Within the last few years I have purchased five items of jewellery from this company including rings, a neclace and a bracelet. The most recent was a Christmas gift hidden away since Sept... See more
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Written by the company
Purely Diamonds is a family-run fine jewellery company specialising in handcrafted diamond engagement rings and jewellery, made to order in the heart of London.
For over four decades, our team has been dedicated to creating beautifully made pieces that celebrate life’s most meaningful moments. Every design is developed and manufactured in our own London workshop, giving us complete control over quality, craftsmanship and detail at every stage.
Being true in-house manufacturers also allows us to offer exceptional value compared with traditional high street retailers, without compromising on materials or finish.
We work with natural and lab-grown diamonds, responsibly sourced and carefully selected for their beauty and performance. Whether you are searching for a timeless engagement ring, a bespoke design, or a piece to mark a personal milestone, our experienced team provides honest guidance and a relaxed, informative service.
While many clients discover us online, we also welcome customers to our London and Manchester showrooms, where appointments offer a more personal way to explore designs and discuss ideas.
At Purely Diamonds, our focus is simple: thoughtful design, meticulous craftsmanship, and service that feels as reassuring as it is professional.
Written by the company

Taking the stress out of possibly your most important purchase ever
10 Laystall Street, EC1R 4PA, London, United Kingdom
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The team have been very helpful when designing and ordering both engagement and wedding rings. We were given the time to make the decisions without it being rushed. Throughout the experience there was great communication and we were made to feel at ease.

Reply from Purely Diamonds
Absolutely brilliant company to deal with I really couldn’t recommend them enough. And as for the ring. Just amazing!! I don’t usually least reviews but on this occasion I had to. Fantastic!!!

Reply from Purely Diamonds
I purchased my wife's engagement ring from Purely Diamonds 11 years ago and my wife was thrilled with it.
So after 10 years of marriage, where else was I going to shop for my wife's diamond eternity ring?
Purely Diamonds have a great range at competitive prices, an excellent website, but the real jewel in their crown (if you'll excuse the pun) is their personal customer service.
For both purchases I had queries that Stephanie and the team at Purely Diamonds were more than willing, and capable of supporting me with. Anastasia and Clare were excellent throughout the shopping process and they also went the extra mile arranging deliveries to meet my exacting requirements.
I really can't speak highly enough of this company and really do wish them ongoing success.
Well done and thank you Purely Diamonds

Reply from Purely Diamonds
Stephanie at Purely Diamonds was extremely helpful and knowledgeable with all aspects of diamond rings. If you want a personal touch and patience whilst you choose the correct piece then look no further. The quality and craftsmanship is exceptional too.

Reply from Purely Diamonds
I recently purchased both an engagement ring and both our wedding rings from this company, and the experience was exceptional from start to finish. The team was knowledgeable, patient, and genuinely invested in helping me find the perfect rings.
The quality of the rings exceeded my expectations. The craftsmanship is outstanding, and every detail was beautifully finished. The rings look even more stunning in person than they did in the photos.
Communication throughout the process was excellent, with regular updates and prompt responses to any questions I had. Delivery was on time (engagement ring)and arrived securely packaged and presented beautifully. The visit to the showroom to pick, and then collect our rings was a lovely experience.
What impressed me most was the level of customer service. The staff went above and beyond to ensure everything was perfect, making what can be a stressful purchase feel easy and enjoyable, including sorting out a small issue with the engraving.
I would highly recommend this company to anyone looking for engagement or wedding rings. Their combination of quality, professionalism, and customer care is truly superb.

Reply from Purely Diamonds
Amazing company, great customer service. My ring is so pretty and sparkly always have so many compliments on it.

Reply from Purely Diamonds
I had a really good experience with this company, even if it wasn’t 100% smooth. I met with Anastasia who was patient and knowledgeable; I always have a million questions and she dealt with them well. I had something bespoke made which turned out beautifully, however there was one issue. While this could have been a real issue, once I raised it, David immediately offered to correct it and they turned everything round really quickly. How a company deals with problems and concerns tells me more than if everything was perfect straight away and that, as well as the quality and look of my finished piece, is the why I’d give them 5 stars!

Reply from Purely Diamonds
Very professional helpful service
I received a discount aswell for being a returning customer
We had a lovely bespoke ring made and was kept informed every step of the way, would recommend
Thanks Stephanie and team

Reply from Purely Diamonds
The service was tailored to us, as individuals rather than simply selling stock items.
We had an issue with our ring but it became apparent that the design we asked for was not quite right for daily wear so Purely Diamonds were able to redesign the ring at a reasonable cost.
Great communication and service at all times.

Reply from Purely Diamonds
Stephanie and the team were very accommodating with anything we asked for. We visited from the West Country to purchase an engagement ring but during the visit we purchased a wedding ring, great service, great price and delivery was before the due date. We are extremely happy and we would give Purely Diamonds a massive thumbs up. We will be visiting again and passing the teams details to anyone we know who are getting married or needs jewellery. Thank you team.

Reply from Purely Diamonds
We were well received by the staff and manage to get the Ring my wife liked.
We will definitely use your services again.
i have bought a ring before too.
Thank the staff on our behalf

Reply from Purely Diamonds
Nice quality product and professional service. Good communication and a customer-satisfaction driven approach - always a winner!
If I get married again, I'd happily return to Purely Diamonds for another token of engagement!

Reply from Purely Diamonds
Had a lovely experience purchasing my engagement and wedding rings from Tracey at Purely Diamonds - she gave us really helpful advice and was very knowledgeable!

Reply from Purely Diamonds
I have paid a number of visits to PD for myself and with family. Every time has been super. PDstaff are knowledgable, professional, but friendly and do not force or try to upsell in any way. They give their honest opinion.
I tell everyone about the service.

Reply from Purely Diamonds
I recently got my Eternity ring from Purely Diamonds because this is where my husband got my engagement and our wedding rings. We don’t live anywhere near the store so I booked a video call & the incredibly helpful staff showed me what several would look like against my existing rings. They were so helpful & patient, didn’t try to upsell me or push me into buying then and there, but we actually did because they had the perfect ring to complete my set. Wouldn’t hesitate to recommend. My rings are absolutely beautiful

Reply from Purely Diamonds
I have bought many beautiful items of jewellery from Purely Diamonds over the years. The quality of workmanship and materials for all the pieces has been excellent, and when I’ve needed any advice, Alex on the sales team has always been extremely helpful and honest with any information or recommendations. I would thoroughly recommend this company

Reply from Purely Diamonds
I have bought three custom made rings with PD over the years (engagement, wedding and eternity) and they have been faultless everytime. They listen to your wants and design and create the most amazing jewellery

Reply from Purely Diamonds
Wonderful service we have bought an engagement ring and wedding bands for both myself and wife from purely diamonds, the WhatsApp service makes it so personal and really are hands on as and when you need them! Would really recommend them if you are making a jewellery purchase!

Reply from Purely Diamonds
Second time buying jewellery from here and the quality of product and customer service I have received has been exceptional. Will definitely continue to use in future.

Reply from Purely Diamonds
Overall very good service. Met in a temporary office with limited products to view. The sales person was very friendly and helpful. In the future it will be good to be able to view more when the shop is ready.
Only things I would improve would be comms after purchase - I was not able to see my order on my account / website, and although they responded to my texts, it would have been nice (and reassuring) to have been able to track the order - or receive emails / texts to update.
Love the ring, it’s beautiful, and think it was very good value. Would definitely recommend!

Reply from Purely Diamonds
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