Shining Diamonds Reviews 

1,330
TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Considering 178 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for being incredibly helpful, knowledgeable, and patient, offering excellent advice without pressure. The overall service is frequently highlighted as exceptional, making the entire process easy and enjoyable from start to finish. Reviewers are delighted with the high-quality products, including custom-made rings, often exceeding expectations. People particularly appreciate the personalized approach, feeling well-looked after and never rushed or pressured during their visits. Many also highlight the clear explanations and education provided about diamonds, enhancing their purchasing confidence and ensuring satisfaction.

What people talk about most

Staff

Users describe positive interactions with staff, frequently highlighting their helpfulness, knowledge, and... See more

Product

People report positive experiences with product, often highlighting the top quality of the jewelry and the... See more

Service

Customers had positive experiences with service, often highlighting the exceptional support and... See more

Customer service

Consumers find customer service to be positive, with many reviewers highlighting the helpfulness, patience,... See more

User experience

Reviewers highlight positive aspects of user experience, with many customers describing their overall... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Big thank you to Shining Diamonds and a huge thank you to Charlie in Brighton for helping me with buying an engagement ring. Gave me plenty of advice, was patient and has been super helpful throughout... See more

Rated 5 out of 5 stars

Custom made ring 💍 I almost brought an eternity ring which was double the price in New York. So glad I found this shop I happened into at Hatton garden. Elenor was brilliant ! She listened & guided... See more

Rated 5 out of 5 stars

I had a nice experience buying diamond earings at the Shinning Diamonds in London. I found the small hoops for everyday wear I was looking for. Tara at the shop was very welcoming and polite . She... See more

Rated 5 out of 5 stars

Kushi G. made our experience at Shining Diamonds wonderful. Her expertise filled us with confidence. She clearly explained all the factors we should take account and helped us weigh up options without... See more


Company details

  1. Jewellery shop
  2. Jeweller

Written by the company

Best Prices
If you find it cheaper on any other website, we will beat it, Guaranteed!
Top Customer Service
We respond to 90% of our customer service requests within 4 working hours and 100% within 1 working day. If you have a problem or just have questions, we will resolve it, Guaranteed!
Beautiful Craftmanship
All our diamond jewellery is certified. We are confident you will love our craftmanship and we offer a full 30 days hassle-free returns policy on every online purchase. You can't go wrong with us, Guaranteed!

Contact info

4.9

Excellent

TrustScore 5 out of 5

1k reviews

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1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 33% of negative reviews

Typically replies within 1 month

How this company uses Trustpilot

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4.9

All reviews

(1,330)

169 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Anniversary gift

My husband and I visited the Brighton store looking for a wedding anniversary gift. Charlie was extremely helpful and knowledgeable. I am extremely happy with my new ring. Will definitely be coming back and recommending.

15 July 2026
Unprompted review
Rated 5 out of 5 stars

Jasmine was amazing at helping us craft…

Jasmine was amazing at helping us craft our perfect ring, her service was top tier and it’s the main reason we decided to purchase the ring. She went the extra mile and we felt very well looked after and the end product was perfect.

12 July 2026
Unprompted review
Rated 5 out of 5 stars

Great customer service

Great customer service, very responsive and lots of different ways to contact them, even in the evenings. Thank you to Urvi for making our experience as seamless as possible. Would recommend.

11 July 2026
Unprompted review
Rated 5 out of 5 stars

Urvi was brilliant

Urvi was brilliant with me. I live a long way from any of the stores so was a little unsure about buying online but Urvi was excellent throughout and put my mind at ease, sent photos and videos and got them delivered ver quickly indeed

18 June 2026
Unprompted review
Rated 5 out of 5 stars

Urvi B was amazing

Urvi B was amazing. Kept me posted throughout the whole process from choosing the ring, information regarding the delivery, plus following up ensuring everything was as expected! I had a lot of questions which were all answered immediately, I could not have asked for more! I would recommend Shining Diamonds, and particularly Urvi! Thank you!

10 June 2026
Unprompted review
Rated 5 out of 5 stars

Charlie was tremendously helpful…

Charlie was tremendously helpful throughout the process, clearly explaining how diamonds are graded, and giving clear and transparent feedback to our questions. He spent a lot of time responding to our queries and managed to find us a great deal. Would really recommend.

2 July 2026
Unprompted review
Rated 5 out of 5 stars

Great experience with Eleanor in store!

Went into the shop without any prior knowledge of rings and was helped by the very helpful Eleanor who sat down with me and went through each element of the design process. Wouldn’t have been able to do the ring design without her and the end result was incredible. A great shop with great staff. Thanks!

29 April 2026
Unprompted review
Rated 5 out of 5 stars

Shining Diamonds 5 stars what amazing…

Shining Diamonds 5 stars what amazing staff! I was looking at engagement rings online and came across these guys Julianne From the Hatton Gardens store contacted me and helped me all the way communication was truly amazing all the way through! After receiving the ring back up in the midlands the customer care she gave me was outstanding! I had to have the ring resized and she made it all happen! If you’re looking to buy jewellery I’d recommend these guys are you’re go to.. Julianne thank you for such amazing service you gave.

2 July 2026
Unprompted review
Rated 5 out of 5 stars

100% recommend. Talk to Clarice.

Clarice has been a star throughout the whole journey! She has good attention to detail and easily sus things out for prospective marriages and therefore aided me in choosing a ring that my partner adores. Clarice is recommended for her service, honesty and reliability.

19 February 2026
Unprompted review
Rated 5 out of 5 stars

Helpful staff with competitive prices

Tara was extremely helpful when I went in to buy a placeholder engagement ring. She listened to the preferences I conveyed and suggested a few suitable options, giving competitive prices and answering all questions.

19 May 2026
Unprompted review
Rated 5 out of 5 stars

I had a wonderful experience

I had a wonderful experience! Julianne was so kind, answered all my doubts and questions everytime. Communication with her was really easy, specially if you are overseas and went above and beyond to assist me remotely. She was really patient, guide me through the entire purchase process with professionalism and care, help me feel confident with my decision and kept me informed at all times. Customer service was outstanding, truly appreciated and highly recommended! Also, the ring is beautifully made and fits perfectly. I would definitely buy here again (this is my third purchase).

19 June 2026
Unprompted review
Rated 5 out of 5 stars

A first class service.

We are given a first class service by Joby, shown a great range of ring options, and the details were comprehensively explained. This allowed us to select a gorgeous emerald and diamond ring to celebrate a milestone birthday.

19 June 2026
Unprompted review
Rated 5 out of 5 stars

Clarice was very helpful throughout my…

Clarice was very helpful throughout my ring purchase journey and answered all of my many questions!

Hayden was also very helpful when I picked up the ring and it was beautiful to see it for the first time thank you so much to the both of you.

26 March 2026
Unprompted review
Rated 5 out of 5 stars

Sold 2 rings

I recently sold two rings to Hatton Jewellers and the entire process was great. They offered a fair, transparent price and handled everything with absolute professionalism. The transaction was smooth, quick, and stress-free. I highly recommend them if you are looking to sell your jewellery to a trusted business. Communication was via WhatsApp & telephone.

11 June 2026
Unprompted review
Rated 5 out of 5 stars

We had a lovely experience at Shining Diamonds, The Lanes, Brighton

We had a lovely experience at Shining Diamonds, The Lanes, Brighton. We had two custom made rings created, an engagement ring and eternity ring. Joby was professional, knowledgeable and guided us through the process carefully. We are so delighted with our purchases, the quality is lovely. It was such a good choice to go to Shining Diamonds in Brighton.

8 June 2026
Unprompted review

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