Once the claim had been put through it is dealt with quite quickly our vets practice organise it. The only thing I don't agree with is the large jump in premium each year it virtually doubles each ti... See more
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Good company for insurance and had no problem processing a claim for our poorly dog, and very easy to cancel a policy with no fees when we sadly lost one of dogs due to old age. The only problem with... See more
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Have had to make a couple of claims and they are easy to fill out claim forms and received payment quickly with no issues. Price of plan is good and have been with purely pets a while but obviousl... See more
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Easy to renew policy. Only disappointing thing was the high increase in price of policy bearing in mind I have not made a claim since having my dog insured with them for the past 5 years. Did send an... See more
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Company details
- #221 of 227 best companies in Insurance agency
- #30 of 31 best companies in Pet Insurance Company
About Purely Pets Insurance
Written by the company
Protect your furry friend's well-being with Purely Pets, pet insurance specialists
At Purely Pets, we’re pet insurance specialists dedicated to helping you protect your furry family members. We provide comprehensive pet health insurance for cats and dogs, giving you confidence that your pet will receive the best care when it matters most.
Why Pet Insurance Matters
Pet insurance can provide protection against unexpected veterinary expenses for your furry friend. It helps cover the cost of vet bills: including accidents, illnesses, and injuries, so your pet gets the care they need without breaking the bank.
Expert Vet Care with Joii
We’re excited to have teamed up with Joii to offer you stress-free expert vet care, whenever you need it. Joii puts expert vet care in the palm of your hand with 24/7, 365 days a year access at your fingertips, in the comfort of your own home. Empowering you to access advice and treatment with qualified vets whenever you need them.
Why choose Purely Pets?
- ✅ 15 levels of lifetime cover – tailored to suit your pet and your budget
- ✅ Up to £15,000 lifetime cover
- ✅ No upper age limit – because every pet deserves protection
- ✅ 24/7 video calls with a vet – expert advice anytime, anywhere
- ✅ Manage claims online – quick, easy, stress-free
- ✅ Interest-free Direct Debit
- ✅ We can pay vets direct – so you can focus on your pet, not the paperwork
The Purely Pets Promise
Your pet’s health and happiness are at the heart of everything we do. From unexpected accidents to illnesses, we’re here to help you provide the care they deserve, so they can get back to wagging tails, sofa snuggles, and all the mischief that makes them special.
How to switch to paperless:
1. Log in to your portal using your usual details. 2. Go to ‘Document Preferences’ in your account settings. 3. Select ‘Digital Only’ and confirm your choice. 4. You’re done! Your next documents will be available online
Contact info
Lakeside North Harbour, 2nd Floor 5000, Western Road, PO6 3EN, Portsmouth, United Kingdom
- 0330 102 5748
- customerqueries@purelypetsinsurance.co.uk
- www.purelypetsinsurance.co.uk
3.9
Great
19k reviews
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Reply from Purely Pets Insurance
We're glad our website was easy to navigate. We appreciate your feedback!
Kind regards
Jemma
The Purely Pets Team 🐾
Reply from Purely Pets Insurance
Good morning
Thank you for taking the time to leave a fantastic review!
Kind regards
Jemma
The Purely Pets Team 🐾
Very easy process
Very easy process. Have used Purely Pets for another Spaniel, he was very sick for the last 2 years of his life and we had no issues with payments for chemo and monthly blood checks. This is why we have gone back to them.
19 July 2026
Reply from Purely Pets Insurance
We're so glad to hear that the process was easy for you and that we could provide support during a difficult time with your previous Pet. Thank you for trusting us again!
Kind regards
Jemma
The Purely Pets Team 🐾
Was very polite and helpful
Was very polite and helpful, sorted out my policy and I am happy with the service
25 July 2026
Reply from Purely Pets Insurance
We are so pleased to hear that our team was polite and helpful in sorting out your policy. Thank you for your kind words and for being happy with our service!
Kind regards
Jemma
The Purely Pets Team 🐾
Professional and reasonably priced
Very professional, excellent claims process and fair pricing. What else can you want when insuring your loved one !
25 July 2026
Reply from Purely Pets Insurance
We're delighted to hear that you found our service professional, our claims process excellent, and our pricing fair. Thank you for your wonderful feedback!
Kind regards
Jemma
The Purely Pets Team 🐾
COWBOYS!!!! AVOID
I have never dealt with such a INCOMPETENT insurer such as Purely Pets. DO NOT go with them. My claim is for £380 when my dog was screaming in agony unable to move with his neck, and we took him twice to out of hours emergency vets. I sent everything to Purely Pets, as did both of our vets (same company) again and again, and still MONTHS LATER I have had about 20 messages emails saying ‘we need more info from your vet or we are closing the claim!!!!’ WHAT MORE DO YOU NEED YOU ALREADY HAVE THE IN’s AND OUTS OF A DUCKS AR$E!!!!!! DO NOT GIVE THESE PEOPLE YOUR BUSINESS!! Imagine if my dog went for the MRI or an operation!!!! Doesn’t bare thinking about as I’d never see the refund!!!!
25 April 2026
Unprompted review
Reply from Purely Pets Insurance
Good Afternoon,
Thank you for taking the time to leave a review. I’m sorry to hear that you are unhappy with the service you have received. We have arranged for an agent to contact you.
Thank you,
Jemma
The Purely Pets Team
Getting too expensive
17 July 2026
Reply from Purely Pets Insurance
Good morning
Thank you for taking the time to leave a review. I’m sorry to hear that you are unhappy with the service you have received. We have arranged for an agent to contact you.
Thank you,
Jemma
The Purely Pets Team
Compared to other insurance companies…
Compared to other insurance companies Purely Pets do pay out on most thing. But always read the small print as they change things as the years go by and you don't realise when you come to claim what originally said £4000 is now only £2000
25 July 2026
Reply from Purely Pets Insurance
Good morning
Thank you for taking the time to leave a review. I’m sorry to hear that you are unhappy with the service you have received. We have arranged for an agent to contact you.
Thank you,
Jemma
The Purely Pets Team
Reply from Purely Pets Insurance
Good morning
Thank you for the great review!
Kind regards
Jemma
The Purely Pets Team 🐾
My cat is old and we are stuck with the…
My cat is old and we are stuck with the insurer as per condition that will not be covered by other insurers. So, every year the increase in the premiums is £12 to £15 extra per month.
Not nice to be honest. Only claimed once and that’s it for that condition across insurers.
24 July 2026
Reply from Purely Pets Insurance
Good morning Thank you for taking the time to leave a review. I’m sorry to hear that you are unhappy with the service you have received. We have arranged for an agent to contact you. Thank you, Jemma The Purely Pets Team
They are very competitive on price!
They are very competitive on price, although l have never yet had to claim!
24 July 2026
Reply from Purely Pets Insurance
We appreciate you highlighting our competitive pricing. We're glad to know you're satisfied with our value.
Kind regards
Jemma
The Purely Pets Team 🐾
Great service and support with our…
Great service and support with our lovely cockerpoo Noodle thank you
16 July 2026
Reply from Purely Pets Insurance
We're so happy to hear you had a great experience with Noodle! We appreciate your kind words.
Kind regards
Jemma
The Purely Pets Team 🐾
Choose insurers carefully
Painfully slow at responding to emails regarding claims. It's like a war of attrition, likely done intentionally to encourage people to give up. Following one claim premiums have dramatically jumped year on year. No precision quotation based on risk clearly just slapping on an extra 8-10 per month repeatedly. When asked for clarification on how the increase is calculated just a blanket pass the blame onto the underwriters.
16 July 2026
Reply from Purely Pets Insurance
Good afternoon
Thank you for taking the time to leave a review. I’m sorry to hear that you are unhappy with the service you have received. We have arranged for an agent to contact you. Thank you, Jemma The Purely Pets Team
I've never had to make claim but you…
I've never had to make claim but you are there in the background incase
16 July 2026
Reply from Purely Pets Insurance
We appreciate your kind words. We are always here to provide support and peace of mind when you need us.
Kind regards
Jemma
The Purely Pets Team 🐾
My dogs eye operation was handled…
My dogs eye operation was handled smoothly through my vets and paid out by Purely Pets
16 July 2026
Reply from Purely Pets Insurance
We're so pleased to hear that your dog's eye operation was handled smoothly and that we were able to assist with the costs.
Kind regards
Jemma
The Purely Pets Team 🐾
Reply from Purely Pets Insurance
We're so happy to hear that our communication was helpful for you. We truly appreciate your positive feedback!
Kind regards
Jemma
The Purely Pets Team 🐾
Have been a customer since we added our…
Have been a customer since we added our dog to the family, I think customer service is good and I like that I call up and speak to someone and within decent time. Easy to deal with but premiums are getting a little ridiculous, reasoning is too scripted for price increases and while I understand certain areas, there is actually no consideration for my dogs health in the premium. I was loyal to PP because of the service and clarity but now feel I don't have much choice because my dog has a "pre-existing health condition" which has not been a factor for some time. Any claim I make now will have me feeling like I will be punished in my next premium for it. It's how insurance works though, and pet insurance is all about preying on the love for your pet, no other provider would be different!
16 July 2026
Reply from Purely Pets Insurance
Good morning
Thank you for taking the time to leave a review. I’m sorry to hear that you are unhappy with the service you have received. We have arranged for an agent to contact you.
Thank you,
Jemma
The Purely Pets Team
Purely Pets are dealing with any claims…
Purely Pets are dealing with any claims swiftly and efficiently.
23 July 2026
Reply from Purely Pets Insurance
We're delighted to hear that your claims are being handled swiftly and efficiently. Thank you for sharing your positive feedback with us!
Kind regards
Jemma
The Purely Pets Team 🐾
Reply from Purely Pets Insurance
We are so glad to hear that you found your experience with us to be easy and positive. We truly appreciate your kind words.
Kind regards
Jemma
The Purely Pets Team 🐾
I have found Purely Pets staff always…
I have found Purely Pets staff always helpful when I have telephoned regarding renewal. Their costings are very competitive and I have not found any better for my two dogs, both different in age and breed. Highly recommended.
23 July 2026
Reply from Purely Pets Insurance
We're so pleased to hear that our team has been helpful when you've contacted us about your renewal. It's wonderful to know that you find our pricing competitive for both of your dogs, regardless of their age and breed. Thank you for your high recommendation!
Kind regards
Jemma
The Purely Pets Team 🐾
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