Great customer service and couldn't have asked for more. I had a missing item and the team helped narrow down the location. Ended up in my blue bin after receiving helpful photo (of my order in the wa... See more
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I ordered a few packets of Modeling Packs to try. Having spent around 60% more on another brand I was worried they would not be as good- but they are fantastic!! The ordering process was smooth an... See more
Company replied
Great customer service and selection of products on offer. Help provided when needed and pleasant store to shop in as staff are not pushy, provide assistance when asked and also leave you alone if yo... See more
I went in not really knowing what I needed, but the staff was so helpful.They walked me through a few different options and explained the ingredients, and helped me find products that actually work fo... See more
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Company details
- #130 of 216 best companies in Beauty product supplier
- #43 of 65 best companies in Cosmetics Industry
- #74 of 133 best companies in Cosmetics shop
Written by the company
Welcome to PURESEOUL – the UK's No.1 destination for all things K-Beauty since 2019! 🇰🇷 As the nation's leading Korean Cosmetic specialist, we offer over 1000 hand-picked beauty products from more than 50 brands – the largest selection of authentic Korean skincare, makeup, and hair care products in the United Kingdom. 🇬🇧 But wait, there's more! We don't just exist in the virtual world; we have super aesthetic offline stores across the UK (including London, Oxford City, and Westfield Mall) where you can experience the best of K-beauty IRL. Come by, say hi, and try out your next beauty obsession at one of our baby blue wonderland boutiques ✨ Did we mention we're the most trusted K-Beauty store in England? With over 5,000 5-star reviews, you can trust us to pick the best goodies for you. Whether you're a skincare pro or a beauty newbie, PURESEOUL is your friendly guide to all things glass skin. Are you ready to discover the world of K-Beauty with us? Let's do this! 💙
Contact info
70 Charing Cross Rd, London , WC2H 0BJ, London, United Kingdom
- team@pureseoul.co.uk
- www.pureseoul.co.uk
4.5
Excellent
12k reviews
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Resolved my issue within 24 hours
Great customer service and couldn't have asked for more. I had a missing item and the team helped narrow down the location. Ended up in my blue bin after receiving helpful photo (of my order in the warehouse). Once I received, we realised that the item was misplaced rather than missing from parcel (very large birthday order). Thanks again for helping me find my serum and my previous issue (free summer pack not included). On both occasions the team helped me resolve both of my issue's and can now enjoy my k-beauty goodies!
5 August 2026
great staff amazing products thank you
great staff amazing products thank you, i wish there was a store in liverpool!
2 August 2026
Delivery time was about 5 days…
Delivery time was about 5 days including weekend. Not sure about the product yet, as I have only used it twice. Reasonably priced though.
I was sent two free samples of other items, but have not used them as I do not know if they would be safe for my skin as it is ultra sensitive
5 August 2026
Great service!
I received the wrong product in my order, but PureSeoul sorted it out really quickly. Their customer service was super helpful and responsive, and they sent out the correct product straight away. Really happy with how they handled the issue. Great service! 😊
4 August 2026
Great customer service
Great customer service and selection of products on offer. Help provided when needed and pleasant store to shop in as staff are not pushy, provide assistance when asked and also leave you alone if you want to browse or shop independently.
1 August 2026
I love this company
I love this company, they provide a great service with a wide choice of products. Delivery is quick and I love the little note and samples that come with your order.
4 August 2026
Lovely experience
Very helpful and staff had good knowledge on products , helped me pick the right products for my skin
4 August 2026
Really good
It was busy but staff had some time to explain to me what the product was for. Just a shame that we got interrupted and she had to go.
31 July 2026
Amazing products
Amazing products, I was recommended the Niacinamide serum by a store assistant and it has done wonders for my skin.
23 July 2026
Order arrived very quickly
Order arrived very quickly. Kept updated throughout the process.
31 July 2026
I had such a lovely experience at…
I had such a lovely experience at Preseoul! The shop assistant was absolutely wonderful — so friendly, welcoming, helpful and professional. She took the time to help me and made me feel very comfortable without putting any pressure on me at all. I was genuinely very happy with the service and left the shop with a big smile and small present 😊
2 August 2026
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