On the Beach Reviews 

96,385
TrustScore 4 out of 5

3.8

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Review summary

Created with AI, based on recent reviews

Evaluating 18,633 reviews, reviewers had a great experience with this company. Customers frequently praise the straightforward booking process and competitive prices, leading to many wonderful and memorable holiday experiences. Reviewers often highlight the excellent service and support, which contributes to their satisfaction and encourages many to book repeatedly due to the company's reliability. However, some customers noted difficulties with customer service, reporting long waiting times and challenges in communicating with a real person. A few also experienced holiday details differing from expectations, like room descriptions or flight changes, and mentioned concerns about unexpected fees or price increases for amendments.

What people talk about most

Booking process

Users describe ambiguous interactions with the booking process, with many reviewers finding it easy,... See more

Holidays

People report mixed experiences with holidays, with many customers expressing significant dissatisfaction due... See more

Price

Reviewers mention ambiguous feedback about price, with many customers reporting positive experiences, finding... See more

Service

Customers consistently note ambiguous experiences with service, with some praising quick and efficient... See more

Customer service

Customers had ambiguous experiences with customer service, with many expressing significant frustration due... See more

Reviews shaping this summary

Rated 4 out of 5 stars

In all honestly I have not had the greatest experience at first with on the beach. However, a woman called Melissa literally saved my holiday and rectified the company's mistake due to system failure.... See more

Company replied

Rated 4 out of 5 stars

After researching where we wanted to go we compared all main holiday companies but wanted better flight times. On the beach enabled us to book the holiday we wanted with a choice of airlines and flig... See more

Company replied

Rated 5 out of 5 stars

We had a lovely holiday, with lots of fun. We made unforgettable memories, everything was great , the hotel was amazing with great food and plenty swimming pools and excellent atmosphere. The staff w... See more

Company replied

Rated 5 out of 5 stars

No problem ever booking and paying through OTB any concerns ive contacted them and they've responded quickly.Free lounge access with my booking too.Price for the holiday was great, covered everything... See more

Company replied


Company details

  1. #197 of 203 best companies in Travel agent

About On the Beach

Written by the company

We’re On the Beach and we’re proud to be one of the UK’s leading online retailers of beach holidays. From humble beginnings in 2004 as a start-up business in a terraced house in Macclesfield, England, to our 2015 listing on the London Stock Exchange; we now send over 1.5 million happy customers away on their perfect beach holiday every year and have won lots of awards doing it.

We were one of the first online travel agents in the UK to have complete financial protection through ATOL, because we know how important peace of mind is to our customers when they book their holiday. That means, when booking a flight inclusive package holiday through us, you'll have complete peace of mind that your money is safe.

Visit our site

On the Beach Holidays

Written by the company


Contact info

  • The easiest way to reach us is through our handy Live Chat feature. You can find this under the 'Help and Contact' section of your My Bookings account, and one of our beach buddies will be happy to help you on your way., United Kingdom

  • www.onthebeach.co.uk
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3.8

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TrustScore 4 out of 5

96k reviews

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3.8

All reviews

(96,385)

18,094 reviews in the last 12 months

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Rated 5 out of 5 stars

On the beach are a great company to…

On the beach are a great company to use. Customer service is brilliant and reasonable prices compared to other companies

3 August 2026
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Reply from On the Beach

Thanks Emma, pleased our service and prices impressed. Hope to help you book again. The Team at On the Beach

Rated 5 out of 5 stars

I have booked holidays with on the…

I have booked holidays with on the beach many times and never had an issue . Friendly and professional.

6 August 2026
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Reply from On the Beach

Thanks Mike — delighted you're back and glad our team were friendly and professional 😊. The Team at On the Beach

Rated 5 out of 5 stars

Good exoerience

Easy website to navigate & good value for money - thank you

6 August 2026
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Reply from On the Beach

Thanks! Glad it was easy 👍 The Team at On the Beach

Rated 4 out of 5 stars

Why i book with On The

prices are always very competitive with other booking sites, have found them the best price on many holiday packages, plenty of options for alternative flights, board and rooms. low deposits and easy payment plans available.

6 August 2026
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Reply from On the Beach

Thanks John — glad you find our prices competitive, plenty of flight and room options, plus low deposits and easy payment plans. Hope to help with your next holiday 😊. The Team at On the Beach

Rated 1 out of 5 stars

Total lack of customer support while on holiday

I booked a beach holiday for six family members with On The Beach for Liapades, Corfu. Fifteen minutes after arrival we were told that we could not stay at the Liapades hotel. Our bags were loaded onto a minibus and, in spite of our protest, we were taken to an isolated resort over an hour’s drive away. This landlocked resort was a twenty-minute walk from the nearest isolated beach and miles away from any local transport, shops and bars. It did not remotely match or equate in any way to the beach resort I booked and paid for. We registered our rejection to the resort manager then spent the evening and the following morning trying, but failing, to contact OTB via their WhatsApp and by phone. I then sent a text my son in UK asking him to contact customer services direct; he was unhelpfully told they could only deal with the person that booked the holiday. We had been dumped and left to fend for ourselves without any form of support from OTB. In the afternoon we appealed to the resort manager who acknowledged our distress and, after a heated conversation with our Liapades hotel management, said we would be moved back later that day.
We had wasted the best part of the first two days of our seven day holiday on a useless ineffective chatbot system. OTB documentation claims "We don't use traditional call centres because we want to put you in complete control" but it is clear from numerous damning reviews that this claim is rubbish. The dismal failure of this system must be well known to OTB yet they persist with it to the detriment and distress of their customers. I am human and resent being forced to deal with an ineffective and indifferent robotic system. I have written a complaint letter to Manchester, nevertheless, this has been our first and is likely to be our last holiday with this apathetic tour operator.
Re OTB reply - it demonstrates how little attention OTB pay to a complaint. We were NOT dropped off at the wrong hotel; we were taken to the correct beach hotel but, against our objections, were then taken and a landlocked resort about 35 miles away and were expected to stay there for the duration of our holiday.

7 July 2026
Unprompted review
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Reply from On the Beach

Hi Ray,

Thank you for sharing your experience. We sincerely regret the distress and inconvenience caused by being dropped off at the wrong hotel and the subsequent difficulties you faced with contacting us. We understand how frustrating it must have been to have your holiday disrupted and to feel unsupported during this time.

I can see that your have been speaking to our Travel advisers about this and they are dealing with this.  We also acknowledge your frustration with the chatbot system and the challenges you encountered trying to reach live support, especially when immediate assistance was needed.

OTB aims to provide 24/7 support through its In-Resort Team, reachable via WhatsApp and phone, to help resolve issues while customers are on holiday. We regret that in your case, this support was not effectively accessible. Your complaint has been noted, and the relevant teams are investigating the circumstances to ensure appropriate resolution and to prevent recurrence.

Thanks,

On the Beach.

Rated 4 out of 5 stars

Easy to navigate from hotel to flights

Easy to navigate from hotel to flights, paid for it but then had to go on easyjet flight to prebook seats and had to pay further money, why can't it all be done on booking. Until we go on holiday can't comment on anything else.

6 August 2026
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Reply from On the Beach

Thanks Catherine — glad booking was easy. We appreciate your feedback about easyJet seat prebooking; some airlines handle seats separately, which can incur extra fees. Hope your holiday goes smoothly — enjoy, and we’d love to help again 😊. The Team at On the Beach

Rated 5 out of 5 stars

For someone not confident with the…

For someone not confident with the online stuff, this was easy and straightforward from the start. Love that I can just go to the app and it's all there x

6 August 2026
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Reply from On the Beach

Thanks Lesley! Delighted the app made booking easy and straightforward for you — lovely to hear it's all in one place. Hope your holiday's brilliant! 😊
The Team at On the Beach

Rated 5 out of 5 stars

Very easy to do

Very easy to do

6 August 2026
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Reply from On the Beach

Thanks Lucie — glad it was easy 😊 The Team at On the Beach

Rated 5 out of 5 stars

Benidorm holiday summer 2027

It went very smoothly and I was not aware of the cash back incentive you provide , that was a nice bonus

6 August 2026
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Reply from On the Beach

Thanks Pauline — glad it went smoothly and you enjoyed the cashback. Hope to welcome you soon! ☀️

The Team at On the Beach

Rated 4 out of 5 stars

Straight forward and simple

Straight forward and simple

6 August 2026
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Reply from On the Beach

Thanks Jack — glad it was straightforward and simple. Hope we can help with your next trip soon 🌞.

The Team at On the Beach

Rated 4 out of 5 stars

lanzarote

Simple to use mobile app site,every thing straightforward

6 August 2026
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Reply from On the Beach

Thanks Jackie. The Team at On the Beach

Rated 1 out of 5 stars

On the beach cancelled - I was given a £50 voucher after on the…

I was given a £50 voucher after on the beach cancelled our June holiday (because they priced the hotel wrong!!). Despite spending £2000 on a new holiday for next April, we were unable to redeem the measly £50 voucher as it needs to be used by December apparently! So then we went and booked another holiday - a late deal costing £500!!! A complaint was made, I was advised it will be dealt with within 28 days, then I had an email to say that they are glad they could sort it out - they never did.

6 August 2026
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Reply from On the Beach

Hi Sandy,

Thank you for sharing your feedback. We sincerely apologise for the inconvenience caused by the cancellation of your June holiday due to the hotel pricing error. We understand how frustrating it must have been.

I have had a look and can see you have already redeemed this voucher against a holiday booking.

Thanks for giving us the chance to look into this for you.

Thanks,
On The Beach

Rated 1 out of 5 stars

Having used On the Beach for a few…

Having used On the Beach for a few holidays, I’ve found them to be good. But try amending a name on a booking and not using a credit card which has now expired. To pay for the change. I’ve been waiting over 24 hours for someone to contact me to help in amending my booking. The chat support tool is horrendous, no matter how you articulate the issue it reply’s with the same message… I’m at my whits end. No contact information anywhere so the only root is with a poorly designed AI Chat Bot.

Msg - To change a passenger name on booking reference ###%%%, please log into your account and access My Bookings. Select View and Manage Booking, then choose Make Changes followed by Passenger Changes. You may select either Correct a Spelling for minor errors or Change Passenger for a full name change. The system will display the total cost before you submit your request. Fees are £30.00 per person if more than 60 days before departure, or £45.00 per person within 60 days, plus any supplier charges. Middle names, capitalization, and titles do not affect your booking. Marriage-related changes require official documentation and are subject to airline policy.

Extremely poor Customer Experience when help is required

5 August 2026
Unprompted review
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Reply from On the Beach

Hi Tracy 

Thank you for reaching out and for your loyalty to On the Beach over the years. We are truly sorry to hear about the frustration you have experienced trying to amend a passenger name on your booking and the difficulties with our chat support. We understand how stressful this must be, especially when dealing with an expired credit card for payment.

To assist with changing a passenger name, please log into your On the Beach account and go to "My Bookings." Select "View and Manage Booking," then "Make Changes," followed by "Passenger Changes." You can choose to correct minor spelling errors or make a full name change. The system will show any admin fees before you submit your request.

We appreciate your feedback regarding the chat support and the difficulty in reaching someone directly. As a digital-first company, we focus on online self-service options to provide the fastest support, but we are continuously working to improve the customer experience.

Thank you for your patience and understanding. We are here to support you and will do our best to assist with your booking amendment.

Kind regards,
On the Beach Team

Rated 1 out of 5 stars

Aug 2026 honest review

We booked a 4* All Inclusive package to Club Mermaid Village, Antalya 28/07/26 - 04/08/26 via On The Beach. The holiday was unsafe and misrepresented. We suffered hidden charges, poor hygiene including blocked drains and soiled bedding on arrival, and were forced to eat out 4 out of 6 nights due to poor food(after losing a full day to transfer delays). The return transfer was also unsafe with a 2 hour airport delay and a driver smoking 9+ cigarettes in a non-smoking vehicle for 3 hours. Most seriously, all 3 members of our party contracted suspected stomach infection after eating at the hotel. Our GP has ordered urgent stool tests and my partner is signed off work. There is now evidence of an ongoing outbreak with a Facebook group of 70+ victims, reports of hospital admissions, and guests on the group now claiming 2 deaths. The hotel dismissed our concerns when we raosed this wholst unwell at the hotel. This is a serious public health risk and we are seeking urgent investigation and have raised a formal complaint with OTB.

4 August 2026
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Reply from On the Beach

Hi Lauren,

Thank you for sharing your detailed concerns regarding your recent stay at Club Mermaid Village, Antalya. We are very sorry to hear about the multiple serious issues you experienced, including hidden charges, poor hygiene, unsafe transfer conditions, and the suspected stomach infection affecting your party and others.

We understand how distressing and disappointing this must have been, especially with the health impact and the lack of satisfactory response from the hotel during your stay. Your safety and wellbeing are paramount, and we take reports of potential public health risks very seriously.

As your holiday has now ended, the best course of action is to ensure your formal complaint is raised through the official On The Beach feedback process. This allows the dedicated team to thoroughly review your booking and investigate the issues you have raised with the hotel and transfer provider. You have mentioned that you have already raised a formal complaint with On The Beach, which is the correct step.

Please be assured that On The Beach has a structured complaints process to handle such serious matters with care and urgency. If you have not yet done so, please submit any supporting evidence such as photos, medical reports, and correspondence through the feedback form On The Beach website. This will help the investigation team to take appropriate action.

Thanks,
On the Beach

Rated 1 out of 5 stars

Second unacceptable holiday — and contacting On the Beach is almost impossible

This is the second time accommodation booked through On the Beach has fallen seriously below an acceptable standard, and I am now questioning how thoroughly the company checks the hotels it sells.
Our recent seven-night stay at Caribbean Village Agador in Agadir involved security, hygiene, maintenance and food-quality concerns. Our first-floor room faced the street, yet the balcony door did not lock, meaning someone could potentially access the room from outside. We asked twice to change rooms. Reception recorded our room number and told us to return later, but when we did, they said it was too late and nothing was arranged.
The room was poorly maintained. The shower hose and fittings were rusty, the water pressure was often extremely weak, and on some days there was a foul smell in the room. We initially received only one towel for two people and had to ask for another. Towels were not properly changed during the seven-night stay, and toiletries were not replenished.
The restaurant was overcrowded, extremely hot and chaotic. Guests repeatedly pushed in front of my seven-year-old daughter, leaving her crying on several occasions. Several salads smelled sour, some cheese appeared stale or to have been left out too long, and I found a bug in the pepper salad. Staff apologised, but the salad was not removed while I was there.
Vegetarian and child-friendly options were very limited. Drinking water tasted unpleasant, so we had to buy bottled water despite paying for an all-inclusive holiday. Drinks were served in tiny plastic cups that were completely inadequate in the Moroccan heat. The snack bar had almost no vegetarian options and service was very slow.
The pool water turned our swimwear, goggles, hats, scarves and hair extensions green, damaging several belongings.
Some bar and restaurant staff were kind and helpful, especially when I became unwell and needed help obtaining medication. The massage was also excellent. However, these positives do not outweigh the poor overall standard.
What has made the situation even worse is that contacting On the Beach is effectively impossible. Their automated chatbot does not properly direct customers to a complaints process or allow them to reach a human adviser. I repeatedly tried to progress the complaint but was sent in circles. A company selling package holidays should provide an accessible way to report serious security, hygiene and food-safety concerns. Instead, customers appear to be blocked by automated systems.
This follows an earlier On the Beach booking in Torrevieja, Spain, where part of our ceiling collapsed and flooded the floor. We were moved from accommodation paid for six people into a space suitable for only two. On the Beach offered only a £50 voucher that had to be used on its own website within a year. It was never used and was therefore worthless to us.
After two unacceptable experiences and an appalling complaints process, I would not book with On the Beach again

29 July 2026
Unprompted review
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Reply from On the Beach

Hi Eve,

Thank you for sharing your detailed concerns regarding your recent and previous experiences with On the Beach accommodations. We understand how disappointing and frustrating it must have been to encounter serious issues with security, hygiene, maintenance, and food quality during your stay, as well as difficulties with the complaints process.

Regarding accommodation standards and complaints, On the Beach has an In-Resort Team available 24/7 to assist customers while they are still on holiday. This team can be contacted via WhatsApp or the In-Resort to help resolve problems on the spot.

As you have already returned home, I can see our team have directed you to submit your feedback through the Feedback Form on our website. This allows the dedicated team to investigate the issues raised with the hotel.

Thanks,

On the Beach

Rated 3 out of 5 stars

On the Beach is good but I hate how…

On the Beach is good but I hate how they try and scam you into paying more. I looked at the same hotel and dates a week or so before I booked, emailed it myself at that price. I expected the price to go up somewhat but when I looked at it a week later on the App it was £300 more expensive. I then thought I’d have a look at the exact same holiday on a private browser… shock the holiday had gone down to pretty much what I was originally quoted. They push you to make an account/download the app when really they are just doing it to gather the data they require for you to spend more. So yeah On the Beach is fine to use, just make sure you are either booking as soon as you find the deal or check it out on a private browser before securing your holiday

6 August 2026
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Reply from On the Beach

Hi,

I completely understand how frustrating that experience must have been for you. It’s really disappointing when you find a great deal, only to see the price jump significantly later on, especially when it feels like tactics are being used to push you into paying more.

Availability and Prices for flights and hotels are subject to change and prices are driven by the supplier, so this is something that is unfortunately out of our control. We aim to show you the best prices for your holiday selections, but unfortunately this can change as demand changes and suppliers change prices.

Thank you.

On the Beach

Rated 5 out of 5 stars

Gran Canaria again

Our holiday was easy to book and let us know what extras are available if we wanted them. The apartments are very clearly described and backed up with photos. The price is excellent for this holiday.

6 August 2026
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Reply from On the Beach

Thanks Steph — so pleased booking was easy and apartment photos/descriptions and extras helped. Great to hear you found a good price. Hope we can help with your next getaway 🙂. The Team at On the Beach

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