DONE FOR ME

20 February 2026
Unprompted review
LendDirect logo

Reply from LendDirect

We strive to make customer satisfaction a priority and your 5-Star rating reflects the success of that effort. Thank you for choosing LendDirect and we look forward to seeing you again.

Rated 5 out of 5 stars

Good service easy and fast approval

Good service easy and fast approval
Very happy with lend direct

12 February 2026
Unprompted review
LendDirect logo

Reply from LendDirect

We were happy to help. Thank you for choosing LendDirect. We appreciate our customers.

Rated 5 out of 5 stars

Kerri was an absolute gem

Kerri was an absolute gem. She was very helpful, kind and funny. She displayed extreme professionalism and explained everything thoroughly so that I could understand . Just all around excellent customer service I was very impressed. Thanks Kerri from the welland location!

17 February 2026
Unprompted review
LendDirect logo

Reply from LendDirect

We are glad you had a great experience with our team members. Thank you for choosing LendDirect. We appreciate you!

Rated 5 out of 5 stars

As an international student currently…

As an international student currently pursuing my second program in Canada, applying for a loan for the first time felt overwhelming. I was unsure, nervous, and honestly a bit scared about how the process would work. I discovered LendDirect through ChatGPT, and I am very thankful that I did because the experience turned out to be smooth, straightforward, and clearly explained from beginning to end.

I would especially like to recognize Angie Campeau for her excellent service. She guided me through every step with professionalism, patience, and genuine care, making sure I fully understood the process before moving forward. Her clear explanations and supportive approach made me feel confident and comfortable with my decision. The approval process was quick, the repayment terms were flexible, and the overall service exceeded my expectations. I truly appreciate the support I received and would confidently recommend LendDirect to anyone looking for a reliable and supportive personal loan provider.

17 February 2026
Unprompted review
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Reply from LendDirect

We strive to make customer satisfaction a priority and your 5-Star rating reflects the success of that effort. Thank you for choosing LendDirect and we look forward to seeing you again.

Rated 5 out of 5 stars

My experience with LENDDIRECT located…

My experience with LENDDIRECT located in Newmarket ON ( 30 prospect St) was amazing. The lady that name is Maylin Cardoso Gonzalez is a Branch manager and spend lot of time for my file and she is really expert and polite. I am really happy with that branch.

17 February 2026
Unprompted review
LendDirect logo

Reply from LendDirect

Thank you for your 5-Star rating. Thank you for choosing LendDirect and we look forward to seeing you again.

Rated 5 out of 5 stars

No complaints

No complaints. Someone is always there when I need it. Flexible payment schedules when needed.

17 February 2026
Unprompted review
LendDirect logo

Reply from LendDirect

Thank you for choosing LendDirect. We appreciate you!

Rated 4 out of 5 stars

Easy to use website

Easy to use website. Quick process

17 February 2026
Unprompted review
LendDirect logo

Reply from LendDirect

Thank you for choosing LendDirect. We appreciate you!

Rated 5 out of 5 stars

My experience with LendDirect was smooth

My experience with LendDirect was smooth and hassle free. The proces was quick, communication was clear, and the staff wa helpful and professional. Overall a reliable and convenient service.

10 February 2026
Unprompted review
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Reply from LendDirect

We are happy to hear that you had a 5-Star experience. Thank you for your review and for being a LendDirect customer.

Rated 1 out of 5 stars

Highest interest rates going...no way…

Highest interest rates going...no way to pay out a loan when payments go to interest on loan.

14 February 2026
Unprompted review
LendDirect logo

Reply from LendDirect

We are sorry to hear that you did not have a good experience. Please send us an email at CustomerService@LendDirect.ca or give us a call at 1-855-630-5363 so that we can reach out to you.

Rated 4 out of 5 stars

UPDATED THIS

You all made it super hard to get a payday loan now since you guys switched to lend direct before it was easy UPDATE I called and got the proper info I needed. Last time I was told different and this wonderful lady helped me and explained it all better

13 February 2026
Unprompted review
LendDirect logo

Reply from LendDirect

We are sorry to hear that you did not have a good experience. Please send us an email at CustomerService@LendDirect.ca or give us a call at 1-855-630-5363 so that we can reach out to you.

Rated 1 out of 5 stars

Never take a loan from this company

Never take a loan from this company. They are total crooks. Give false information and once you sign a loan, you are signing for something that was never spoken about. No one likes to return phone calls even when they admit they were in the wrong. They need to learn how to train people properly.

18 December 2025
Unprompted review
LendDirect logo

Reply from LendDirect

We are sorry to hear that you did not have a good experience. Please send us an email at CustomerService@LendDirect.ca or give us a call at 1-855-630-5363 so that we can reach out to you.

Rated 5 out of 5 stars

A very quality experience

I was surprised and thankful that these staff persons were so incredibly kind and friendly. THey went over and above to solve a minor problem and results were quick and effective. I would certainly do business again with them and let others know as well. Thank you from the bottom of my heart xo ♥️

8 February 2026
Unprompted review
LendDirect logo

Reply from LendDirect

Thank you for the excellent review. We appreciate you!

Rated 5 out of 5 stars

Honestly I have had great experiences…

Honestly I have had great experiences with this company. They are very helpful with answer questions. They give tips and suggestions for paying off you debt and getting done to pay less interest. There customer service is very patient.

7 February 2026
Unprompted review
LendDirect logo

Reply from LendDirect

We were happy to help. Thank you for choosing LendDirect. We appreciate our customers.

Rated 1 out of 5 stars

Very Shady Business

Website is bad, very shady, makes it difficult to pay down/pay off loan.

7 February 2026
Unprompted review
LendDirect logo

Reply from LendDirect

We are sorry to hear that you did not have a good experience. Please send us an email at CustomerService@LendDirect.ca or give us a call at 1-855-630-5363 so that we can reach out to you.

Rated 5 out of 5 stars

Great experience

Desiree (sp?) at the Adelaide Branch in London was great to deal with. Very quick and pleasant to speak to. Recommend their office if needing anything.

7 February 2026
Unprompted review
LendDirect logo

Reply from LendDirect

Thank you for the 5-star review. We appreciate you!

Rated 4 out of 5 stars

I had no issues

I had no issues , the staff working there are very helpful and accommodating, phone calls and emails are being addresses right away.

26 January 2026
Unprompted review
LendDirect logo

Reply from LendDirect

We were happy to help. Thank you for choosing LendDirect. We appreciate our customers.

Rated 5 out of 5 stars

Fast and Genuine service 🌟

⭐️⭐️⭐️⭐️⭐️
My experience with 𝗟𝗲𝗻𝗱𝗗𝗶𝗿𝗲𝗰𝘁 was amazing.

From application to approval, everything was super fast and transparent. I got approved in just one minute. When I visited the branch the same day, I was honestly shocked by their efficiency. Within 5 minutes, my documents were done and funds were in my hands.

And ⭐️⭐️⭐️⭐️⭐️ More stars For

🌟 SHIVANI & SHELLEY 🌟 gives the best customer service ever with respect , kindness and care.

Thank you for making my financial journey stress-free 🙏
Highly recommended to everyone! 💯

2 February 2026
Unprompted review
LendDirect logo

Reply from LendDirect

We were happy to help. Thank you for choosing LendDirect. We appreciate our customers.

Rated 5 out of 5 stars

Always friendly

Always friendly, thank you

20 December 2025
Unprompted review
LendDirect logo

Reply from LendDirect

Thanks for choosing LendDirect. We appreciate you!

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