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Review summary

Created with AI, based on recent reviews

Considering 1,065 reviews, most reviewers were let down by their experience overall. Many customers expressed significant dissatisfaction with the customer service, describing it as unhelpful and unresponsive. Issues with orders were frequently reported, including incorrect items, missing products, and problems with delivery services, often citing delays and a lack of communication. Furthermore, numerous people encountered difficulties with the refund process, with many stating that refunds were denied or significantly delayed, even after items were returned. Conversely, a small portion of people were satisfied with their purchases, praising the quality and durability of some products, and finding the shipping fast and reliable. However, some customers also mentioned receiving wrong sizes or experiencing product defects shortly after purchase, and others highlighted concerns about the availability of popular items for regular customers due to reselling practices.

What people talk about most

Product

Consumers find product quality and availability to be ambiguous. Many reviewers express disappointment with... See more

Customer service

Users describe negative interactions with customer service, citing horrible customer care, no real... See more

Order

Reviewers express significant dissatisfaction with their order experiences. Many customers report issues such... See more

Delivery service

Clients share negative opinions on delivery service. Many customers report issues such as parcels being... See more

Refund

Reviewers highlight negative aspects of refund. Many customers report significant delays, with some waiting... See more

Reviews shaping this summary

Rated 2 out of 5 stars

Bought a pair of boots for my son. 60euro and they are pure crap. I would compare them to the feel of a plastic milk carton. Nikes quality has gone down big time. I buy all nike boots but going by the... See more

Rated 1 out of 5 stars

Incompetence. Either their warehouse workers responsible for securely packing parcels are to blame, or the courier DPD (specifically Dagenham depot) are to blame for stealing the items. The driver tur... See more

Rated 1 out of 5 stars

Bought from Nike despite other retailers having much better prices as I thou the experience would be better. Wrong! Product not delivered. Some random house photo as proof of delivery.... See more

Rated 1 out of 5 stars

Nike doesn't make wkde shoes for children and it's very damned frustrating! Sick of their poor selection. I aready started back wearing Reeboks and Sketchers. Switching the grandkids.


Company details

  1. Activewear shop
  2. Clothing Shop
  3. Shoe shop
  4. Sportswear Shop

Information provided by various external sources

Experience sports, training, shopping and everything else that's new at Nike.


Contact info

1.6

Bad

TrustScore 1.5 out of 5

13K reviews

5-star
4-star
3-star
2-star
1-star

How this company uses Trustpilot

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Rated 5 out of 5 stars

I bought a pair of air max shoes from…

I bought a pair of air max shoes from an affiliate store, but they were punctured after just 3 months. It was. Bit of a hassle getting a refund, as the return label was missing from the mails, but eventually I got my full investment back in the form of a coupon. Seeing as I wore the previous pair comfortably for 3 months, I see this as a win.

23 March 2026
Unprompted review
Rated 1 out of 5 stars

I ordered the england away shirt for…

I ordered the england away shirt for the world cup on Monday since yesterday I have had no information on when my order is being dispatched they keep telling me to wait a bit further when they give you an estimated delivery date of Thursday

24 March 2026
Unprompted review
Rated 1 out of 5 stars

I’m very disappointed with Nike.

I’m very disappointed with these shoes. I bought them just 3 months ago, not 3 years ago although judging by the condition of the inner heel lining, you wouldn’t be able to tell.
After normal, everyday use (mostly walking, not climbing mountains or running marathons), the inside of the heel has already worn through and started falling apart. As shown in the photo, the fabric is fraying and breaking down like it’s had a much harder life than it actually has. I contacted Nike customer service and was told this is ‘normal wear and tear’. If this is considered normal after 3 months, I’m slightly worried what “long-lasting” means.

I expected better durability from a brand like Nike and also better response.

21 March 2026
Unprompted review
Rated 1 out of 5 stars

Ignores UK consumer law

Bought from Nike despite other retailers having much better prices as I thou the experience would be better. Wrong!

Product not delivered. Some random house photo as proof of delivery.

60 min on chat with “athlete” / bot.

Informed my right to cancel and refund under UK consumer law.

It suggested I follow their policy instead!

Don’t want their product now and will be completing a chargeback.

Awful experience.

21 March 2026
Unprompted review
Rated 1 out of 5 stars

Quality does not match the price tag

I have bought Nike products for my children since they were born (the eldest it 24) I always found the quality good and the kids have always love the brand. However over recent years I have found the quality of their clothing poor. For example my son has the running shorts and dri fit t-shirts and swimming shorts in every colour going, the Nike sign is no longer visible on any item after a couple of washes (yes the washing instructions are followed) also the last couple of pairs of trainers I have bought them make a noise as they walk, this started after a couple of weeks so I can not return as they have been worn, when a pair of trainers cost over £200 I’d like to think they would last longer.

20 March 2026
Unprompted review
Rated 1 out of 5 stars

Horrendous experience with Nike in the UK

Horrendous experience with Nike in the UK. When you Google Nikes return policy in the UK, what surfaces on Google is the US return policy, I clicked through as I don't trust Google too much and was taken to a Nike.com page that said 60 day return policy with absolutely no mention of it being a US policy. I had a family issue but felt confident I had time to not worry about returning the items and so focussed on my family at that time, at 32 days I went to process the return of a large order £700+ and could not see any option to return. I got in touch with customer service who said I'd missed the deadline. I explained what had happened and provided screenshots as I could still see the 60 days return policy reflected online. I explained I'd had a family issue and that if I had to pay off my Klarna balance it would put me in debt. I had a very cold, inhuman experience with customer service, there is absolutely no thought of the customer and no level of service provided at all. I then called customer service and had the same experience, the advisor was nice but advised his hands were tied, he sent me a link that I could send my evidence that 60 days was showing to me, I provided it and got a cold email back that no, it's 30 days in the UK. I found the experience extremely upsetting at a difficult time in my life, was placed into debt. The clothes were unworn, could have been returned and resold at the same price with no issue to Nike, when it caused me a huge problem and a great deal of stress. I will never buy again from Nike, neither will my family and close friends. Really it would have cost Nike a marginal amount to resolve this, but they have lost thousands more over a lifetime of business they have lost. My order number is C01559940728 if you decide to provide some customer service and resolve this, however my consistent recent experience tells me you will not. Absolutely disgusting from the brand.

20 February 2026
Unprompted review
Rated 5 out of 5 stars

I have bought about 9 Nike shoes in the…

I have bought about 9 Nike shoes in the last 3 months and returned 2 of them by post and 1 of them to the store as I was picking up my another Nike order. returning to the store is smooth experience as you instantly get your refund. Returning by mail is also smooth but it takes about 5 days for the refund to be confirmed. My shopping experience with Nike.com has been quite smooth so far. Looking at the negative reviews, maybe its been improved. Loving the shoes as well.

18 March 2026
Unprompted review
Rated 2 out of 5 stars

I had a bad experience with its…

I had a bad experience with its official site.During a delivery of my Jordan retro I was asked about custom fees by delivery boy which I indeed paid but when I call customer care they said it has to be paid but it was not written in the invoice.

10 June 2025
Unprompted review
Rated 1 out of 5 stars

Have had to order the same item 3 times…

Have had to order the same item 3 times because the size guide is very inaccurate.
A small 8 year old boy is advised to buy S. It would not have fitted a 4 year old. We ordered M there was barely any difference. Now waiting for size L.
Each time ordering there have been issues with delivery, lateness, lack of information or updates and a beyond useless customer service who had zero information to help.
It’s been ongoing for 10 days with yet another delay from Nike.
I will never put myself through the hassle of this website again.
I do not recommend

11 March 2026
Unprompted review
Rated 1 out of 5 stars

Contempt for Customers

This company used to be great but now it has the most appalling customer service and shows nothing but dismissive contempt for longstanding loyal customers. I will not shop here again after literally decades.

15 March 2026
Unprompted review

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