Lovell Sports Reviews 

8,129
TrustScore 2 out of 5

2.0

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Review summary

Created with AI, based on recent reviews

Looking at 178 reviews, most reviewers were unhappy with their experience overall. Consumers frequently report major dissatisfaction regarding the products received, often being sent incorrect items or receiving shoes that are visibly worn, not fitting as expected, or being misrepresented in description. Many people feel the process following an issue is extremely frustrating, often requiring them to pursue chargebacks because their attempts to resolve problems internally were ignored. Some reviewers mentioned that contacting the business is nearly impossible, citing non-existent phone lines or website forms that do not provide assistance. A few other people also felt that when delivery issues arise, the associated courier processes can lead to significant trouble, such as packages being sent to the wrong address or getting lost.

What people talk about most

Product

Reviewers mention negative feedback about product quality and incorrect deliveries, with many consumers... See more

Order

Users describe negative interactions with order processes, frequently noting significant delivery delays and... See more

Customer service

Customers had negative experiences with customer_service, frequently citing poor communication, unresponsive... See more

Delivery service

People report widespread frustration and dissatisfaction with the delivery service. Many customers paid extra... See more

Customer communications

Customers consistently note negative experiences with contact, highlighting that the company is nearly... See more

Reviews shaping this summary

Rated 2 out of 5 stars

No customer service contact number. Replies have taken too long when using their query page. The delivery company delivered my trainers to the wrong address as my house is brick not render. Delivery c... See more

Company replied

Rated 2 out of 5 stars

Ordered 2 t- shirts and Evri states delivery due 2 weeks ago. Advised by courier to contact Lovell about replacement or refund while they investigate. No reply from them(Lovell)

Company replied

Rated 2 out of 5 stars

Well..easy to order and have the item next day but if the sizing is not correct, it is super difficult to return. Will not be buying from them again.

Company replied

Rated 2 out of 5 stars

Hello, I need someone to contact me as I need to return items as wrong items were essentially to me

Company replied


Company details

  1. Running Shop
  2. Cricket shop
  3. Golf shop
  4. Rugby Shop
  5. Football shop
  6. Tennis shop

Written by the company

With over 30 years of expertise in the sporting industry, Lovell Sports is committed to excellence. As the UK's leading specialist in Football, Rugby, Hockey, Cricket, Netball, Tennis and Running, our purpose is not only to deliver top-notch sporting equipment, but also to provide customers with seasoned advice across all categories, ensuring a seamless shopping experience. Our commitment to excellence is reflected in our Trustpilot reviews, guiding us to consistently improve and better serve you. So, what are you waiting for? Dive into a world of quality sports gear and expert guidance at Lovell Sports today.


Contact info

2.0

Poor

TrustScore 2 out of 5

8k reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 55% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

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2.0

All reviews

(8,129)

219 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Stay away from this company

These people are impossible to contact, I wanted to exchange 1 pair of jeans but unfortunately I've not received any message back trying to excuse 1 of 2 items.
I have learnt the hard way not to buy from this company ever again.
Also they say to complete returns form on attachment to email, But on checking their is no form so impossible to return item that does not fit, Honestly I would stay far away from this company.
After emailing Lovell sports several times to change order before its despatched, I've received no response at all and not received items and had no information from Lovell sports.
I will now look at taking legal action since this company has no proper customer service and goes silent when you desperately try to contact them.
Lovell sports you should not be trading since your practices are shameless and you obviously don't care about your reputation.

Just update on Lovell sports, Received email informing me after writing review to email Lovell sports for a returns form which I did but I've still not received a reply back yet and still no returns form!!!
This is a terrible service, So now will do this another way and go to trading standards, Citizens advice, And take their advice, I will also take this up legally.
I am a decent person and even said I would ammend the review if they did things properly, So now see that this won't be possible.
I am shocked at the way these company trade with no proper customer service and even less communication.

10 June 2026
Unprompted review
Lovell Sports logo

Reply from Lovell Sports

Hello, I'm sorry for the issue on your order. I have emailed you with a free return label. Hope this will be resolved soon. I do apologise for the inconvenience.

Kind regards,
Lovell Sports

Rated 1 out of 5 stars

Useless

Useless, ordered trainers and received 2 left feet which was also different sizes
No response from them after reaching out

Do Not use

5 June 2026
Unprompted review
Lovell Sports logo

Reply from Lovell Sports

Hello, Sorry to hear this. Please provide your order number, so that we can look into this for you. I do apologise for the inconvenience. Kind regards, Lovell Sports

Rated 5 out of 5 stars

My experience using Lovell sports

I ordered a pair of Asics trainers on Sunday 7th june, after ordering I looked at the Reviews on here and with a score of 2.4 I was disheartened and a bit worried as most of the Reviews were pretty negative.
But I have got to give this company 5 stars, for the price, quality, quick delivery and also for the customer service as I emailed them and got a reply within 24 hrs, My Trainers were delivered on Wednesday 10th my experience using lovell sports has been very possitive and I am really pleased with my choice of company and I am hapoy to give a 5 star review.

10 June 2026
Unprompted review
Rated 1 out of 5 stars

Do not order from this company!!

Do not order from this company!!! Didn't receive my order. Tried to contact them, received no reply. So no order and no refund!!!

6 June 2026
Unprompted review
Lovell Sports logo

Reply from Lovell Sports

Hello, Sorry to hear this. Please provide us your order number, so that we can look into this for you. I do apologise for the inconvenience. Kind regards, Lovell Sports

Rated 1 out of 5 stars

Ordered golf club set and was sent the…

Ordered golf club set and was sent the wrong item sent email no reply
After 3 days got a reply saying sorry send pictures,
I sent pictures, with the item received and original order pictures of right item and asked if I could get the right item sent and do they have it as it shows still in stock,

10 emails later and no reply not anythink,no assistance just ignored customer service no existent or very slow to the point its unacceptable for any buissness to have this long wait to answer, no choice to do charge back if they dont reply what else can you do

8 June 2026
Unprompted review
Lovell Sports logo

Reply from Lovell Sports

Hello, Sorry for the incorrect item sent. We have replied your email. Hope this would resolve very soon. I do apologise for the inconvenience. Kind regards, Lovell Sports

Rated 1 out of 5 stars

Awful customer service

Awful customer service. Returned a product over two weeks ago. Haven’t heard anything from them regarding a refund or even acknowledging they have my returned item. Would heavily discourage anyone from using this company. Absolute embarrassment and thieves.

8 June 2026
Unprompted review
Lovell Sports logo

Reply from Lovell Sports

Hello, I'm so sorry for the delay. We have chased this up with our relevant team. I do apologise for the inconvenience. Kind regards, Lovell Sports

Rated 1 out of 5 stars

Attempted to order on two separate…

Attempted to order on two separate occasions, both times the order was acknowledged and money taken, then a few hours later refunded with no explanation. Items continue to be in stock on website. Not sure what game these people are running, but it’s not one to build a business on.

6 June 2026
Unprompted review
Lovell Sports logo

Reply from Lovell Sports

Hello, Sorry to hear that. Please provide your orders, so that we can assist further. I do apologise for the inconvenience. Kind regards, Ada

Rated 1 out of 5 stars

Do not use this company

Do not use this company. I ordered 3 cycling shirts, which was okay value when you take into account shipping etc. They then cancelled 2 of the shirts and still dispatched with no notice between the cancellation and the dispatch, which made it a complete ripoff.

4 June 2026
Unprompted review
Lovell Sports logo

Reply from Lovell Sports

Hello, Sorry for the cancellation of the 2 items. Please provide your order number, so that we can assist further. I do apologise for the inconvenience. Kind regards, Lovell Sports

Rated 5 out of 5 stars

Second time using Lovell sports and…

Second time using Lovell sports and just as happy as the first time.... Ordered a pair of Kappa Ginosa trainers and they are spot on....Great from ordering to delivery which only took 3 days....Great trainers, great price, well packed and very fast delivery....5*****

4 June 2026
Unprompted review
Lovell Sports logo

Reply from Lovell Sports

Hello, Glad to hear this from yourself. Hope serving you soon. Have a good day! Kind regards, Lovell Sports

Rated 5 out of 5 stars

Very pleased with the overall…

Very pleased with the overall experience. Fast delivery, great price for my Merrel walking sandals, and would highly recommend

3 June 2026
Unprompted review
Lovell Sports logo

Reply from Lovell Sports

Hello, Good to hear that you have a good experience with us. Have a good day! Kind regards, Lovell Sports

Rated 1 out of 5 stars

Please cancel my order Love59324

Please cancel my order Love59324. Why has my order been returned to to you ? From Probably the worlds worst delivery company Evri. PayPal will be expecting full refund including delivery to my account. (as the goods were clearly not delivered) The reviews show a consistent pattern of poor quality services and same excuses. If you are unable to provide the goods or services you should not be trading. If your quality of goods and consistent inability to supply and obviously knowingly you are doing so, surely it is fraudulent. Your capacity to provide adequate shopping experience, suggests your organisation is a poorly managed subsidary of The Fraser Group
(Sports Direct)
.....Edit..... Lovells responded that parcel damaged in transit. Considering through this thread the amount of parcels that are damaged, lost, not delivered etc they would break their contract with Evri probably the worlds worst courier, who use the same customer service offensive as Lovells. Footnote and beware, if after reviewing the poor stsndard of quality of product, misold items, second hand items and poor overal service you still wish to purchase from Lovells, use a payment method like PayPal, (who are brilliant) for your own protection

2 June 2026
Unprompted review
Lovell Sports logo

Reply from Lovell Sports

Hello, Sorry that the parcel was damage in transit. I've raised this with our warehouse. Once confirmed, full refund will be issued. I do apologise for the inconvenience. Kind regards, Lovell Sports

Rated 3 out of 5 stars

A bit disappointed

Order number was LOVE60503. I ordered Converse hightops as a gift last week in size 9.5, but they sent a 10.5 and the box arrived ripped and crushed. A little panicked because I needed them for this Saturday, so I am hoping for a quick reply.

1 June 2026
Unprompted review
Lovell Sports logo

Reply from Lovell Sports

Hello, sorry for incorrect item and I can see our team to reply to you by email. Should you have any enquiry, please contact us. Kind regards, Lovell Sports

Rated 5 out of 5 stars

I bought some boxing shoes from the…

I bought some boxing shoes from the website and they still havent moved from the port and its been 2 weeks since the last update and I’ve emailed yall but havent gotten a respond. Will change the stars when everything goes smooth

29 May 2026
Unprompted review
Lovell Sports logo

Reply from Lovell Sports

Hello, I do apologise that the parcel was lost in transit. Full refund issues today. Please allow 3-5 working days to receive refund. I do apologise for the inconvenience. Kind regards, Lovell Sports

Rated 1 out of 5 stars

I placed an order for next day delivery…

I placed an order for next day delivery and they have failed to respond to my customer support email, there is no working phone number to contact them & DPD have not heard anything about my order.

26 May 2026
Unprompted review
Lovell Sports logo

Reply from Lovell Sports

Hello, Sorry that the order was lost in transit. Full refund issued on 27/5. Please allow 3-5 working days to receive it. I do apologise for the inconvenience. Kind regards, Lovell Sports

Rated 1 out of 5 stars

If i vould give zero stars then i…

If i vould give zero stars then i would.
Lovell Sports sent out the wrong order, after contacting them they admitted the mistake, couldn't supply me with the correct item so offered me a full refund.
They sent out a QR code for an Evri return label which I printed off and returned the item.
37 days later and several emails I have still not received my refund.
In my latest email I have now threatened them with trading standards so let's see how that goes.
I will never order anything from these people again.

18 April 2026
Unprompted review
Lovell Sports logo

Reply from Lovell Sports

Hello, thank you for your review. We are sorry that you received an incorrect item from us. Looking into this, we can confirm the refund was issued on 14/05. A member of our team will be in touch with you to provide further details. Kind regards, Lovell Sports

Rated 1 out of 5 stars

Had i known this company was connected…

Had i known this company was connected to Sports Direct(SD), I would've never purchased from them to avoid this subsquent experience.

Astro boots purchased 4.5 months ago, only used handful of times. CS team requested photos, sent them over and then requested for item to be sent to SD warehouse. Where the inspection team's convenient opinion is that the faults are wear and tear, even though it's within 6months as per consumer rights.
The glue is comming away in 8 places across both boots and fabric near the ankle has worn, which has zero contact with anything...
ZERO Stars - Big waste of time, won't be purchasing from SD or affliated businesses until resolved.

18 May 2026
Unprompted review
Lovell Sports logo

Reply from Lovell Sports

Hello, Sorry for the issue of your order. As reviewed by our return team, it was not manufacture fault. Unfortunately, we are not able to offer refund/ replacement. I do apologise for the disappointment. Kind regards, Lovell Sports

Rated 1 out of 5 stars

I ordered a couple of tracksuits for my…

I ordered a couple of tracksuits for my son. However despite being marked as delivered I was and am still unable to locate them. The customer service has been really really infuriating as they’ve been unhelpful and have stopped responding to my numerous emails despite the urgency. I’m really disappointed and can’t believe things like this still happen.

22 May 2026
Unprompted review
Rated 1 out of 5 stars

Ordered trainers never arrived

Ordered trainers. Paid £10 for next day delivery. 4 days later still nothing arrived. Shop app states returned to sender. Tried to email but it bounced back 3 times. Filled out form on website but no reply. So £50 trainers plus £10 delivery and nothing. Need this sorting or it's going legal.

UPDATE... Have randomly received £10 refund with no explanation. Still trying to find it about the trainers

20 May 2026
Unprompted review
Lovell Sports logo

Reply from Lovell Sports

Hello, Sorry for the issue of your order. Please provide your order number, so that we can look into this for you. I do apologise for the inconvenience. Kind regards, Lovell Sports

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