The website is easy to use,and isn’t depressing,as I know talking about death and funeral plans can put a dampener in things. But the reassurance it has given me knowing my son will not be left with a... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Pure Cremation were totally professional from buying the plan through to bringing my husband back home. They could not have been kinder, keeping me updated so that I didn't feel abandoned at a truely... See more
Company replied
Your staff were very friendly, helpful and professional. I spoke to Kane, he was polite and explained, so I understood more about Pure Cremation. I looked around other pre paid cremations and thanks t... See more
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The process of buying a pure cremation was quick and simple, they explain everything in full, although we had done our own research and my dad knew he wanted pure cremation. Answered all of my questio... See more
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Company details
- #8 of 11 best companies in Cremation Service
- #12 of 17 best companies in Funeral Director
About Pure Cremation
Written by the company
About Pure Cremation
Pure Cremation is Britain's most-chosen funeral plan provider – and the only provider of a pure cremation. Our funeral plan includes everything you need for a dignified, respectful funeral – so there’s nothing else that family need arrange or pay for. A pure cremation means your funeral, your way – guaranteed. We are delighted to have more 5-star customer reviews on Trustpilot than any other funeral provider.
A pure cremation is just like a traditional funeral, but without a ceremony at the crematorium. That means family can arrange a much more personal send-off, and it means our plans are much more affordable – less than half the cost of a traditional funeral.
FREE GUIDE FUNERAL PLANS FAQ'S Pure Cremation Funeral Planning Limited is authorised and regulated by the Financial Conduct Authority. Registered address: Charlton Park Crematorium, Charlton Down, Andover, SP110TA. Tel: 01264 319 319. Registered in England and Wales No. 09906976.Contact info
Charlton Park Crematorium, SP11 0TA, Andover, United Kingdom
- 0800 033 77 37
- planningahead@purecremation.co.uk
- www.purecremation.co.uk
4.8
Excellent
34k reviews
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Everyone I spoke to was respectful
Everyone I spoke to was respectful , very helpful and pleasant, I felt very happy with the service I recived,
27 July 2026
Reply from Pure Cremation
Thank you. That's great to know! We're glad you're happy with the service you received from us.
Kind regards,
Pure Team
Nothing is great about booking a…
Nothing is great about booking a funeral, however I got it done fairly easy on line.
26 July 2026
Reply from Pure Cremation
Thank you for sharing your experience. Thinking about funeral wishes isn't always a nice thought, but we're glad we could make this easy for you online.
Kind regards,
Pure Team
Very friendly helpful service…
Very friendly helpful service everything explained clearly and easy to do.would highly recommend
27 July 2026
Reply from Pure Cremation
We're so pleased we could help, and that you found everything was explained clearly. Thank you for recommending us so highly.
Kind regards,
Pure Team
Reply from Pure Cremation
Thank you for this lovely feedback.
Kind regards,
Pure Team
Family covered
My husband suggested we buy our funeral plan, then buy one for each of our children
Customer service was brilliant. Thank you
20 July 2026
Reply from Pure Cremation
Thank you for your review. It's great to know that you found our customer service to be brilliant.
Kind regards,
Pure Team
Huge peace of mind
The website is easy to use,and isn’t depressing,as I know talking about death and funeral plans can put a dampener in things. But the reassurance it has given me knowing my son will not be left with a huge price tag is a blessing. Also knowing that his peace of mind on the whole process is immensely comforting.
20 July 2026
Reply from Pure Cremation
Thank you for your positive feedback about our website. It's good to know that we could make this as straightforward and positive as it can be. We're so pleased that putting your wishes in place has given you that reassurance for the future.
Kind regards,
Pure Team
So worth doing
It's not something that we all want do
Bit scary
But the lady I spoke to was very helpful and put me at ease
It only to about 15 minutes
I would recommend doing it as it's very easy
3 August 2026
Reply from Pure Cremation
Thank you for recommending us! We understand that funeral planning can be daunting, but it's great to read that speaking to our team put you at ease.
Kind regards,
Pure Team
Very helpful telephone call to…
Very helpful telephone call to establish and pay for a plan for my ill brother.
27 July 2026
Reply from Pure Cremation
Thank you for sharing your feedback with us. It's good to know we could support you in getting a plan in place for your brother and that you found the team helpful.
Kind regards,
Pure Team
Melissa had all the time in the world…
Melissa had all the time in the world for me, very professional, the whole process was very straightforward and took 20 to 30 minutes to complete.
26 July 2026
Reply from Pure Cremation
Thank you for sharing your experience. We're so pleased you felt supported by Melissa with such professionalism while setting up your plan and that everything was sorted in just 30 minutes.
Kind regards,
Pure Team
Loved ones left behind dont have to worry about anything.
This is the second time l have used Pure Cremation.
Simple to use and no hassle.
25 July 2026
Reply from Pure Cremation
It's really good to know that you are opting for Pure after experiencing our service for a loved one. Thank you for sharing this positive feedback.
Kind regards,
Pure Team
Very smoothly done with polite staff…
Very smoothly done with polite staff and respectful even driving away still going slowly and taking care thank you so much. staff on telephone really helpful caring and informative thank you
18 July 2026
Reply from Pure Cremation
Thank you for your positive feedback. We're glad that you found our team respectful and helpful, and that you felt well cared for while getting everything in place.
Kind regards,
Pure Team
I was pleased with the efficiency of…
I was pleased with the efficiency of Pure Cremation giving me the confidence to know that my arrangements are in good hands. Two of my children live in Australia and I feel that things will be easier for them to cope when the time comes.
26 July 2026
Reply from Pure Cremation
Thank you for taking the time to share this. We're pleased that our efficiency has given you confidence and peace of mind that you are in good hands.
Kind regards,
Pure Team
Reply from Pure Cremation
Thank you for your review. It's great to know that you found Kelly so helpful during your call with us.
Kind regards,
Pure Team
Reply from Pure Cremation
Thank you for your feedback. We're so pleased you found our online application easy to use and appreciated the updates after setting up your plan too!
Kind regards,
Pure Team
Reply from Pure Cremation
Thank you for choosing Pure! We're glad you feel happy with your cover.
Kind regards,
Pure Team
Reply from Pure Cremation
Thank you very much for recommending us and for rating us with 5 stars.
Kind regards,
Pure Team
After I gave a review on pure cremation…
After I gave a review on pure cremation they changed my gift voucher to a paper one right away so thanks very much
30 July 2026
Unprompted review
Reply from Pure Cremation
We're glad we could sort that for you! Thank you for leaving this positive feedback.
Kind regards,
Pure Team
What Pure Cremation involved was…
What Pure Cremation involved was clearly explained and my questions were answered in detail. The whole process was carried out in a friendly and professional manner. I would recommend Pure Cremation to other people.
25 July 2026
Reply from Pure Cremation
Thank you for recommending us. We're so pleased that every answer felt detailed and clear, allowing you to make the right choice for you.
Kind regards,
Pure Team
Reply from Pure Cremation
Thank you for taking the time to leave a review!
Kind regards,
Pure Team
Reply from Pure Cremation
Thank you for your positive review. It's good to know we could make this easy for you.
Kind regards,
Pure Team
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