Banner for LV=

LV=Reviews 

85,599
TrustScore 4.5 out of 5

4.5

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 6,067 reviews, reviewers overwhelmingly had a great experience with this company, often highlighting the competitive pricing and straightforward processes for obtaining policies. Customers frequently commend the ease of use of the website and the overall smooth, professional, and hassle-free experience from start to finish. Many also appreciate the excellent service, especially when dealing with claims, noting the helpfulness, politeness, and understanding of the staff. However, some customers experienced issues with customer service, citing difficulties in communication, slow responses, or representatives being hard to understand. There were also instances where renewal quotes were significantly higher than those found on comparison sites, leading to frustration among loyal customers.

What people talk about most

Price

Consumers find price to be positive, with many reviewers praising competitive pricing for car and home... See more

Service

Reviewers mention positive feedback about service, consistently highlighting its efficiency and proactive... See more

User experience

Clients share positive opinions on user experience, frequently highlighting the ease of use and... See more

Website

People report positive experiences with the website, finding it easy to use, clear, and straightforward for... See more

Customer service

Customers consistently note ambiguous experiences with customer service, with many praising helpful, polite,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Emma called politely and professionally apologised for the stress caused, admitted they should have done better. She has rectified the account, nothing owing and while systems can get in the way every... See more

Company replied

Rated 5 out of 5 stars

After someone drove into my car contacted LV and once I got through, they were helpful, polite and understanding. The repair was organised and car picked up as not drivable. Repairers got car repaired... See more

Company replied

Rated 5 out of 5 stars

I chose to insure with LV for two reasons. First they are a very large and well respected company and second because their price on a comparative Web site was highly competitive. Indeed it was only ha... See more

Company replied

Rated 5 out of 5 stars

I have dealt with LV before when my elderly father had a car accident. They allowed me to deal with things and they were very easy to deal with. I have used them this year for my insurance and compare... See more

Company replied


Company details

  1. #152 of 226 best companies in Insurance agency

Written by the company

LV= General Insurance, part of the Allianz Group, help over 4.5 million customers to look after the things they love such as cars, homes and pets. LV= Life and Pensions help support over a million customers and members to protect futures, families and finances through products such as life insurance and retirement solutions. 💚


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

86k reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.5

All reviews

(85,599)

5,518 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

LV= out beat my renewal by £300

Easy, straightforward website to navigate around,
Out beat my renewal price by over £300
Great experience

16 June 2026
LV= logo

Reply from LV=

It's always nice to hear lovely feedback like this, we're glad it went smoothly!

Rated 5 out of 5 stars

A simple and trouble free process

Clear and competitive quote recieved quickly , very easy to arrange the motor insurance online with no complications

15 June 2026
LV= logo

Reply from LV=

Thanks for insuring with us, glad to hear you found our website easy to use.

Rated 3 out of 5 stars

Took a long time to give me a decent offer.

I changed my car & the initial quote was far too high. I didn't need breakdown on the renewal. I got a year with the new car. Eventually I renewed with LV as they came up with an acceptable offer but I took a whole day sorting through comparison sites all cheaper quotes to get them to match up. Don't get me wrong LV are a good insurance company but they don't reward loyal customers. Age UK through them was thw turning loint in getting a reasonable quote. Now less than in 25-26. No breakdown. No work insurance needed all helped to reduce it down.

16 June 2026
LV= logo

Reply from LV=

Hi Pauline, thanks for letting us know about this. Sometimes a new quote can appear cheaper than an existing quote because the details entered are not exactly the same. These details include the driver(s), the car make and model, your address, what you use your car for, the amount of voluntary excess you select and more. However, if all the details you've entered are exactly the same, and you're still getting a different quote, then please email us at LVGICares@lv.co.uk and we'll look into it for you. ^Lia

Rated 5 out of 5 stars

I’m impressed so far.

I have dealt with LV before when my elderly father had a car accident. They allowed me to deal with things and they were very easy to deal with. I have used them this year for my insurance and compared to my previous insurer I have saved several hundred pounds. Strongly recommend.

23 June 2026
LV= logo

Reply from LV=

That's great! Thanks for your comment, glad it went smoothly for you :)

Rated 5 out of 5 stars

All advisors helpfull

All advisors helpfull, sorted everything oit, and got the cheapest insurance with them

23 June 2026
LV= logo

Reply from LV=

Thank you for your kind words, Ahmed, we're pleased we could help!

Rated 5 out of 5 stars

Reasonable Price

Easy to purchase on line with clear information & options to select. Reasonable price in current market.

22 June 2026
LV= logo

Reply from LV=

Thanks for taking the time to feed this back Stuart ^Nic

Rated 5 out of 5 stars

Website simple to navigate

Website simple to navigate , competitive pricing for multi car policy.

15 June 2026
LV= logo

Reply from LV=

That's great! Thanks for your comment Dirk, glad to hear the website was easy to use! ^Nic

Rated 2 out of 5 stars

Better and more regular communication…

Better and more regular communication and progress updates, via an app or via email. Faster approval of repairs.

22 June 2026
LV= logo

Reply from LV=

Thanks for getting in touch about your experience. We're sorry you feel this way. We appreciate your feedback, and we’ll review our processes to see where improvements can be made. ^Nic

Rated 5 out of 5 stars

Fantastic customer service from LV.

I don’t know where to start apart from fantastic customer service, they were so helpful when my car was crashed in too. The care and support from the team was excellent…it’s five stars 🌟 from me and more, I would highly recommend LV Insurance. Thank you all so much 😇

22 June 2026
LV= logo

Reply from LV=

Thank you for your kind words Mel, glad to hear our team members are great! ^Nic

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look