Your staff were very friendly, helpful and professional. I spoke to Kane, he was polite and explained, so I understood more about Pure Cremation. I looked around other pre paid cremations and thanks t... See more
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Review summary
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What people talk about most
Reviews shaping this summary
Pure Cremation were totally professional from buying the plan through to bringing my husband back home. They could not have been kinder, keeping me updated so that I didn't feel abandoned at a truely... See more
Company replied
Excellent service no pressure every aspect explained clearly re Ally lifted a great eight of my mind thank you So much for your patience to Tracy who dealt with meIwould certainly recommend Pur... See more
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When my partner and his sister told me about Pure Cremation I thought it was a great idea. From childhood, when my best friend died of leukemia, I’ve had a horror of going to a funerals, and don’t w... See more
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Company details
- #8 of 11 best companies in Cremation Service
- #12 of 16 best companies in Funeral Director
About Pure Cremation
Written by the company
About Pure Cremation
Pure Cremation is Britain's most-chosen funeral plan provider – and the only provider of a pure cremation. Our funeral plan includes everything you need for a dignified, respectful funeral – so there’s nothing else that family need arrange or pay for. A pure cremation means your funeral, your way – guaranteed. We are delighted to have more 5-star customer reviews on Trustpilot than any other funeral provider.
A pure cremation is just like a traditional funeral, but without a ceremony at the crematorium. That means family can arrange a much more personal send-off, and it means our plans are much more affordable – less than half the cost of a traditional funeral.
FREE GUIDE FUNERAL PLANS FAQ'S Pure Cremation Funeral Planning Limited is authorised and regulated by the Financial Conduct Authority. Registered address: Charlton Park Crematorium, Charlton Down, Andover, SP110TA. Tel: 01264 319 319. Registered in England and Wales No. 09906976.Contact info
Charlton Park Crematorium, SP11 0TA, Andover, United Kingdom
- 0800 033 77 37
- planningahead@purecremation.co.uk
- www.purecremation.co.uk
4.8
Excellent
34k reviews
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I am happy to take this plan
I am happy to take this plan. Very convenient for family.
Thank you.
13 July 2026
Reply from Pure Cremation
We're glad you found what you were looking for with a Pure plan. Thank you for choosing us.
Kind regards,
Pure Team
Reply from Pure Cremation
Thank you for sharing your experience with us.
Kind regards,
Pure Team
Quick and efficient straight to the…
Quick and efficient straight to the point, no waffle just what we need very lad I signed up thank you
15 July 2026
Reply from Pure Cremation
Thank you for your positive feedback. It's great to know we could provide the straightforward and efficient service that you were looking for.
Kind regards,
Pure Team
Not the best service. Take your money but don’t follow up on queries
I have not received my welcome pack or certificate which I was told was on its way on 30th May and should be here within the week. Also we enquired about my wife wanting to take out a policy as well which I was told there would be a deal as I had taken out a policy already. Nobody has got back to me about this.
10 June 2026
Reply from Pure Cremation
Thank you for bringing this to our attention. We're sorry to learn that there's been a delay with your welcome pack. We've raised this with the relevant team, who will be in touch shortly to look into this for you. They'll also provide an update regarding the offer linked to your wife's plan. If you have any questions in the meantime, please don't hesitate to contact us on 0800 033 7737 and we will be happy to help.
Kind regards,
Pure Team
Reply from Pure Cremation
Thank you for sharing your experience. We are really pleased that you found the process quick, easy, and simple to sort out.
Kind regards,
Pure Team
Helpful people
Clear, understandable information given. Very pleasant staff. Nothing hurried during conversation.
17 July 2026
Reply from Pure Cremation
Thank you. We're glad you found the information clear and that our team was pleasant and took the time to go through everything carefully.
Kind regards,
Pure Team
A good future outcome to a sad future happening
The telephone conversation was very informative and respectful of what it means
The person I spoke to was very knowledgeable about the procedure and explained every aspect of what will happen when the time comes
Which put my mind at rest and I felt comfortable that we had made the correct choice
The paperwork and emails were quite prompt and there was no hard questions to answer the payment was smooth and simple and assuring
All in all a very good outcome for a sad time
Thank you
Elaine Martland
9 July 2026
Reply from Pure Cremation
Thank you, Elaine. It's good to know we could provide the clarity and reassurance you needed during your call and that the literature was laid out in a way that was easy to digest and understand.
Kind regards,
Pure Team
It was very easy to purchase the…
It was very easy to purchase the funeral plan that I wanted
28 June 2026
Reply from Pure Cremation
Thank you for this positive feedback. We're glad to know that purchasing your funeral plan was a straightforward process for you.
Kind regards,
Pure Team
Reply from Pure Cremation
Thank you for your fantastic feedback. We're so pleased you found our service easy to set up and our prices competitive.
Kind regards,
Pure Team
The man i spoke to explained…
The man i spoke to explained everything,could not be hsppier
11 July 2026
Reply from Pure Cremation
Thank you for your wonderful feedback! We're pleased that our team member was able to offer such clear explanations.
Kind regards,
Pure Team
It was just easy to set up with a…
It was just easy to set up with a choice of options to choose from
18 July 2026
Reply from Pure Cremation
Thank you for your feedback. We're so pleased you found the setup process easy and appreciated the choices available.
Kind regards,
Pure Team
Easy to organise.
It was all very easy. Obviously won't be able to comment on the service provided until some time in the future, but hopeful it will be ok.
2 June 2026
Reply from Pure Cremation
Thank you for choosing us. We're delighted you found it all so easy to arrange.
Kind regards,
Pure Team
Reply from Pure Cremation
Thank you for sharing your positive feedback.
Kind regards,
Pure Team
All dealt with quickly and all aspects…
All dealt with quickly and all aspects explained in detail. Very professional
17 July 2026
Reply from Pure Cremation
Thank you so much for your positive feedback. We're pleased you appreciated the detailed explanations and professionalism shown by our team.
Kind regards,
Pure Team
Very easy ,stress free
17 July 2026
Reply from Pure Cremation
Thank you for taking the time to leave a review. We're glad everything felt stress-free while you set up your plan.
Kind regards,
Pure Team
The Lady on the phone was very helpful…
The Lady on the phone was very helpful and I have done my pure cremation thank you xx
16 July 2026
Reply from Pure Cremation
Thank you for your feedback. We are so pleased that our team was helpful and that you were able to arrange your plan with ease.
Kind regards,
Pure Team
Easy contact with company
Easy contact with company, very knowledgeable staff member explaining everything thoroughly. No pressure sales. Very professional, accommodating and understanding
10 July 2026
Reply from Pure Cremation
Thank you for your wonderful feedback. It's good to know that you found our team to be knowledgeable, professional, and accommodating.
Kind regards,
Pure Team
Reply from Pure Cremation
Thank you for your positive feedback.
Kind regards,
Pure Team
I purchased a Pure Cremation Funeral Plan
I am so relieved I eventually purchased a Pure Cremation Funeral Plan. My main reason is my husband passed away March 2022 and and prior to his passing he chose Pure Cremation for his Funeral which he had previously paid for and we had no extras to pay. He was considerably and carefully cared for. After his cremation his ashes was delivered to me.
As family members we had a discussion that I should contact Pure Cremation as they are a trustworthy company, instead of one of the local and expensive Crematorium.
The first call I made to The Pure Crematorium,I spoke with Sherpa who was welcoming, understanding and very knowledgeable. We had a good chat and he explained the features of the Pure Cremation. I have spoken to other members of the team and they are all very pleasant, polite, dedicated to supplying the best standard of exceptional services. They are efficient and professional in their team work.
I have been sent copies of the Pure Cremation, Important documents and my plan details etc. They make very interesting reading.
My Funeral Plan includes everything needed for a dignified dedicated and respectful funeral. There's nothing else we need to do except for organising mine and their wishes which should be passed unto the Cremation Team.
I am aware Pure Cremation is Britain's most chosen Funeral Provider, and the only Provider of Pure Cremation. I'm happy with that.
I have had a wonderful experience communicating with Customer service, all the other team members and reading through the documents I have been sent.
There are different ways of paying for ones Funeral Plan. I chose the Single Payment method which means I pay for my Plan immediately. I prefer to make one payment rather than monthly lest I forget. I'm happy with that. This payment will be kept by the Financial Services Compensation Scheme.
When I pass away I will be collected from anywhere in Mainland Britain and be taken into care and the funeral will be arranged.
After my cremation my ashes will be delivered to my Son or daughter in an Urn with a unique ceramic identification disc.
29 June 2026
Reply from Pure Cremation
Thank you. We are touched by your lovely words and appreciate you sharing such a personal experience. We're glad we could provide the care and support you needed after the loss of your husband. It also means a great deal to us that our team, including Sherpa, made a positive impression with their compassion and professionalism during your enquiry with us.
Kind regards,
Pure Team
Reply from Pure Cremation
Thank you! It's great to know everything felt uncomplicated while setting up your plan. This is exactly what we aim for.
Kind regards,
Pure Team
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