PURESEOUL Reviews 

11,863
TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Considering 2,011 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the exceptionally fast delivery service, noting that online orders arrive securely packaged alongside thoughtful touches like handwritten thank you notes. Consumers also love the wide range of quality products, mentioning that staff members are generally very helpful and knowledgeable. However, some reviewers were not happy with the in-store customer service, mentioning that certain staff members appeared unengaged or lacked product knowledge. A few other people also felt that getting assistance in person could sometimes be frustrating when employees were busy talking among themselves.

What people talk about most

Product

People report positive experiences with product, highlighting the fantastic variety and high quality... See more

Staff

Reviewers highlight positive aspects of staff, noting that employees are friendly, welcoming, and very... See more

Delivery service

Customers consistently note positive experiences with delivery service, highlighting that orders arrive... See more

Quality

Customers had positive experiences with quality, expressing deep satisfaction with the fantastic products and... See more

Order

Users describe ambiguous interactions with order experiences, highlighting a split in customer satisfaction.... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Great customer service and couldn't have asked for more. I had a missing item and the team helped narrow down the location. Ended up in my blue bin after receiving helpful photo (of my order in the wa... See more

Rated 5 out of 5 stars

I ordered a few packets of Modeling Packs to try. Having spent around 60% more on another brand I was worried they would not be as good- but they are fantastic!! The ordering process was smooth an... See more

Company replied

Rated 5 out of 5 stars

Great customer service and selection of products on offer. Help provided when needed and pleasant store to shop in as staff are not pushy, provide assistance when asked and also leave you alone if yo... See more

Rated 5 out of 5 stars

I went in not really knowing what I needed, but the staff was so helpful.They walked me through a few different options and explained the ingredients, and helped me find products that actually work fo... See more

Company replied


Company details

  1. #130 of 216 best companies in Beauty product supplier
  2. #43 of 65 best companies in Cosmetics Industry
  3. #74 of 133 best companies in Cosmetics shop

Written by the company

Welcome to PURESEOUL – the UK's No.1 destination for all things K-Beauty since 2019! 🇰🇷 As the nation's leading Korean Cosmetic specialist, we offer over 1000 hand-picked beauty products from more than 50 brands – the largest selection of authentic Korean skincare, makeup, and hair care products in the United Kingdom. 🇬🇧 But wait, there's more! We don't just exist in the virtual world; we have super aesthetic offline stores across the UK (including London, Oxford City, and Westfield Mall) where you can experience the best of K-beauty IRL. Come by, say hi, and try out your next beauty obsession at one of our baby blue wonderland boutiques ✨ Did we mention we're the most trusted K-Beauty store in England? With over 5,000 5-star reviews, you can trust us to pick the best goodies for you. Whether you're a skincare pro or a beauty newbie, PURESEOUL is your friendly guide to all things glass skin. Are you ready to discover the world of K-Beauty with us? Let's do this! 💙


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

12k reviews

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4.5

All reviews

(11,863)

1,944 reviews in the last 12 months

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Rated 5 out of 5 stars

I think what makes the experience great…

I think what makes the experience great is that when I’m running super low on my essential products I can always rely on speedy, efficient and free delivery. It’s also always a nice suprise to see some goodies in my box and in general it’s a nice website never crashed before easy to navigate as well.

4 August 2026
Rated 5 out of 5 stars

The packaging was really lovely

The packaging was really lovely, it was beautifully packed with a post card that had my name hand written and blue tissue paper stuffing and some free samples. The products i received were exactly what i wanted and i think they are making my skin look much better. I will definitely order again, thank you so much pureseoul!

4 August 2026
Rated 5 out of 5 stars

Really impressed

Really impressed — delivery was quick, the products are excellent, and the in‑store team couldn’t have been more helpful. They knew their stuff and pointed me toward the best offers. Highly recommend giving them a try.

28 July 2026
Rated 4 out of 5 stars

I like Pureseoul and the staff are…

I like Pureseoul and the staff are always friendly in the Birmingham store but I am never asked if I have an account to claim the points from my purchase I always have to say or mention. You need like a digital card to scan in store

5 August 2026
Rated 5 out of 5 stars

I’ve been waiting to try these products…

I’ve been waiting to try these products for a while now I’m really pleased with them my skin looks and feels completely different looks like Estée Lauder is no longer my go to products for the past 45yrs I’ve been using them and was a consultant for them around 15 yrs ago

5 August 2026
Rated 5 out of 5 stars

Resolved my issue within 24 hours

Great customer service and couldn't have asked for more. I had a missing item and the team helped narrow down the location. Ended up in my blue bin after receiving helpful photo (of my order in the warehouse). Once I received, we realised that the item was misplaced rather than missing from parcel (very large birthday order). Thanks again for helping me find my serum and my previous issue (free summer pack not included). On both occasions the team helped me resolve both of my issue's and can now enjoy my k-beauty goodies!

5 August 2026

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