Merlin Cycles Ltd Reviews 

80,542
TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Considering 2,493 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the competitive pricing, often finding excellent value and the best available deals for a wide range of products. Many people highlight the fast and efficient delivery, with items frequently arriving quickly and on time, often within a day or two. Reviewers also appreciate the excellent service, easy ordering process, and the good quality of the products received, often noting items are as described. However, some customers also noted receiving incorrect or faulty items, such as wrong parts or products with manufacturing defects. This sometimes led to dissatisfaction with the returns process or a lack of responsiveness from customer service when trying to resolve these issues.

What people talk about most

Price

Reviewers consistently express satisfaction with the pricing, often describing them as competitive,... See more

Delivery service

Clients share positive opinions on delivery service, with many reviewers consistently praising the speed and... See more

Product

Customers generally express satisfaction with the products, often highlighting good quality, competitive... See more

Service

People report positive experiences with service, often describing it as great, excellent, and even "20 out of... See more

Order

Reviewers highlight positive aspects of order, with many finding the ordering process easy and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Phoned up before I ordered to check I was ordering the right things. Very helpful. Good price and very prompt delivery (much better than a competitor who promised delivery within 2-3 working days bu... See more

Rated 5 out of 5 stars

Excellent transaction from start to finish. Nice website which is easy to navigate, with a good description of each product. Very competitive prices, good packaging and speedy delivery., as they use t... See more

Rated 5 out of 5 stars

Always good service with Merlin Cycles, they only sell if they have it in stock,if they have it’s always 48 hour service . Their prices are very competitive, an excellent bike shop to do business wit... See more

Rated 5 out of 5 stars

I was looking for a spare Bosh battery for my ebike. Merlin Cycles had one in stock,brand new and at an exceptional price not to be ignored. I telephoned ahead of ordering online, and had a nice, brie... See more


Company details

  1. #13 of 59 best companies in Bike accessories store
  2. #21 of 94 best companies in Bicycle Shop

Information provided by various external sources

Merlin Cycles is one of the UK's leading internet bike shops. Established in 1993 and always specialising in the mail order of all the leading brands of cycling equipment. Road cyclist, mountain bikers, tourist and commuters are all catered for at merlincycles.com

merlincycles.com Details

Written by the company

Customer Service
We pride ourselves on customer service, unlike some online retailers we have a team of experienced staff ready to take you telephone call during office hours. You can also email us 24/7 and we guarantee a rapid reply.
Delivery and returns
We offer free UK shipping on over 90% of our product range. We also offer free worldwide shipping to Europe, USA, Australia and Japan plus many other destinations. 99% of orders recieved before 2.30pm are shipped the same day by 1st class post or courier. We offer a no quibble 30 day returns policy.

Contact info

4.8

Excellent

TrustScore 5 out of 5

81k reviews

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4.8

All reviews

(80,542)

2,308 reviews in the last 12 months

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Rated 3 out of 5 stars

The unit cost of the items I purchased increased at checkout!

The unit cost of the items I purchased increased by £10 each from the advertised price at the time of checkout. Customer Service gave me some vague explanation about my having used some out-of-date link for the product, which was incorrect as the product was searched for, and purchased directly from within your online store.

1 June 2026
Merlin Cycles Ltd logo

Reply from Merlin Cycles Ltd

Thanks for your review and whilst we are sorry that you were not completely happy here, what I think has happened is that your search was through google dead link, which had old pricing. Our website always has up to date prices which are always clearly displayed at point of sale before you place an order.

Rated 5 out of 5 stars

This is my 3rd bike from Merlin cycles,

This is my 3rd bike from Merlin cycles,
Years ago (more than 20) I bought two hardtail MTB's which I was very happy with, I am just as happy with the Merlin Malt G2 Claris Gravel Bike which is a great price for a bike of that quality, you are very much my 'go to' supplier for all things bicycle. when my fitness improves I may consider building an aero 'bolt on' package in carbon/kevlar bi axial weave as I have some composites experience. Thank you for the great service.

1 June 2026
Rated 5 out of 5 stars

Consistent service

Used Merlin Cycles a few times now. The orders always arrive quickly, the prices are fair, and there is never any hassle. A reliable retailer.

13 April 2026
Rated 1 out of 5 stars

Print only returns!

Purchased an Abus Airbreaker 2.0 from Merlin. There were some issues with the helmet lacquer and paint overspray. Looked awful.

Once I contacted Merlin they were happy for me to return for a refund. This is where the issues started. They can only pay for the return if you can print your own label. No detail of this on their returns policy. I don't have a printer and neither do many many people! I asked for an alternative and the response was ask your friends or family. When I went back for another solution, it's now been 7 days without a reply.

So I paid for postage myself costing £15. Time to modernise Merlin. I'm now out of pocket on a faulty product. Not good enough.

13 July 2026
Unprompted review
Rated 2 out of 5 stars

Brought a pair of Shimano cranks for Emtb

Brought a pair of Shimano cranks for emtb, they sent two right side cranks instead of right and left, I didn't realise as I'm trying to put the second crank on and it stripped it after realising what was wrong I told them and asked for a left crank to be sent, they asked for photo verification and I supplied as requested and told them of the damage due to not realising as they were separately bubble wrapped in the same box, they wouldn't send out a replacement unless I returned both but as I had been eagerly waiting for these to arrive because I need the bike for transport for work and really only needed a right crank to begin with just thought I would upgrade same time that I would not send them both back as I was gonna use them, they wouldn't send a replacement (genuinely don't understand why they would ask for photo proof if they weren't considering it anyway) now forced to use 2 right peddles that don't match and will either have to pay for a left crank to be a able to use the pedals or purchase 2sets of pedals to correct, disappointing as I made a few purchases over the past few months with them. (Still open to a replacement and I will edit the post accordingly)

29 May 2026
Merlin Cycles Ltd logo

Reply from Merlin Cycles Ltd

Whilst we are very sorry about any issues here, anything that is considered faulty or incorrect will need to be returned to us for inspection in the first instance I'm afraid.

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