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I’ve ordered twice from My 1st Years. As with a lot of products you can personalise, they can be expensive but worth keeping an eye on the sales. Items have arrived with correct spelling and text, nic... See more
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Have recently ordered a gift for my new Grandson. I made a mistake in what I ordered and I cannot praise their customer service enough. They went above and beyond to rectify my mistake. Really lovely... See more
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Absolutely gorgeous item, delivered promptly, packaged well and eco consciously (all the screws and parts were in labeled paper envelopes instead of plastic bags which I thought was a lovely touch). B... See more
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Company details
- #301 of 371 best companies in Gift shop
- #25 of 38 best companies in Baby Clothing Shop
- #62 of 93 best companies in Baby shop
- #60 of 82 best companies in Children's clothes shop
- #55 of 70 best companies in Childrens Toy Store
About My 1st Years
Written by the company
The Home of Personalised & Unique Baby Gifts.
Welcoming a new baby into the world is a moment like no other — a time filled with boundless love, joy, and unforgettable memories. At My 1st Years, we understand how precious these first moments are. That’s why we’re here to help you celebrate this once-in-a-lifetime occasion with beautifully crafted, personalised gifts that capture the magic of early childhood.
From their very first cuddles to their first steps, every keepsake from My 1st Years is designed to grow with them.
Discover uniquely personalised baby gifts that make every milestone unforgettable.
Choose from classic teddy bears, soft knitted blankets, and tiny high-top trainers made for little adventures.
Enjoy our signature personalisation expertise, perfected with care and attention to every detail.
Each item can be embroidered, flocked, printed or engraved with a name, birth date, or heartfelt message.
Create a meaningful keepsake that celebrates love, family, and the joy of new beginnings.
Welcoming a new baby into the world is a moment like no other — a time filled with boundless love, joy, and unforgettable memories. At My 1st Years, we understand how precious these first moments are. That’s why we’re here to help you celebrate this once-in-a-lifetime occasion with beautifully crafted, personalised gifts that capture the magic of early childhood.
From their very first cuddles to their first steps, every keepsake from My 1st Years is designed to grow with them.
Discover uniquely personalised baby gifts that make every milestone unforgettable.
Choose from classic teddy bears, soft knitted blankets, and tiny high-top trainers made for little adventures.
Enjoy our signature personalisation expertise, perfected with care and attention to every detail.
Each item can be embroidered, flocked, printed or engraved with a name, birth date, or heartfelt message.
Create a meaningful keepsake that celebrates love, family, and the joy of new beginnings.
Contact info
My 1st Years, DC4 Cheaney Drive, Grange Park Industrial Estate, , NN4 5FB,, Northampton,, United Kingdom
- 020 3874 2225
- support@my1styears.com
- www.my1styears.com
4.3
Excellent
17k reviews
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If I could give 0 stars I would
If I could give 0 stars I would.
19 days later, no parcel.
Email back from customer service said I should’ve ordered express.
Ordered three weeks early for a birthday present and still no sign of.
Dreadful service.
20 April 2026
Unprompted review
Reply from My 1st Years
Hi, thank you for your feedback, and I’m very sorry to hear about your experience.
I completely understand how frustrating and disappointing this must be, especially as the order was placed well in advance for a birthday and still hasn’t arrived. This is certainly not the level of service we aim to provide.
Due to the Easter period and the recent Bank Holiday, along with an unexpectedly high volume of orders, our processing times were unfortunately impacted. However, in reviewing your order, I can see that it was lost in transit, which we sincerely apologise for.
I can also confirm that our customer service team has arranged a replacement for you on an express delivery service to ensure it reaches you as quickly as possible.
We truly regret both the delay and the communication you received, and we appreciate you bringing this to our attention. We are actively working to improve our processes to prevent situations like this from happening again.
Thank you for your patience, and again, we’re very sorry for the inconvenience caused.
Best regards, Aleksandra, Management Team, My 1st Years
Really disappointed with this company I…
Really disappointed with this company I placed an order on sunday 12th April with the 3-5 day standard delivery and now 7 days later still no updates and no communication from the company I had to chase up using the web chat to be told they are behind on orders which respectful is not my fault but why let people order when you know you cannot get the deliveries out on time?
12 April 2026
Unprompted review
Reply from My 1st Years
Hi, thank you for your feedback, and I’m really sorry to hear about your experience.
We completely understand your frustration, especially given that you selected a 3–5 day delivery and have had to chase for updates. You’re absolutely right to expect clear communication and timely service, and we regret that we didn’t meet those expectations in this instance.
Due to the Easter period and the recent Bank Holiday, our company was closed, which unfortunately extended our usual processing times. In addition, we experienced an unexpectedly high volume of orders, which caused further delays. That said, we fully acknowledge that this does not change the inconvenience caused to you, and we sincerely apologise for the lack of proactive communication.
We are currently working hard to clear the backlog and improve both our dispatch times and communication so that situations like this are avoided in the future.
Thank you for your patience, and again, we’re very sorry for the inconvenience caused.
Best regards, Aleksandra, Management Team, My 1st Years
Great service from KRISHA
Had an issue with my product and KRISHA was very helpful. Issued me store credit for when the jacket is back in stock I can use it or to purchase another item of the value. Great service, highly recommend! Thank you
16 April 2026
Unprompted review
Reply from My 1st Years
Hi, thank you so much for your kind words! We’re really glad to hear that Krisha was able to help resolve the issue and get you sorted with store credit. If there’s anything else we can help with, just let us know.
Best regards, Aleksandra, Management Team, My 1st Years
I have sent numerous emails chasing up…
I’ve updated my review.
Parcel has arrived and I am very happy with the quality and the packaging.
Late arriving, hence 4 stars but the quality is brilliant.
Thank you
2 April 2026
Unprompted review
Reply from My 1st Years
Hi, thank you for your feedback, and I’m very sorry to hear about your experience. We completely understand how disappointing this must have been, especially for such an important occasion. This is certainly not the level of service we aim to provide. We do respond to all customer queries within 24 hours, so if you haven’t received a reply, it may be worth checking your spam/junk folder. Alternatively, please do get in touch with us directly via support@my1styears.com, our live chat, or by phone, and our team will be happy to assist you as quickly as possible.
Unfortunately, as no order number has been provided here, we’re unable to locate your order to investigate further, but we would really like to resolve this for you.
Best regards, Aleksandra, Management Team, My 1st Years
Excellent Customer Service
The customer service at My 1st Year's is excellent. My box arrived damaged but it was replaced quickly and I received it the next day. Shannon from the Customer Service team was so helpful and I cannot thank her enough as I needed the box for my grandson's 1st birthday. The products at My 1st Years are excellent quality and the personalisation makes them that extra special. Well done to a great company. I will definitely be purchasing again.
13 April 2026
Unprompted review
Reply from My 1st Years
Hi, thank you so much for your lovely feedback! We’re delighted to hear that you’re happy with both the product and the service you received. It means a lot to us that we could help in time for your grandson’s 1st birthday and make the occasion that little bit more special. Thank you again for your support, and we look forward to welcoming you back soon!
Best regards, Aleksandra, Management Team, My 1st Years
I ordered an item as a birthday present…
I ordered an item as a birthday present and received no updates. Going on the website my order should arrive tomorrow but that is not going to happen. I emailed and I got a response stating they have currently had a busy period and are behind on orders and maybe I should have considered next day delivery. In respect of the website stating 3-5 days shipping, I knew I had enough time before the recipients birthday but this is now looking highly unlikely. There was nothing to say when I placed my order that they were currently experiencing delays. This is my first order with this company and I am not happy, so it is unlikely I will use this company again.
I would like to edit my review as after dealing with customer services, my item was quickly sent out and I received it three days later. Longer than it should have been initially but they dealt with the issue quickly. When I did receive the item, it was absolutely lovely. So, overall, pleased with the item it's just a shame it was let down by the delivery side. I would recommend that you allow for more time than it states, especially if it's for a gift.
15 April 2026
Unprompted review
Reply from My 1st Years
Hi, thank you for your feedback, and I’m very sorry to hear about your experience. Due to the Easter period and the recent Bank Holiday, our company was closed, which unfortunately extended our usual processing and delivery times. We have also experienced an unexpectedly high volume of orders recently, and despite our best efforts, we were unable to meet our usual delivery timelines.
We completely understand how important it is for orders to arrive in time for special occasions, and we sincerely apologise for the inconvenience and frustration this has caused. Please be assured that we are actively addressing this to minimise delays moving forward, and our team is working hard to process and dispatch orders as quickly as possible.
I can see that your order has now been dispatched and is on its way to you. We hope it arrives with you very soon and that you’re pleased with the item once it arrives. Thank you again for your patience.
Best regards, Aleksandra, Management Team, My 1st Years
Initially I was disappointed with my…
Initially I was disappointed with my purchase, however after a quick call to Geraldine my issue was resolved in minutes. Geraldine was great to deal with, very professional and helpful she is a credit to your business
14 April 2026
Unprompted review
Reply from My 1st Years
Hi, thank you so much for your feedback! We’re really pleased to hear that your issue was resolved quickly and that you had such a positive experience with Geraldine. It’s great to know we were able to turn things around for you, and we hope to welcome you back again soon!
Best regards, Aleksandra, Management Team, My 1st Years
Poor Communication and Service
Ordered an item and paid £7.99 for next day delivery, on the day of delivery get an email from EVRI saying my deli very will be delayed.
So messaged My1stYears online through their chat system, and currently says replying under 4 mins, however I have messaged 37 mins ago and still have not had a response.
So I gave them a call and spoke to their customer service, and requested for my Next Day Delivery charge of £7.99 to be refunded as I did not get it next day and still waiting. Person on the phone said this has been done, but I have not received any confirmation of this whatsoever.
Communication is very poor here and I ordered the item on 13/04/26 with Next day delivery for it to be delivered on 14/04/26. I need this item for the 17/04/26 however it is currently 15/04/26 and I have not received it yet and not getting any good communication from them.
Honestly im sure there are other better companies to order from for childs 1st years where they would actually put effort into it to make it special. At this rate I dont have faith in this company delivering my item before the date that I need it for which will really ruin this occasion.
14 April 2026
Unprompted review
Reply from My 1st Years
Hi, thank you for your feedback, and I’m very sorry to hear about your experience. We completely understand how important it was for your order to arrive on time, especially for such a special occasion, and we sincerely apologise for the delay and the lack of timely communication you experienced. It appears there was an issue with the courier, which caused the delay, and we will be passing this feedback on to them to help improve their service. I can see that your parcel has now been delivered, and that our customer service team has also refunded your next day delivery charge as discussed.
We truly regret the inconvenience caused and appreciate you taking the time to share your experience.
Best regards, Aleksandra, Management Team, My 1st Years
Missed Deadlines and Zero Communication. Extremely Disappointing Service
I’m extremely disappointed with this company’s service. I placed my order two weeks ago with a stated processing and delivery time of 3–5 working days, yet I received no updates whatsoever. After chasing them, I was told it would be handled within 72 working hours but again, nothing happened.
I’ve now had to follow up multiple times just to get basic information, which is completely unacceptable. The lack of communication, missed timelines, and failure to meet their own promises shows a serious disregard for customers. I would not recommend this company based on my experience.
14 April 2026
Unprompted review
Reply from My 1st Years
Hi, thank you for your feedback, and we’re really sorry to hear about your recent experience. Due to the Easter period and the recent Bank Holiday, our operations were temporarily closed, which unfortunately extended our usual processing and dispatch times. Alongside this, we also experienced an unexpectedly high volume of orders. Despite our best efforts to manage this demand, there were delays affecting a number of orders, including yours. We fully recognise that this situation is far from ideal. From a customer service perspective, we always aim to provide solutions and improve each customer’s experience wherever possible. However, given the nature of these delays, our options to resolve this in line with your original expectations were unfortunately limited at the time. That said, we have done everything possible on our end to assist, and your order has been prioritised and expedited. We’re also sorry if our communication fell short of what you expected. This is certainly not the level of service we aim to provide. Your feedback has been noted and will help us improve going forward. Thank you again for taking the time to share your experience.
Best regards, Aleksandra, Management Team, My 1st Years
Customer Service is Poor
Editing the review after experiencing yet another disappointment from the customer service team.
I’m really disappointed with the service from myfirstyears. I placed an order almost a week ago, and the order status has not moved beyond “Picking”. According to the delivery timeline, the item is meant to be delivered tomorrow, which now seems highly unlikely.
What’s more frustrating is the lack of customer support. I’ve tried contacting their customer care multiple times via both phone and live chat, but I’ve received no response at all.
For a brand that positions itself as premium, this level of communication and order handling is unacceptable. I expected far better transparency and customer support.
Latest update:
I understand that the Easter period and Bank Holidays can be busy for businesses, and that increased order volumes may cause delays. However, there was no prior communication or notice on the My First Years website to advise customers that this was a particularly busy period or that delivery times would be extended. Had this been communicated clearly at the point of purchase, I would have been able to make a more informed decision.
I chose Standard Delivery because the website states that orders are delivered within 5 working days, and I was completely comfortable with that timeframe. My expectations were based solely on the delivery information provided at the time of ordering.
What I found disappointing was the response from customer service suggesting that I should have selected Express or Next Day delivery if I needed the order sooner. The issue is not that I expected unusually fast delivery, but that My First Years was unable to meet its own stated delivery timeframe without any advance communication. Given this, I would have expected some responsibility to be taken such as arranging faster delivery at no extra cost rather than being advised after the fact to pay extra for express delivery.
Overall, I am really unhappy with the response I received, as it places the responsibility on the customer rather than acknowledging the lack of communication and failure to meet advertised delivery timelines.
13 April 2026
Unprompted review
Reply from My 1st Years
Hi, thank you for your feedback, and we’re really sorry to hear about your recent experience. Due to the Easter period and the recent Bank Holiday, our operations were temporarily closed, which unfortunately extended our usual processing and dispatch times. Alongside this, we also experienced an unexpectedly high volume of orders. Despite our best efforts to manage this demand, there were delays affecting a number of orders, including yours. We fully recognise that this situation is far from ideal. From a customer service perspective, we always aim to provide solutions and improve each customer’s experience wherever possible. However, given the nature of these delays, our options to resolve this in line with your original expectations were unfortunately limited at the time. That said, we have done everything possible on our end to assist, and your order has been prioritised and expedited. We can confirm it is now out for delivery today. We’re also sorry if our communication fell short of what you expected. This is certainly not the level of service we aim to provide. Your feedback has been noted and will help us improve going forward. Thank you again for taking the time to share your experience.
Best regards, Aleksandra, Management Team, My 1st Years
Poor customer service
I received 2 boxes of the robe/towel/comforter set as a gift from this company - one was white and it was beautiful, the other one was pink and also lovely but the shade of the towel was different to the robe. Still usable and lovely
HOWEVER I used the website to make an order for a friend’s daughter who is turning 2. She was expecting her parcel but they have had delays. Contacted customer service and spoke to Ewelina - didn’t really help with a solution just offered £5 store credit to be used in 6 months. I would have preferred quicker delivery- lied to me saying they can’t expedite delivery because their process is automated and it would be dispatched within 72 hours from my contact (which was 5 days after order), then up to another 5 days for delivery… whilst another review below says they expedited delivery for them. No idea why customer service is so poor when they are dealing with people who are spending their money to buy something sweet. I would have bought again as I liked the product but with how poor the service is, steer clear and spend your money with Johnny’s sister instead they also do customised products and I bought with them last year
13 April 2026
Unprompted review
Reply from My 1st Years
Hi, thank you for your feedback, and we’re really sorry to hear about your recent experience. Due to the Easter period and the recent Bank Holiday, our operations were temporarily closed, which unfortunately extended our usual processing and dispatch times. Alongside this, we also experienced an unexpectedly high volume of orders. Despite our best efforts to manage this demand, there were delays affecting a number of orders, including yours. We fully recognise that this situation is far from ideal. From a customer service perspective, we always aim to provide solutions and improve each customer’s experience wherever possible. However, given the nature of these delays, our options to resolve this in line with your original expectations were unfortunately limited at the time.
We’re also sorry if our communication fell short of what you expected. This is certainly not the level of service we aim to provide. Your feedback has been noted and will help us improve going forward.
Thank you again for taking the time to share your experience.
Best regards, Aleksandra, Management Team, My 1st Years
I am very disappointed by this website
I am very disappointed by this website. I’ve order two backpacks for a kid’s birthday. It says delivered 5 working days. However the order never came and I haven’t received the birthday gift on the day and makes me very embarrassed. 6 days has passed now and the customer service is like a fake hotline that no ones picks up the phone. Stay away from this website!!!
8 April 2026
Unprompted review
Reply from My 1st Years
Hi, we’re very sorry to hear about your experience and completely understand how disappointing and frustrating this must have been, especially with a birthday involved. We’re pleased to see that this has now been resolved, and your order has been expedited with delivery scheduled for today. Thank you for your patience while we worked to put this right, and we truly apologise again for the inconvenience caused.
Best regards, Aleksandra, Management Team, My 1st Years
Great customer service
I’ve purchased from My 1st Years many times before …loving the quality, personalisation, choice of products and service for the special little ones in our life. This time the gifts were for a very precious little girl. Unfortunately the courier mislaid our parcel and over the Easter period we unfortunately struggled to get any answers from the courier company regarding what was happening. After the BH we were able to have My 1st Years assistance from Tuesday in the form of Ewelina. We were kept informed while they investigated and arranged for replacements to be delivered safely today. Thank you
10 April 2026
Unprompted review
Reply from My 1st Years
Hi, thank you so much for your kind words and continued support.
We’re delighted to hear that you’ve always loved our quality, personalisation and service. We’re so sorry that this particular experience was impacted by the courier delay. We completely understand how frustrating that must have been. We’re really pleased that Ewelina was able to support you and keep you updated, and that your replacement gifts arrived safely in time for such a precious occasion. Thank you again for your patience and for choosing us. It means the world to us
Best regards, Aleksandra, Management Team, My 1st Years
Krisha was extremely helpful when an…
Krisha was extremely helpful when an item I had ordered was out of stock. She helped me to find an alternative item which was just as nice as the original. Excellent customer service.
9 April 2026
Unprompted review
Reply from My 1st Years
Hi, we're happy to hear that we could assist you in finding a suitable replacement when your original choice was unavailable. We appreciate your positive feedback regarding our customer service.
Best regards, Aleksandra, Management Team, My 1st Years
KRISHA was great
KRISHA was great, i placed an order with the incorrect size and she was very helpful and changed the order quickly!
7 April 2026
Unprompted review
Reply from My 1st Years
Hi, we're happy to hear that our team could assist you with your order efficiently! We appreciate you taking the time to share your positive experience with us.
Best regards, Aleksandra, Management Team, My 1st Years
I ordered a personalized bunny for my…
I ordered a personalized bunny for my little girls birthday. When it arrived it was beautifully wrapped and absolutely gorgeous. Unfortunately on closer inspection there was a hole in the bunny and the stuffing had started to come out. I emailed the company and within 10minutes Krisha had organised a replacement for me. Krisha offered excellent customer service and dealt with the problem extremely fast. We are awaiting for the new bunny to come and hopefully no holes this time. Thank you Krisha
8 April 2026
Unprompted review
Reply from My 1st Years
Hi, we're happy to hear that the personalised bunny and wrapping were gorgeous. We regret the hole and are glad we could quickly arrange a replacement. We appreciate your feedback and hope the new bunny arrives perfectly. Thank you!
Best regards, Aleksandra, Management Team, My 1st Years
VERY disappointed
VERY disappointed. I had high hopes for this company. Item was meant to arrive on the 5th of April we are now on the 9th and all I keep getting is an apology. No chase up no nothing. My son starts nursery in 2 days and now I have to rush and find a replacement. WILL NEVER USE AGAIN!
9 April 2026
Unprompted review
Reply from My 1st Years
Hi, we’re really sorry to hear how disappointed you are, and we completely understand your frustration. Due to the Easter period and recent Bank Holidays, we have experienced delays, along with a much higher volume of orders than expected. Our team has been working hard to get everything out as quickly as possible.
To help with your order, we have already upgraded it to express delivery so it reaches you as soon as possible once dispatched.
We’re very sorry again for the inconvenience caused and appreciate your patience.
Best regards, Aleksandra, Management Team, My 1st Years
Need to produce orders more quickly
Ordered something to be sent to a friend who had just had a baby. I wanted it to get there as quickly as possible, but nearly a week after placing the order, it wasn’t even in production yet.
I e mailed to ask to cancel the order and asked for a refund, which to be fair they replied to quickly and have said a refund will be made.
Great customer service, just a shame they aren’t able to get orders out more quickly.
6 April 2026
Unprompted review
Reply from My 1st Years
Hi, we appreciate your feedback and are glad we responded quickly to your cancellation request. We regret that the order processing time did not meet your expectations, especially given the circumstances. We are looking into how we can improve our production speed.
Sincerely, Aleksandra from the My 1st Years Management Team
Krisha was very quick to help me with…
Krisha was very quick to help me with my order, great customer service! Thank you.
6 April 2026
Unprompted review
Reply from My 1st Years
Hi, we're happy to hear that you received quick and helpful support with your order! We appreciate you taking the time to share your positive experience with us.
Sincerely, Aleksandra from the My 1st Years Management Team
Excellent customer service
I made the mistake of spelling my personalised name wrong and contacted the company. Geraldine was absolutely brilliant and arranged for a no cost replacement which was received very quickly. I can honestly say that this company offers first class service along with their wonderful products. Many companies could learn a lot from this. Excellent customer service.
27 March 2026
Unprompted review
Reply from My 1st Years
Hi, we're happy to hear that we could resolve the error with your personalized name. We appreciate your kind words regarding our service and products. It's great to know you had a first-class experience! Thank you for your feedback.
Sincerely, Aleksandra from the My 1st Years Management Team
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