Pursue Fitness Reviews 

1,189
TrustScore 3.5 out of 5

3.6

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Review summary

Created with AI, based on recent reviews

Looking at 288 reviews, most reviewers were somewhat happy with their experience overall. Consumers often appreciate the great quality and comfortable feel of the apparel, with many saying the products look and feel fantastic. Reviewers also generally note swift shipping times and a good range of styles and color options available. However, some people mentioned significant issues regarding poor product durability, such as seams tearing or fabric thinning after minimal wear. Besides quality concerns, a few customers also felt that sizing runs inconsistently or can be too small, and they were annoyed about having to cover return postage costs for faulty or unsuitable items.

What people talk about most

Product

Clients share positive opinions on product quality, praising the comfortable materials, flattering fits, and... See more

Quality

Reviewers mention positive feedback about quality, praising the durable fabrics, comfortable fit, and... See more

Order

Consumers find order experiences to be deeply mixed, with severe complaints contrasting sharply with glowing... See more

Delivery service

Customers consistently note ambiguous experiences with delivery_service, as opinions are sharply divided.... See more

Return policy

Reviewers highlight ambiguous aspects of return_policy, expressing mixed feelings regarding their... See more

Reviews shaping this summary

Rated 3 out of 5 stars

Very quick delivery, and straight forward returns process. I used to buy a lot from this brand, however disappointed with the jogger bottoms, stated as 30 inch inside leg, which l bought in a medium (... See more

Rated 3 out of 5 stars

I absolutely love the items I bought however the leggings are soooo tight! This is my first time ordering from here and I ordered a large which in most other companies fit lovely, if not slightly big.... See more

Rated 3 out of 5 stars

The goods were delivered quickly and I loved the colours. I do mainly strength training, pilates and tai chi but also cycle to the gym and classes. The fit and sturdiness of the Scrunch style did not... See more

Company replied

Rated 5 out of 5 stars

I love the allure range, I’ve got 3 different colours and looking forward to new colours being released! They are perfect for the gym, squat proof and hold in in all the right places without being to... See more


Company details

  1. Activewear shop
  2. Clothing Shop

Written by the company

Pursue Fitness was founded in 2013 by our CEO Michael Hughes when he was 18. Michael proposed the idea of starting a sportswear brand, he knew the name straight away. Within a few months, he saved £300 from his part-time job, then a sample-sized order was placed with a supplier for 4 products. Products were designed by him, orders were packed by him, queries were answered by him and the brand was grown by him. Since then, Pursue Fitness has shipped orders to over 160 countries and released more than 1,500 different products. "Never give up."


Contact info

3.6

Average

TrustScore 3.5 out of 5

1k reviews

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Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 54% of negative reviews

Typically replies within 2 weeks

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3.6

All reviews

(1,189)

275 reviews in the last 12 months

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Rated 1 out of 5 stars

Ordered on the 15th as leggings looked…

Ordered on the 15th as leggings looked really good paid for next day delivery as was really hoping to wear the following day! 16th comes my parcel is with the courier brilliant! Until that evening sorry we couldn’t deliver there’s an issue with your address? Odd but things happen I guess long story short some how my order has gone through without my house number I contact customer services as no tracking updates have happened since the 16th and I paid express delivery it’s clear my order isn’t coming with no updates at all on the tracking, firstly I am blamed for not including my house number. No idea how that happened as a regular online shopper this has never happened to me before I do wonder if it’s an error on there website as surley an order can not go through without a house name or number anyway customer service have refused to refund my delivery fee! Blamed me! I asked if they can recall the parcel from Evri as I have no interest in having the item after the way customer services have handled this matter. I was told they can’t cancel it and quoted their terms. So now my parcel is still with Evri still not updated since the 16th even though I have updated my address on there website and contacted Evri customer services! It seems no one knows where this parcel is. I have no item and no refund wouldn’t recommend

16 April 2026
Unprompted review
Rated 1 out of 5 stars

Don't order next day delivery

I ordered from Pursue Fitness because their leggings looked decent and they offered next day delivery- something I needed. I placed my order hours before the stated cut-off and paid the extra fee. However, not just did I not receive the order next day, I didn't even receive it the day after.
Therefore, I emailed customer service and queried if I could have the delivery fee refunded, as I now no longer needed the items and would have to return them. However, customer service told me that it was my fault, as my postcode is excluded from next day delivery, and so it was sent on an Evri express service instead (and they have since ignored me).

Delayed delivery at the couriers fault would be understandable, but this is ridiculous. My postcode is mainland UK, and online no where does it state that next day delivery can't reach me. It only mentions offshore postcodes, which I am not. No other site has seemed to have an issue with next day delivery to me. As well as this, the shipping label in the parcel shows that the items were indeed sent next day rather than express. Therefore, it has felt like excuses from the customer service rather than genuine helpfulness, and I have been left feeling disappointed. Again, I would've understood if they apologised for the delay and took it up with Evri, but turning the blame onto me for something not stated online felt very unfair.

+ the irony being that they use Evri for customer delivery but expect tracked Royal Mail for returns! Wouldn't buy from again:(

30 March 2026
Unprompted review
Rated 2 out of 5 stars

Same order incorrect twice

I ordered 2 pairs of leggings. I received my order but had received one T-shirt Instead of one pair of my leggings I ordered.

Customers service team were quick to respond and I sent the item back. They re sent my order but they got the size incorrect so I had to go through the process again of having to send the order back again. Thankfully it was 3 time lucky
Product is great though. Nice and comfy. Just the packing team was not so clued up

23 March 2026
Unprompted review
Rated 1 out of 5 stars

Won’t be buying from pursue fitness…

Won’t be buying from pursue fitness after buying a pair that fit perfectly so I ordered another pair but these were the same size but did not fit as nice as the first pair I was told I’ll have to pay £3.99 return and lose money on the leggings due to pursue fitness not getting the measurements correct waste of money and waste of time wish I’d have stuck with AYBL. Better quality and no lies il will never waste my money with this crappy company again !!! Ooh and telling me eventually the leggings will fit me lol how rude cheap crappy leggings

15 April 2026
Unprompted review
Rated 1 out of 5 stars

I had a very disappointing experience…

I had a very disappointing experience with this company. I added a gym set to my basket and applied a discount code, but decided not to go ahead with the purchase and exited the app.

Despite this, the payment was still taken from my account due to my account being linked with Shop, without me intentionally completing the order.

I contacted customer service immediately to cancel, but they refused, stating that the purchase was “authorised” and therefore my responsibility. There was no willingness to understand or resolve the situation.

I was then forced to wait for delivery and pay for the return myself, which was both frustrating and unnecessary.

Very poor customer service — I won’t be using them again.

1 April 2026
Unprompted review
Rated 5 out of 5 stars

Loyal customer

I've been buying from Pursue fitness for many years. I own several pairs of leggings, bras and tops.
I find everything to be great quality, durable, true to size, flattering and great value for money (especially compared to some other gym brands).

3 November 2025
Unprompted review
Rated 1 out of 5 stars

Awful quality. No refund

I don’t think I have ever returned items because of poor quality before. The stitching was a mess, the material was incredibly cheap . I’ve had better quality items from SHEIN for a tiny fraction of the cost. I returned immediately but they seem to have “lost” my items even though I used their return label/shipping carrier. Worst online shopping experience I think I’ve ever had.

9 April 2026
Unprompted review
Rated 2 out of 5 stars

Inconsistent sizing and poor quality.

I bought three pairs of leggings. One pair were so tight that they're pretty much unwearable, they feel like they might rip. I wonder if they're incorrectly labelled or something? I almost didn't even try the other pairs as I was disheartened (that first pair was my favourite design of the three) but I tried the other two and they fit beautifully and were so comfy. However, I've worn one pair now about five times and they've developed a hole on a seam. So disappointing overall! I won't be ordering again or recommending.

8 April 2026
Unprompted review
Rated 5 out of 5 stars

Smooth process from order to delivery.

Smooth process from ordering to delivery. Love the 2 gym tops I ordered, the Sculpt Seamless Built-In Bra Vest and the Allure Halter Built-in Bra Vest both in a size S (I’m a size 8-10) which fit perfectly. I wore the Allure Halter Built-in Bra Vest for the first time today and did an interval run at my gym, it held me in very well., so much so, I’m ordering another one today in a different colour :)

15 March 2026
Unprompted review
Rated 5 out of 5 stars

I will definitely be buying some more…

I will definitely be buying some more stuff as a fitness instructor and a massive exercise enthusiast, I am very particular about gym clothing, the feel the quality and the price tag I have worn all the brands over the years.
The leggings and top I bought were exactly what I was looking for in terms of feel. And the price is good I don't buy clothing now at £50/60+ for leggings its a rip off I shop about and find places like this. So very happy love my stuff and they came next day so super fast very impressed so far. Will defo be buying again.

31 March 2026
Unprompted review
Rated 3 out of 5 stars

Lovely items… but…

I absolutely love the items I bought however the leggings are soooo tight! This is my first time ordering from here and I ordered a large which in most other companies fit lovely, if not slightly big. The leggings I bought are so tight that I fear I’m going to rip them when I sit down. Very disappointing sadly.

30 March 2026
Unprompted review
Rated 1 out of 5 stars

Very poor cheap quality and a terrible…

Very poor cheap quality and a terrible fit. They are advertising flattering leggings which are any but flattering unfortunately. There is a return charge or they offer credit and free shipping if you opt for an exchange however an exchange is not an option for me when the quantity of the clothes are not worth the money they charge. I’ll stick with my normal brand next time. Please read reviews before you waste your money.

26 March 2026
Unprompted review
Rated 5 out of 5 stars

Great quality plain legging

I have found it difficult to find gym leggings without the added ‘bum enhancing’ features, glad to see I found some at Pursue. The ones I ordered were great quality, comfortable and have washed well. Quick delivery too👍

16 March 2026
Unprompted review
Rated 5 out of 5 stars

Great products

Great products
Reasonably priced
Great customer focus
I ordered an item which was the
Wrong size for me
This was handled really quickly and efficiently
With a fantasticly easy return process
Highly recommend

5 March 2026
Unprompted review
Rated 5 out of 5 stars

Love the sustainable seamless shorts

I think I’ve made about 5 purchases, all have been hassle free and arrived promptly. I also had a query regarding an item I exchanged and the member of staff who responded was very helpful. I absolutely love the sustainable seamless shorts, so much so I have them in 4 different colours.

21 March 2026
Unprompted review

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