Within the last few years I have purchased five items of jewellery from this company including rings, a neclace and a bracelet. The most recent was a Christmas gift hidden away since Sept... See more
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Written by the company
Purely Diamonds is a family-run fine jewellery company specialising in handcrafted diamond engagement rings and jewellery, made to order in the heart of London.
For over four decades, our team has been dedicated to creating beautifully made pieces that celebrate life’s most meaningful moments. Every design is developed and manufactured in our own London workshop, giving us complete control over quality, craftsmanship and detail at every stage.
Being true in-house manufacturers also allows us to offer exceptional value compared with traditional high street retailers, without compromising on materials or finish.
We work with natural and lab-grown diamonds, responsibly sourced and carefully selected for their beauty and performance. Whether you are searching for a timeless engagement ring, a bespoke design, or a piece to mark a personal milestone, our experienced team provides honest guidance and a relaxed, informative service.
While many clients discover us online, we also welcome customers to our London and Manchester showrooms, where appointments offer a more personal way to explore designs and discuss ideas.
At Purely Diamonds, our focus is simple: thoughtful design, meticulous craftsmanship, and service that feels as reassuring as it is professional.
Written by the company

Taking the stress out of possibly your most important purchase ever
10 Laystall Street, EC1R 4PA, London, United Kingdom
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I could not have had a better experience with Purely Diamonds. The diamond specialist lady, Tracey? was really helpful with our engagement ring, and then we went on to design my wedding band and eternity ring. They are exactly what I wanted, so beautiful, and they were a fair price. I will always be so grateful to the team.

Reply from Purely Diamonds
My husband bought my engagement ring from Purely Diamonds four years ago, and I’d never had a single issue with it until last week, when one of the diamonds suddenly popped out, completely out of nowhere, just a week before our honeymoon.
I honestly can’t thank the team at Purely Diamonds enough. Their customer service is on another level. They were so responsive and reassuring over messages, even when I was panicking and messaging them straight away after it happened.
They repaired my ring quickly and professionally, and I already have it back looking perfect again and ready for our honeymoon. The service has been incredible; even after four years of owning the ring, they still went above and beyond to help me.
Truly outstanding.

Reply from Purely Diamonds
From the first video conference call until I collected the engagement ring from Manchester, Tracey helped me enormously by sharing her knowledge and giving me the appropriate information to make the right choice of ring.
The ring itself was exactly what I wanted and my fiancée loves it so I’m very happy. And I’ll be back to get our wedding bands in the very near future.

Reply from Purely Diamonds
Used purely diamonds Manchester for both engagement ring and wedding bands! Tracey was amazing, gave her own professional honest opinions! Went above and beyond. Can’t recommend enough!
Also rings are beautiful!!
Thankyou!

Reply from Purely Diamonds
I had a brilliant experience with Purely Diamonds when buying an engagement ring. I went in knowing very little about diamonds and, to be honest, not really knowing where to start. The team were incredibly helpful from the outset. They took the time to coach me through everything, explaining the key things I needed to know without ever making it feel overwhelming.
What really stood out was how comfortable they made the whole process. There was no pressure at all, just clear guidance and honest advice that helped me feel confident in what I was choosing. By the end of it, I actually felt like I understood what I was buying rather than just guessing.
If you’re in the same boat and don’t know much about diamonds, I’d highly recommend starting here. They made what could have been a stressful experience genuinely enjoyable.

Reply from Purely Diamonds
I was trying to replace some earrings I had unfortunately lost, and I came across something very similar on the Purely Diamonds website. I went to the London showroom where I met Anastasia who was helpful, efficient and charming. She went to a lot of trouble to source some suitable stones for me. I wouldn't have any hesitation in dealing with Purely Diamonds again.

Reply from Purely Diamonds
A brilliant experience purchasing my beautiful ring from Purely Diamonds in Manchester. Tracey was so helpful, experienced and knowledgeable and made the whole process thoroughly enjoyable. The quality of workmanship, design and service is brilliant and I wouldn’t hesitate to purchase from Purely Diamonds again. Thank you!

Reply from Purely Diamonds
My engagement ring bought from Purely Diamonds is 14 years old. I recently realised I had lost a diamond. I contacted Purely Diamonds to ask if they could help. I posted it to them on 17/2 and received it back today 24/2. It has been repaired and polished so it looks like a brand new ring. Absolutely thrilled. Thank you everyone involved you have made me very happy. Excellent service

Reply from Purely Diamonds
Great website, great product choices, fair prices and excellent regular updates about the progress of creating our chosen ring. Also when ever I e-mailed a question to Stephanie and her team they always replied very clearly and promptly.
I fully recommend Purely Diamonds and will certainly use them again in the future with absolute confidence in their commitment and passion to achieve customer satisfaction.

Reply from Purely Diamonds
I was recently in the market for a ring for my girlfriend (now fiancée), and I decided to make an appointment with the Purely Diamonds branch in Manchester. I wanted to find the perfect ring and Tracey was incredibly helpful and I could not have asked for a better service. I highly recommend Purely Diamonds for anyone in the market.

Reply from Purely Diamonds
Absolutely cannot fault this company for their customer service. I had the pleasure of dealing with Alex, who was so helpful, knowledgeable, reassuring and patient. Replies to messages were quick and nothing was too much trouble. From locating the original order for my engagement ring, so we could find the matching wedding band, help with sizing and adjustments, and to putting my mind at ease when I was panicking that the delivery service I used to send my engagement ring back for resizing, was delayed. Add to that the absolute quality and craftsmanship that went into both rings, I can't praise this company enough. Thank you Alex for all of your help and hard work.

Reply from Purely Diamonds
I recently bought an amazing ring for my girlfriend (Now fiancée) at Purely Diamonds in Manchester and I honestly couldn’t be happier with the ring and service I received! Tracey was absolutely amazing, couldn’t have been more helpful!
Highly recommend to anyone who is looking for a ring. 👍🏼🤩
Thanks Purely Diamonds!

Reply from Purely Diamonds
Second time having something custom made easy communication, professional and two beautiful pieces of jewellery!
Would not hesitate to recommend and will use again.

Reply from Purely Diamonds
Used the video call option to preview an engagement ring. Very helpful and relaxed service with no selling pressure from the company. Ring that I bought was perfect and very happy with the product. Came in nice presentation box and delivered in a timely manner. Also had to use the resizing offer, and received the ring back within the week.
Excellent company to deal with, and have already booked an appointment to visit their London branch to look at compatible wedding rings.

Reply from Purely Diamonds
Great communication and service. Wasn’t able to go into showroom but was sent videos and alternative option to make sure I got the item in time for special anniversary.

Reply from Purely Diamonds
Helpful and good service. Clear website for ordering.

Reply from Purely Diamonds
This is the second of many purchases to come from Purely Diamonds.
Having visited Ely Place about a year ago for our first positive experience, a Christmas gift to follow was a no brainer... simply superb, pure and simple purchase...see you all soon

Reply from Purely Diamonds
Made several purchases from purely diamonds now quality and service are superb

Reply from Purely Diamonds
Absolutely love my upgraded cluster engagement ring from purely diamonds - simple to order with the knowledge that it was made to order and delivered securely with certification. Highly recommended.

Reply from Purely Diamonds
Really easy experience online, and great value. The ring needed resizing, we popped into the London branch and was sorted out no problems.
Highly recommend.

Reply from Purely Diamonds
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