Lovell Sports Reviews 

8,129
TrustScore 2 out of 5

2.0

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Review summary

Created with AI, based on recent reviews

Looking at 178 reviews, most reviewers were unhappy with their experience overall. Consumers frequently report major dissatisfaction regarding the products received, often being sent incorrect items or receiving shoes that are visibly worn, not fitting as expected, or being misrepresented in description. Many people feel the process following an issue is extremely frustrating, often requiring them to pursue chargebacks because their attempts to resolve problems internally were ignored. Some reviewers mentioned that contacting the business is nearly impossible, citing non-existent phone lines or website forms that do not provide assistance. A few other people also felt that when delivery issues arise, the associated courier processes can lead to significant trouble, such as packages being sent to the wrong address or getting lost.

What people talk about most

Product

Reviewers mention negative feedback about product quality and incorrect deliveries, with many consumers... See more

Order

Users describe negative interactions with order processes, frequently noting significant delivery delays and... See more

Customer service

Customers had negative experiences with customer_service, frequently citing poor communication, unresponsive... See more

Delivery service

People report widespread frustration and dissatisfaction with the delivery service. Many customers paid extra... See more

Customer communications

Customers consistently note negative experiences with contact, highlighting that the company is nearly... See more

Reviews shaping this summary

Rated 2 out of 5 stars

No customer service contact number. Replies have taken too long when using their query page. The delivery company delivered my trainers to the wrong address as my house is brick not render. Delivery c... See more

Company replied

Rated 2 out of 5 stars

Ordered 2 t- shirts and Evri states delivery due 2 weeks ago. Advised by courier to contact Lovell about replacement or refund while they investigate. No reply from them(Lovell)

Company replied

Rated 2 out of 5 stars

Well..easy to order and have the item next day but if the sizing is not correct, it is super difficult to return. Will not be buying from them again.

Company replied

Rated 2 out of 5 stars

Hello, I need someone to contact me as I need to return items as wrong items were essentially to me

Company replied


Company details

  1. Running Shop
  2. Cricket shop
  3. Golf shop
  4. Rugby Shop
  5. Football shop
  6. Tennis shop

Written by the company

With over 30 years of expertise in the sporting industry, Lovell Sports is committed to excellence. As the UK's leading specialist in Football, Rugby, Hockey, Cricket, Netball, Tennis and Running, our purpose is not only to deliver top-notch sporting equipment, but also to provide customers with seasoned advice across all categories, ensuring a seamless shopping experience. Our commitment to excellence is reflected in our Trustpilot reviews, guiding us to consistently improve and better serve you. So, what are you waiting for? Dive into a world of quality sports gear and expert guidance at Lovell Sports today.


Contact info

2.0

Poor

TrustScore 2 out of 5

8k reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 56% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

2.0

All reviews

(8,129)

217 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Wrong boots sent on multiple occasions , price increases and poor customer service.

This was a a trusted company I have used for years through out my football and rugby career instead of highstreet retailers. Recently I bought a pair of Mizuno Japan Neo 4 Rugby boots soft ground variant, to my dismay they had sent firm grounds whilst listing the soft grounds on the website. I contacted customer support who were quick to respond but basically offered me a return, without a sourcing or assurance that I could get an equivalent boot. The only token of goodwill was a shipping next day delivery on my next order. I had used up my 10% code then. The boots were too big so after being fobbed off by customer services I did return them. I asked for a complaints form and their T&Cs with regards to exchanging the boots. They would not let me exchange for a different size. When I looked to rebuy the smaller size price of boots had gone up from £174 to £233. I really did want these boots so begrudgingly bought another pair in a smaller size without even getting the refund for my first pair. Those boots turned up after 4 days instead of next day delivery and I am lost for words that the second pair of boots they sent had the same issue… they were firm grounds, meaning the listing issue was never corrected. I’m waiting for a response from Lovell sports now but would strongly advise to avoid, as they outsource boots from sports direct warehouse and have no understand or control of their own stock. I will update in due course when they reply.

6 June 2026
Unprompted review
Rated 1 out of 5 stars

Abolutely horrendous company-

Abolutely horrendous company- DO NOT BUY FROM THEM.

I ordered a pair of running shoes that were too big. I sent them back and had them returned to me with absolutely no warning saying they were dirty. I responded with pictures of them in immaculate condition and asked for proof as to why they had been returned. They refused to provide any and told me to take it up with a third party mediator.

Warning: They are owned by Sports Direct and will completely screw you over.

2 June 2026
Unprompted review
Rated 1 out of 5 stars

Worst retailer I have ever dealt with

Worst retailer I have ever dealt with. I purchased a pair of golf shoes. They sent a completely different pair. They listed the item incorrectly. Due to the urgency I asked if they could send the correct pair, to wish they refused and advised I’d have the return the pair they sent incorrectly and then wait for a refund. Terrible service, list items incorrectly and you have to fight to get your money back. Avoid at all costs.

10 July 2026
Unprompted review
Rated 5 out of 5 stars

Fantastic service …

Just wanted to counteract all the negative reviews below as I had the best experience with Lovell Sports, ordered a pair of Fit flop ballet pumps at around 7 pm last night, (and they were half the price that they were on the Fit flop site) and they arrived at 11 am this morning! Brilliant service, would highly recommend 😁

8 July 2026
Unprompted review
Rated 1 out of 5 stars

Disappointing Returns Process and Poor Customer Service

This is the first time I’ve ever felt the need to leave a review, which makes this even more disappointing.

I returned a pair of ASICS Superblast 3 using their returns process and the tracking confirmed the parcel was delivered to them. A few days later I was told the parcel had arrived empty, which came as a complete surprise because I know for a fact that the shoes were inside the box when I sent them.

What frustrated me the most was how the situation was handled. Every response took several days, and after waiting for their “investigation”, all I received was another email from Ada repeating that the parcel was empty. No explanation, no photos, no evidence, and no details about what was actually investigated.

I’ve since had to ask for photos of the parcel, the shipping label, any signs of damage or tampering, and details of the investigation because none of this was provided voluntarily. Instead, I’ve simply been told that my refund cannot be processed.

I completely understand that things can occasionally go wrong in transit but as a customer who returned the item correctly and in good faith, I expected the issue to be investigated properly rather than being left out of pocket with very little information.

I feel like I’ve been left to prove my innocence instead of being treated fairly. Based on my experience so far, I can’t recommend Lovell Sports’ returns process or customer service.

20 April 2026
Unprompted review
Rated 1 out of 5 stars

Where’s my Sons bike

Where’s my Sons bike? Ordered a Frog Bike for our son. Next day delivery selected. Next month - no bike.

Shocking communication, no heads up “your order is delayed email”.

So I’ll ask here. Where’s my son’s bike and how do I get answers?

8 July 2026
Unprompted review
Rated 1 out of 5 stars

Slazenger Trainers

Ordered Slazenger Trainers size 9. Made in China. Totally incorrect sizing. Now I have to pay to return them when they aren't fit for purpose. Will never order from here again.

2 July 2026
Unprompted review
Rated 1 out of 5 stars

Order Number LOVE73655

Order Number LOVE73655
I don't know why they don't offer a size called "lucky dip" you've probably got more chance of receiving the correct size you want rather than actually telling them your size haha. I got stung by the fraser group in similar circumstances 4 months ago and thought they might have corrected their website OBVIOUSLY NOT.

RUBBISH RUBBISH RUBBISH. I can see why they don't allow you to call them because people wouldn't last a week in the job with the amount of dissatisfied customers they'd have to deal with. AVOID AVOID AVOID.

customer service, what customer service.

29 June 2026
Unprompted review
Rated 1 out of 5 stars

I put in an order for next day delivery…

I put in an order for next day delivery on Saturday 27th June. We received an initial email saying it had been sent but the tracking number doesn’t exist on DPD website!! I need this order for a present! I’m still waiting. Order number LOVE73963. Where is my order!? I can’t even phone you. Terrible.

29 June 2026
Unprompted review
Rated 1 out of 5 stars

Wrong item sent will not refund

My husband ordered me a pair of boots. Unfortunately he clicked the wrong size and the product had been sent out. When they arrived it was not the boots ordered. Instead it was a pair of ugly sandles. The company said send them back and we will refund you. Five weeks since the original order was made. Lovell have now said they didn't send us the sandles and will not return our money.

26 June 2026
Unprompted review
Rated 1 out of 5 stars

Absolutely shocking experience with…

Absolutely shocking experience with this company. They have sent me a product that is faulty and are now telling me they’ve inspected it and won’t be giving me a refund. Terrible customer service AVOID AT ALL COSTS.

26 June 2026
Unprompted review
Rated 2 out of 5 stars

Difficult to return

Well..easy to order and have the item next day but if the sizing is not correct, it is super difficult to return. Will not be buying from them again.

19 June 2026
Unprompted review
Lovell Sports logo

Reply from Lovell Sports

Hello, Sorry to hear this. We have emailed you for further assistance. Hope this will be resolved soon. I do apologise for the inconvenience.
Kind regards,
Lovell Sports

Rated 1 out of 5 stars

Paid for next day delivery and it’s not…

Paid for next day delivery and it’s not arrived, won’t use again

16 June 2026
Unprompted review
Lovell Sports logo

Reply from Lovell Sports

Hello, I'm sorry for the delay of your parcel. I've refunded the delivery fee and chased this up for you. I do apologise for the inconvenience.
Kind regards,
Lovell Sports

Rated 1 out of 5 stars

STAY WELL CLEAR OF THIS COMPANY THEY…

STAY WELL CLEAR OF THIS COMPANY THEY RIP YOU OFF I returned items and they only refunded half my order and claimed not to have recieved the rest VERY POOR CUSTOMER SERVICE and have no intentions of dealing with your complaint.

17 June 2026
Unprompted review
Lovell Sports logo

Reply from Lovell Sports

Hello, Sorry to hear this. Please provide your order number, so that we can look into this for you. I do apologise for the inconvenience.
Kind regards,
Lovell Sports

Rated 1 out of 5 stars

Placed an order and then automatically…

Placed an order and then automatically received a refund within a couple hours, which I hadn’t requested as I would like the product. No reason was given. Very poor customer service.

17/06/26 - why is it I have to put up a review to get a response? Also your website still shows the items in stock.

16 June 2026
Unprompted review
Lovell Sports logo

Reply from Lovell Sports

Hello

We will request our relevant team to update the website.
I do apologise for the inconvenience caused.

Kind regards,
Lovell Sports

Rated 1 out of 5 stars

Company sent wrong items - now no reply

Company sent wrong items, emailing and can’t get hold of anyone. Likely to have the same issue getting refund abs having to pay for return costs myself and postage. Customer service non existent

10 June 2026
Unprompted review
Lovell Sports logo

Reply from Lovell Sports

Hello, Sorry for the issue on your order. I can see free return label was provided. I do apologise for the inconvenience. Kind regards, Lovell Sports

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