Lilja the Label Reviews 

124
TrustScore 4.5 out of 5

4.6

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 69 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the premium feel of the materials, noting that the swimwear is both incredibly comfortable and features a wonderfully flattering fit. People are also delighted by the remarkably fast delivery times and describe the support team as exceptionally friendly, polite, and quick to resolve any questions or concerns. Though some reviewers were not happy with the customer service, mentioning frustrating interactions or completely unhelpful responses regarding shipping and order issues. A few other shoppers also felt that certain swimwear items did not fit properly or showed unexpected transparency issues once wet.

What people talk about most

Product

Customers report great satisfaction with the product, highlighting high-quality fabrics, beautiful colors,... See more

Quality

Consumers find quality to be exceptional, praising the beautiful designs, comfortable fabrics, and flattering... See more

Customer service

Reviewers mention positive feedback about customer service, highlighting incredibly kind, responsive, and... See more

Response time

People report positive experiences with response time, highlighting that support agents come back immediately... See more

Delivery service

Customers consistently note positive experiences with delivery service, highlighting that shipping is very... See more

Reviews shaping this summary

Rated 4 out of 5 stars

The bikini looks really beautiful and the fabric feels nice and high quality. Unfortunately, I was disappointed after washing it. I washed the bikini at 30°C on a delicate cycle, and afterwards th... See more

Rated 5 out of 5 stars

After having my eye on Lilja the Label’s bikinis for quite a while, I finally treated myself to a few pieces during their sale a few weeks ago and my experience has been amazing in every way. The... See more

Rated 5 out of 5 stars

The swimsuit is beautiful and fits perfectly. I really like the adjustable straps and it feels high quality. They had much information about sizes etc on the website which helped me choose the right... See more

Company replied


Company details

  1. Swimwear shop

Written by the company

Lilja the Label is a sustainable Finnish swimwear brand established in 2016. Our aim is to create high-quality swimwear both ethically and sustainably. We don’t believe in seasonality and make products that are meant to last both time and use: these are pieces you will love for a long time. Wear them throughout your winter swims and throughout your warmest beach days. The well-being of the planet and the people are our utmost priorities. We believe that a business can only thrive when everyone and everything involved in the product chain is also thriving. Our collections consist of earthy and timeless colours paired with graphic and minimalistic prints that mix together elements from the nature and vintage influences from seasons past. These items are intended to bring you joy for a long time and stay as your swim staples for seasons to come.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

124 reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 60% of negative reviews

Typically replies within 48 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.6

All reviews

(124)

94 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 2 out of 5 stars

Return issues

I ordered a bikini. The bottom didn’t fit, and I chose the option to exchange for a different size.
I got the return documents, all filled out by customer service. First I only received the customs documents, however since I have not returned anything out of the country, I didn’t know I was missing the courier documents. I went to the postal office, but had to return back home with the package. I sent an email to Lilja, and pretty soon I also received the package slip. Finally I got the package sent.
Now I see that the package have been in transit for a very long time, I reached out to the courier service who informed me that Lilja didn’t fill out the whole address. They are missing the street address, and only Lilja can update the address by contacting them.

However, Liljas customer service have stopped replying. Now I’m pretty sure I only have half of an expensive bikini for my vacation days. 👎🏻
The quality of the bikini is good, but I will not be buying again.

17 June 2026
Unprompted review
Rated 5 out of 5 stars

The feel of the one piece is so nice…

The feel of the one piece is so so nice. And I love the fact that I can swim or surf comfortably without anything popping out! The fit is divine, which I really appreciate as someone who struggles finding one pieces that fit my figure. For reference, I'm a 36DD, 165cm/5ft 4.5, around 70 kgs and usually wear a UK 10-12 and the size M fit me perfectly, even though I was recommended to get an L by the online sizing calculator. I will definitely order again from Lilja!

11 June 2026
Unprompted review
Rated 2 out of 5 stars

See through item

My husband got me the flora arc one piece as a gift. I specifically asked for this piece as it has good print. Upon arrival i noticed that the color is very light compared to the definition and photos. Still being optimistic I used it today and OH MY GOD soon as it touched the water you can see everything!! Its very see through. If I can return it i would but its not possible. Just heads up with this particular range model. YOU WILL BE SEEN!! I wont be using it again.

16 May 2026
Unprompted review
Rated 5 out of 5 stars

Highly recommend

The swimsuit is beautiful and fits perfectly. I really like the adjustable straps and it feels high quality. They had much information about sizes etc on the website which helped me choose the right size. The delivery was very fast too. Overall very good experience and I would highly recommend!😊

13 May 2026
Unprompted review
Lilja the Label logo

Reply from Lilja the Label

Hi Alina,

Thank you so much for leaving this lovely review. 💙 We really appreciate it, and we are so happy to hear you found pieces that fit perfectly!!

Hope you have a great summer in your new Lilja pieces! 😊

Kind regards,
Wilma from Lilja the Label

Rated 5 out of 5 stars

Perfect quality

Perfect quality, easy return for the bigger size. Just love swimsuit, I think it must fit and look good in every bodyshapes <3

13 April 2026
Lilja the Label logo

Reply from Lilja the Label

Hi! Thank you so much for taking time and leaving a review, it means a lot to us! 💙

Hope you have the best summer in your new Lilja pieces!

Kind regards,
Wilma from Lilja the Label

Rated 2 out of 5 stars

Misleading Return Policy and Extremely Poor Customer Service

Delivery was fast and the products arrived neatly packaged. However, my experience with customer service afterward was extremely poor.

Before placing my order, I specifically checked the return policy. The website clearly states that prepaid return labels are available for orders from the Netherlands. However, when I initiated a return (I only returned one bikini set because it was not true to size), there was no option to generate a return label. I was forced to arrange and pay for the return myself, which resulted in very high costs.

Customer service later claimed this was because my order was shipped from a warehouse in Germany. This was never communicated to me beforehand. Despite this, I was required to return the package to Finland, increasing the costs even further. This directly contradicts the information on the website.

After multiple attempts to resolve this, customer service refused to offer any form of compensation and stated that I should have contacted them in advance—despite the fact that I had no way of knowing my order would be shipped from Germany.

Overall, this is a very disappointing experience and not what you would expect from a modern webshop with premium pricing. The return information on the website is clearly misleading, and that is a serious issue that should not be allowed.

21 April 2026
Unprompted review
Lilja the Label logo

Reply from Lilja the Label

Hi Chantal,

Thank you for leaving a review!

We are very sorry to hear that the experience was not great with the return. Unfortunately, there has been some issues on the way with your return, and normally it is of course not meant to take this long or feel complicated. We are so sorry for the inconvenience this has caused.

We have contacted you personally by email, and hopefully we found a solution that works. :) We will make sure to note down what went wrong in this process, to avoid it in the future.

Again, we apologize for the inconvenience, and if there is anything more we can help you with, or do to make you feel appreciated as a customer, please let us know. 💙

Best regards,
Wilma from Lilja the Label

Rated 1 out of 5 stars

Not suitable for larger busts

I bought a swimsuit and a bikini here and checked the website beforehand to see if they were suitable for larger busts. The website did not clearly indicate that the fit is not flattering for larger breasts.

After trying on the bikini top, I realized I didn’t need to try on the bottoms because the sizing wasn’t right. To my surprise, after returning the items I received a message saying there was a stain on the bottoms, even though I hadn’t even taken them out of the packaging.

Because of this service and the poor fit for larger busts, I would not recommend ordering here.

22 April 2026
Unprompted review
Lilja the Label logo

Reply from Lilja the Label

Hi Suzanne,

Thank you for your review and your feedback! We are sorry to hear that your experience with the fit was not as expected.

We have contacted you personally by email to resolve the situation with the return. We hope that we have found a solution that works for both parties.

Let us know if there is anything else we can help you with. If you would like to try another size or model of our products, we would love to help you with finding exactly what you're looking for!

Again, we apologize for the inconvenience of the situation, hopefully we are able to find a suitable solution together. 💙

Best regards,
Wilma from Lilja the Label

Rated 5 out of 5 stars

The only swimsuit brand I trust

High quality bikinis and swimsuit. The only swimsuit brand I trust!

28 October 2025
Lilja the Label logo

Reply from Lilja the Label

Hi Ronja,

Thank you so much for your kind words! 💛 We’re so happy to hear that we are your trusted swimwear brand. :) It truly means the world to us. Enjoy your swimsuit, and we can’t wait to have you back again!

Hope you have a great summer!

Kind regards,
Wilma from Lilja the Label

Rated 4 out of 5 stars

Beautiful Bikini, Care Instructions Could Be Clearer

The bikini looks really beautiful and the fabric feels nice and high quality. Unfortunately, I was disappointed after washing it. I washed the bikini at 30°C on a delicate cycle, and afterwards the seams started coming loose in several places.

Only after that did I notice on the website that the bikini should be washed by hand only. While this was my mistake, I do think it would be much better if clear care instructions were included in the package or attached to the bikini itself. That would have helped avoid this issue.

Especially for such a delicate item, clear washing instructions are very important. It’s a shame, because otherwise I really liked the bikini.

2 February 2026
Unprompted review
Rated 1 out of 5 stars

I cannot recommend buying from this…

I cannot recommend buying from this brand. Poor fit if you have a larger bust and terrible customer service. I bought a bikini and a swimsuit and while neither had a good fit I really needed some swimwear on that date so chose to keep the bikini and send the swimsuit back. Because of a small white mark from trying a swimsuit on at home (with underwear) I was charged 30% of the price when I returned. The little mark was so tiny I didn’t even see it myself. Had I noticed it before sending it back I could have easily removed it with a damp cloth in two seconds. Why do I have to pay so much for this small effort from their side? It is not like they are throwing it out. When buying a quite expensive product I expect some level of service and even from cheap brands I have never experienced something like this. I feel ripped off!
I got a bad vibe even before this happened when I was registering the return. I was “begged” to buy something else, by being offered extra money back if I chose store credits. But I will never buy from this shop again, that is for sure!

17 December 2025
Unprompted review
Lilja the Label logo

Reply from Lilja the Label

Hi!
Thank you for taking the time to share your experience, we really appreciate it, and are so sorry to hear you haven't had the best experience :( 💙

I understand how frustrating it is when fit wasn't right for you, especially if you needed the swimwear for a specific occasion.

As swimwear is a hygiene-sensitive item, all returned items must be in fully resalable condition. Unfortunately, if a returned item shows any marks, we’re unable to resell it as new - that wouldn't be fair for our other customers. In these cases, our policy allows for a partial refund, or alternatively, getting the item shipped back to you.

Regarding the store credit - this is always offered as an optional alternative, as many customers prefer it for an exchange, added value or a future purchase. There is absolutely no obligation to choose it, and we always also offer a monetary refund back to your original payment method.:) We are grateful for your feedback and will re-think the display of the different options so it doesn't cause any uncertainty.

I'm so sorry that this experience has overall left you feeling disappointed. We do take your feedback to heart and continuously work to be as transparent as fair as possible. If you feel there is something we can do to make it all better for you, we would love to - feel free to get in contact. 💙

Laura
Founder / Lilja the Label

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look