On the Beach Reviews 

96,127
TrustScore 4 out of 5

3.8

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Review summary

Created with AI, based on recent reviews

Evaluating 18,633 reviews, reviewers had a great experience with this company. Customers frequently praise the straightforward booking process and competitive prices, leading to many wonderful and memorable holiday experiences. Reviewers often highlight the excellent service and support, which contributes to their satisfaction and encourages many to book repeatedly due to the company's reliability. However, some customers noted difficulties with customer service, reporting long waiting times and challenges in communicating with a real person. A few also experienced holiday details differing from expectations, like room descriptions or flight changes, and mentioned concerns about unexpected fees or price increases for amendments.

What people talk about most

Booking process

Users describe ambiguous interactions with the booking process, with many reviewers finding it easy,... See more

Holidays

People report mixed experiences with holidays, with many customers expressing significant dissatisfaction due... See more

Price

Reviewers mention ambiguous feedback about price, with many customers reporting positive experiences, finding... See more

Service

Customers consistently note ambiguous experiences with service, with some praising quick and efficient... See more

Customer service

Customers had ambiguous experiences with customer service, with many expressing significant frustration due... See more

Reviews shaping this summary

Rated 4 out of 5 stars

In all honestly I have not had the greatest experience at first with on the beach. However, a woman called Melissa literally saved my holiday and rectified the company's mistake due to system failure.... See more

Company replied

Rated 4 out of 5 stars

After researching where we wanted to go we compared all main holiday companies but wanted better flight times. On the beach enabled us to book the holiday we wanted with a choice of airlines and flig... See more

Company replied

Rated 5 out of 5 stars

We had a lovely holiday, with lots of fun. We made unforgettable memories, everything was great , the hotel was amazing with great food and plenty swimming pools and excellent atmosphere. The staff w... See more

Company replied

Rated 5 out of 5 stars

No problem ever booking and paying through OTB any concerns ive contacted them and they've responded quickly.Free lounge access with my booking too.Price for the holiday was great, covered everything... See more

Company replied


Company details

  1. #197 of 203 best companies in Travel agent

About On the Beach

Written by the company

We’re On the Beach and we’re proud to be one of the UK’s leading online retailers of beach holidays. From humble beginnings in 2004 as a start-up business in a terraced house in Macclesfield, England, to our 2015 listing on the London Stock Exchange; we now send over 1.5 million happy customers away on their perfect beach holiday every year and have won lots of awards doing it.

We were one of the first online travel agents in the UK to have complete financial protection through ATOL, because we know how important peace of mind is to our customers when they book their holiday. That means, when booking a flight inclusive package holiday through us, you'll have complete peace of mind that your money is safe.

Visit our site

On the Beach Holidays

Written by the company


Contact info

  • The easiest way to reach us is through our handy Live Chat feature. You can find this under the 'Help and Contact' section of your My Bookings account, and one of our beach buddies will be happy to help you on your way., United Kingdom

  • www.onthebeach.co.uk
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3.8

Great

TrustScore 4 out of 5

96k reviews

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3.8

All reviews

(96,127)

17,903 reviews in the last 12 months

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Rated 4 out of 5 stars

Wo-wo-wo-woooooow!!

Great location, right on the beach, nice pool, plenty of space. Venture outside of the hotel and expect to be hassled and never take their first price when buying anything…..or second or third for that matter!😂
Overall we had a great time. Evenings were uncomfortably hot on occasion but we knew that may be the case when we booked.
Ents was overall very good, wo-wo-wo-woooow (if you’ve been you’ll know 😉).
Not 5* but then they don’t claim to be. Cracking holiday for the price!

4 August 2026
On the Beach logo

Reply from On the Beach

Thanks Shane — glad you had a cracking time and loved the beachside location, pool and ents (wo‑wo‑wo‑woooow indeed!) 😊 Good tip on bargaining and sorry about the hot evenings — summer can be sticky. Delighted it was great value; we’d love to help with your next escape when you’re ready.

The Team at On the Beach

Rated 5 out of 5 stars

Victoria was the lovely lady I was…

Victoria was the lovely lady I was speaking to using the Live chat system. She was very very helpful and was very knowledgable, couldn’t do enough for me and spoke to Management around the issue and has been resolved! The wait was around an hour and a half to speak to someone but so worth it! Couldn’t thank Victoria or the manager enough this evening! x

4 August 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Thanks so much, Danielle — we’re delighted Victoria (and the manager) could help resolve this for you, even after the wait. Really appreciate your patience and kind words this evening 😊. We hope the rest of your plans go smoothly and we’d love to welcome you back to On the Beach soon.
The Team at On the Beach

Rated 2 out of 5 stars

...a disaster

We were very disappointed with this holiday. We waited an entire year to enjoy our time off, but the hotel was extremely dirty and the food was very poor. We were unable to eat there.
Moreover, you did not respond to us in a timely manner. I would like to file a complaint regarding this hotel and request a refund.

25 July 2026
Unprompted review
Rated 4 out of 5 stars

I’ve found this holiday agent…



I’ve found this holiday agent incredibly easy to use — the website is informative, well‑organised, and keeps everything in one place. It’s simple to navigate, all the details I need are clearly laid out, and it makes planning a trip feel effortless. A really reliable service that takes the stress out of booking holidays.

1 February 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Thanks Teena — lovely to hear the site made planning feel effortless. We're glad our clear layout and easy navigation took the stress out of booking. Hope you have a wonderful holiday, and we’d love to help with your next trip 🌞.

The Team at On the Beach

Rated 3 out of 5 stars

Don’t use this company

Booking was good , but I had to phone to change something I found the people on the phone very rude and I spoke to 3 different people who all told me a different outcome , I feel i hah £600 taken from me which I couldn’t afford to pay , I’ve used on the beach for approx 14 years sometimes 3 times a year , I was going to cancel my holiday but decided not to the day after and was charged £600 over night to continue with the holiday feel I should be payed this back , you have had over £7000 on 2 holidays this year , if I don’t get this back I’ll be taking to holiday professionals and the tv not acceptable and will not be using this company again

3 August 2026
Rated 2 out of 5 stars

Ive used on the beach twice yearly for…

Ive used on the beach twice yearly for years. Never again. I made a typo error one letter. Ive corrected this with the two airlines but tryi g to get actual booming and hotel corrected is disgusting. All i get is auto bot messages or replies with exactly the same infirmation. It takes me to the airlines which is already done! Got reply finally telling me to do what auto bot does. I just want it correcting om the app amd hotel. Its one letter. I travel with children amd do t want to take any risks but noines picked up my ticket for days and wen email get same reply even tho ive explained ive already corrected the airlines. Why is it so hard to correct my booking etc. Never using them again now i feel like im having the mickey taken. System needs an update if nothing else. And i wpuld like to know its beem corrected seen as tho it wont let me

1 August 2026
Unprompted review
Rated 5 out of 5 stars

Quick and easy to book

Quick and easy to book. Quite straightforward and self explanatory.
Very reasonable price.

4 August 2026
On the Beach logo

Reply from On the Beach

Thanks Jayne — glad booking was quick and affordable 😊 Team at On the Beach

Rated 5 out of 5 stars

Excellent

Excellent, have been using on the beach for years with great success, always great customer service, amazing prices ….. will never book with anyone else

4 August 2026
On the Beach logo

Reply from On the Beach

Thanks Colin — brilliant to be your go-to. Cheers for the kind words; we look forward to your next holiday 😎 Team at On the Beach

Rated 5 out of 5 stars

Excellent service

Very easy to find what I wanted and even easier to book and add options and pay

4 August 2026
On the Beach logo

Reply from On the Beach

Thanks Mandy — so glad booking and extras were easy for you! 😊 The Team at On the Beach

Rated 1 out of 5 stars

Live chat doesn’t work

Live chat doesn’t work. Emails aren’t manned when ticket is created. No phone number to call them on. What is the point when help is needed about a booking?!

4 August 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Thank you for your review! We've sent you a request for some additional details to help us better understand your experience. Once we receive those, we'll follow up with a full response.

Rated 1 out of 5 stars

Cancellation fee outside Abta guidelines!

I contacted your team within 20 minutes of booking advising I had noticed the wrong date on my confirmation- you advised me cancel and rebook - but want to charge me £400 for the privelege for a booking that doesn’t travel for over 7 months. Has not been ticketed by the airline, has free cancellation on the accommodation until 28 days before.
Abta guidelines advise that cancellation charges must be fair - £400 within 20 minutes! Is absolutely ridiculous.
I have asked for a clear breakdown of the charges, how they’ve been accrued and to have a reply from a service manager - 3 days later and not a word from anyone.

2 August 2026
Rated 5 out of 5 stars

Mardan Palace Turkey 2026

Lovely well equiped hotel with very hospitable staff. Fantastic huge clean pool. High standard of evening shows. Great fairly priced excursions.

Dan Newton

25 July 2026
On the Beach logo

Reply from On the Beach

Thanks Dan — glad you loved the hotel, pool, shows and excursions. See you again 🌴

The Team at On the Beach

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