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Purely Diamonds Reviews 

1,927
TrustScore 5 out of 5

5.0

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Review summary

Created with AI, based on recent reviews

Considering 118 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the exceptional quality of the fine jewellery, noting the incredible craftsmanship, beautiful materials, and lasting durability of the stunning pieces they purchase. People consistently mention the extremely helpful and knowledgeable staff members who provide outstanding support, making every design consultation comfortable and completely pressure-free. Though some customers observed minor adjustments or specific design details that needed attention on their bespoke items, the overall experience remained remarkably smooth. Reviewers genuinely appreciated the professional communication and the dedicated assistance provided by the team when swiftly resolving any ongoing questions or concerns.

What people talk about most

Product

Consumers find product to be positive, highlighting the stunning craftsmanship and beauty of the jewelry.... See more

Staff

Customers consistently note positive experiences with staff, highlighting their exceptional expertise and... See more

Service

Reviewers highlight positive aspects of service, consistently praising the helpful, professional, and... See more

Quality

Reviewers mention positive feedback about quality, expressing great satisfaction with the craftsmanship and... See more

Customer service

Clients share positive opinions on customer service, consistently highlighting friendly, helpful, and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Within the last few years I have purchased five items of jewellery from this company including rings, a neclace and a bracelet. The most recent was a Christmas gift hidden away since Sept... See more

Company replied

Rated 5 out of 5 stars

We found your company to be exceptional, in the level of service provided, the communication & the pure quality & craftsmanship of your jewellery. The item that we ordered was for our daughter's 40... See more

Company replied

Rated 5 out of 5 stars

From the first video conference call until I collected the engagement ring from Manchester, Tracey helped me enormously by sharing her knowledge and giving me the appropriate information to make the... See more

Company replied

Rated 5 out of 5 stars

Stephanie and the team were very accommodating with anything we asked for. We visited from the West Country to purchase an engagement ring but during the visit we purchased a wedding ring, great servi... See more

Company replied


Company details

  1. Jewellery shop
  2. Fashion accessories shop
  3. Jeweller
  4. Jewellery Designer
  5. Jewellery manufacturer
  6. Wedding service

About Purely Diamonds

Written by the company

Purely Diamonds is a family-run fine jewellery company specialising in handcrafted diamond engagement rings and jewellery, made to order in the heart of London.

For over four decades, our team has been dedicated to creating beautifully made pieces that celebrate life’s most meaningful moments. Every design is developed and manufactured in our own London workshop, giving us complete control over quality, craftsmanship and detail at every stage.

Being true in-house manufacturers also allows us to offer exceptional value compared with traditional high street retailers, without compromising on materials or finish.

We work with natural and lab-grown diamonds, responsibly sourced and carefully selected for their beauty and performance. Whether you are searching for a timeless engagement ring, a bespoke design, or a piece to mark a personal milestone, our experienced team provides honest guidance and a relaxed, informative service.

While many clients discover us online, we also welcome customers to our London and Manchester showrooms, where appointments offer a more personal way to explore designs and discuss ideas.

At Purely Diamonds, our focus is simple: thoughtful design, meticulous craftsmanship, and service that feels as reassuring as it is professional.

Written by the company

FREE Delivery and 60 Day Money-Back Guarantee

Taking the stress out of possibly your most important purchase ever

All orders include FREE UK delivery and are sent in discreet packaging as to not give anything away. Your item will be in one of luxurious presentation boxes and will be covered by our 60 day money-back guarantee policy for extra peace of mind.

Contact info

5.0

Excellent

TrustScore 5 out of 5

2k reviews

5-star
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No recent history of asking for reviews

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5.0

All reviews

(1,927)

113 reviews in the last 12 months

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Rated 5 out of 5 stars

Great experience

The team have been very helpful when designing and ordering both engagement and wedding rings. We were given the time to make the decisions without it being rushed. Throughout the experience there was great communication and we were made to feel at ease.

17 January 2026
Unprompted review
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Reply from Purely Diamonds

Hello Bryony,

Thank you taking the time to leave this valuable feed back, we really appreciate it and it pleases us to know you enjoyed your experience with us.

Kind Regards,
The Purely diamonds Team

Rated 5 out of 5 stars

Absolutely brilliant company to deal…

Absolutely brilliant company to deal with I really couldn’t recommend them enough. And as for the ring. Just amazing!! I don’t usually least reviews but on this occasion I had to. Fantastic!!!

10 July 2026
Unprompted review
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Reply from Purely Diamonds

Hello Chris,

It was so lovely of you to take the time to leave this fabulous review!

We are thrilled to know how happy you are with everything and above all with your beautiful ring, thank you also for recommending us.

Kind Regards,
The purely Diamonds Team

Rated 5 out of 5 stars

Purely Diamonds - the name says it all

I purchased my wife's engagement ring from Purely Diamonds 11 years ago and my wife was thrilled with it.

So after 10 years of marriage, where else was I going to shop for my wife's diamond eternity ring?

Purely Diamonds have a great range at competitive prices, an excellent website, but the real jewel in their crown (if you'll excuse the pun) is their personal customer service.

For both purchases I had queries that Stephanie and the team at Purely Diamonds were more than willing, and capable of supporting me with. Anastasia and Clare were excellent throughout the shopping process and they also went the extra mile arranging deliveries to meet my exacting requirements.

I really can't speak highly enough of this company and really do wish them ongoing success.

Well done and thank you Purely Diamonds

19 March 2026
Unprompted review
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Reply from Purely Diamonds

Hello,

Thank you so much for taking the time to leave this wonderful review, we really appreciate it!

Stephanie, Clare and Anastasia are delighted to know how happy you are with your Purely Diamond experience, it was a pleasure to assist you.

Kind Regards,
The Purely Diamonds Team

Rated 5 out of 5 stars

A personal touch

Stephanie at Purely Diamonds was extremely helpful and knowledgeable with all aspects of diamond rings. If you want a personal touch and patience whilst you choose the correct piece then look no further. The quality and craftsmanship is exceptional too.

18 May 2026
Unprompted review
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Reply from Purely Diamonds

Hello Chloe,

Thank you for leaving this valuable feedback, it is highly appreciated! Stephanie and the team are thrilled to read your kind words.

Kind regards,
The Purely Diamonds Team

Rated 5 out of 5 stars

Communication and Customer Experience 5*****

I recently purchased both an engagement ring and both our wedding rings from this company, and the experience was exceptional from start to finish. The team was knowledgeable, patient, and genuinely invested in helping me find the perfect rings.

The quality of the rings exceeded my expectations. The craftsmanship is outstanding, and every detail was beautifully finished. The rings look even more stunning in person than they did in the photos.

Communication throughout the process was excellent, with regular updates and prompt responses to any questions I had. Delivery was on time (engagement ring)and arrived securely packaged and presented beautifully. The visit to the showroom to pick, and then collect our rings was a lovely experience.

What impressed me most was the level of customer service. The staff went above and beyond to ensure everything was perfect, making what can be a stressful purchase feel easy and enjoyable, including sorting out a small issue with the engraving.

I would highly recommend this company to anyone looking for engagement or wedding rings. Their combination of quality, professionalism, and customer care is truly superb.

8 May 2026
Unprompted review
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Reply from Purely Diamonds

Hello Gavin,

Thank you so much for this wonderful review! we really appreciate it.

It thrills us to know how happy you are with service provided and we are delighted that you love your stunning rings.

Kind Regards,
The Purely Diamonds Team

Rated 5 out of 5 stars

Amazing company

Amazing company, great customer service. My ring is so pretty and sparkly always have so many compliments on it.

18 April 2026
Unprompted review
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Reply from Purely Diamonds

Hello Miss,
Thank you so much for this feedback we really appreciate it!

Kind Regards,
The Purely Diamonds team

Rated 5 out of 5 stars

I had a really good experience with…

I had a really good experience with this company, even if it wasn’t 100% smooth. I met with Anastasia who was patient and knowledgeable; I always have a million questions and she dealt with them well. I had something bespoke made which turned out beautifully, however there was one issue. While this could have been a real issue, once I raised it, David immediately offered to correct it and they turned everything round really quickly. How a company deals with problems and concerns tells me more than if everything was perfect straight away and that, as well as the quality and look of my finished piece, is the why I’d give them 5 stars!

24 June 2026
Unprompted review
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Reply from Purely Diamonds

Hello Ami,

Thank you for this valuable feedback, it is very important to us to get it right for our customers and we are so pleased we managed to do just that.

Anastasia was happy to help, she is delighted to read you kind words.

Kind Regards,
The Purely Diamonds Team

Rated 5 out of 5 stars

Very professional helpful service

Very professional helpful service
I received a discount aswell for being a returning customer
We had a lovely bespoke ring made and was kept informed every step of the way, would recommend
Thanks Stephanie and team

6 March 2026
Unprompted review
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Reply from Purely Diamonds

Hello Darren,

Stephanie and the team are delighted to read your lovely feedback, thank you!

Kind Regards,
The Purely Diamonds Team

Rated 5 out of 5 stars

The service was tailored to us

The service was tailored to us, as individuals rather than simply selling stock items.
We had an issue with our ring but it became apparent that the design we asked for was not quite right for daily wear so Purely Diamonds were able to redesign the ring at a reasonable cost.
Great communication and service at all times.

2 March 2026
Unprompted review
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Reply from Purely Diamonds

Hello David,

Thank you for taking the time to leave this feedback, it does mean an awful lot to us, it pleases us to know that you are happy with everything.

Kind Regards,
The Purely Diamonds Team

Rated 5 out of 5 stars

Stephanie and the team were very…

Stephanie and the team were very accommodating with anything we asked for. We visited from the West Country to purchase an engagement ring but during the visit we purchased a wedding ring, great service, great price and delivery was before the due date. We are extremely happy and we would give Purely Diamonds a massive thumbs up. We will be visiting again and passing the teams details to anyone we know who are getting married or needs jewellery. Thank you team.

23 November 2025
Unprompted review
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Reply from Purely Diamonds

Hello Jason,

Stephanie and the team thank you taking the time to write this review and we are grateful for your recommendation.

Kind Regards,
The Purely Diamonds Team

Rated 5 out of 5 stars

We were well received by the staff and…

We were well received by the staff and manage to get the Ring my wife liked.
We will definitely use your services again.
i have bought a ring before too.
Thank the staff on our behalf

29 January 2026
Unprompted review
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Reply from Purely Diamonds

Hello jag,

Thank you so much for this lovely feedback, we appreciate it!

Kind Regards,
The Purely Diamonds Team

Rated 5 out of 5 stars

Nice quality product and professional…

Nice quality product and professional service. Good communication and a customer-satisfaction driven approach - always a winner!
If I get married again, I'd happily return to Purely Diamonds for another token of engagement!

9 December 2025
Unprompted review
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Reply from Purely Diamonds

Hello Steven,

Thank you very much for taking the time to leave this highly appreciated feedback!

Kind Regards,
The Purely Diamonds Team

Rated 5 out of 5 stars

Seamless end to end experience

Had a lovely experience purchasing my engagement and wedding rings from Tracey at Purely Diamonds - she gave us really helpful advice and was very knowledgeable!

18 March 2026
Unprompted review
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Reply from Purely Diamonds

Hello NJ,

Tracey and the team thank you for leaving this feedback, it is really appreciated!

Kind Regards,
The Purely Diamonds Team

Rated 5 out of 5 stars

A hidden gem in Hatton Garden.

I have paid a number of visits to PD for myself and with family. Every time has been super. PDstaff are knowledgable, professional, but friendly and do not force or try to upsell in any way. They give their honest opinion.
I tell everyone about the service.

13 March 2026
Unprompted review
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Reply from Purely Diamonds

Hello Karen,

Thank you for your loyal custom and this great feedback!

Kind Regards,
The Purely Diamonds Team

Rated 5 out of 5 stars

Beautiful eternity ring, great staff

I recently got my Eternity ring from Purely Diamonds because this is where my husband got my engagement and our wedding rings. We don’t live anywhere near the store so I booked a video call & the incredibly helpful staff showed me what several would look like against my existing rings. They were so helpful & patient, didn’t try to upsell me or push me into buying then and there, but we actually did because they had the perfect ring to complete my set. Wouldn’t hesitate to recommend. My rings are absolutely beautiful

12 February 2026
Unprompted review
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Reply from Purely Diamonds

Hello,

We thank you for this great feedback, it is always nice to know that customers are as happy with the video calls as they are when they visit us in person in our showrooms, it pleases us even more to read how happy you are with your beautiful rings.

Kind regards,
The Purely Diamonds Team

Rated 5 out of 5 stars

Excellent Company and High Quality Jewellery

I have bought many beautiful items of jewellery from Purely Diamonds over the years. The quality of workmanship and materials for all the pieces has been excellent, and when I’ve needed any advice, Alex on the sales team has always been extremely helpful and honest with any information or recommendations. I would thoroughly recommend this company

23 June 2026
Unprompted review
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Reply from Purely Diamonds

Hello Alison,

Thank you so much for leaving this lovely review, Alex and the Team are delighted to know how pleased you are with your Purely Diamonds experience.

Kind Regards,
The Purely Diamonds Team

Rated 5 out of 5 stars

I have bought three custom made rings…

I have bought three custom made rings with PD over the years (engagement, wedding and eternity) and they have been faultless everytime. They listen to your wants and design and create the most amazing jewellery

7 February 2026
Unprompted review
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Reply from Purely Diamonds

Hello Chris,

Thank you for taking the time to leave this feedback, it is important to us!

Kind Regards,
The Purely Diamonds Team

Rated 5 out of 5 stars

Wonderful service we have bought an…

Wonderful service we have bought an engagement ring and wedding bands for both myself and wife from purely diamonds, the WhatsApp service makes it so personal and really are hands on as and when you need them! Would really recommend them if you are making a jewellery purchase!

23 June 2026
Unprompted review
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Reply from Purely Diamonds

Hello Laura,

Thank you so much for leaving this useful and appreciated feedback, it delights us to know how happy you are with the service provided and thanks for your recommendation.

Kind Regards,
The Purely Diamonds Team

Rated 5 out of 5 stars

First Class Jewellery

Second time buying jewellery from here and the quality of product and customer service I have received has been exceptional. Will definitely continue to use in future.

23 June 2026
Unprompted review
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Reply from Purely Diamonds

Hello Declan,

Thank you for your positive feedback, we look forward to hearing from you again in the future.

Kind Regards,
The Purely Diamonds Team

Rated 4 out of 5 stars

Overall very good service

Overall very good service. Met in a temporary office with limited products to view. The sales person was very friendly and helpful. In the future it will be good to be able to view more when the shop is ready.
Only things I would improve would be comms after purchase - I was not able to see my order on my account / website, and although they responded to my texts, it would have been nice (and reassuring) to have been able to track the order - or receive emails / texts to update.
Love the ring, it’s beautiful, and think it was very good value. Would definitely recommend!

24 May 2026
Unprompted review
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Reply from Purely Diamonds

Hello Vanessa,

Thank you for taking the time to leave this useful and highly appreciated feedback, we are always open to improvement.

It delights us to know how pleased you are with your beautiful ring and thank you for recommending us.

Kind Regards,
The Purely Diamonds Team

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