Primark Reviews 

2,633
TrustScore 2 out of 5

1.8

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Review summary

Created with AI, based on recent reviews

Considering 269 reviews, most reviewers were unhappy with their experience overall. Many customers reported significant issues with customer service, often finding it impossible to reach a human, receiving no responses to inquiries, or encountering unhelpful staff. Reviewers also frequently experienced problems with products, such as items arriving chipped, having holes, or being the wrong size, with inconsistent sizing and declining quality being common complaints. However, some customers also noted positive interactions with staff members who were described as kind, helpful, and professional, often going out of their way to assist with empathy and patience, especially in challenging situations.

What people talk about most

Product

Customers had ambiguous experiences with product, with many reporting issues such as inconsistent sizing,... See more

Staff

Customers consistently note ambiguous experiences with staff, with many reviewers reporting negative... See more

Customer service

Users describe negative interactions with customer service, often citing experiences of being treated with... See more

Price

Clients share negative opinions on price, with many reviewers expressing frustration over unexpected charges... See more

Quality

Reviewers highlight ambiguous aspects of quality, with many expressing dissatisfaction with product... See more

Reviews shaping this summary

Rated 2 out of 5 stars

Pas grand chose à acheter mais on s'y attendait..par contre il serait possible d'augmenter leur CA en vendant des sandwichs dans la file d'attente qui mène aux caisses..

Rated 2 out of 5 stars

I like Primark clothing. My favourite product was their really comfortable men's basic tee shirts. Then some retard at Primark made the decision to make them unwearable by putting in a large itchy lab... See more

Rated 2 out of 5 stars

Order held for over a month then cancelled – poor Click & Collect communication I placed a Click & Collect order with Primark on 10 November 2025 for matching family Christmas pyjamas, ordering... See more

Rated 2 out of 5 stars

The new Gel Effect Polish is so sheer you can barely see the colour which in this case is Light Blue. Even 3 layers is not great! They had something before which seems to have been discontinued, i... See more


Company details

  1. Underwear shop
  2. Clothing Shop
  3. Shoe shop
  4. Ladies' clothes shop

Information provided by various external sources

Primark home page with links to hot products, ethical trading, jobs and store locator.


Contact info

1.8

Poor

TrustScore 2 out of 5

3k reviews

5-star
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1-star

No history of asking for reviews

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1.8

All reviews

(2,633)

301 reviews in the last 12 months

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Rated 5 out of 5 stars

Came into your branch in Dartford high…

Came into your branch in Dartford high Street was very busy, the young girl on till was amazing considering how long the queue was and how many people were losing their temper, the young girl kept it together and was very polite and apologized for the wait.

22 November 2025
Unprompted review
Rated 1 out of 5 stars

Poor customer service

Can’t exchange items without as receipt even though you can clearly see it’s got tags on never been worn and was a gift.

This is ridiculous I get not been able to do a refund but why not and exchange

Mangers are useless and give poor customer service at rushden lakes

20 November 2025
Unprompted review
Rated 1 out of 5 stars

I will keep it short and simple

I will keep it short and simple. Primark Manchester Piccadilly, in a nut shell. Always out of stock on the popular sizes. For months! They don't reply to emails, and the most definitily dont reply to complaints. Rubbish retailer of the year and beyond. P.S, if you're 6foot tall and as slim as a lettetbox opening, then you'll find all you need in this store!

16 November 2025
Unprompted review
Rated 1 out of 5 stars

Poor policy with no consideration of circumstances

Went with friend to Lincoln Primark. She bought some knickers and as she paid for these, she realised that they were the wrong ones. After checking with till staff to ask them to change it, which I was assured would be ok. I left the till, picked up the correct item and returned to the same check out cashier ( note I did not leave the store nor did I undo any packaging, it was probably less than 2 minutes) . The cashier informed me that she could not exchange as that was their policy nor could she refund. The manager also said the same thing. So I paid for 2 item (one that I didn't want). I later wrote a complaint about this matter, only for a standard reply which did not take any account of the complaint I had made, I further reiterated my complaint, to then be sent for a request for a receipt and the name of the staff at checkout. I made it clear in my complaint that it was the unjustified process, as I had not left the store and was just trying to changing the item..it was not worth a lot so wasn't after a refund but an understanding of how their policy of non refund or exchange of underwear is so rigid that even when a genuine error is made and an immediate exchange would have been satisfactory outcome. Their policy was too rigid and provided very poor customer satisfaction.

6 November 2025
Unprompted review
Rated 1 out of 5 stars

Avoid click and collect - useless customer service

I made 2 click and collect orders. 1 arrived fine and the other never showed at the store and was also missing items on the order when it said it was dispatched with no explanation and no adjustment to what they had charged me. The Nottingham primark number just rings with no one answering to eventually be cut off and I have no idea how to get my order or my money back? Store staff clueless and unhelpful so what do I do now? I have had to contact my bank to get them to recover the money - I would avoid click and collect!

8 November 2025
Unprompted review
Rated 1 out of 5 stars

CLICK&COLLECT IS SHITE & SINITA K IS RUDE

CLICK&COLLECT IS SHITE
I ordered a Gilmore Girls PJs and the delivery was due on the 3rd of November. It is the 12th and still "dispatched". When you try to contact the live chat, the employeed are extremely useless and rude... And they all have funny names. They all copy and paste the same comments and they do not have critical thinking. It is a present for a 14 year old child and they are ruining it all!!! (ORDERED FROM GALICIA BUT MY BOYFRIEND LIVES IN HIGH WYCOMBE AND HE IS THE ONE PICKING IT UP TO GIVE IT TO ME WHEN I GO THERE FOR XMAS).
Awful customer service from Sinita K (Primark Live Chat)
Absolutely shocking experience. Sinita K was rude, dismissive, and completely unhelpful. She kept interrupting, refused to let me finish explaining the issue, and even threatened to end the chat instead of trying to resolve my problem. I’ve never encountered such an unprofessional attitude from customer service before. Primark really needs to train their staff better. If this is how they treat customers online, it’s no wonder people lose trust in their support.

12 November 2025
Unprompted review
Rated 1 out of 5 stars

I bought a black suitcase

I bought a black suitcase, and it leaked rain water
I wrote to Primark and have been bombarded with the same question and answer
I sent a photo and the washing instructions inside
As requested by them, and still they keep asking to send photos
And whom ever the one asking can’t spell. And keeps spelling further wrong
This is so stressful
I’m not asking for the money back, I just want to change it for a hard case I’ve only used case once

30 September 2025
Unprompted review
Rated 3 out of 5 stars

The clothing is hit n miss

The clothing is hit n miss!

Most recently, I bought some cheap hoodies.. £9 each, from memory.. and thought I did well. But they were literally DONE after only a few wears. Baubling badly. THE cheapest material. Total false economy.

On the other hand, I've had brilliant jeans from primark, really good quality, back pockets not stitched, as good as you'll get, for £10-15. That wasn't recent, right enough.

3 August 2025
Unprompted review
Rated 5 out of 5 stars

Loughborough branch

Loughborough branch, dont know the name of the shop assistant but my daughter purchased a blue jumper this morning and the assistant was very kind to her and complimentary, raised a nice smile for my daughter

8 November 2025
Unprompted review
Rated 2 out of 5 stars

Bexleyheath Branch today

Bexleyheath Branch today. At till to pay, two female staff talking to the customer on other till. One starting serving me eventually, both still talking, looking at each other. Totally ignoring me but processing my items, I could have been wearing an SS uniform she would not have noticed. Really bad customer service from my point of view. Thrust the receipt at me at the end. Had similar in M&S so nothing to do with the bottom end of retail. Usually found (especially Bluewater) staff are very polite and happy and interact with you. These two might as well have been hanging their tits over the back garden fence gossiping for all the good they were.

7 November 2025
Unprompted review
Rated 1 out of 5 stars

i went to shopping in primark

i went to shopping in primark . There is a lady on till her name is tanya chuby white lady she dont know how to respect the customers she talk in very annoying and racist way ... This is the standards of Primark ?

5 November 2025
Unprompted review
Rated 1 out of 5 stars

Click + collect - serious issues

My £100+ click and collect order didn't arrive in store on time. I was offered no refund or update, it appears they have no system for tracking when things go wrong.

Update: Primark responded to me 11 days later to say there is a delay with Click and Collect and they know what the issue is and are working to resolve it. So the issue is ongoing. I will not be ordering anything from them again!

4 November 2025
Unprompted review
Rated 2 out of 5 stars

Normally have no issue with primark

Normally have no issue with primark. But the sizing has become so abnormally wrong when ordering online. From ordering a Medium to getting a large and then ordering a large and it feeling like a small. Just needless hassle.

5 November 2025
Unprompted review
Rated 1 out of 5 stars

Poor Quality and expensive now

I used to buy all the time at Primark. However, the quality has really declined. It is like market quality. Also, the prices have gone up massively. 40 pounds for a very thin jacket. I will rather go to other shops with similar prices but much better quality like Reserved.

4 November 2025
Unprompted review
Rated 1 out of 5 stars

Primark Oxford Street: Daily Thefts, No Help, and Staff Indifference!!!!!

I recently had my bag stolen at the Primark Oxford Street East store between 19:50 and 20:05 on 01/11/2025 in the sleepwear section near Disney products. I immediately noticed the theft and sought help, but the staff showed no concern and were initially completely unhelpful. When I reported the incident, I spoke to a staff member at the till who gave me a loss report form, not the store manager.

Another tourist next to me had her phone stolen at the same time, and she alleged that a staff member took it, which I cannot confirm. She told this to the same senior staff member I spoke with, but no action was taken, not even a question asked. Both of us were tourists, we had flights the next day, and important documents like passports and IDs were at risk, with her losing her phone in the process.

It was stated that around 10 thefts occur daily in this store, yet despite this, the staff remain so indifferent, which is unacceptable. When I reported my bag theft, staff did not even come over to assist me. One staff member continued folding clothes and completely ignored my situation. Despite the seriousness of the situation, no one took responsibility. When I tried to explain my situation, I was stressed and upset, yet instead of offering support, the staff blamed me for being nervous and treated me poorly. The store manager (or senior staff, I am not sure of their exact role) acted as if it was completely normal and showed no empathy or assistance.

I find it unacceptable that such frequent thefts occur in a store without any warnings or preventive measures, and that victims are treated with such indifference. I hope this review makes others aware and that Primark takes responsibility to improve their security and customer support.

1 November 2025
Unprompted review
Rated 5 out of 5 stars

For the lovely lady that helped me.

I was browsing the Christmas ornaments, etc. I found the candle holders, that I had seen on YouTube on someone's post of visiting and making a video of your store for your Christmas goods, and was very pleased with the price and quality, so I purchased 2 of them. However, I became unwell during my visit, (I'm an old bird, and my feeling unwell was absolutely no fault of Primark).
When at the checkout, I asked the lady serving me, if there was a bathroom that I could possibly use.
My goodness, the lady, (sorry, I did not get her name), but on my receipt it says "Oper: 00672034", could not have been more helpful. She very kindly escorted me to the bathroom, having to walk at my pace, (very slow), and making enquiries if she could do anything further for me, drink of water, if I needed a seat, etc. etc.
With the service (or lack of), you get in most shops these days, I was completely and pleasantly surprised and extremely grateful for her help. I cannot thank her enough for being so helpful in my moment of need. She was extremely caring and concerned; even offering to walk me back to my car. You have a real treasure with the relevant staff member, and I was not surprised to hear that she has been employed by you for 12/13 years I believe she said.
Please be kind enough to pass on my sincere thanks to her.
She has made my day all the better by meeting her.

27 October 2025
Unprompted review

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