Missguided Reviews 

51,423
TrustScore 1.5 out of 5

1.3

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Review summary

Created with AI, based on recent reviews

Evaluating 224 reviews, most reviewers were let down by their experience overall. Buyers frequently complained about the extremely poor quality of the items, describing them as cheap, badly cut, and drastically different from website pictures. People also experienced incredibly frustrating issues with the complicated returns process, expensive return shipping costs, and missing refunds after months of waiting. Though some customers noted that certain pieces were actually well made, fitted nicely, and arrived in neat condition. A few shoppers additionally mentioned successfully receiving full financial refunds or store credit after persistence regarding their unsuitable orders. Customers also advised others to avoid ordering completely to prevent unnecessary stress and hassle.

What people talk about most

Return policy

People report negative experiences with return policy, describing the process as a nightmare and extremely... See more

Product

Customers consistently note negative experiences with product quality, describing items as cheaply made and... See more

Order

Reviewers highlight negative aspects of placing an order, reporting that items take several weeks to arrive,... See more

Refund

Users describe negative interactions with refund requests, highlighting weeks or months of waiting without... See more

Quality

Customers consistently express deep disappointment and frustration with product quality. Reviewers report... See more

Reviews shaping this summary

Rated 1 out of 5 stars

This site is fraudulent! I needed to return an item and the website would not except my details it kept crashing, after trying and trying when It finally started to work again it was too late to retur... See more

Rated 1 out of 5 stars

Would not give 1 star if there was this option. Absolutely dreadful customer service. DO NOT ORDER FROM THIS COMPANY! I sent a return nearly 2 months ago and still chasing it up. Emails back and forth... See more

Rated 1 out of 5 stars

Never had such a complicated return policy EVER. Considering these were Shein items, how is it so complicated to return items? Shein told me my Missguided items had been delivered returning Shein ite... See more

Rated 1 out of 5 stars

I did not receive my item. I have been waiting since 11th August and have tried to contact customer service via email and Facebook - with absolutely no response. I would like a full refund. Absolutely... See more


Company details

  1. Ladies' clothes shop

Information provided by various external sources

WE ARE MISSGUIDED. We are an empowering, bold and original online fashion brand, inspired by real life. We design and create product inspired by you - our customers, our friends - and the biggest global touch points: the catwalk and the hottest celebs. We are not fast fashion, we are rapid fashion, and with exclusive in-house designs and the freshest threads dropping every single day, we are the only one-stop shopping destination you need. We create a killer product offering for the dreamers, believers and night lovers at unbeatable price points, and take the risks no one else dares to take. We champion our customer and everything she stands for, and we want to instil a confident, positive and aspirational brand image she can come back to time and time again. With collections for every aspect of her non-stop lifestyle, and global competitive delivery, we’re here for when the good times roll. And most importantly, we believe shopping is a right, not a luxury, so we aim to deliver the biggest trends at the most affordable prices, on a global scale. We are Missguided, We are real. And we do things the Missguided way.


Contact info

1.3

Bad

TrustScore 1.5 out of 5

51k reviews

5-star
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1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Hasn’t replied to negative reviews

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1.3

All reviews

(51,423)

213 reviews in the last 12 months

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Rated 1 out of 5 stars

The return process is really tedious…

The return process is really tedious like the other reviewers already have said. It is also costly. I had to figure out how to do it myself as their instruction is unclear. If anyone wants to know in case they didn't reply about the return, you have to "send" the parcel to their return address. So rather than "returning" it, you are "sending" the parcel to a recipient. On the EVRI website, I had to add the address and everything else myself and pay for the parcel myself, which cost me around £7. Then go back onto the Missguided website and enter the tracking number from the EVRI label. Saying that, I did receive my refund within a week of sending the parcel minus the shipping cost.

7 February 2026
Unprompted review
Rated 1 out of 5 stars

Don't bother ordering

Items came from China so didn't receive them in time for the event I wanted them for. Returned one of the items on 11/01, had to pay to return the item through Evri. They have confirmed the return but Misguided still haven't confirmed it or refunded the money. Just to add insult to injury I did pay in 3 through Klarna, they duplicated my payment plan so I have paid double. Have been backwards and forwards with Klarna and misguided and they both just sending me to the other. Won't order from misguided again.

1 February 2026
Unprompted review
Rated 1 out of 5 stars

Truly awful

Truly awful, no way of returning a dress that arrived late with super low quality. Awful, lost 100 pounds

7 January 2026
Unprompted review
Rated 1 out of 5 stars

I will never order from here again

I will never order from here again. I ordered from Canada and the parcel went to Jamaica and back to store. I never received parcel and had to pay for the 50$ to ship to Jamaica and back to store. Never had a company do that. Disappointed kid and money lost.

16 December 2025
Unprompted review
Rated 1 out of 5 stars

Terrible experience, still awaiting refund 6 months later

Terrible experience - placed a large order but had to return all but one thing due to faulty stitching, poor quality and inconsistent sizing. Had to pay for the return postage myself (which was nearly £15), Missguided promised to reimburse this but sent it to the wrong PayPal account and refused to correct their mistake. Missguided used to be great but since being taken over by SHEIN it’s terrible.

28 August 2025
Unprompted review
Rated 1 out of 5 stars

What Happened?

First time using Missguided since they were bought by Shein. Delivery has so far taken THREE WEEKS. Never again. A once trusted brand is now a shambles.

24 January 2026
Unprompted review
Rated 1 out of 5 stars

What a terrible customer service

What a terrible customer service.
Hard tp create a return.
Impossible to get in touch with customer services.
Sent over 2 days few messages on Facebook no one looked at it or try to help.
I am blocking the site it’s so MISSGUIDED LOL
CRAP COMPANY STAY AWAY FROM THEM

16 January 2026
Unprompted review
Rated 1 out of 5 stars

Poor quality of item and customer service

Poor quality of item and customer service. I ordered a skirt which was damaged when it arrived (had a rip down the seam). The parcel came in SHEIN packaging which I was surprised about as I wasn’t aware that miss guided were now getting their clothing from SHEIN. It took ages to come too so I think it got shipped from china. I asked for a refund due to the damaged item which they were happy to give me a ‘100% refund’ - however, they only refunded me what I paid for the item and not the £4.99 shipping fee. I don’t expect to lose out on money when I receive a damaged item, but they are refusing to refund me shipping costs despite the damaged item.

7 January 2026
Unprompted review
Rated 1 out of 5 stars

They are such a scam

They are such a scam , the price of the products double when added to the cart and when u contact them they answer only by email with random text, just be aware about the price they are such a big scam
I sent them screenshots of the products with the prices and they still lying, so disappointing, I was not aware on my first order so for sure I was scammed with the cost
At least the shipping was ok

10 January 2026
Unprompted review
Rated 1 out of 5 stars

WARNING DO NOT BUY

Ordered what was advertised as a jumpsuit from what I thought was a local website. Shipping took over 2 weeks as its actually coming from China. I opened the package today inside was one tracksuit TOP,( not even a full jumpsuit!!!! )made of cheap swimsuit type fabric. For over £20.00 it unbearable quality. I want to return it but the process seems very inaccessible and difficult. May have to just count it as a loss.

29 December 2025
Unprompted review
Rated 2 out of 5 stars

Scammy

This website has turned scammy AF. Clothes arrived in Shein bags!! But no mention of it on the site. Dishonest..

24 December 2025
Unprompted review
Rated 1 out of 5 stars

You’ll pay to return. Quality is the WORST

Zero stars. The quality is the poorest ever! I ordered 5 items totalling about $100. The photos doesn’t even come close to the actual items. The fabric is the worst. I MEAN THE WORST.

I wouldn’t order from this shop. You’ll end up having to pay for returns. I paid $20+ trying to return the items. Mind you the address they send you to delivery the items isn’t even accurate per UPS. The zip code is all wrong.

I’d rather spend $100 on 1 item with great quality than 5 items that’ll go straight to the trash anyway.

15 December 2025
Unprompted review
Rated 1 out of 5 stars

I am extremely disappointed with…

I am extremely disappointed with Missguided’s customer service.

I want to return my clothes for a refund because the quality is very poor. However, returning them has been made practically impossible

Missguided provided me with the following return address:
DC-1, Logistyczna 1A, 05-090 Katy Wroclawskie, Ramp 35

The problem is that the postal code does not match the city. I checked this with multiple postal services, and the postal code does not exist for that location. I sent Missguided clear evidence showing that the address and postal code do not match.

Despite this, they keep insisting the postal code is correct and simply tell me to “try a different postal provider.” I did, several providers, and none of them recognize this address with that postal code.

Instead of correcting the address or offering an alternative solution, customer service keeps ignoring the issue and repeating the same response. At this point, it feels like they are deliberately preventing me from returning the items so they don’t have to issue a refund.

Has anyone been able to figure out their postal code?

Very poor quality products and even worse customer service. I would not recommend ordering from Missguided if you expect any support with returns or refunds

18 November 2025
Unprompted review
Rated 3 out of 5 stars

Good, but lacks transparency

Ok, so Missguided is now owned by Shein but of course there is no transparency on the website thus what you are ordering on misguided is actually coming from China. Honestly I have to say, I love Shein on the whole albeit, you have to check a lot of reviews to ensure what you are buying is decent quality. I would therefore recommend that anything you choose to purchase from missguided, you search for this on the parent website where not only will you get a cheaper price it will also ensure you get to see reviews about the overall quality of the item. I am literally only giving 3 stars due to the lack of transparency on the Missguided website about where the items ship from, resulting in bad reviews due to long shipping times and some items being lower quality than that advertised with no reviews to show the item from other buyer perspectives. Do your homework when purchasing and trust me, you will find some quality items but be aware the wait can be longer than expected.

20 November 2025
Unprompted review
Rated 1 out of 5 stars

Do NOT use

Bought a dress for £38. When it arrived it was a cheap Shein dress. Tried to refund and they dont accept returns. Disgusting, stole my money

28 November 2025
Unprompted review
Rated 2 out of 5 stars

Terrible Returns

The ordering wasn’t a problem, when the item came I didn’t like it as it was poor quality for the price and let me just say the returns process is abysmal. Never have I gone through the returns process and have had to go to a carriers website to generate the returns label myself and on top of that it costing more than a regular return from anywhere else. They should just get rid of their website all together and stick to selling on she in or sports direct. CRAP!

10 December 2025
Unprompted review

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