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Lilja the Label Reviews 

124
•
TrustScore 4.5 out of 5

4.6

Swimwear shop
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Review summary

Created with AI, based on recent reviews

Evaluating 69 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the premium feel of the materials, noting that the swimwear is both incredibly comfortable and features a wonderfully flattering fit. People are also delighted by the remarkably fast delivery times and describe the support team as exceptionally friendly, polite, and quick to resolve any questions or concerns. Though some reviewers were not happy with the customer service, mentioning frustrating interactions or completely unhelpful responses regarding shipping and order issues. A few other shoppers also felt that certain swimwear items did not fit properly or showed unexpected transparency issues once wet.

What people talk about most

Product

Customers report great satisfaction with the product, highlighting high-quality fabrics, beautiful colors,... See more

Quality

Consumers find quality to be exceptional, praising the beautiful designs, comfortable fabrics, and flattering... See more

Customer service

Reviewers mention positive feedback about customer service, highlighting incredibly kind, responsive, and... See more

Response time

People report positive experiences with response time, highlighting that support agents come back immediately... See more

Delivery service

Customers consistently note positive experiences with delivery service, highlighting that shipping is very... See more

Reviews shaping this summary

Rated 4 out of 5 stars

The bikini looks really beautiful and the fabric feels nice and high quality. Unfortunately, I was disappointed after washing it. I washed the bikini at 30°C on a delicate cycle, and afterwards th... See more

Rated 5 out of 5 stars

After having my eye on Lilja the Label’s bikinis for quite a while, I finally treated myself to a few pieces during their sale a few weeks ago and my experience has been amazing in every way. The... See more

Rated 5 out of 5 stars

The swimsuit is beautiful and fits perfectly. I really like the adjustable straps and it feels high quality. They had much information about sizes etc on the website which helped me choose the right... See more

Company replied

Company details

  1. Swimwear shop

Written by the company

Lilja the Label is a sustainable Finnish swimwear brand established in 2016. Our aim is to create high-quality swimwear both ethically and sustainably. We don’t believe in seasonality and make products that are meant to last both time and use: these are pieces you will love for a long time. Wear them throughout your winter swims and throughout your warmest beach days. The well-being of the planet and the people are our utmost priorities. We believe that a business can only thrive when everyone and everything involved in the product chain is also thriving. Our collections consist of earthy and timeless colours paired with graphic and minimalistic prints that mix together elements from the nature and vintage influences from seasons past. These items are intended to bring you joy for a long time and stay as your swim staples for seasons to come.

Contact info

4.6

Excellent

TrustScore 4.5 out of 5

124 reviews

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Replied to 60% of negative reviews

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4.6

All reviews

(124)

94 reviews in the last 12 months

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Rated 1 out of 5 stars

Package not shipped

I ordered a package to Denmark on 14 July 2026. Even though the website states that delivery to Denmark takes only 1-4 days, it still hasn’t even been shipped. I don’t think they are capable of delivery to Denmark at this point. Very poor customer service.

14 July 2026
Unprompted review
Lilja the Label logo

Reply from Lilja the Label

I’m so sorry with the delay with your order. We had a very unfortunate situation with Budbee last week, where they misplaced one pallet of our packages temporarily. What happened was that the pallet was picked up from our warehouse, but was then never scanned in their system, making it get stuck for a prolonged time at their warehouse.

We have been absolutely devastated here at the Lilja office, since multiple customers were affected and this is something we’d never want to happen as a small business - and we understand that especially swimwear is very time sensitive at this time of the year, and we take great pride in great customer service, quick delivery times and overall a good experience with us. 🩵

Budbee should have also emailed you yesterday to give you an apology and an explanation on what has happened on their side. I checked your order tracking now and it looks like there finally is a delivery date - for confidentiality, not disclosed here, but please check your tracking. 💜

Again, my sincerest apologies for the delay with the courier. We hope you still love your order, and if there’s anything I can do to help with your order or to make your experience better, please do let me know, I’m here for you. / Laura, the founder

Rated 5 out of 5 stars

I will happily order from here again

I will happily order from here again. The customer service has been excellent throughout. Even with smaller requests, such as changing my delivery address or arranging a return, they responded quickly and took care of everything immediately.

The bikini fabrics are of great quality, and the fit is very comfortable as well.

I can highly recommend this shop to anyone looking for high-quality swimwear and outstanding customer service.

10 June 2026
Unprompted review
Rated 5 out of 5 stars

Thank you!

First of all: Wilma, the lovely team member at Lilja the Label, is an absolute gem. Despite issues with DHL—for which she was in no way to blame—she did everything possible to ensure I received my bikini in time for my vacation. A huge thank you to such a motivated and incredibly kind employee! <3

As for the bikini: the colors I ordered are stunning! The bottoms fit perfectly, though I ordered a size up for the top. Since I have a large bust (G/H) but a narrow underbust (70/75), the shoulder straps sit a bit close together at the back when I tie the bikini. But that is simply an issue that arises with these measurements. All in all, I love the shape, the color, and the company's commitment to sustainability.

21 July 2026
Unprompted review
Rated 5 out of 5 stars

Great customer service and high quality swimwear!

I had a great experience with Lilja the Label. I initially ran into an issue with my order, but the customer service team was incredibly kind, responsive, and helpful throughout the process. They resolved everything quickly and kept me updated, making the whole experience completely stress-free.

Now that I've received my bikini, I couldn't be happier. The quality is amazing, the fabric feels high quality, and the fit is incredibly flattering. It's clear that a lot of thought has gone into both the design and comfort.

Overall, I'm really impressed with both the products and the customer service, and I wouldn't hesitate to recommend Lilja the Label to anyone looking for beautiful, high-quality swimwear.

1 July 2026
Unprompted review
Rated 3 out of 5 stars

My order where unfortunately delayed…

My order where unfortunately delayed and when it arrived it was also the wrong item unfortunately, but customer service answered quick and I have ordered from them before where there wasn’t any issues and really love to wear there items.

13 July 2026
Unprompted review
Lilja the Label logo

Reply from Lilja the Label

Thank you so much for taking the time to share your experience - we're so sorry you received the wrong item! :( 🩵 That is definitely not ideal, and we understand how frustrating it must be.

I'm happy to hear your customer service was still quick to help and correct the issue, and that previous orders have arrived safe and sound. Thank you so much for your continuous support, it really means so much to us 🌞 / Laura

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