Missguided Reviews 

51,423
TrustScore 1.5 out of 5

1.3

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Review summary

Created with AI, based on recent reviews

Evaluating 224 reviews, most reviewers were let down by their experience overall. Buyers frequently complained about the extremely poor quality of the items, describing them as cheap, badly cut, and drastically different from website pictures. People also experienced incredibly frustrating issues with the complicated returns process, expensive return shipping costs, and missing refunds after months of waiting. Though some customers noted that certain pieces were actually well made, fitted nicely, and arrived in neat condition. A few shoppers additionally mentioned successfully receiving full financial refunds or store credit after persistence regarding their unsuitable orders. Customers also advised others to avoid ordering completely to prevent unnecessary stress and hassle.

What people talk about most

Return policy

People report negative experiences with return policy, describing the process as a nightmare and extremely... See more

Product

Customers consistently note negative experiences with product quality, describing items as cheaply made and... See more

Order

Reviewers highlight negative aspects of placing an order, reporting that items take several weeks to arrive,... See more

Refund

Users describe negative interactions with refund requests, highlighting weeks or months of waiting without... See more

Quality

Customers consistently express deep disappointment and frustration with product quality. Reviewers report... See more

Reviews shaping this summary

Rated 1 out of 5 stars

This site is fraudulent! I needed to return an item and the website would not except my details it kept crashing, after trying and trying when It finally started to work again it was too late to retur... See more

Rated 1 out of 5 stars

Would not give 1 star if there was this option. Absolutely dreadful customer service. DO NOT ORDER FROM THIS COMPANY! I sent a return nearly 2 months ago and still chasing it up. Emails back and forth... See more

Rated 1 out of 5 stars

Never had such a complicated return policy EVER. Considering these were Shein items, how is it so complicated to return items? Shein told me my Missguided items had been delivered returning Shein ite... See more

Rated 1 out of 5 stars

I did not receive my item. I have been waiting since 11th August and have tried to contact customer service via email and Facebook - with absolutely no response. I would like a full refund. Absolutely... See more


Company details

  1. Ladies' clothes shop

Information provided by various external sources

WE ARE MISSGUIDED. We are an empowering, bold and original online fashion brand, inspired by real life. We design and create product inspired by you - our customers, our friends - and the biggest global touch points: the catwalk and the hottest celebs. We are not fast fashion, we are rapid fashion, and with exclusive in-house designs and the freshest threads dropping every single day, we are the only one-stop shopping destination you need. We create a killer product offering for the dreamers, believers and night lovers at unbeatable price points, and take the risks no one else dares to take. We champion our customer and everything she stands for, and we want to instil a confident, positive and aspirational brand image she can come back to time and time again. With collections for every aspect of her non-stop lifestyle, and global competitive delivery, we’re here for when the good times roll. And most importantly, we believe shopping is a right, not a luxury, so we aim to deliver the biggest trends at the most affordable prices, on a global scale. We are Missguided, We are real. And we do things the Missguided way.


Contact info

1.3

Bad

TrustScore 1.5 out of 5

51k reviews

5-star
4-star
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2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Hasn’t replied to negative reviews

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1.3

All reviews

(51,423)

213 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Awful return process

Awful return process. Avoid! You have to pay for and sort out your own return. There are no return labels. And they take almost a month to give you your money back! Avoid!!!

9 December 2025
Unprompted review
Rated 4 out of 5 stars

No complaints so far

First time ordering from missguided and received the items today. I wasn't aware it was from China as the date I needed the items for have sadly passed, however I love everything ive received. Great quality and fit, im reading so many bad reviews but I honest cant complain (so far). I've gave 4 stars opposed to 5 as I do need to return 3 items that are simply too big, hoping that goes smoothly, I paid using klarna so the payment will just get blocked if there are any issues! Im holding out in hope all is OK though but based on experience so far I would definitely order again

6 December 2025
Unprompted review
Rated 1 out of 5 stars

AVOID YOU WILL NOT GET YOUR REFUND

Received an item that took weeks to arrive, sizing way off, wouldn't fit a doll! Accepted my return and I even have an email from them acknowledging receipt of the item and confirming my refund has been issued. We are now 3 weeks of emails back and forward and I STILL HAVE NO REFUND! Paypal strangely closed the claim in their favour as they confirmed they had refunded me, even although PayPal can clearly see they have not. This company have basically STOLEN from me and as they are based in China, its a waste of time continuing to email. I have lodged a chargeback on my card. DO NOT BUY FROM MISGUIDED AVOID AVOID AVOID

6 December 2025
Unprompted review
Rated 1 out of 5 stars

AVOID THIS COMPANY!!

AVOID THIS COMPANY!!!

I returned 5 items to the value of £134 in Nov 4th, in the given time scale. I have proof they received the items at the address they told me to send them to.

The address was in Walsall and I was travelling back home via Walsall around the same time, I decided to hand deliver the return to them.

The warehouse is on an industrial estate that is mainly for Shein. It’s full of Chinese and Asian workers who couldn’t speak very good English.

When I was eventually able to speak to someone I was told they only accept items through the post which meant I had to pay £20 to return the items via Royal Mail. Which I did.

I paid for items using the Klarna app. And after a month I still haven’t received a refund.

I will be contacting Klarna to tell them Missguided are in breach of consumer rights as they should issue a refund within 14 days of receiving a return and they should not be offering a financial partnership with them any longer!!

4 November 2025
Unprompted review
Rated 1 out of 5 stars

Disgusting

Would be a Zero if there was an option !!!! Their return policy gives you 3 options to return … Ups .. DHL … & Evri … they give a name & address to return to , at your own cost !! Evri need a QR code .. UPS & DHL need an e. Mail address & tel no for the receiver… at Miss Guided !!! They will not give me this !!! as it’s a unit no !!!!! This is not the Miss Guided that was .. it’s gotta be someone selling off bits of Miss Guided stock .. I have asked to return by Royal Mail , who doesn’t need the receivers name or e. Mail address but it is not an option … Most peeps would give up & just keep it , however I’m not !!!!!!

4 December 2025
Unprompted review
Rated 1 out of 5 stars

terrible company

terrible company, no customer service response what so ever, no contact number which answers, trying to return an item is awful, they don’t even give qr codes to send off when filling out the return label! SCAM AND AVOID

27 November 2025
Unprompted review
Rated 1 out of 5 stars

Avoid avoid avoid

Like so many other reviews, I had no idea MISSGUIDED was now owned by Shein. No indication that everything is shipped from China, and the est delivery window is absolute nonsense. Items arrived late, poor quality, awful customer service and I since found the exact same item from MISSGUIDED themselves on Shein at half the price!!

22 November 2025
Unprompted review
Rated 1 out of 5 stars

Horrendous experience

Horrendous experience
Spent about £100 on an order and had to return all items except one due to poor sizing/quality!

Have been chasing this up and they keep referring to a refund from a previous order in August, even after I sent evidence of the item being signed their end on collection over 2 weeks ago! All of the information I provided clearly states this order was made on October and returned within the timescales!

This is very upsetting and frustrating especially when I have photographic proof they have received the parcel which I also had to incur the costs of returning!!!

I feel like I am speaking another language! I have been emailing back and forth for a week now this is terrible!!

14 November 2025
Unprompted review
Rated 1 out of 5 stars

Received a dress that was too small

Received a dress that was too small, after email upon emails and being asked to measure the dress... What is that all about. Have no idea how to return as no instructions. I went through the customer service.. absolutely impossible to send this back. Been trying a few weeks to do this. Never again would I buy from this company. Stay well clear

12 November 2025
Unprompted review
Rated 1 out of 5 stars

I am trying to return some items back…

I am trying to return some items back to Missguided UK, and they have made this difficult to implement. I was online , within the return window of a week and a few days. There is a ridiculous contact form that will not allow me to enter my order number manually. This is prevented by a drop-down option that displays my order, but it will not let me select the order to complete the return process. I do not want to be stuck with this order or now end up passing the return date because of their rigged system - what should I do ?

14 November 2025
Unprompted review
Rated 1 out of 5 stars

On the 21st of October I returned two…

On the 21st of October I returned two dresses as they were not suitable.

I requested a refund I have also sent email upon email to be constantly fobbed off being advised they are looking into this.

I have emailed proof of return postage.
Still no refund issued avoid this company at all costa I am now taking this further

21 October 2025
Unprompted review
Rated 1 out of 5 stars

If I could give this company zero…

If I could give this company zero stars, I would!
Missguided, represents the old stereotypical views of buying from China. Cheap rubbish with even worse customer service!
I ordered from this rubbish company, and returned their cheap clothes. I had to pay £13.99 for tracked return. They received the goods in September! It's now November and I am still awaiting a refund! They lie every time you email to ask for an update. At this point they have just stolen my money. In the UK all the trading standards and governing bodies are beyond useless! So you don't get your money back, and theiving companies like Missguided continue to rob innocent customers with impunity
Save your money don't buy from this terrible cheap company!

30 September 2025
Unprompted review
Rated 1 out of 5 stars

DISGRACEFUL AND DISGUSTING!!

DISGRACEFUL AND DISGUSTING!!
I placed my order and literally one minute later, not a second more, I messaged them to cancel it. The next day they emailed me asking “why do you want to cancel” I HAVE NEVER SEEN THIS IN MY LIFE! Why would they ask why, as a consumer you have the right to cancel especially when it’s a minute after placing order, it was not dispatched, nothing! When i replied to that email i said I am not obligated to tell you as long as I’m within my rights! The next day they shipped it out and emailed me saying “oh sorry it was already dispatched”

Can you believe how disgusting they are?? Word of advice, never buy from them! They’re 100% trained scammers!

6 November 2025
Unprompted review
Rated 1 out of 5 stars

Cheap, tacky rubbish

They are essentially just dropshipping cheap, tacky garbage from China for a 400% markup, ordered 2 items and they didn't appear to be the right shape for a human being in the slightest

The returns process is very awkward, no prepaid labels and simple drop-offs like most other companies, instead they gave you an address and you have to sort it all out by yourself.

Awful, awful, awful - avoid!

20 October 2025
Unprompted review
Rated 1 out of 5 stars

New Misguided from Shien - SCAMMERS

I bought a dress that doesn’t fit, when registering my refund they gave me £15.56 when the item cost me £18.75. I have emailed them asking why and their response has nothing to do with my question. The return process is not easy- no QR code, have to pay for delivery and upload evidence and tracking info. Reading these reviews doesn’t look like I’m going to get my money back!! DO NOT BUY COMPLETE SCAM!!!!

4 November 2025
Unprompted review
Rated 1 out of 5 stars

Ordered 2 items they are way too big

Ordered 2 items they are way too big. I sent a request to return them
And they want me to send photos of the wash tag with a tape measure showing how big it is! Absolutely ridiculous I just want to return something. No company has ever asked me for this just to return an item! It’s took 10 days to get to me and the tracking information wasn’t even available! Don’t order from here it’s a shambles

4 November 2025
Unprompted review
Rated 1 out of 5 stars

Don’t bother

Didn’t realise they’d been bought by shein but have actually had better service from shein! Item is far too big and not as described. Had to request a return as that info isn’t freely available. Asked me to send pictures alongside a tape measure? The dress is too big FOR ME! Advised they have to allow a return under consumer rights act but heard nothing back.

1 November 2025
Unprompted review
Rated 1 out of 5 stars

Terrible customer service

I was unaware the company had been taken over by Shein. The product quality has dropped and Im finding it extremely difficult to return a couple of my items. I have been asked to take pictures of the labels with a measuring tape...... absolutely ludicrous. Never experienced such a polava to return items. Even the Shein website is easier to return Shein items! If I knew I had to go through such a headache to rrturn items I would have never ordered them. I was a Misguided customer but will not be ordering from them again.

29 October 2025
Unprompted review

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