Lovell Sports Reviews 

8,129
TrustScore 2 out of 5

2.0

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 178 reviews, most reviewers were unhappy with their experience overall. Consumers frequently report major dissatisfaction regarding the products received, often being sent incorrect items or receiving shoes that are visibly worn, not fitting as expected, or being misrepresented in description. Many people feel the process following an issue is extremely frustrating, often requiring them to pursue chargebacks because their attempts to resolve problems internally were ignored. Some reviewers mentioned that contacting the business is nearly impossible, citing non-existent phone lines or website forms that do not provide assistance. A few other people also felt that when delivery issues arise, the associated courier processes can lead to significant trouble, such as packages being sent to the wrong address or getting lost.

What people talk about most

Product

Reviewers mention negative feedback about product quality and incorrect deliveries, with many consumers... See more

Order

Users describe negative interactions with order processes, frequently noting significant delivery delays and... See more

Customer service

Customers had negative experiences with customer_service, frequently citing poor communication, unresponsive... See more

Delivery service

People report widespread frustration and dissatisfaction with the delivery service. Many customers paid extra... See more

Customer communications

Customers consistently note negative experiences with contact, highlighting that the company is nearly... See more

Reviews shaping this summary

Rated 2 out of 5 stars

No customer service contact number. Replies have taken too long when using their query page. The delivery company delivered my trainers to the wrong address as my house is brick not render. Delivery c... See more

Company replied

Rated 2 out of 5 stars

Ordered 2 t- shirts and Evri states delivery due 2 weeks ago. Advised by courier to contact Lovell about replacement or refund while they investigate. No reply from them(Lovell)

Company replied

Rated 2 out of 5 stars

Well..easy to order and have the item next day but if the sizing is not correct, it is super difficult to return. Will not be buying from them again.

Company replied

Rated 2 out of 5 stars

Hello, I need someone to contact me as I need to return items as wrong items were essentially to me

Company replied


Company details

  1. Running Shop
  2. Cricket shop
  3. Golf shop
  4. Rugby Shop
  5. Football shop
  6. Tennis shop

Written by the company

With over 30 years of expertise in the sporting industry, Lovell Sports is committed to excellence. As the UK's leading specialist in Football, Rugby, Hockey, Cricket, Netball, Tennis and Running, our purpose is not only to deliver top-notch sporting equipment, but also to provide customers with seasoned advice across all categories, ensuring a seamless shopping experience. Our commitment to excellence is reflected in our Trustpilot reviews, guiding us to consistently improve and better serve you. So, what are you waiting for? Dive into a world of quality sports gear and expert guidance at Lovell Sports today.


Contact info

2.0

Poor

TrustScore 2 out of 5

8k reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 55% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

2.0

All reviews

(8,129)

219 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Poor customer service

Ordered seven golf polos for an upcoming golf event I’m organising. One of the polos came with lots of brown marks on it so I requested an exchange. Once I finally got a response from Lovell Sports I was told I’d need to return for a refund & order again, meaning I’d need to pay postage again!! Got one message every 24 hours from their customer service which is poor. Will never shop with them again!

19 May 2026
Unprompted review
Lovell Sports logo

Reply from Lovell Sports

Hello, Sorry for the issue on your order. I can see partial refund was issued on the faulty item. I've now refunded the delivery fee for the inconvenience. Should you need further assistance please do not hesitate to contact us.
Kind Regards,
Lovell Sports

Rated 1 out of 5 stars

Customer service is non existent

Customer service is non existent, I ordered a jacket and received a coat instead that the company doesn’t even sell. There’s no option apart from a contact form to get hold of customer services, they wanted pictures of the wrong item sent which I emailed back with, then 2 days later I was just told “they don’t do replacements” so here’s a label to send the coat back with. Pretty poor considering it was their mistake, and I would’ve happily taken an exchange for the correct item.
Unlikely I would order from this company again.

18 May 2026
Unprompted review
Lovell Sports logo

Reply from Lovell Sports

Hello, Sorry for the incorrect item sent. Please provide your order number, so that we can look into this for you. I do apologise for the inconvenience caused. Kind regards, Lovell Sports

Rated 1 out of 5 stars

Never order a bike from Lovell / Evan's

Ordered a £4,200 Cube Litening Aero from Lovell Cycling and was sent the completely wrong frame size, along with damage to the bike. Reported the issue immediately, but instead of resolving it quickly they delayed, advised the correct bike was out of stock, and refused to offer alternative versions they still had available in the correct size. This left me without a usable bike for a planned event and I had to spend over £800 repairing my old bike just so I could participate. Despite all of this, their idea of compensation was a capped £100 discount code for a future purchase. Very disappointing experience for such a high-value order. Took around 3.5 weeks to get my money back!
order LOVE44869

20 April 2026
Unprompted review
Lovell Sports logo

Reply from Lovell Sports

Hello, thank you for your feedback, and we’re very sorry to hear about your experience.. We sincerely apologise that the incorrect frame size was sent and that the bike arrived with damage—this is not the standard we aim to provide, especially with such a significant purchase. We also understand how frustrating the delays and stock availability issues were, particularly with your planned event.
We can confirm that your order has been fully refunded. While we appreciate this does not resolve the inconvenience caused, we regret that we were unable to offer a suitable replacement at the time due to stock limitations. Kind regards, Lovell Sports

Rated 1 out of 5 stars

Cancel my orders immediately please

Cancel my orders immediately please. Why is it so hard to contact someone
LOVE56002
LOVE55999

18 May 2026
Unprompted review
Lovell Sports logo

Reply from Lovell Sports

Hello, thank you for getting in touch. A member of our team has contacted you via email. Thank you, Lovell Sports

Rated 1 out of 5 stars

Order arrived but it was the wrong…

Order arrived but it was the wrong item.
I was told that the item was no longer available but it was still available AT A MUCH HIGHER PRICE.
Sent refund EVRI labels but I want the original item.
Poor customer service.
Seeking legal advice.
PLEASE READ THE REVIEWS BEFORE MAKING A PURCHASE

15 May 2026
Unprompted review
Lovell Sports logo

Reply from Lovell Sports

Hello, Sorry to hear this. Please provide your order number, so that we can look into this for you. I do apologise for the inconvenience. Kind regards, Lovell Sports

Rated 1 out of 5 stars

Lovell Sports used EVRI to deliver my…

Lovell Sports used EVRI to deliver my parcel. My parcel was stolen and they did not do anything about it for several days. By the time the parcel arrived, it was the wrong item. I ordered FIRM ground rather than SOFT ground boots but they delivered soft ground. I made several requests to resolve the matter but they did not reply. Their customer service is atrocious. DO NOT ISE. Order number LOVE53309

In response to your response Lovell Sports. I have returned the soft ground boots but demand the firm ground are sent to me as repeated requests.

14 May 2026
Unprompted review
Lovell Sports logo

Reply from Lovell Sports

Hello, Sorry for the incorrect item sent. Full refund issued. I do apologise for the inconvenience. Kind regards, Lovell Sports

Rated 1 out of 5 stars

I should have read the reviews before…

I should have read the reviews before making a purchase. Zero response from customer service. 2 day delivery boycotted, excuses after excuses from the diabolical EVRI service, now on day 6 and yet another excuse and request for 48 hrs to investigate. They had the parcel , now they haven’t!!!

8 May 2026
Unprompted review
Lovell Sports logo

Reply from Lovell Sports

Hello, Sorry for the delivery issue, full refund issues today. I do apologise for the inconvenience. Kind regards, Lovell Sports

Rated 1 out of 5 stars

A completely differant style of sliders…

A completely differant style of sliders were sent to me ,I told customer service I had recieved the wrong item,eventually they send me a return label,I sent the sliders back but they only credited the item and not the£4 99 I paid for postage even though the order wasn't correct ,I'll never use this company again

7 May 2026
Unprompted review
Lovell Sports logo

Reply from Lovell Sports

Hello, thank you for your review. We are sorry to hear about the issue with your order. A member of our team has already contacted to you to confirm the refund. Kind regards, Lovell Sports

Rated 1 out of 5 stars

Lost walking shoes

I ordered a pair of walking trainers but the items never arrived at my pick up point. I did contact the company but took along time to reply I even chased EVRI myself to say that they have got lost in transit (was very helpful customer service from EVRI) When the company got back to my they said it was at my pick up point ARGH which I checked but nothing. Now contact company again and still nothing back. All I won’t is a refund

5 May 2026
Unprompted review
Lovell Sports logo

Reply from Lovell Sports

Hello, Sorry for the delivery issue. I can see full refund issued on 13/5. I do apologise for the inconvenience. Kind regards, Lovell Sports

Rated 1 out of 5 stars

e-bike order nightmare

I have ordered a GBP 1700 e-bike in late April26. Immediate msg said bike on way. 2 weeks later almost zero communication. ArrowXL the courier indicate with vendor (Lovell). Appalling comms and hope it does not turn into nightmare. I will contact media if not resolved soon.

Response below noted. What company did to resolve the matter was cancel the order. Disgraceful service.

Was offered 10% discount on future purchase, that is plain weird... why would I ever buy anything again from Lovell, JD, Evans Cycles or Fraser Group ever again. Bad service needs to be called out!

12 May 2026
Unprompted review
Lovell Sports logo

Reply from Lovell Sports

Hello, Sorry for the issue on your order. We have emailed you for an offer. I do apologise for the inconvenience.
Kind Regards,
Lovell Sports

Rated 1 out of 5 stars

Do Not Buy Anything From This Company

Do Not Buy Anything From This Company. Lined Crocs Received Covered In Stains. Disgusting Goods & Service.

10 May 2026
Unprompted review
Lovell Sports logo

Reply from Lovell Sports

Hello, thank you for your review. We are sorry to hear that you received your order in such condition. Please email us your order number and a picture of the defect at customerservices@lovellsports.co.uk and a member of our team will assist you. Kind regards, Lovell Sports

Rated 2 out of 5 stars

Ordered 2 t- shirts and Evri states…

Ordered 2 t- shirts and Evri states delivery due 2 weeks ago. Advised by courier to contact Lovell about replacement or refund while they investigate. No reply from them(Lovell)

26 April 2026
Unprompted review
Lovell Sports logo

Reply from Lovell Sports

Hello, thank you for your review. We are sorry to hear that you have not received your order. Please could you provide us with the order number, so that a member of our team can assist you? Thank you for your patience. Kind regards, Lovell Sports

Rated 1 out of 5 stars

Thry cancelled order, still waiting for the refund

Placed an order, they took my money, they cancelled my order and still waiting a refund ! Hard to contact to speak to anyone

23 April 2026
Unprompted review
Lovell Sports logo

Reply from Lovell Sports

Hello, thank you for your review. We are sorry to hear that your order was cancelled. Please provide us with the order number, so that we can assist you with the refund. Thank you for your patience. Lovell Sports

Rated 1 out of 5 stars

I bough a pair of Nike running shoes 1…

I bough a pair of Nike running shoes 1 month ago approximately, they have been wore a handful of times maybe 3 times. The back of the heel on both trainers is already ripped. I contacted the customer service team and they got back to me through email a couple days later asking for pictures, so I provided the pictures and 3 days later they get back to me saying it’s not a manufacturing fault it’s my own cause I don’t un-tie the laces before putting them on. Which is so untrue and totally wrong he accused of this by a company is terrible especially when only bought a month ago and been wore 3 times. The customer service is a nightmare and you can’t get hold of them other than through email. I’d advise anyone to think twice before ordering anything form Lovell as this is how your treated 1 month after purchasing trainers that a ripping at the back.

4 May 2026
Unprompted review
Lovell Sports logo

Reply from Lovell Sports

Hello, Sorry to hear that the item developed fault, please return using the free return label provided for inspection. I do apologise for the inconvenience. Kind regards, Lovell Sports

Rated 1 out of 5 stars

Waste of time!

Waste of time ordering from this company. First order was cancelled due to a ‘system error’. Re-ordered with next day delivery but nothing has arrived and status of order not updated since ordering. Money has been taken but no update and no response to message sent to customer service team. Good prices but not worth the wasted time and effort - avoid!

20 April 2026
Unprompted review
Lovell Sports logo

Reply from Lovell Sports

Hello, Sorry for the unfulfilled orders, we have raised this with our relevant team to issue refund. I do apologise for the inconvenience. Kind regards, Lovell Sports

Rated 1 out of 5 stars

Wrong shoes

Ordered size 11.5 AG predators, received a box with a printed label on it for the right shoe, inside is a pair of size 10 FG boots with a adidas tag saying 11.5 AG tied to them with a piece of string, what kind of con is this? Who doesn't check what they are sending out? I paid £10 for next day delivery too, no phone number so try sort out, don't buy from them!!!

> After reading other reviews on here, I believe this to be something that should be reported to trading standards by me and others, changing labels on incorrect goods to look like what was ordered is fraudulent. Lovell sports are advertising items they don't have in stock and sending out other items and intentionally changing labels to look like the real thing, if I was the only one I could understand this being a mistake, but as I read through these, this is common practise for them, this should be reported.

Update- despite having an email that states I would be refunded for the item plus the £10 delivery, I was only actually refunded for the trainers, so £10 out of pocket for receiving the wrong item, trading standards have been contacted.

1 May 2026
Unprompted review
Lovell Sports logo

Reply from Lovell Sports

Hello, Sorry for the delay. Original delivery fee has now refunded. Please allow 3-5 working days to receive it. I do apologise for the inconvenience. Kind regards, Lovell Sports

Rated 1 out of 5 stars

The reason companies go bust...

Shockingly low standards. The right trainer turned up visibly worn and yellowed — absolutely not “new”. Feels like they’re shipping out ex‑display stock and hoping no one notices. Won’t be ordering again.

30 April 2026
Unprompted review
Lovell Sports logo

Reply from Lovell Sports

Hello, thank you for your feedback. We are very sorry to hear that you received the item in such condition. A member of our team has been in touch with you via email to assist you. Thank you, Lovell Sports

Rated 1 out of 5 stars

Ordered some Fg predators..Box was…

Ordered some Elite Fg predators..Box was battered looked second hand or someone elses return....and they were Soft Ground boots in the Pro version in the box which are between £50-70.. I paid £103 including delivery.
Got a funny feeling its gonna be a nightmare getting a refund. AVOID

22 April 2026
Unprompted review
Lovell Sports logo

Reply from Lovell Sports

Hello, Sorry for the incorrect item sent. We have provided a free return label for return. I do apologise for the inconvenience. Kind regards, Lovell Sports

Rated 1 out of 5 stars

Avoid them. It’s a scam

Avoid them. They are running an online scam. Anything you buy will never get that. They use your money for other purposes and then after two weeks you have to ask for a refund. They don’t have any help line number. Only way to contact them via email and they don’t reply you on time. Waste or your time and money. My order never arrived and i was so pissed.

11 April 2026
Unprompted review
Lovell Sports logo

Reply from Lovell Sports

Hello, Sorry that the order has not gone through due to system error, full refund issued on 20/4. I do apologise for the inconvenience. Kind regards, Lovell Sports

Rated 1 out of 5 stars

Don’t buy from them

Don’t buy from them. They are running an online scam. Poor communication. Items never dispatched. I have to ask to return after one week. They are not trustworthy. They will hold your money for week or two. Anything you buy will never be posted to you. So avoid them.

12 April 2026
Unprompted review
Lovell Sports logo

Reply from Lovell Sports

Hello, Sorry for our system issue. Full refund has been issued. I do apologise for the inconvenience.
Kind regards,
Lovell Sports

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look