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Purely Diamonds Reviews 

1,927
TrustScore 5 out of 5

5.0

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Review summary

Created with AI, based on recent reviews

Considering 118 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the exceptional quality of the fine jewellery, noting the incredible craftsmanship, beautiful materials, and lasting durability of the stunning pieces they purchase. People consistently mention the extremely helpful and knowledgeable staff members who provide outstanding support, making every design consultation comfortable and completely pressure-free. Though some customers observed minor adjustments or specific design details that needed attention on their bespoke items, the overall experience remained remarkably smooth. Reviewers genuinely appreciated the professional communication and the dedicated assistance provided by the team when swiftly resolving any ongoing questions or concerns.

What people talk about most

Product

Consumers find product to be positive, highlighting the stunning craftsmanship and beauty of the jewelry.... See more

Staff

Customers consistently note positive experiences with staff, highlighting their exceptional expertise and... See more

Service

Reviewers highlight positive aspects of service, consistently praising the helpful, professional, and... See more

Quality

Reviewers mention positive feedback about quality, expressing great satisfaction with the craftsmanship and... See more

Customer service

Clients share positive opinions on customer service, consistently highlighting friendly, helpful, and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Within the last few years I have purchased five items of jewellery from this company including rings, a neclace and a bracelet. The most recent was a Christmas gift hidden away since Sept... See more

Company replied

Rated 5 out of 5 stars

We found your company to be exceptional, in the level of service provided, the communication & the pure quality & craftsmanship of your jewellery. The item that we ordered was for our daughter's 40... See more

Company replied

Rated 5 out of 5 stars

From the first video conference call until I collected the engagement ring from Manchester, Tracey helped me enormously by sharing her knowledge and giving me the appropriate information to make the... See more

Company replied

Rated 5 out of 5 stars

Stephanie and the team were very accommodating with anything we asked for. We visited from the West Country to purchase an engagement ring but during the visit we purchased a wedding ring, great servi... See more

Company replied


Company details

  1. Jewellery shop
  2. Fashion accessories shop
  3. Jeweller
  4. Jewellery Designer
  5. Jewellery manufacturer
  6. Wedding service

About Purely Diamonds

Written by the company

Purely Diamonds is a family-run fine jewellery company specialising in handcrafted diamond engagement rings and jewellery, made to order in the heart of London.

For over four decades, our team has been dedicated to creating beautifully made pieces that celebrate life’s most meaningful moments. Every design is developed and manufactured in our own London workshop, giving us complete control over quality, craftsmanship and detail at every stage.

Being true in-house manufacturers also allows us to offer exceptional value compared with traditional high street retailers, without compromising on materials or finish.

We work with natural and lab-grown diamonds, responsibly sourced and carefully selected for their beauty and performance. Whether you are searching for a timeless engagement ring, a bespoke design, or a piece to mark a personal milestone, our experienced team provides honest guidance and a relaxed, informative service.

While many clients discover us online, we also welcome customers to our London and Manchester showrooms, where appointments offer a more personal way to explore designs and discuss ideas.

At Purely Diamonds, our focus is simple: thoughtful design, meticulous craftsmanship, and service that feels as reassuring as it is professional.

Written by the company

FREE Delivery and 60 Day Money-Back Guarantee

Taking the stress out of possibly your most important purchase ever

All orders include FREE UK delivery and are sent in discreet packaging as to not give anything away. Your item will be in one of luxurious presentation boxes and will be covered by our 60 day money-back guarantee policy for extra peace of mind.

Contact info

5.0

Excellent

TrustScore 5 out of 5

2k reviews

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No recent history of asking for reviews

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5.0

All reviews

(1,927)

113 reviews in the last 12 months

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Rated 5 out of 5 stars

Highly recommend

I could not have had a better experience with Purely Diamonds. The diamond specialist lady, Tracey? was really helpful with our engagement ring, and then we went on to design my wedding band and eternity ring. They are exactly what I wanted, so beautiful, and they were a fair price. I will always be so grateful to the team.

23 June 2026
Unprompted review
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Reply from Purely Diamonds

Hello Sarah,

Thank you for leaving this feedback, we appreciate it!

Tracey is delighted to read your kind words, it pleases us to know how happy you are with your lovely rings.

Kind Regards,
The Purely Diamonds Team.

Rated 5 out of 5 stars

My husband bought my engagement ring…

My husband bought my engagement ring from Purely Diamonds four years ago, and I’d never had a single issue with it until last week, when one of the diamonds suddenly popped out, completely out of nowhere, just a week before our honeymoon.

I honestly can’t thank the team at Purely Diamonds enough. Their customer service is on another level. They were so responsive and reassuring over messages, even when I was panicking and messaging them straight away after it happened.

They repaired my ring quickly and professionally, and I already have it back looking perfect again and ready for our honeymoon. The service has been incredible; even after four years of owning the ring, they still went above and beyond to help me.

Truly outstanding.

13 June 2026
Unprompted review
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Reply from Purely Diamonds

Hello Molly,

Thank you so much for this lovely review, we really appreciate it!

We are thrilled to have helped to sort your ring out in time for such an important occasion and we hope you had a wonderful honeymoon.

Kind Regards,
The Purely Diamonds Team

Rated 5 out of 5 stars

Professional experience and helpful advice

From the first video conference call until I collected the engagement ring from Manchester, Tracey helped me enormously by sharing her knowledge and giving me the appropriate information to make the right choice of ring.
The ring itself was exactly what I wanted and my fiancée loves it so I’m very happy. And I’ll be back to get our wedding bands in the very near future.

20 May 2026
Unprompted review
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Reply from Purely Diamonds

Hello Michael,

Thank you for taking the time to leave this review, we appreciate it!

Tracey is thrilled to read your kind words, it pleases us to know how happy you are with everything, we look forward to hearing from you in the future for your wedding bands.

Kind Regards,
The Purely Diamonds Team

Rated 5 out of 5 stars

Used purely diamonds Manchester for…

Used purely diamonds Manchester for both engagement ring and wedding bands! Tracey was amazing, gave her own professional honest opinions! Went above and beyond. Can’t recommend enough!
Also rings are beautiful!!
Thankyou!

25 April 2026
Unprompted review
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Reply from Purely Diamonds

Hello Chloe,

Thank you for leaving this lovely feedback, we appreciate it!

Tracey is delighted to read your kind words, it pleases us to know how happy you are with the service provided and above all that you love your beautiful rings.

Kind Regards,
the Purely Diamonds Team

Rated 5 out of 5 stars

I had a brilliant experience with Purely Diamonds when buying an engagement ring.

I had a brilliant experience with Purely Diamonds when buying an engagement ring. I went in knowing very little about diamonds and, to be honest, not really knowing where to start. The team were incredibly helpful from the outset. They took the time to coach me through everything, explaining the key things I needed to know without ever making it feel overwhelming.

What really stood out was how comfortable they made the whole process. There was no pressure at all, just clear guidance and honest advice that helped me feel confident in what I was choosing. By the end of it, I actually felt like I understood what I was buying rather than just guessing.

If you’re in the same boat and don’t know much about diamonds, I’d highly recommend starting here. They made what could have been a stressful experience genuinely enjoyable.

16 April 2026
Unprompted review
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Reply from Purely Diamonds

Hello Nick,

Thank you so much for taking the time to leave this lovely review, we really do appreciate it!

We are delighted to know that you had such a positive experience with us, it was a pleasure for us to help.

Kind Regards.
The Purely Diamonds Team

Rated 5 out of 5 stars

Good to deal with

I was trying to replace some earrings I had unfortunately lost, and I came across something very similar on the Purely Diamonds website. I went to the London showroom where I met Anastasia who was helpful, efficient and charming. She went to a lot of trouble to source some suitable stones for me. I wouldn't have any hesitation in dealing with Purely Diamonds again.

16 March 2026
Unprompted review
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Reply from Purely Diamonds

Hello Macsailing,

Thank you for this lovely feedback, we really appreciate it!

Anastasia was happy to help, we are delighted to know how pleased you are with the service provided.

We look forward to hearing from you in the future.

Kind Regards,
The Purely Diamonds Team

Rated 5 out of 5 stars

A brilliant experience

A brilliant experience purchasing my beautiful ring from Purely Diamonds in Manchester. Tracey was so helpful, experienced and knowledgeable and made the whole process thoroughly enjoyable. The quality of workmanship, design and service is brilliant and I wouldn’t hesitate to purchase from Purely Diamonds again. Thank you!

26 February 2026
Unprompted review
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Reply from Purely Diamonds

Hello jane,

Thank you for taking the time to leave this lovely review, we really appreciate it!

Tracey was happy to help, she is delighted to read your kind words.

We are thrilled to know that you are satisfied with everything and above all that you love your beautiful ring.

Kind Regards,
The Purely Diamonds Team

Rated 5 out of 5 stars

Repaired engagement ring.

My engagement ring bought from Purely Diamonds is 14 years old. I recently realised I had lost a diamond. I contacted Purely Diamonds to ask if they could help. I posted it to them on 17/2 and received it back today 24/2. It has been repaired and polished so it looks like a brand new ring. Absolutely thrilled. Thank you everyone involved you have made me very happy. Excellent service

24 February 2026
Unprompted review
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Reply from Purely Diamonds

Hello Mrs Abley,

Thank you so much for this valuable feedback! we really appreciate it.

It thrills us to know how happy you are with the refurbishment of your ring.

Kind Regards,
The Purely Diamonds Team

Rated 5 out of 5 stars

A trustworthy great company!!

Great website, great product choices, fair prices and excellent regular updates about the progress of creating our chosen ring. Also when ever I e-mailed a question to Stephanie and her team they always replied very clearly and promptly.
I fully recommend Purely Diamonds and will certainly use them again in the future with absolute confidence in their commitment and passion to achieve customer satisfaction.

17 December 2025
Unprompted review
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Reply from Purely Diamonds

Hello David,

Stephanie and the team really appreciate your kind words, our customers are very important to us, thank you also for your recommendation.

Kind Regards,
The Purely diamonds Team

Rated 5 out of 5 stars

I highly recommend Purely Diamonds...

I was recently in the market for a ring for my girlfriend (now fiancée), and I decided to make an appointment with the Purely Diamonds branch in Manchester. I wanted to find the perfect ring and Tracey was incredibly helpful and I could not have asked for a better service. I highly recommend Purely Diamonds for anyone in the market.

21 February 2026
Unprompted review
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Reply from Purely Diamonds

Hello Domenic,
Thank you for taking the time to leave this review, we do appreciate it!

We are very grateful for your recommendation, Tracey was happy to help and is thrilled to read your kind words.

Kind Regards,
The Purely Diamonds Team

Rated 5 out of 5 stars

Absolutely cannot fault this company for their customer service - Alex

Absolutely cannot fault this company for their customer service. I had the pleasure of dealing with Alex, who was so helpful, knowledgeable, reassuring and patient. Replies to messages were quick and nothing was too much trouble. From locating the original order for my engagement ring, so we could find the matching wedding band, help with sizing and adjustments, and to putting my mind at ease when I was panicking that the delivery service I used to send my engagement ring back for resizing, was delayed. Add to that the absolute quality and craftsmanship that went into both rings, I can't praise this company enough. Thank you Alex for all of your help and hard work.

19 February 2026
Unprompted review
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Reply from Purely Diamonds

Hi Melissa,

Thank you so much for this wonderful review, we really appreciate it!

Alex was happy to help and is delighted to read your kind words, it thrills us to hear that your experience with us was so positive and above all you that are pleased with your beautiful rings.

Kind Regards,
The Purely Diamonds Team

Rated 5 out of 5 stars

I recently bought an amazing ring for…

I recently bought an amazing ring for my girlfriend (Now fiancée) at Purely Diamonds in Manchester and I honestly couldn’t be happier with the ring and service I received! Tracey was absolutely amazing, couldn’t have been more helpful!
Highly recommend to anyone who is looking for a ring. 👍🏼🤩

Thanks Purely Diamonds!

12 December 2025
Unprompted review
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Reply from Purely Diamonds

Hello Nicholas,

Thank you so much for leaving this lovely review!

Tracey was happy to help and is delighted to read your kind words, we are all thrilled to know how pleased you are with your purchase and with the service you received.

Kind Regards,
The Purely Diamonds Team

Rated 5 out of 5 stars

Second time having something custom…

Second time having something custom made easy communication, professional and two beautiful pieces of jewellery!
Would not hesitate to recommend and will use again.

25 December 2025
Unprompted review
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Reply from Purely Diamonds

Hello Anna,

Thank you for leaving this valuable feedback and recommendation, it is highly appreciated!

Kind Regards,
The Purely Diamonds team

Rated 5 out of 5 stars

Great company to deal with…

Used the video call option to preview an engagement ring. Very helpful and relaxed service with no selling pressure from the company. Ring that I bought was perfect and very happy with the product. Came in nice presentation box and delivered in a timely manner. Also had to use the resizing offer, and received the ring back within the week.
Excellent company to deal with, and have already booked an appointment to visit their London branch to look at compatible wedding rings.

18 September 2025
Unprompted review
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Reply from Purely Diamonds

Hello Craig,

Thank you for taking the time to leave this important review, we really appreciate it!

It pleases us to know that you are happy with everything and we look forward to seeing you in the showroom in person for your wedding bands.

Kind Regards,
The Purely Diamonds team

Rated 5 out of 5 stars

Great communication and service

Great communication and service. Wasn’t able to go into showroom but was sent videos and alternative option to make sure I got the item in time for special anniversary.

15 September 2025
Unprompted review
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Reply from Purely Diamonds

Hello Wahid,

Thank you for leaving these kind words, we are thrilled we could help you to find what you were looking for in time for your special occasion.

Kind Regards,
The Purely Diamonds team

Rated 5 out of 5 stars

Helpful and good service

Helpful and good service. Clear website for ordering.

8 August 2025
Unprompted review
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Reply from Purely Diamonds

Hello,

Thank you for your feedback!

Kind Regards,
The Purely Diamonds Team

Rated 5 out of 5 stars

Another fabulous piece of delightful diamond jewelry

This is the second of many purchases to come from Purely Diamonds.
Having visited Ely Place about a year ago for our first positive experience, a Christmas gift to follow was a no brainer... simply superb, pure and simple purchase...see you all soon

14 November 2025
Unprompted review
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Reply from Purely Diamonds

Hello Ian,

Thank you for taking the time to leave this lovely review, we really look forward to seeing you again in the future.

Kind regards,
The purely Diamonds Team

Rated 5 out of 5 stars

Made several purchases from purely…

Made several purchases from purely diamonds now quality and service are superb

1 November 2025
Unprompted review
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Reply from Purely Diamonds

Hello,

Thank you for your loyal custom and for taking the time to leave this positive feedback!

Kind Regards,
The Purely Diamonds Team

Rated 5 out of 5 stars

Stunning diamond cluster ring

Absolutely love my upgraded cluster engagement ring from purely diamonds - simple to order with the knowledge that it was made to order and delivered securely with certification. Highly recommended.

28 June 2025
Unprompted review
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Reply from Purely Diamonds

Hello Leslie,

Thank you for spending your time to leave these kind words!

We are thrilled to hear how pleased you are with your ring, also a huge thank you for recommending us.

Kind Regards,
The Purely Diamonds Team

Rated 5 out of 5 stars

Really easy experience online

Really easy experience online, and great value. The ring needed resizing, we popped into the London branch and was sorted out no problems.
Highly recommend.

3 September 2025
Unprompted review
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Reply from Purely Diamonds

Hello Alex,

Thank you for your feedback, we do appreciate it!

We are pleased to know that you had a great experience with us and thank you for recommending us.

Kind Regards,
The Purely Diamonds Team
.

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