The London Pass Reviews 

24,314
•
TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Considering 289 reviews, reviewers overwhelmingly had a great experience with this company. Customers praise the wide variety of available attractions and highlight the significant financial savings compared to purchasing individual tickets for each site. People also mention that the pass is very easy to use directly on mobile devices, making overall city exploration completely smooth and well-organized. Some people were dissatisfied with the overall costs, noting that the pass can feel quite expensive or restrictive given the strict time limits involved. Some reviewers also noted that certain venues do not allow pre-booking, resulting in rushed daily schedules, difficult planning, and wasted time.

What people talk about most

Value for money

Clients share positive opinions on value for money, frequently highlighting significant financial savings... See more

Location

Customers had positive experiences with location, noting how easy it was to see major tourist sites and... See more

User experience

Users describe positive interactions with user experience, highlighting how well-organized, convenient, and... See more

Price

Reviewers mention positive feedback about price, noting that the pass offers great savings compared to... See more

Product

Customers consistently note positive experiences with product, highlighting the wide variety of attractions... See more

Reviews shaping this summary

Rated 4 out of 5 stars

The pass includes most of the attractions in the city and also offers discounts in some bars/restaurants (just on selected products in the menu). The price is honestly a bit high, so the pass could... See more

Company replied

Rated 5 out of 5 stars

No brainer, good value for money. We booked the 4-day pass and planned our itinerary around it, using it on four consecutive days to hit the major sights back-to-back. The web app was easy to... See more

Company replied

Rated 4 out of 5 stars

My family and I enjoyed all the options we had with the London pass, principallyas it included also pre-paid meals, nevertheless it was not useful that we couldn't make appointments through the app an... See more

Company replied

Rated 5 out of 5 stars

A wide variety of attractions and must-see places and must-do activities. Great saving of money.. all what's required is to be active and ready to start your day as early as possible to cover as many... See more

Company replied


Company details

  1. #62 of 103 best companies in Travel deals

Information provided by various external sources

Discover more & spend less with The London Pass! Visit over 80 attractions in one of the world's greatest cities, including Tower of London, Westminster Abbey, and Windsor Castle at no extra cost - all with one convenient pass. Take in the view from The Shard, sail down the Thames, or learn about London's fascinating Royal history with the only all-inclusive pass. Great savings on admission prices! Learn more on londonpass.com

Learn more about the London Pass

Written by the company

Save Money!
Free entry to your choice of over 80 top London attractions
Save Time!
Skip the lines at a number of selected attractions saving you time during busy periods
Save Stress!
The London Pass has everything you need for the perfect day out helping you make the most of your time in the city

Contact info

4.5

Excellent

TrustScore 4.5 out of 5

24k reviews

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4.5

All reviews

(24,314)

409 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Great Deal

Great deal. So many attractions included. Easy booking procedure.

2 June 2026
The London Pass logo

Reply from The London Pass

Hi Elke,

We’re delighted to receive your feedback, it truly boosts our confidence as we continue striving to provide a hassle-free experience. We’re delighted to hear that you enjoyed using the Go City pass, and we hope to serve you again in the future.

Warm Regards,
Go City

Rated 5 out of 5 stars

It was very easy to use

It was very easy to use. Convenient as it covered lot of attractions

15 May 2026
The London Pass logo

Reply from The London Pass

Hi Kirtikumar,

We are beyond thankful for your review—this truly made our day! Your kind words mean a great deal to us, and we look forward to serving you again in the future.

Warm Regards,
Go City

Rated 5 out of 5 stars

It included a lot of attractions and…

It included a lot of attractions and the buses, so we got to see a lot. It was great not having to purchase tickets at every venue.

29 May 2026
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Reply from The London Pass

Hi,

We appreciate you taking the time to leave us a review. Your feedback is valuable to us as it gives us constant motivation to improve and provide the best services possible.

Thanks & Regards,
Go City

Rated 5 out of 5 stars

IT is so easyJet to user the pre paid…

IT is so easyJet to user the pre paid card and the way in to the Museums and exhibitions Arena the shortest in a long line of visitors.

29 May 2026
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Reply from The London Pass

Hi Peturo,

We are beyond thankful for your review—this truly made our day! Your kind words mean a great deal to us, and we look forward to serving you again in the future.

Warm Regards,
Go City

Rated 3 out of 5 stars

The App was Crap “Failed Twice”

Considering it’s 2026 and you have your phone working fine and you are using The London pass and suddenly the App positioned strategically placed on your phone decided to go AWOL and OMG stone the crows and happened to me twice and I had to remember the sequence of what I had lined up bloody ridiculous and I booked The Shard but the only date i could get was on the last day of my 5 day pass in the late afternoon “Seriously don’t bother”

29 May 2026
The London Pass logo

Reply from The London Pass

Thank you for taking the time to share your feedback. We’re sorry to hear that the app experience did not meet your expectations and that this caused frustration during your visit.

We understand how important it is for everything to run smoothly when planning your day, and we apologise for any inconvenience this caused.
We also appreciate your comments regarding The Shard. As a very popular and high-demand attraction, time slots can be limited and do book up quickly, especially during peak periods. We always recommend reserving key attractions as early as possible to help secure preferred times.

If you would like us to look into your experience further, please contact us at reviews@gocity.com with your booking details so our team can assist you directly.

Thank you again for your feedback—it is greatly appreciated and helps us continue to improve.

Rated 5 out of 5 stars

I recommend the London Pass

The London Pass is a great value and easy to use. Make sure to read about advanced bookings for any attraction for which you are interested. All the details are in the app or online.

29 May 2026
The London Pass logo

Reply from The London Pass

Hi Paul,

We are beyond thankful for your review—this truly made our day! Your kind words mean a great deal to us, and we look forward to serving you again in the future.

Warm Regards,
Go City

Rated 5 out of 5 stars

Quick and easy access

Ease of access at the attractions made this very worthwhile. Also, it was a good value.

22 May 2026
The London Pass logo

Reply from The London Pass

Hi Mike,

This made our day! Your review means a lot to us, and we truly appreciate your kind words. We hope to serve you again in the future.

Warm Regards,
Go City

Rated 5 out of 5 stars

Besides being easy to use

Besides being easy to use, the attractions included are the best and most popular. And without a doubt, by purchasing the London Pass, the price is about half of what you would pay for each attraction individually.

22 May 2026
The London Pass logo

Reply from The London Pass

Hi Douglas,

We are beyond thankful for your review—this truly made our day! Your kind words mean a great deal to us, and we look forward to serving you again in the future.

Warm Regards,
Go City

Rated 5 out of 5 stars

Very easy to use

Very easy to use, covered lots of attractions.

27 April 2026
The London Pass logo

Reply from The London Pass

Hi Mark,

This made our day! Your review means a lot to us. We hope to serve you again in the future.

Regards,
Go City

Rated 5 out of 5 stars

Convenient and easy to use

Convenient and easy to use. More importantly, using the London Pass saved us $$$.

15 May 2026
The London Pass logo

Reply from The London Pass

Hi Judith,

This made our day! Your review means a lot to us, and we truly appreciate your kind words. We hope to serve you again in the future.

Warm Regards,
Go City

Rated 3 out of 5 stars

A bad apple in the bunch

The Big Bus sightseeing company that the London Pass has partnered with is pretty bad - limited hours, lack of necessary staffing. Otherwise, the experience of using the pass was as advertised

15 May 2026
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Reply from The London Pass

Thank you for sharing your feedback. We’re pleased to hear that your overall experience with the pass was as advertised and that you were able to enjoy the benefits of using it. We’re sorry to learn that your experience with Big Bus did not meet expectations, particularly regarding the limited operating hours and staffing concerns you encountered. We understand how this can impact the overall sightseeing experience.

Your feedback has been passed on to the relevant teams for review, as comments like yours help us and our partners continue to improve the experience for future customers. We appreciate you taking the time to share your experience with us.

Rated 5 out of 5 stars

Great value for the money and easy to…

Great value for the money and easy to User

19 May 2026
The London Pass logo

Reply from The London Pass

Hi Harald,

This made our day! Your review means a lot to us, and we truly appreciate your kind words. We hope to serve you again in the future.

Warm Regards,
Go City

Rated 5 out of 5 stars

7 Day Pass

We were in London for a week and were able to see so much. We didn’t pack our days and still saved money. We did a few things we probably wouldn’t have if they weren’t on the London Pass. Entry worked well every where we went, no issues.

12 May 2026
The London Pass logo

Reply from The London Pass

Hi Donya,

We are beyond thankful for your review. This made our day! Your review means a lot to us. We hope to serve you again in the future.

Regards,
Go City

Rated 5 out of 5 stars

London trip

All was great.

8 May 2026
The London Pass logo

Reply from The London Pass

Hi Dimitar,

This made our day! Your review means a lot to us, and we truly appreciate your kind words. We hope to serve you again in the future.

Warm Regards,
Go City

Rated 5 out of 5 stars

What else

What else, very easy and useless

8 May 2026
The London Pass logo

Reply from The London Pass

Hi Alexandre,

This made our day! Your review means a lot to us, and we truly appreciate your kind words. We hope to serve you again in the future.

Warm Regards,
Go City

Rated 5 out of 5 stars

The app was easy to use and a great…

The app was easy to use and a great tool to have while exploring London!

5 May 2026
The London Pass logo

Reply from The London Pass

Hi Jennifer,

Thank you so much for your amazing feedback! It truly means the world to us and motivates us to keep delivering a smooth, hassle‑free experience. We’re thrilled to hear you enjoyed using the pass and can’t wait to welcome you again!

Warm Regards,
Go City

Rated 5 out of 5 stars

Perfect

Perfect, Great pass for many activities, lovely time in London

21 April 2026
The London Pass logo

Reply from The London Pass

We are beyond thankful for your review. This made our day! Your review means a lot to us. We hope to serve you again in the future.

Regards,
Go City

Rated 5 out of 5 stars

A very easy way to explore London

A very easy way to explore London. Also excellent for uncovering ideas for things to explore and do. Great value when planned ahead. I'd happy purchase again.

21 April 2026
The London Pass logo

Reply from The London Pass

We appreciate you taking the time to leave us a review. Your feedback is valuable to us as it gives us constant motivation to improve and provide the best services possible.

Regards,
Go City

Rated 5 out of 5 stars

The London Pass opens doors to new attractions

The London Pass offers great savings and the ability to check out sites and attractions that maybe you normally wouldn’t pay to see. It is well established and easy to use on your phone.

17 April 2026
The London Pass logo

Reply from The London Pass

Hi There,

We are beyond thankful for your review, and we are so grateful for your kind words. Your feedback is extremely important to us. It is great to hear that you enjoyed using the pass from Go City. We hope to serve you in near future.

Warm Regards,
Go City

Rated 5 out of 5 stars

Excelent

Thanks, so many different attractions included

17 April 2026
The London Pass logo

Reply from The London Pass

Hi There,

We are beyond thankful for your review, and we are so grateful for your kind words. Your feedback is extremely important to us. It is great to hear that you enjoyed using the pass from Go City. We hope to serve you in near future.

Regards,
Go City

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