ProAV has been my preferred kit supplier for well over a decade. Jordan Ashmore in particular always makes sure he gets what you need as soon as possible, and has even invited me to the ProAV headquar... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
I was in the market for a significant purchase, but as someone with limited experience in high-end cameras, I really needed guidance. Carl and Jordan couldn’t have been more helpful — their advice h... See more
I required a SWIT LB-PD065C equivalent for Panasonic battery for my Panasonic HC-X1 4K Professional ENG camcorder, and, as far as I'm aware, PROAV was the only place where I could purchase it from... See more
I required a replacement battery for my Panasonic HC-X1 4K professional ENG camcorder, by SWIT. PROAV were the first place I would know stock the item that I needed, and at a really great price.... See more
Company details
- #23 of 41 best companies in Photography shop
- #16 of 40 best companies in Camera shop
- #2 of 2 best companies in Cinema equipment supplier
About Proactive UK LTD
Written by the company
Proactive UK LTD are one of the leading suppliers of professional video equipment in the UK. We pride ourselves on our customer service, aiming to develop long term relationships with our clients.
Established in 1998, Proactive are fully authorised and accredited by all of the manufacturers we represent. We are more than just an online equipment supplier. Our in house educational training events from ProAV Academy and our online ProAV TV product reviews on Youtube, provide a valuable and informative resource for our customers to keep learning throughout their careers.
We have a fully equipped showroom where customers can see and compare the latest video production equipment. Our customers are the core of our business, and all feedback is incredibly important to us.
Special OffersUsed / Ex-Demo Equipment
ProAV TV
Contact Us
Contact info
Unit 1 & 2 Eastman Way, HP2 7DU, Hemel Hempstead, United Kingdom
- +44 [0] 1442 292929
- sales@proav.co.uk
- www.proav.co.uk
4.8
Excellent
3k reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 75% of negative reviews
Typically replies within 1 week
How this company uses Trustpilot
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Helpful and speedy service
16 December 2025
Great trader
Great trader, great product, great price and super quick delivery.If only all retailers were this good
11 December 2025
Best price on the Internet.
Super fast delivery, with great email comms throughout, and best of all, the best price I could find on-line. Can't ask for better than that.
9 December 2025
Excellent service, great product.
Excellent service. Lens was exactly as described - i.e. immaculate, in original box etc and very well packed with fast delivery. Very happy and will be using again.
9 December 2025
Most excellent of Service
Most excellent of Service. Ordered a Peli case on Friday, delivered the following Tuesday.
9 December 2025
Lens order
After a lens I ordered went missing with the delivery service, PROAV responded within a few working days by investigating the incident with the courier. I never received the lens in the end but I was given a swift refund. I'm happy with the customer service from PROAV.
3 December 2025
Reply from Proactive UK LTD
Thanks for sharing your experience and for your time on the phone. We are sorry that you have had a poor experience with our courier partner DPD and will investigate alongside them to find out what happened.
In the meantime we have refunded your payment so that you are not out of pocket while the investigation takes place.
Best Regards,
Kevin
Great service!
Great service and very competitive price. Very helpful and responsive staff.
3 December 2025
Great product
Great product! Grat price - fast and safe delivery. Nothing else to say but Thanks!
2 December 2025
Great service arrived quickly
Great service arrived quickly, awesome piece of kit and remarkable pricing. Thank you
17 November 2025
Ordering process was easy and delivery…
Ordering process was easy and delivery was prompt.
1 December 2025
Great value and helpful staff
Staff at Proav were very helpful. In my case the product was great value but I had to cancel my order and staff could not have been more helpful
27 November 2025
Good prompt delivery and cameras was…
Good prompt delivery and cameras was well packed
25 November 2025
My Go-To Supplier
I’ve been buying all my camera, film and lighting equipment from these guys for years, and they’ve consistently been outstanding. The team are genuinely brilliant — super knowledgeable, friendly, and always happy to help. I’ve also attended a couple of their workshops in the past, which were excellent.
Most recently, I pre-ordered the new Canon C50 through them. Communication throughout the entire pre-order process was spot on, and I actually received my C50 before the expected delivery date, which was a brilliant surprise.
Every order I’ve placed has arrived next-day when items are in stock, always on time, and with zero issues. Their reliability and customer service are honestly unmatched.
24 November 2025
Unprompted review
Rapid dispatch of order (monitor).
Easy clear ordering followed by rapid delivery of the item (monitor) which in turn was well packaged. Item was attractively priced as well. Great service as usual.
27 November 2025
I gave it a perfect score
I gave it a perfect score, but there is one thing that could be improved. After I paid, I received absolutely no notification from this company about when the item would be shipped. This was extremely inconvenient, as the start of filming was fast approaching.
25 November 2025
Thank you for your quick delivery &…
Thank you for your quick delivery & thanks for the ifootage cobra strike monopod
19 November 2025
Good price and fast delivery
Bought a case for telephoto lens at amazing price. The order was delivered next day. Highly recommend this company
22 November 2025
Unprompted review
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