The staff were really helpful in assessing our requirements for medical insurance to ensure we got the cover we wanted. Thank you for your patience
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See what reviewers are saying
We 3 operators helping us make some really good informed decisions around the crossover to another company - efficient and knowledgeable. And finally settling into another much more cost e... See more
I dealt with Life direct for both my home loan and life/income insurance over the last month and received exceptional service for both products. I dealt with Clinton Lawson and Meg Scotson for... See more
No following up details given, from your side neither the insurer side. I'm just waiting for any information to show up to understand even how is the process to claim for ex. Does the insur... See more
Company details
Written by the company
LifeDirect was launched in 2005 as a way for Kiwis to compare and buy insurance from NZ’s largest insurers online. If you’re looking for insurance, head on over and start a free quote online to compare policies without hassle.
Contact info
1/10 Hutt Road, Petone, 5012, Wellington, New Zealand
- 0800 800 400
- team@lifedirect.co.nz
- www.lifedirect.co.nz
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Very fast and easy
Very fast and easy. It was a pleasure to deal with you, I`ve got almost instant call back and my policy was ready in next couple of days. Customer support was friendly and answered all my questions. Highly recommended.
Easy and straightforward
Managed to get my health insurance sorted with no fuss and no delays
Happy with results
To be honest, the process was quite efficient and reliable. Previously, I had submitted three quotes to the AIA this year, but I had not received any responses; I decided to proceed with LifeDirect. The following day, Liam initiated the process and promptly kept me informed of all developments.
Life Direct cares about the numbers
Life Direct claims to give you a $1000 Cash Back. I thought the $1k would be nice to receive but didn’t get it. Firstly one has to wait 13 months not 12 months. Then you wait for your Cash Back as it is released in “ batches.”
Talk about feeling just like a number. Overall very disappointing customer service from Life Direct. People/Customers aren’t numbers!

Reply from LifeDirect
Prompt communications
Prompt communications and emailing information updates, thank you for the great work.
Loooooooooong waiting times with NO feedback
Life direct applications take forever. Feedback is non extant. Follow up on applications is super poor. Not sure if this company should be rated this high but I have a bad experience and a looooooong waiting time with no feedback
Painless process
After I filled out the initial forms, they handled all aspects of the policy without needing anything else from me.
Straightforward
Polite, respectful and knowledgeable staff. All information was explained and my concerns were addressed.
Good all round experience
Easy to follow website. They stood behind their offers. When a problem was encountered they were quick to respond and quick to fix it.
The information that I got was very…
The information that I got was very helpful from the beginning till the end.The follow up that I got.Because of this I eventually chose LifeDirect
Streamlined policy buying experience.
Streamlined policy buying experience.
Prompt communication and great offers.
The best!
Brad is very helpful setting up my new life insurance. I am with AIA now with AIA vitality. Together is the best!
Good job advising and guiding…
Ben Laurenson did a great job advising me regarding the policies available and explaining the terms of the policy. He was always available and replied to queries promptly. He guided me through the whole process.
Prompt feed back.
Prompt feedback and guidance from Bruno . Easily set up process. No hassle.
Great hassle-free experience
Great hassle-free experience. Would recommend to others.
Life Insurance Application
Happy with interaction although there was a lack of communication during the process. Even so happy with the final outcome.
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