ProAV has been my preferred kit supplier for well over a decade. Jordan Ashmore in particular always makes sure he gets what you need as soon as possible, and has even invited me to the ProAV headquar... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
I was in the market for a significant purchase, but as someone with limited experience in high-end cameras, I really needed guidance. Carl and Jordan couldn’t have been more helpful — their advice h... See more
I required a SWIT LB-PD065C equivalent for Panasonic battery for my Panasonic HC-X1 4K Professional ENG camcorder, and, as far as I'm aware, PROAV was the only place where I could purchase it from... See more
I required a replacement battery for my Panasonic HC-X1 4K professional ENG camcorder, by SWIT. PROAV were the first place I would know stock the item that I needed, and at a really great price.... See more
Company details
- #23 of 41 best companies in Photography shop
- #16 of 40 best companies in Camera shop
- #2 of 2 best companies in Cinema equipment supplier
About Proactive UK LTD
Written by the company
Proactive UK LTD are one of the leading suppliers of professional video equipment in the UK. We pride ourselves on our customer service, aiming to develop long term relationships with our clients.
Established in 1998, Proactive are fully authorised and accredited by all of the manufacturers we represent. We are more than just an online equipment supplier. Our in house educational training events from ProAV Academy and our online ProAV TV product reviews on Youtube, provide a valuable and informative resource for our customers to keep learning throughout their careers.
We have a fully equipped showroom where customers can see and compare the latest video production equipment. Our customers are the core of our business, and all feedback is incredibly important to us.
Special OffersUsed / Ex-Demo Equipment
ProAV TV
Contact Us
Contact info
Unit 1 & 2 Eastman Way, HP2 7DU, Hemel Hempstead, United Kingdom
- +44 [0] 1442 292929
- sales@proav.co.uk
- www.proav.co.uk
4.8
Excellent
3k reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 75% of negative reviews
Typically replies within 1 week
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Straightforward to deal with
Straightforward to deal with. Website navigation easy... Product as described and best price in the market. Rapid delivery. What's not to like! Used them often and will continue to.
19 November 2025
Great price and super fast delivery.
17 November 2025
Excellent product
Excellent product, very happy. Good quality and arrived in very good time. Very easy to place an order.
17 November 2025
Excellent same-day service.
17 November 2025
Great service thanks.
10 November 2025
Quick delivery and nice service
Really quick to deliver, and I really like the fact they added a UK style cable as the one which came with the product was an EU cable
6 November 2025
The only shop with stock!
ProAV was the only shopping having the Kinefinity EVF on stock. Monitored tens of shops the past weeks but "normally shipped within 2 - 4 weeks" doesn't give me a warm feeling. Shipping to the Netherlands went fast. I am happy.
4 November 2025
Memory card
Very good easy to use site very competitive prices and excellent service thank you
27 October 2025
Excellent service
Friendly, helpful and knowledgeable staff. Excellent service arriving very quickly and fully tracked.
23 October 2025
Mind blowing service
Mind blowing service. Excellent service, speed and communication. I’ve ordered before from these guys and wouldn’t hesitate to order again. They are the bee’s knees.
16 October 2025
I wish I found this company years ago!
I was in the market for a significant purchase, but as someone with limited experience in high-end cameras, I really needed guidance. Carl and Jordan couldn’t have been more helpful — their advice has been incredible. Since making my purchases (so far!), I’m genuinely thrilled with the workflow I have now and the quality of the gear I’ve invested in.
ProAV are now my go-to for all future purchases. They take the time to listen, understand my needs, and even highlight solutions to improve my results in ways I didn't even know possible!
3 October 2025
Unprompted review
No complaints
No complaints, whatever, about Pro AV, but the delivery company let them down, drastically.
The parcel was left on the front doorstep, in full view of passers by. This will be proved, by viewing their own photo. The door was not open.
We were both in, awaiting the delivery. The bell was not rung, nor the door knocked.
It was found by chance, later in the day.
16 October 2025
Reply from Proactive UK LTD
Hello Edward,
Thank you for bringing this to our attention. We will be taking this up with the courier to find out why your parcel was left. We have a strict agreement with them that all parcels must be signed for and will be ensuring this does not happen again.
Kind Regards
Proav
Excellent service and on time.
16 October 2025
Great coGreat company, superb products, affordable prices and fast deliverympany
Great company, superb products, affordable prices and fast delivery
13 October 2025
Good Customer Service
ProAV had exactly what I was looking for, the price was good and the service was very prompt and efficient.
13 October 2025
Great Choice, Availability and Service
I've bought from Proactive UK a couple of times now, the range of products offered and importantly, in stock, is outstanding. Service and communication have been very good too.
7 October 2025
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.