It's easy to create your project on the website- very easy. But the delivery service has not been good- not sure if that's a LULU or FedEx issue, but I still haven't gotten my book, so I find it funny... See more
Company replied
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
LULU has produced several books for me - and they ar eall consistently well done ! My only suggestion is that they create an easier way to change the "asthetics" of a document withoutredoing the comp... See more
Company replied
Fixing errors quickly needs better response and ease of delivery. For example, now I have 3 different names my books are registered under that I am sure I type the same name for each time. It causes a... See more
Company replied
Always amazing and helpful when it comes to publishing my work & have used for years. Shipping cost has always been an issue as I’ve had shipping cost more than my orders which is hard when all I n... See more
Company replied
Company details
About Lulu
Written by the company
Lulu is a global publishing technology company focused on digital book printing and fulfillment logistics.
Lulu’s all-in-one platform provides the infrastructure for creators, businesses, and publishers to create and sell print-on-demand books worldwide through direct ecommerce integrations, API-driven automation, on-demand production, and global fulfillment.
Lulu’s platform enables automated, scalable book production and fulfillment without inventory risk, offset minimums, warehousing, or manual logistics. The result is faster time to market, reduced waste, expanded margins, and ownership of the customer journey.
Lulu is built for individual creators monetizing ideas, businesses scaling direct-to-consumer book sales, and enterprises powering complex publishing operations. We support every step of the lifecycle:
- Create and upload book files with flexible tools
- Automate secure publishing workflows through API integrations
- Print premium, on-demand books with intelligent global routing
- Deliver direct to customers in 200+ countries and territories
- Access to data and analytics for forecasting and sales visibility
As a certified B Corporation, Lulu is committed to sustainable practices, ethical business standards, and community empowerment.
Lulu prints books, but more importantly, Lulu powers the infrastructure behind modern print-on-demand publishing.
Lulu’s team is committed to the success of our creators and businesses every step of the way, which is why we offer comprehensiveguides and resources and have a fantastic support team.
Contact info
United States
- www.lulu.com
4.5
Excellent
6k reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Great experience!
I am very please with the overall experience. I have recommended the service to fellow authors.
7 September 2026
Reply from Lulu
Hello Pastor Michael
Thank you so much for the kind words! We are really glad to hear you had a great experience, and it means a lot that you have recommended Lulu to other authors. We truly appreciate your support and hope we can continue being part of your publishing journey!
Best regards
Michael
Lulu
The delivery came very well
The delivery came very well. The quality of the print is good and I was happy it came from Europe. I tried IngramSpark before and since it came from the UK, I was charged with an extra tariff. I won't use them again. The book came fully proyected.
12 September 2026
Reply from Lulu
Hello Frank
Thank you for sharing your experience! We are really glad to hear that your book arrived safely, that you were happy with the print quality, and that the delivery worked well for you. It is always great to hear when everything arrives as expected. We appreciate you choosing Lulu and hope you enjoy your book!
Michael
Lulu
Lulu.com has the best tool I've…
Lulu.com has the best tool I've experienced till now for book publishing and cover design. It's easy to use with good templates for cover design. Thanks Lulu.com
8 September 2026
Reply from Lulu
Hello Paul
Thank you for sharing this with us! We are especially glad to hear that you have found the publishing and cover design tools useful. It is wonderful to know that the templates have made creating your cover easier. We appreciate you choosing Lulu and hope you have a great experience with your book!
Michael
Lulu
The pages of my book are stuck…
The pages of my book are stuck together. It’s ruined
7 September 2026
Reply from Lulu
Hello!
We are so sorry to hear about this experience with your book!
Looking into our records, I see that you have an open ticket with our print team, who was able to review this issue with you. If you would like to follow up with us directly or have any further questions, please reply within that support thread so our team can continue assisting you. We're happy to help!
Thank you for bringing this to our attention, and I am hopeful that your reorder will reach you soon and in stellar condition.
Bryanna T
Lulu Support
Peaceful publishing
This is a great platform if you want to self publish peacefully and in your own way. A manageable site that you can learn to use. User friendly. The books are of good quality.
11 September 2026
Reply from Lulu
Goodday Alice
Thank you for sharing your experience! It is great to hear that Lulu has given you the flexibility to publish your work in your own way while still being easy to learn and navigate. We are also glad you are pleased with the quality of your books. We appreciate you taking the time to share your experience with us!
Michael
Lulu
Reply from Lulu
Hello Patti
Thank you for your kind words! I hope you enjoy your book, and you are always welcome to continue publishing with Lulu. We appreciate you choosing us to be part of your publishing journey!
Michael
Lulu
Lulu makes it easy to publish books and…
Lulu makes it easy to publish books and they don't take high percentages of your profit like Amazon.
10 September 2026
Reply from Lulu
Hello Scott
Thank you for taking the time to share your feedback! We are glad to hear that you have found Lulu easy to use for publishing your books and that our approach to royalties works well for you. We appreciate your support and wish you continued success with your publishing!
Michael
Lulu
Helping young authors achieve goals
It helps young authors like me achieve their goals of being an author. Even just the first time you buy the book whether you publish or not, lulu helps make your dreams come true! The first time I had saw my book, I cried… so I hope that lulu helps you begin your journey, like it did with me.
6 September 2026
Reply from Lulu
Hello Jason
This is such a wonderful review to read! Thank you for sharing your experience with us. Knowing that seeing your book for the first time brought you to tears is really special, and we are so glad Lulu could be part of that moment. Keep writing, keep creating, and we wish you all the best on your journey as an author!
Michael
Lulu
Lulu.com is amazing
Lulu.com is amazing. They help me publish me two books and their website is very easy to use if you are a guy or gal wanting to self publish a book go to lulu.com.
5 September 2026
Reply from Lulu
Hello Lawson
Thank you for the kind words! We are really glad to hear that you had a good experience publishing both of your books with Lulu and that you found the website easy to use. It is always great to hear from authors who have enjoyed bringing their books to life with us.
Thank you again for choosing Lulu, and we wish you all the best with your books!
Best Regards
Michael
Lulu
The site was fairly easy to use even…
The site was fairly easy to use even with my limited computer skills. The final product was excellent and the turnaround quick.
9 September 2026
Reply from Lulu
Hello Fred,
Thank you for taking the time to share your experience! We are so glad to hear that you found our site easy to use and that you were pleased with the quality of your final product. It is also wonderful to hear that your order arrived quickly.
Thank you for choosing Lulu, and we hope to work with you again in the future!
Best regards,
Michael
Lulu
Both books look great and arrived…
Both books look great and arrived sooner than I expected. I probably went a little too close to the margin on the cover of one but it still looks great. Thanks!
31 August 2026
Reply from Lulu
Thank you so much for your wonderful review! We are delighted to hear that both of your books arrived sooner than expected and that you are happy with how they look. It is great to hear that the cover still turned out beautifully, even with the close margin.
Thank you for choosing Lulu, and we wish you continued success with your books!
Michael
Lului
Rip iff merchants
I ordered a book which cost just over £60 and the description said it came with an included PDF version but I didn't receive the download links. I tried contacting them but the ticket was instantly automatically closed with no help at all. Seem to be rip off merchants.
3 September 2026
Unprompted review
Reply from Lulu
Hello Darren,
Thank you for taking the time to share your feedback. I understand the concern regarding the PDF download mentioned in the book description, and I would like to clarify how this particular offering works.
Books listed in the Lulu Bookstore are listed by the authors or publishers of those books. Lulu provides the platform and print-on-demand services, but the book descriptions and additional offerings referenced by the author or publisher are their responsibility.
In this case, the PDF download referenced in the book description is offered by the author through their own website and is not a digital download provided through Lulu.com. Unfortunately, Lulu.com does not currently have the capability to offer a bundled print book purchase that includes a corresponding digital download.
I can also see that you currently have a ticket open with one of our Support associates regarding this matter. A member of our Support team will follow up with you through that ticket with additional information on how to reach the appropriate party regarding the digital download.
Best regards,
Michael
Lulu
After reviewing several options
After reviewing several options, I tried Lulu for my first book and was very pleased with the results. Formatting and uploading are simple; the instructions are easy to follow, and the final product is excellent.
3 September 2026
Reply from Lulu
Hello there,
Congratulations on publishing your first book! We know choosing a publisher is a big decision, so we're honored you chose Lulu and had such a smooth experience from upload to final print.
Bryanna
Lulu
Reply from Lulu
Hello!
Thank you for sharing your experience! Empowering authors to stay in control of their own work is what we strive for, and we're so glad your books look amazing.
Bryanna
Lulu Support
Super easy and the quality is excellent
Super easy and the quality is excellent. I’ve used Lulu for years and never been disappointed.
2 September 2026
Reply from Lulu
Hi! Thank you for being such a loyal author with us over the years! We're delighted to hear that you consistently love the quality and ease of our platform.
Bryanna
Lulu Support
The books were amazing and I loved them…
The books were amazing and I loved them with everything being exactly like ordered and wasn’t a scam which I loved! I’m totally going to get more books printed from you guys.
1 September 2026
Reply from Lulu
Thank you so much for the glowing feedback! We're thrilled that your books turned out exactly as you envisioned, and we can't wait to help print your next set!
Bryanna
Lulu
Lulu platform is easy to use
Lulu platform is easy to use. Help is forthcoming , quick, and to the point. I recommend wry highly. I’ve usd them for 4 books so far.
10 August 2026
Reply from Lulu
Hey there!
Thank you for being a valued returning author with us! Congratulations on your 4 books, and we are so glad our support team has been there to help you along the way.
We hope to serve you for upcoming books too!
Bryanna
Lulu
Reply from Lulu
Hello from Lulu!
Thank you for the kind words! We pride ourselves on providing quick and helpful service, and we're so glad our team could assist you.
Bryanna
Lulu Support
Exactly what I wanted...professional
Exactly what I wanted...professional, timely and good work!
31 August 2026
Reply from Lulu
Hi!
Thank you for sharing your experience! We are so happy to hear that your book turned out professional and exactly as you envisioned it.
Bryanna
Lulu Support
Easy to prepare and get the book.
Easy to prepare and get the book.
Suggestions: 1. More pre-formated covers to choose from, 2. Easier to get from private to public (I couldn't find how to do it, 3. When revising a project, show previous choices so no need to re-enter, 4. Reduce lead times for printing and delivering. Thanks for your excellent platform.
22 August 2026
Reply from Lulu
Thank you for sharing your experience with Lulu! We’re delighted to hear that you found our platform easy to use and that you had a positive publishing experience.
We appreciate you taking the time to share your thoughtful suggestions. Your feedback is valuable to us as we continue to improve the publishing experience
We appreciate your support and are happy to be part of your publishing experience. Thank you for choosing Lulu!
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.