Optimum Nutrition Reviews 

177
TrustScore 2 out of 5

1.8

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Rated 1 out of 5 stars

I have been ordering from ON since Jan 2026 since Amazon is restricting the amounts. The first issue I had, UPS delivered a box that had been taped up, and 4 shakes were missing. I emailed, they immed... See more

Rated 1 out of 5 stars

Company which pushed their product through subscription which cant be canceled. When you try it this message "Your subscription contract is frozen by your shop owner." interrupt the process. Highly re... See more

Rated 1 out of 5 stars

I received a notification saying free metal shaker with ALL orders. So I ordered some drinks at a cost of £30. No surprise to find no shaker. This is twice this has happened to me with optimum n... See more

Rated 5 out of 5 stars

Ordered on the 20th Apr, 2x 100% whey protein double choc 2.27kg. Got tracking from FedEx cross border, items being sent from NL and another tracking from Evri who would deliver rest of the way once... See more

Company replied

Company details

  1. Beauty & Well-being

Information provided by various external sources

Optimum Nutrition: Creators of 100% Whey Protein (The Worlds #1 Protein Powder), Pro Complex, Diet Products, Strength and Recovery Supplements, and other health and nutrition products.


Contact info

1.8

Poor

TrustScore 2 out of 5

177 reviews

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No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 8% of negative reviews

Typically replies within 1 week

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1.8

All reviews

(177)

28 reviews in the last 12 months

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Rated 1 out of 5 stars

DO NOT BUY FROM THEIR WEBSITE

Took my money, no evidence of my order either on my profile on their website, or emails. Customer service number doesnt work. Raised two tickets on their website, with no email confirmation or response. I'm going to have to try to get my money back from the credit card company. They are a ghost company DO NOT BUY FROM THEM.

8 August 2025
Unprompted review
Optimum Nutrition logo

Reply from Optimum Nutrition

Thank you for your feedback.
We're truly sorry for the experience you had — we completely understand how frustrating and concerning it must have been.

Due to an unexpected technical issue, your order did not register correctly in our system. This was a rare exception and far from the standard we strive to maintain. We sincerely apologize for the inconvenience and confusion caused.

Our customer service team has since been in touch, issued a full refund, and provided a gesture of goodwill as an apology.

We want to reassure you that the issue has been identified and resolved. We're continuously working to improve our systems to ensure this doesn't happen again.

Thank you again for your patience and for giving us the opportunity to make things right. If you need anything further, our team is always here to help.

Kind regards,
Team Optimum Nutrition

Rated 5 out of 5 stars

High quality

Great company with high quality sport and fitness supplements.
Highly recommend.

9 August 2025
Unprompted review
Optimum Nutrition logo

Reply from Optimum Nutrition

Thank you so much for your kind words! We're thrilled to hear you're happy with the quality of our sports and fitness supplements.

Your recommendation means a lot to us — it’s great customers like you who keep us motivated to do what we do.

Looking forward to supporting you on your health and fitness journey!

Kind regards,
Team Optimum Nutrition

Rated 1 out of 5 stars

They delivered the wrong product and…

They delivered the wrong product and refuse to refund my money with excuses that are ridiculous.

18 July 2025
Unprompted review
Optimum Nutrition logo

Reply from Optimum Nutrition

Thank you for taking the time to leave a review. We're genuinely sorry to hear you had a negative experience.

We’d really like to look into this and help resolve it, but unfortunately, your review didn’t include any details we can use to identify your order. On August 8th, we reached out to ask for your order number or email address so we could investigate further, but we haven’t received a response yet.

We care deeply about providing good service and always aim to improve. If you're still open to it, please contact our customer service team with your order details — we’d be happy to assist.

Kind regards,
The Optimum Nutrition Team

Rated 5 out of 5 stars

Consistent quality

Ive tried 2 products. The gold standard chocolate whey is delicious,better than most milkshakes .I also recently tried platinum pre workout.It has a smooth increase in alertness from the caffeine but the other ingredients really give you focus.I took a clean and press from 56kg to 60kg in a matter of days.

29 July 2025
Unprompted review
Rated 1 out of 5 stars

All I could taste was sweetener!!!!!!

All I could taste was sweetener!!!!!!! it made me feel quite sick The Gold Standard 100% plant protein contains sweeteners.
​The French Vanilla version contains: pea protein, rice protein, natural flavorings, thickener (xanthan gum), cinnamon, sweetener (sucralose)

23 June 2025
Unprompted review
Optimum Nutrition logo

Reply from Optimum Nutrition

Thank you so much for getting in touch and for sharing your honest thoughts with us. We're really sorry to hear that the French Vanilla protein powder was too sweet for your taste. We completely understand how disappointing it can be when something you were hopeful about doesn’t quite work for you—especially when it’s part of your health and wellness routine.

While the ingredients, including sweeteners, are listed on both the packaging and our website, we truly recognise that taste is very personal, and what suits one person may not suit another. Your experience matters to us, and we never take that for granted.

As we mentioned in our reply on 24 June, we offered a resolution along with a discount code to help make it easier for you to try a different option—such as our unflavoured protein powder, which contains no added sweeteners and might be a better fit for your preferences.

We genuinely appreciate you taking the time to share your feedback—it helps us grow and continue to improve. If there's anything else we can do to support you, or if you'd like help choosing a product that feels right for you, please don’t hesitate to reach out. Team Optimum Nutrition

Rated 5 out of 5 stars

Amazing quality!

I have been supplementing my Protien intake for years now since getting my health on track. I drink 1-3 shakes a day depending on if iv hit my macros and how hard iv trained. Over the years iv explored various different Whey based protein powders, and tried many flavours for verity! I came across Optimum Nutrition in my local Hollabd and Barret and was impressed with the nutritional content & quality ingredients list. So though I find it o e of the more expensive brands, unfortunately. I thought I'd invest and give it a try. Wasnt disappointed! It mixes so well, more or less dissolves as soon as it hits the water. No nasty lumps, clumps or gritty 'bits' floating on the top. I was also impressed that it wasnt overly coloured as I find thus so off putting. Noting worse then trying to drink something that's bright pink or fluorescent yellow! No nessascery if the taste and texture is right. Smelt great when mixing and most importantl ....taste is amazing!!!!! In fact iv not looked back and now I'll always have a few tubs on the go. Diwndise is, firstly the price, even on sake it's not much of a saving. Also it's very hard to find certain flavours, fir example Banana and French vanilla (as opposed to vanilla ice cream) in smaller serve tubs or pouches.
And last point is they dont seam to sell single serve sample sachets which I think every brand should offer as standard. As its always a risk and sometimes stops the customer buying a different flavour as if your not keen ( happen to me a few times with other brands) your stuck with a powder you cant use and out of pocket! Nice to have yhr option to 'try before you buy' for a few pounds. I'm sure I'd have tried a few more flavours by now and even ventured into the vegan based powders they have. But hesitant to risk it at that cost!
So please if you are so kind to read this, think about launching some sample sachets, and offering all flavours in the smaller size tubs and pouches! I'd love to try more from you. As I ooend this message with, I get a large measure of my daily protien intake through shakes. So its nice to keep verity in there!
If youd like to send je and samples I'd be more then happy to give them a try and feedback what I think!
I know the garentee us that theyll all mix well and taste great, and hit the nutrition content .....but flavour profiles are personal preferences. So you dont know until you try!
Many thanks
Priscilla

11 June 2025
Unprompted review
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Reply from Optimum Nutrition

Thanks so much for sharing your experience with us! We're really glad to hear that Optimum Nutrition has become such a regular part of your routine and that you're enjoying the quality, taste, and mixability of our whey protein. It’s great to hear our product meets your expectations!

We really appreciate your honest suggestions. You mentioned that the lack of sample sachets makes it harder to try new options or explore the vegan range without committing to a full-size tub, which we completely understand. The good news is, we currently offer 100% Gold Standard Whey Protein in sachets, available in Delicious Strawberry, Double Rich Chocolate, and Vanilla Ice Cream—perfect for trying before you commit to a full tub.

We want to thank you for your lovely feedback, it’s loyal customers like you who help us keep improving! We’ll be sure to pass your comments along to the team! Many thanks again, Team Optimum Nutrition

Rated 1 out of 5 stars

I ordered 2 large containers of…

I ordered 2 large containers of creatine for my son and his friend, it came out to 120$ and never received an email about the order being confirmed. I do not trust this website at all and wouldn’t recommend using it.

6 May 2025
Unprompted review
Optimum Nutrition logo

Reply from Optimum Nutrition

Hi,
Thank you for your feedback, and we're sorry to hear about the experience you've had.
We completely understand how frustrating it must be not to receive an order confirmation—especially after placing a high-value order.

We’d really love to help clarify what may have happened and assist you further. However, we currently don’t have enough information to locate your order in our system.

When you have a moment, please reach out to our customer care team via: https://service.optimumnutrition.com/en/support/tickets/new with the name and email address used during checkout. Once we have those details, we’ll be happy to look into it and see how we can best support you.

Thanks again for reaching out—we hope to hear from you soon.

Kind regards,
The Optimum Nutrition Team

Rated 1 out of 5 stars

ROTTON BAD SHAKES

Bought their protein shakes from local store and complained to them as the shake wasn't a shake even tho it was in date, The shake was set and wouldn't come out of bottle.
i even sent a video of the item and tried to shake it out.

i opened a ticket and was fobbed off that since not bought from there online shop they would not help even tho they make the item.

TOTAL DISGRACE COULDN'T CARE A BIT.

21 April 2025
Unprompted review
Optimum Nutrition logo

Reply from Optimum Nutrition

Hi,
Thank you for sharing your feedback.

We take product quality and customer satisfaction very seriously, and we'd like to look into this further. However, we've been unable to locate a support ticket based on the details provided. If you're willing, could you please reach out to us directly via: https://service.optimumnutrition.com/en/support/tickets/new
with your case reference number, the store of purchase, product name and the video you mentioned? This will help us investigate the issue properly with our quality team.

Even if the item wasn't purchased through our online shop, we're committed to reviewing any quality concerns with our products and ensuring they are addressed appropriately.

We appreciate your patience and hope to make this right.

Kind regards,
The Optimum Nutrition Team

Rated 4 out of 5 stars

Okay two quick points here:

Okay two quick points here:
1) The product itself is super nice, and the whole nutritional value is great, even the price is nice, fits the quality, no complains about this fr.
2) The taste of a peanut butter chocolate gainer is just terrible, and I didn;t think it would be this bad when I bought it, so minus 1 star for this one. :(

8 April 2025
Unprompted review
Rated 1 out of 5 stars

Unreliable website and customer…

Unreliable website and customer service. Actually the whole company seems to have a serious lack of professionalism nowadays (have been purchasing ON products for more than 10 years). For example, instead of addressing the serious problem of non-authentic products that have flooded the market and contain potentially hazardous substances, the keep changing the packaging between years and countries making impossible to have reliable ways to check if a product is actually authentic! They even removed the special watermarked seal on the packaging, due to "environmental issues" (but kept their humongous plastic containers!). At this point, this company has unfortunatelly lost any trustworthiness...

4 March 2025
Unprompted review
Optimum Nutrition logo

Reply from Optimum Nutrition

Hi,
Thank you for taking the time to share your thoughts with us. It's truly rewarding to hear from a loyal customer who has been with us for over 10 years. We deeply value your feedback - especially coming from someone with such extensive experience with our products.

Ensuring product authenticity and supporting our customers in making informed choices are top priorities for us. For that reason, we’ve created a dedicated page to help customers recognize genuine Optimum Nutrition products:
https://www.optimumnutrition.com/en-gb/authentic-products

We also continuously evaluate our packaging and its environmental impact, and insights like yours are vital in helping us improve in meaningful ways.
If you’d be open to discussing your experience further or sharing additional feedback, our Customer Service team would be happy to assist you. Our experts are always ready to listen and support.

Thank you once again for your loyalty and for helping us grow.

Kind regards,
The Optimum Nutrition Team

Rated 1 out of 5 stars

Will never use this company again

I was using ON for the first time and ordered 2 large tubs of protein. The order never arrived and despite being in contact with their customer services repeatedly, was constantly fobbed off, and in the end, completely ignored. That was 2 months ago. I had to file a dispute via PayPal to get a refund.
I will NEVER touch this company ever again. Absolutely appalled by their handling of the issue and lack of response.

5 February 2025
Unprompted review
Optimum Nutrition logo

Reply from Optimum Nutrition

Thank you for sharing your feedback. We're truly sorry to hear about the difficulties you experienced with your order. At Optimum Nutrition, we are committed to providing the best possible service and ensuring that all our customers are satisfied with their experience. We take every concern seriously and are eager to resolve any issues that may arise.

To assist you promptly and effectively, please provide more details using the link below to contact our support team directly. We’ll review your case thoroughly and work diligently to address your concerns:

https://service.optimumnutrition.com/en/support/tickets/new

We greatly appreciate your patience and the opportunity to make this right. Rest assured, we're here to support you and ensure a positive experience moving forward.

Best regards,
The Optimum Nutrition Team

Rated 1 out of 5 stars

Never trust regarding refund and…

Never trust regarding refund and returns,i ordered 2 items,from which one item i decided to return straight away soon as i recieved the parcel.
They asked me for the batch number pictures and more of it and product code etc.
Its been 10 days,no response

16 January 2025
Unprompted review
Optimum Nutrition logo

Reply from Optimum Nutrition

Thank you for your feedback. We sincerely apologize for any inconvenience caused regarding your return. We understand how important it is to resolve this matter promptly.
If you haven't received a response yet, we kindly ask you to reach out to our customer support team with your order number and the details of the returned item. They will be happy to assist you and ensure the issue is resolved as quickly as possible. Thank you for you understanding. We will do our best to get the matter resolved as soon as possible. Many thanks, Team Optimum Nutrition

Rated 1 out of 5 stars

Order Not Fulfilled – Poor Customer Service

I placed an order with Optimum Nutrition on 29th November (Order #ONIE82104717), and it still hasn’t been fulfilled. I contacted the support team in early December to address the issue, but there’s been no resolution since then. The lack of communication and action has been extremely disappointing.

As a result, my December training has been seriously impacted, which is unacceptable given the reputation of this brand. I expected much better service and reliability. Very dissatisfied and wouldn’t recommend until they improve their order fulfillment and customer support.

29 November 2024
Unprompted review
Optimum Nutrition logo

Reply from Optimum Nutrition

Thank you for reaching out and sharing your concerns. We sincerely apologize for the inconvenience caused by the delay in fulfilling your order and the lack of timely updates. This is not the level of service we aim to provide, and we truly regret the impact it has had on your training.

We have been following up with the courier regarding your order and were still awaiting their update. However, to ensure you are not left waiting any longer, we have issued a full refund for your purchase. The refund should reflect in your account shortly, depending on your payment provider.

We understand your disappointment and appreciate your patience during this matter. Should you decide to place another order, we will do everything possible to ensure a seamless experience.

If you have any further questions or concerns, please don’t hesitate to contact us. Many thanks and regards, Team Optimum Nutrition

Rated 1 out of 5 stars

Absolutely shocking experience from…

Absolutely shocking experience from this company that I have used many times in the past.
My order was not delivered to me but a doorstep I emailed the company and it has taken 5 days to respond to that email. I phoned and spoke to a male who by the way needs sacking instantly from the company I’ve never spoke to such a rude arrogant individual in all my life that has zero customer service skills. Listen to your recorded phone calls to hear him it’s outrageous that you would employ someone like this as the forefront of your customer services you should be ashamed of yourselves. He told me after his rudeness that he would send me a document to sign by the end of the day that didn’t happen and I had to prize it out of him to even tell me it would be by the end of the day he also hang the phone up without even saying goodbye. Then I called again today and again he was extremely rude on the phone to me I asked for a manager there is not one available but then went on to say I will see if one is available put me on hold for 10 minutes then hang the phone up on me no joke this individual needs some serious training. I run a company and I will definitely be spreading the word about how bad of a company you are and my business will definitely be going elsewhere

16 December 2024
Unprompted review
Optimum Nutrition logo

Reply from Optimum Nutrition

Thank you for sharing your experience with us, and please accept our sincerest apologies for the inconvenience and frustration caused.

We understand your concerns regarding the delivery of your order. While it appears the parcel was delivered to a different location, we have taken steps to resolve this issue and started a postal investigation for you to trace your parcel.

We have since contacted you via email with a resolution that we hope meets your expectations and demonstrates our commitment to making this right.

Once again, we apologize for the inconvenience and appreciate your patience as we worked to resolve this matter. Should you have any further questions, please contact us again and we will be happy to assist you further. Many thanks and regards, Team Optimum Nutrition

Rated 1 out of 5 stars

Request "1131610 Authentic product"

Request "1131610 Authentic product"

I sent a request to check the authenticity of the purchased product - I provided all the necessary information, as well as photos. A few days later they responded and asked to provide information and photos... What the hell?! I already sent everything, did they even read my request?! I wrote all the information again and attached all the photos again. A few days later I wrote to them and asked if there was any information on my request. I was told that they were looking into the issue. A few days later I wrote to them and asked if there was any information on my request. Then my request was forwarded to some third-party support in India!!!! Some "Glanbia India"?!! What the hell is this?! My product was not from India, but for the European market, and I bought it not in India, but in Europe, which I have repeatedly written about. In addition, this "Glanbia India" support again asked me to send all the data and photos.... I AM JUST IN SHOCK!!! It feels like no one read my request or looked at the photos, but simply forwarded my messages to whoever they wanted. I have already sent a request for confirmation of authenticity of another ON product, then I got a response in 1 day, and now I have not received a response for a week. What is going on there?!!!

28 November 2024
Unprompted review
Optimum Nutrition logo

Reply from Optimum Nutrition

Thank you for reaching out to us. We take all feedback seriously and are committed to resolving issues to ensure our customers have a positive experience.

In this instance, we kindly request that you contact our customer service department directly, as they will be able to assist you further. We are happy to look into the details of your case and verify the product authenticity. Additionally, we can provide clarity on why your query was forwarded to Glanbia for further batch checks. Your satisfaction is very important to us, and we are here to assist you. Please reach out to our customer service department and we will ensure this matter is investigated thoroughly and resolved promptly. Many thanks, Team Optimum Nutrition

Rated 1 out of 5 stars

Poor customer service

I decided to try Serious Mass to help with my muscle and weight gain goals, but unfortunately, my experience has been less than satisfactory. Despite following the recommended usage, I didn’t notice any significant improvements in my muscle mass or overall weight. Additionally, the taste was not very pleasant, and it often left me feeling bloated. It’s also quite pricey for the results it delivers. Overall, I wouldn’t recommend this product to others looking for effective weight gain supplements.

Additionally, I had a disappointing experience with customer support from FedEx. I missed multiple deliveries and despite reaching out to their support, the issue persisted. It is quite frustrating when errors happen repeatedly even after assurances were given. This kind of customer service is not what I expected.

5 November 2024
Unprompted review
Rated 1 out of 5 stars

I’ve lost my money

I ordered from this website and I’m missing 2 items. I just got in touch with customer service which takes ages in responding and they just said that unfortunately they can’t refund because everything is correct. Now, I’m missing the items and the money, don’t buy here

16 October 2024
Unprompted review
Optimum Nutrition logo

Reply from Optimum Nutrition

Hi there,

We are truly sorry to hear about your recent experience.

To ensure you receive the best support, we recommend reaching out directly to their customer service team with your order number and they will be able to assist you more effectively.

Thank you for bringing this to our attention, and we appreciate your understanding.

Best regards,

Team Optimum Nutrition

Rated 5 out of 5 stars

Best tasting whey

I don't know what's wrong with some people out there with negative reviews of ON but this is the best tasting protein ever. It mixes so well with anything -I'd recommend milk only- and you can feel the pump and great feeling in just 20 minutes if taken by empty stomach. Double rich chocolate is my favorite.

26 September 2024
Unprompted review
Rated 1 out of 5 stars

Damaged Product - Unreliable and Unreachable Customer Support Team

I have been a user of ON for more than a decade. Recently, my authorised dealer didn’t have my usual flavour because of which I thought of placing an order with ON directly. They showed similar pricing and I went ahead and placed my order with them. Few days later I received my order.
I ordered ON’ Whey Protein powder 4.53 Kgs. To my surprise, the bag was taped with Fedex tapes. I didn’t understand why they did so till I pulled out the product to see the protein powder leaking through the tapes. I was devastated as how the manufacturer themselves can dispatch damaged and pilfered products to their customers especially something that has to be consumed!
Since I had received the shipment on Friday, I called them around 4pm and their customer service wasn’t reachable although their website mentions they’re available till 5pm. After repeated attempts, I logged my concern and complaint on their website which said a ticket had been created but no number or reference was provided, neither did I get an email confirmation regarding the same.
Unsatisfied, I got their email address which is nowhere to be found in their contact us page. I sent them an email with photos. Luckily, I got an automated response and email with a reference. It is understood that if they don’t answer phones after 4pm, they won’t respond during weekends. Yesterday, being Monday I expected an email response from them, which I never received. I called them at 2pm yesterday and their team was unreachable.
Luckily, I was able to get hold of a CSA today at 09:55 am. As per him, I shouldn’t be logging complaints on their site (although that is what the website wants you to do), and sending them an email is the correct method (they don’t have their email address in the contact us page - only phone number and form to be filled is available). He didn’t have an answer why they were not reachable on Friday and Monday. He blamed Fedex for damaging the shipment as they are the one’s packing these products. The blasphemy this man said was outrageous. Having worked in the logistics and operations industry for more than a decade, I can personally guarantee that no courier company will pack your products. You have to pack your order in the boxes they give you, print out the AWB issued and handover to their delivery driver. As of now it is under investigation and God knows when will they complete their investigation on the mystery of the damaged order and reply back to me.

Please don’t buy from them directly, they’re can’t even take the onus of their own mistakes.

11 October 2024
Unprompted review
Optimum Nutrition logo

Reply from Optimum Nutrition

Hi there,

We are truly sorry to hear about your recent experience.

To ensure you receive the best support, we recommend reaching out directly to their customer service team with your order number and they will be able to assist you more effectively.

Thank you for bringing this to our attention, and we appreciate your understanding.

Best regards,

Team Optimum Nutrition

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