Emma called politely and professionally apologised for the stress caused, admitted they should have done better. She has rectified the account, nothing owing and while systems can get in the way every... See more
Company replied
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Review summary
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After someone drove into my car contacted LV and once I got through, they were helpful, polite and understanding. The repair was organised and car picked up as not drivable. Repairers got car repaired... See more
Company replied
I chose to insure with LV for two reasons. First they are a very large and well respected company and second because their price on a comparative Web site was highly competitive. Indeed it was only ha... See more
Company replied
I have dealt with LV before when my elderly father had a car accident. They allowed me to deal with things and they were very easy to deal with. I have used them this year for my insurance and compare... See more
Company replied
Company details
- #151 of 226 best companies in Insurance agency
Written by the company
LV= General Insurance, part of the Allianz Group, help over 4.5 million customers to look after the things they love such as cars, homes and pets. LV= Life and Pensions help support over a million customers and members to protect futures, families and finances through products such as life insurance and retirement solutions. 💚
Contact info
County Gates, BH1 2NF, Bournemouth, United Kingdom
- lvgicares@lv.co.uk
- www.lv.com
4.5
Excellent
86k reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
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Reply from LV=
That's great to hear! Thank you :) ^James
Went online for cheap car insurance my…
Went online for cheap car insurance my renewal was £600 plus this company was £430 so no
Contest thank you very much
25 June 2026
Reply from LV=
We're happy to hear we were competitive for you :) ^James
Reply from LV=
That's great feedback and good to hear! Thanks :) ^James
Reply from LV=
That's great feedback, it's good to hear we were competitive for you. Many thanks, David.
I will always insure through LV because I know I can trust them. …
I would always recommend LV for insurance. They give a top quality service. Supportive, informed, efficient, professional when dealing with claims.
24 June 2026
Reply from LV=
That's great! Thanks for your comment Celia, we want to do all we can to help our customers. Many thanks, David.
From the first call to lab
From the first call to lab, to the last call from the garage, was absolutely faultless.
I have been very impressed.
24 June 2026
Reply from LV=
That's great feedback Carly, we're happy to hear that went well for you :) Many thanks, David.
Reply from LV=
Thanks for your feedback, Colin, glad to hear the website was easy to use!
Terrible company
Terrible company. Left us with £8k worth of debt after being insured under one of their pet insurance policies and they’ve basically done anything possible to get out of paying the bill. If you have dachshunds do not go anywhere near this company choose someone else.
24 June 2026
Unprompted review
Reply from LV=
Thank you for taking the time to leave us a review, Liam, are you able to get in touch and we'll look at this for you? Please email your details and the reason you’re getting in touch to LVGICares@lv.co.uk and we'll get the right team in touch with you.
Reply from LV=
That's great feedback Michael, glad to hear you found our website easy to use.
The representative was very…
The representative was very professional, taking me through the process and instructing me what to do in relation to my account
17 June 2026
Reply from LV=
Thank you for your kind words, glad to hear our team members are great!
I recently changed to another vehicle…
I recently changed to another vehicle with 9 months left on my insurance .
I was charged a extra £342
When i put my details into a online quotes my car insurance for the new car came up the same price for one years insurance as the car before so why so much for a change over.
Because Im only 9 months into my policy I had no choice in which to pay this crazy amount extra.
Can you leave a reference number so I can send proof of insurance quotes please or you can email me with a reference ?
Thank you
I
Have now sent you a email regarding this matter and your reply was do I wish to change my vehicle ?? What ??
Ok the reply to my complaint was for me to send proof of quotes which have been seen by Lv and acknowledged.
Unfortunately they offered no refund but for just £40 I could cancel lol .
Hope this helps others but I’m sure now will be flooded with 5 star reviews .
I have now asked for the complaints department so will come back to this review at a later date .
23 June 2026
Unprompted review
Reply from LV=
Hi Ross, thanks for letting us know about this. Sometimes a new quote can appear cheaper than an existing quote because the details entered are not exactly the same. These details include the driver(s), the car make and model, your address, what you use your car for, the amount of voluntary excess you select and more. However, if all the details you've entered are exactly the same, and you're still getting a different quote, then please email us at LVGICares@lv.co.uk and we'll look into it for you. ^Lia
I wanted some info
I wanted some info about a with profits life policy.
It has taken 3 phone calls over 2 days and speaking to a computer 3 times.2 wrong wrong departments.
I would not advise anyone to deal with company now.
I did in the end find out what I wanted to know and how to do it. Since I put this on I have been asked to contact LV to sort it out, but a hour of emails and still not any under standing of the problem or the time/money and effort wasted
24 June 2026
Unprompted review
Reply from LV=
We’re sorry to hear you’re unhappy with the experience you’ve had with us. If you would like to contact us so we can investigate, please email lifecontact@lv.com and we'll look into it. ^Nic
Reply from LV=
We loved reading this Sian, it's good to hear we were competitive for you. ^Nic
Reply from LV=
It's great to read your feedback Nasim ^Nic
Saved mo ey and was easy to set up
16 June 2026
Reply from LV=
That's great! Thanks for your comment Craig ^Nic
LV provided the cheapest quote I…
LV provided the cheapest quote I received after comparing several insurers. The application process was simple, and the cover met all my requirements. Excellent value for money, and I would happily recommend them to others looking for competitive car insurance. tip top!
11 June 2026
Reply from LV=
We loved reading this Clauddy, it's good to hear we were competitive for you. ^Nic
Easy to use website for car insurance…
Easy to use website for car insurance and good prices
16 June 2026
Reply from LV=
That's great! Thanks for your comment Stewart ^Nic
LV were great to deal with after a…
LV were great to deal with after a pretty stressful accident. The people on the phone were sympathetic and professional. The car was dealt with promptly and came back like new. I was kept informed of progress all the way through.
3 June 2026
Reply from LV=
Thanks for taking the time to feed this back Ed, we want to do all we can to help our customers ^Nic
Reply from LV=
It's great to read your feedback, Paul, glad to hear you found our website easy to use.
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