Pure Beauty Reviews 

502
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Looking at 218 reviews, reviewers overwhelmingly had a great experience with this company. Consumers frequently praise the exceptionally competitive pricing, noting that popular skincare products are much cheaper compared to other suppliers. Shoppers also love the easy-to-use website, prompt delivery services, secure packaging, and the generous inclusion of complimentary samples and gifts with their purchases. However, some customers also noted issues with delayed deliveries, missing dispatch notifications, and uncommunicated stock shortages that impacted time-sensitive orders. A few people also experienced challenges when trying to track missing items or encountered difficulties resolving problems regarding customer support. Additionally, a small number of shoppers reported receiving damaged goods or experienced long waiting periods for responses.

What people talk about most

Product

Reviewers highlight positive aspects of product quality, praising the genuine items and competitive pricing.... See more

Delivery service

Consumers find delivery service to be consistently positive, highlighting fast shipping times and reliable... See more

Price

Reviewers mention positive feedback about price, highlighting consistently competitive rates and great... See more

Order

People report positive experiences with order, highlighting the website as easy to use and praising the fast... See more

Service

Clients share positive opinions on service, highlighting efficient communication, friendly staff, and prompt... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I’ve been using Pure Beauty for a number of years now and they are consistantly very competitive in their pricing - especially for Dermalogica products I’ve had cause to ring them about an orde... See more

Rated 5 out of 5 stars

I have been ordering from Pure Beauty for many years now. Their prices are very competitive and much lower than other Dermalogica suppliers. They also give free samples and free gifts depending on am... See more

Rated 5 out of 5 stars

Easy to use website and competative prices. Delivery satisfactory but nothing is ever quick to IOW. Love the free samples & gifts as spent over £100 stocking up on Dermalogica. Will def order again,... See more

Rated 5 out of 5 stars

I ordered something from Pure Beauty just because it was the cheapest online, but then had to be away from home as a result of a family crisis, so the item was sent back by Royal Mail. I was really pl... See more


Company details

  1. Beauty Salon
  2. Beauty product supplier
  3. Hair product shop
  4. Health and beauty shop
  5. Skin care clinic

Written by the company

We are a small family run Beauty Salon from Lichfield in the Midlands and we have been selling Professionally Recommended Beauty Products Online in the UK for nearly 20 years. Our brands include some of the most popular, well known and well resepcted skincare and hair care products in the UK. These include Dermalogica, Elemis, Medik8, SkinCeuticals, Olpalex, L'Oreal, Color Wow and many, many more besides. We are a small business and we are very proud to be so and the comes with it's stregnths and weaknesses but we have a strong and loyal customer base and we always try and do our very best for all of our customers. We hand pick and pack all of our customers' orders, we do it from our Salon in Lichfield and we process and send orders as quickly as we can but we are not a multi-national business and we will never deliver your items the same day. What we will do is appreciate each and every customer and each and every order they choose to place with us.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

502 reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 88% of negative reviews

Typically replies within 24 hours

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4.6

All reviews

(502)

205 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Order never arrived - can't track - no customer service

Order never arrived. Can't track the order and nobody picks up when you call. I'll now have to claim this back through my bank. I'll stick with the established brands next time.

27 April 2026
Unprompted review
Pure Beauty logo

Reply from Pure Beauty

I can confirm that your order has not left our salon yet and that we have attempted to return your call twice today but your number has been engaged.

I will put your order on hold if you are going to ask for your money back from your bank unless we hear from you to the contrary.

Rated 5 out of 5 stars

Good Service

I have been using Pure Beauty for a couple of years now. Great prices on Dermalogica. Prompt delivery and always well packaged.

21 April 2026
Unprompted review
Rated 5 out of 5 stars

consistent good prices and discounts

I use Dermalogica and Elemis products and regularly buy these from Pure Beauty as they have great prices and discount deals which make the products more affordable. Their website is easy to navigate, delivery is quick and their customer service (when needed) is rapid. I've been buying from them for over 5 years and rarely have found another company who can beat them on price. Would definitely reccomend them.

10 April 2026
Unprompted review
Rated 5 out of 5 stars

Lovely company to shop with

Lovely company to shop with. They stock my favourite go to brands at great prices. Customer service is great, they are not always the fastest at delivering, but I like the fact every time I order I’m supporting a small business run by real people. I love their inner circle scheme. Absolutely love them and highly recommend.

22 April 2026
Unprompted review
Rated 5 out of 5 stars

I’ve used Pure Beauty for years to…

I’ve used Pure Beauty for years to purchase my Dermalogica products. Always great service, I love the free samples, the monthly offers and you earn points which you can use against future orders

13 April 2026
Unprompted review
Rated 5 out of 5 stars

Very happy with all my orders with Pure…

Very happy with all my orders with Pure Beauty, from the range of products, price and speed of delivery. I recently bought products new to Dermologica’s range and was very impressed with the competitive prices and additional free gifts.

7 April 2026
Unprompted review
Rated 5 out of 5 stars

Pure beauty

Ordered from pure beauty ,the price was very competitive ,cheaper than most ,customer service was great ,left a message was back to me very quickly and delivery was good
Thank you ,will purchase again

13 April 2026
Unprompted review
Rated 1 out of 5 stars

Do not trust this seller

The product I purchased from Pure Beauty caused my face, chest and neck to break out in hives. It caused extreme irritation, itchiness and redness.

Further, when I attempted multiple times to contact them via email and phone, there was no reply.

Do not trust this service. I regret doing business with them.

5 December 2025
Unprompted review
Pure Beauty logo

Reply from Pure Beauty

I have checked our emails and we have not received a single email from you regarding the product.

I would be grateful if you could tell me which product caused the issues. You have only purchased one product from us, which is not a skincare product, and the purchase was in November 2025.

I look forward to you updating your review.

Rated 5 out of 5 stars

Well priced and efficient delivery

First time ordering from Pure Beauty. Bought Elemis shampoo and conditioner. They were competitively priced with a discount offer. Efficient delivery and well packaged. I’d definitely use Pure Beauty again.

9 April 2026
Unprompted review
Rated 1 out of 5 stars

I recently placed an order with Pure…

I recently placed an order with Pure Beauty and unfortunately one of the items was missing when it arrived. When I contacted customer service, the only “solution” offered was a photo of the item supposedly being packed — which doesn’t really help when the issue is that it never made it to me.

It’s quite clear the item was lost in transit, especially considering the packaging used wasn’t suitable for the weight of the order. On top of that, the overall handling of the situation was incredibly unhelpful. I’m not sure what more I could have provided to prove that the item didn’t arrive.

The lack of accountability and support from customer service has been really disappointing — genuinely a 0/10 experience in that regard.

To be fair, the products that did arrive were good, and the prices are reasonable. However, good products aren’t enough to make up for poor service. I won’t be shopping here again and definitely wouldn’t recommend them. I’ll be taking my money elsewhere in future.

7 April 2026
Unprompted review
Pure Beauty logo

Reply from Pure Beauty

I have carefully looked into this and, as I have mentioned before when we have bad reviews for a missing product - we have a very robust picking and packing process.

Firstly there are 4 of us who work for this business and we have 2 people who process and pack orders: Casey and Susan. We are a small family run business and have been doing this for nearly 20 years. We are not a massive company with hundreds of employees: I know both of them.

Secondly, following more instances that we could afford of missing products, in 2020 we developed an automanted order processing system the penultimate step of which is to photograph the contents of the package and store this photograph in a database as an encrypted string: it cannot be changed or edited once taken. The parcel is sealed the label is printed and off it goes.

We developed this system becuase of the number of item not received emails we used to get and to see if we were not sending them. This process vastly reduced the number of issues we had but it also enables us to be sure when a customer emails to tell us an item has not been received.

This is why I am a 100% sure we sent all of the items orders.

You mentioned in your email that "one corner of the packaging was open and perhaps the item was lost in transit". This could be the case but the photo of the hole you sent was not large enough the the item to pass through. Furthermore if packages are very bacdly damaged through Royal Mail they will put it in a Special Bag with instructions on what to do to make a claim.

We take our responsibilites to our customers extremely seriously. We are such a small company that every single order we receive counts to us and we would not still be is business 19 years later if we did not fulfil our customers orders and expectations and be fully focussed on delivering the very best we can for each and every order and each and every customer.

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