We have purchased at least 6 cars through Norman Motors over the years and our latest purchase reflects our previous positive experiences. The only car dealership we will deal with, as the cars are a... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
From start to finish, Norman Motors have been first class. Buying my Ford Mustang Mach E was the finest of purchase experiences; no pressure, patience and professional knowledge of the vehicle. Th... See more
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I would highly recommend Norman Motors. I went to the Wallisdown Branch yesterday where they had a great range of quality used cars. The service i received was outstanding. Very knowledgeable, no pr... See more
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Excellent service from start to finish When we test drove it the car for the second time, Louis stayed open for us another 45 mins and no pressure to buy. We collected the car today, Clyde ensured a... See more
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Company details
Written by the company
Norman Motors – Trusted by Dorset Drivers Since 1953 As Dorset’s oldest family-run used car dealership, Norman Motors has proudly served the community for over 70 years. Built on honesty, integrity, and genuine customer care, we’re committed to building long-term relationships through trust and outstanding service. High-Quality Used Cars, Expertly Prepared With nearly 200 hand-picked vehicles across our Bournemouth and Poole sites, we offer something for everyone — from family SUVs to sporty coupes. Every car undergoes a thorough inspection by our expert technicians and is immaculately prepared by our in-house valeting team. A Friendly, Pressure-Free Experience At Norman Motors, you’ll never face pushy sales tactics. Our team is here to offer honest advice, helping you find the right car at your pace — for a relaxed and enjoyable experience from start to finish. Support That Goes the Extra Mile Your experience doesn’t end at handover. We offer industry-leading warranty packages — Optimum and Optimum Plus — for complete peace of mind, with extended coverage options tailored to your needs. On-Site Service Centre Our modern Service Centre features the latest diagnostic equipment and skilled technicians to keep your car performing at its best — long after you drive away. Flexible Finance Solutions In partnership with MotoNovo Finance, we provide flexible finance options from just 9.9% APR. Apply online for quick approval or speak to our team for personalised guidance. Why Choose Norman Motors? ✅ Trusted, family-run business for over 70 years ✅ Nearly 200 premium used cars in stock ✅ Expertly prepared and fully inspected vehicles ✅ No-pressure, customer-first approach ✅ Market-leading warranties and aftercare ✅ Competitive finance options Whether you’re buying your first car or your next, discover the Norman Motors difference — where quality, trust, and genuine care come as standard.
Established in 1953
Written by the company
- Rated 5* on Autotrader
- "I was very pleased with the service I received from Norman Motors.From my initial enquiry, every call was answered efficiently, often by different team members but each equally proficient and professional. When I visited the garage, the sales person was very welcoming, and was totally up to speed with the specification of the car and its history. There was no pressure, and the warranty and finance packages were fully and clearly explained. It is reassuring to know that privately owned garages such as Norman Motors still exist and maintain good old fashioned service. I would not hesitate to use Norman Motors for my future motoring needs." John C
Norman Motors Warranty
Comprehensive cover with our Norman Motors warranty
When you purchase a quality used car from Norman Motors you will receive either the existing manufacturer’s warranty or our 3 months Norman Motors Optimum/Optimum Plus warranty backed by Driver First, Europe's leading warranty provider. For added peace of mind we do recommend that you extend your warranty period at the time of purchase and save money with our competitively priced cover.
An extended Norman Motors Optimum warranty / Optimum Plus+ warranty will cover you for many eventualities. Our comprehensive warranties come with unlimited mileage and the maximum claim limit to the value of your car at the point of purchasing the policy.
Contact info
214-222 Wallisdown Road, BH10 4HZ, Bournemouth, United Kingdom
- 01202 513818
- webenquiries@normanmotors.co.uk
- www.normanmotors.co.uk
4.9
Excellent
1k reviews
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Excellent service
Excellent service from Ben and the team at Ringwood Road. Purchased a VW Golf and am absolutely delighted with it. From start to finish the communication was clear and thorough, all next steps were explained and made the purchase completely stress free.
Would highly recommend and will definitely look to purchase my next car through Norman motors.
7 August 2026
Unprompted review
Reply from Norman Motors
Lindsey, thank you for such a lovely review. Knowing you personally makes it especially nice to hear that Ben and the team looked after you so well and made the whole experience easy and stress free.
We're delighted you're so happy with your Golf, and I know Ben will really appreciate your comments too. Thank you for putting your trust in us and for your recommendation. Hopefully this won't be the last car we find for you!
Best wishes,
David Norman
New purchase
On arrival we were met by Neil, he made us feel comfortable from the moment we arrived, after letting him know which vehicle we were interested in he promptly gave us the keys and allowed us to inspect it for as long as we wanted without having him looking over our shoulder so we didn’t feel pressured or uncomfortable while we had a really good look at the vehicle, once we decided it was what we wanted and agreeing PX for our vehicle and sorting all the paperwork we arranged the collection day, on arrival the vehicle was ready and looking in show room condition throughout, the handover was straightforward and Neil even installed my phone book for me which he didn’t have to do, the following day I received a follow-up call from him asking if our journey home was good and if I have any problems or questions not to hesitate giving him a call, overall I was very impressed and pleased with the service we received and would definitely recommend Norman Motors, great service and they have some really good quality vehicles, so if you’re looking to upgrade your vehicle they’re definitely worth checking out
7 August 2026
Unprompted review
Reply from Norman Motors
Dear Richard,
Thank you for such a detailed and thoughtful review, we really appreciate you taking the time to share your experience.
We're pleased to hear Neil made you feel comfortable from the moment you arrived and gave you plenty of time and space to look over the car without any pressure. It's also great to hear everything from the part exchange and paperwork through to collection and handover was so straightforward.
The little things can make a big difference too, so it's lovely to hear Neil helped set up your phone and followed up the next day to make sure everything was going well. We'll make sure your kind comments are passed on to him.
Thank you for your recommendation and for choosing Norman Motors. We hope you enjoy your new car for many years to come.
Best wishes,
David Norman
Recently bought a Nissan Tekna and…
Recently bought a Nissan Tekna and collected it today. Dealt with a very helpful chap called Jim who was a delight to deal with. He was courteous, personable and dealt with the paperwork quickly and efficiently. 5*
7 August 2026
Unprompted review
Reply from Norman Motors
Dear Sue,
Thank you for your fantastic review, and congratulations on your new Nissan Tekna.
We're really pleased to hear Jim looked after you so well and made the whole process quick and straightforward. It's great to hear his friendly and personable approach made the experience an enjoyable one, and we'll be sure to pass your kind comments on to him.
Thank you for choosing Norman Motors and we hope you thoroughly enjoy your new car.
Best wishes,
David Norman
Personable & efficient
Dealer Principal answered my initial call at the weekend and that was the beginning of a good experience. Dealt with Jonathon in buying a car and he made the process very smooth. There was a small, unexpected issue when I went to collect. I believe you can tell much about a business with how they react to the unforeseen. With Norman Motors that was courteously, efficiently and positively. Thanks Jonathon & Co.
3 August 2026
Unprompted review
Reply from Norman Motors
Dear Gareth,
Thank you for such a thoughtful review. It was a pleasure speaking with you initially at the weekend, and I’m really pleased that the positive experience continued with Jonathan from there.
Jonathan will be delighted to read your comments and to know he made the purchase such a smooth process.
I particularly appreciate what you said about how a business responds when something unexpected happens. We know things won’t always go perfectly, but how we look after our customers when an issue does arise is incredibly important to us. I’m pleased the team were able to resolve everything courteously and efficiently for you.
Thank you again for choosing Norman Motors and for taking the time to share your experience.
Best wishes,
David Norman
Clyde was exremly helpful as were…
Clyde was exremly helpful as were others member of staff . Very friendly and paitent . I am very happy with my new car 😁 the process was very quick and easy.
31 July 2026
Unprompted review
Reply from Norman Motors
Dear Kirstie,
Thank you for your fantastic review. We're really pleased to hear Clyde and the rest of the team made you feel welcome and looked after you so well throughout.
It's great to know the whole process was quick and easy, and most importantly that you're so happy with your new car 😁
We'll be sure to pass your kind comments on to Clyde and the team.
Best wishes,
David Norman
Excellent service from Jonathan and very pleased with my car so far!
Excellent customer service and very pleased with my car!
1 August 2026
Unprompted review
Reply from Norman Motors
Dear Jenny,
Thank you for your fantastic review. We're really pleased to hear you received excellent service from Jonathan and, most importantly, that you're happy with your new car.
We'll be sure to pass your kind comments on to Jonathan. Thank you again for choosing Norman Motors and we hope you enjoy many happy miles in your new car.
Best wishes,
David Norman
What a great experience so helpful no…
What a great experience so helpful no hard sell it felt incredibly relaxed. I purchased VW T Roc it was immaculate I love it!!!
Neil was brilliant and spent time going through the car with me he followed up with a call to see how I was getting on. When people asked where I purchased from they knew of Norman Motors and their good reputation. I would highly recommend thank you Neil and team
1 August 2026
Unprompted review
Reply from Norman Motors
Dear Liz,
Thank you for such a fantastic review. We're really pleased to hear you found the whole experience relaxed and pressure-free, and that your T-Roc was presented to such a high standard.
It's great to hear Neil looked after you so well, took the time to go through everything with you and followed up afterwards to make sure you were getting on well with the car. We'll be sure to pass your kind comments on to him.
It's also particularly nice to hear that people you spoke to already knew Norman Motors and our reputation. We've worked hard over the years to build that trust, so comments like that genuinely mean a lot to us.
Thank you for your recommendation and we hope you continue to love your new T-Roc!
Best wishes,
David Norman
Great hassle free buying process.…
Great hassle free buying process takes the stress out of changing your car. Special call out to Stuart and AJ for excellent customer service. Have bought 4 vehicles from
NM in the past and constantly recommend them to friends.
Les H
3 August 2026
Unprompted review
Reply from Norman Motors
Dear Les,
Four cars and still recommending us to friends, that really does mean a lot. Thank you for your continued support and loyalty to Norman Motors over the years.
Changing cars should be an enjoyable experience rather than a stressful one, so it’s great to know we continue to make the process easy for you.
A special thank you as well for mentioning Stuart and AJ. I know they’ll both really appreciate your comments.
We look forward to seeing you when number five comes along!
Best wishes,
David Norman
Great Experience
Always wanted an Audi and so at 62 decided to treat myself!!. Bought a car from the Bournemouth Road branch, great communication and no hard pressure to buy, responded to any questions I had promptly and honestly. Decided to buy the car so they sent it for a service and noticed a minor issue so they booked into Audi under warranty. Special thanks to Stuart and Lewis. Definitely recommend this place and would buy again
22 July 2026
Unprompted review
Reply from Norman Motors
Dear Clare,
What a great way to treat yourself! We’re delighted that after always wanting an Audi, you chose Norman Motors to help make it happen.
Thank you for mentioning Stuart and Lewis. It’s great to know you appreciated the relaxed approach and honest communication, and that the team made sure the car was properly prepared and the minor issue taken care of before everything was completed.
We really appreciate your recommendation and hope the Audi was well worth the wait. Enjoy every mile!
Best wishes,
David Norman
Very helpful and friendly and I am very…
Very helpful and friendly and I am very happy with the car I bought 😊
31 July 2026
Unprompted review
Reply from Norman Motors
Dear Mrs Evans,
It’s great to hear you’re so happy with your new car 😊
Thank you for choosing Norman Motors and for your kind comments about the team. We hope you enjoy many happy miles in it!
Best wishes,
David Norman
I recently brought a car from Norman…
I recently brought a car from Norman motors but threw lots of challenges at the team. Ben and Clyde worked their socks off to get things progressing for me, facing issues that they probably haven’t dealt with before. I was grateful for everything that done. My only down fall was them driving my car around that I had part exchanged in when I was promised it would be parked up safe as due to paper work delays, I was still the legal owner. It even had my private number plates on. I wasn’t too happy about this but other than that I really value their hard work and professionalism and would highly recommend Norman motors.
30 April 2026
Unprompted review
Reply from Norman Motors
Dear Amber,
Thank you for taking the time to leave such a detailed review and for your kind words about Ben and Clyde.
Your purchase certainly gave the team a few unusual challenges to work through, so I’m really pleased their hard work and professionalism helped get everything sorted for you.
I also appreciate your comments regarding your part exchange. I completely understand why this concerned you given the circumstances and the paperwork delays, and your feedback on this has been taken on board.
Despite that, it means a great deal that you still felt able to highly recommend us. Thank you for your patience throughout the process and I hope you’re enjoying your new car.
Best wishes,
David Norman
Truly amazing
Neil was amazing and so helpful with my car! I’m so pleased with my car
23 July 2026
Unprompted review
Reply from Norman Motors
Dear Jack,
Thank you so much for the lovely review. It’s brilliant to hear how happy you are with your new car and that Neil made the experience such a good one.
I’ll make sure Neil sees your comments. Enjoy the new car!
Best wishes,
David Norman
Neil
Neil was very helpful with my choice of car and helping me decide within my budget and made the overall buying process as smooth as possible
24 July 2026
Unprompted review
Reply from Norman Motors
Dear Alice,
It’s great to hear Neil took the time to help you find the right car for both your needs and your budget.
Buying a car is a big decision, so making the process as easy and straightforward as possible is really important to us. I’m glad Neil was able to do just that.
Thank you for choosing Norman Motors and I hope you’re enjoying your new car.
Best wishes,
David Norman
From start to finish
From start to finish, Norman Motors have been first class. Buying my Ford Mustang Mach E was the finest of purchase experiences; no pressure, patience and professional knowledge of the vehicle. Their after sales approach backed up the buying process, a minor issue was dealt with maturely with a profound sense of understanding.
There is a reason this company has been operating since 1953!
Recommended to all!
24 July 2026
Unprompted review
Reply from Norman Motors
Reading reviews like yours makes all the hard work worthwhile. Thank you for taking the time to share your experience.
We're delighted to hear that buying your Ford Mustang Mach E was such a positive experience and that our no pressure approach, knowledge and customer service stood out. It's also great to know our aftersales team resolved the minor issue to your satisfaction, as looking after our customers doesn't stop once they've driven away.
Your comment about us being here since 1953 really means a lot. We've always believed that looking after our customers is the key to building a business that stands the test of time.
Thank you for your recommendation and for choosing Norman Motors. We hope you enjoy many happy miles in your Mustang Mach E, and we look forward to seeing you again in the future.
Best wishes,
David Norman
First rate business
From start to finish and delivery of vehicle took four days which is very impressive , Johnathan was a pleasure to do business with, he done everything possible to sort out a good deal which benefited both parties, I highly recommend Norman motors for your next vehicle, you won’t be disappointed.
20 July 2026
Unprompted review
Reply from Norman Motors
Dear Cliff,
Thank you so much for your wonderful review. We're delighted to hear everything came together so quickly and that Jonathan made the whole experience enjoyable from start to finish.
It's great to know we were able to put together a deal that worked well for everyone, and we're pleased the delivery timescales exceeded your expectations.
Thank you for your recommendation and for choosing Norman Motors. We hope you enjoy your new car, and we look forward to helping you again in the future.
Best wishes,
David Norman
Had a great experience with Norman…
Had a great experience with Norman Motors. Process was made incredibly easy and quickly and all staff were very informative and friendly.
22 July 2026
Unprompted review
Reply from Norman Motors
Dear Lucy,
It's great to hear you had such a positive experience with us. We're delighted the whole process was quick, straightforward and enjoyable, and that our team made you feel well looked after throughout.
Thank you for your kind words. They really do mean a lot to everyone here at Norman Motors. We hope you enjoy your new car and look forward to welcoming you back in the future.
Best wishes,
David Norman
Absolute pleasure to deal with.
I saw the car I liked on a selling app, I phoned the dealer and spoke to Neil, really helpful talked me through the car.
We travelled from Bristol to Bournemouth to view the car, it's a lovely car sales very well presented, met Neil who was very friendly offered us beverages and then moved the car so we could have a good look around. What I really liked was their was no pressure selling, Neil just left us to it, and said take your time if you have any questions just ask. We test drove the car and fell in love with it.
We decided that it was the car for us, spoke to Neil who said he would have the car serviced, MOT'd and also he would arrange delivery to Bristol for us, so we didn't have to travel back to Bournemouth.
I took just over a week to get the car, the guys that delivered it were also really friendly and asked if i had any questions about the car.
The overall experience dealing with Norman Motors has been a pleasure from start to finish, I would definitely buy from them again.
Thank you to Neil and everyone else at Norman Motors who was involved in sorting out our new car we absolutely love it, and the experience of buy from you guys was totally stress free.
12 July 2026
Unprompted review
Reply from Norman Motors
Dear Matt,
Thank you so much for taking the time to leave such a detailed and thoughtful review. Reading feedback like this really does make all the hard work worthwhile.
We're delighted to hear you enjoyed the whole experience, from your first conversation with Neil through to the delivery of your new car in Bristol. Buying a car from a distance relies on trust, so it's great to know our no pressure approach, preparation of the car and home delivery service gave you complete confidence throughout.
Neil will be absolutely delighted to read your comments, and I'll be sure to pass them on to everyone involved. We believe buying a car should be an enjoyable and stress free experience, so it's fantastic to hear that's exactly how you felt.
Thank you once again for travelling to see us and for placing your trust in Norman Motors. We hope you enjoy many happy miles in your new car, and we'd be delighted to welcome you back whenever you're ready for your next one.
Best wishes,
David Norman
professional
From the first telephone call to the signing of my Audi which by the way was in immaculate condition,the staff were very polite and professional, i would not hesitate to
be a returning customer and to definitely recommend this company
Kevin G
13 July 2026
Unprompted review
Reply from Norman Motors
Thank you for your wonderful review, Kevin. We're delighted to hear you had such a positive experience from your first phone call through to collecting your Audi.
It's great to know you were pleased with both the condition of the car and the service you received from the team. Your recommendation and the fact that you would happily return to us in the future really do mean a great deal.
Thank you for choosing Norman Motors. We hope you enjoy your Audi for many years to come, and we look forward to welcoming you back when the time comes.
Best wishes,
David Norman
Buying the car of my boyhood dreams
Buying the car of my boyhood dreams, a Golf GTI, from Norman Motors was a fantastic experience from start to finish. The car was beautifully presented and in immaculate condition, making the whole handover feel really special. Johnathan was excellent throughout, friendly, knowledgeable, and never pushy. He made the buying process smooth and enjoyable, and I couldn’t be happier with both the service and my new GTI. Highly recommend Norman Motors
17 July 2026
Unprompted review
Reply from Norman Motors
Dear Adam,
What a fantastic review. It's always special to help someone buy the car they've dreamed of owning, so we're delighted we could be part of making that happen.
Jonathan will be thrilled to hear your kind comments. It's great to know he made the whole experience smooth and enjoyable, and that your Golf GTI was presented exactly as it should be for such a memorable occasion.
Thank you for your recommendation and for choosing Norman Motors. We hope your GTI brings you many years of smiles behind the wheel, and we look forward to welcoming you back in the future.
Best wishes,
David Norman
Amazing service
Amazing service, beyond happy with the vehicle, all their vehicles are of high quality and would 100% recommend
19 July 2026
Unprompted review
Reply from Norman Motors
Dear Poppy,
Thank you so much for your fantastic review. We're delighted to hear you're beyond happy with your new vehicle and that the quality of our cars stood out to you.
Your recommendation means a great deal to the whole team. We work hard to source and prepare the very best vehicles, so it's wonderful to know that was reflected in your experience.
Thank you for choosing Norman Motors. We wish you many happy miles in your new car and look forward to seeing you again in the future.
Best wishes,
David Norman
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