Shining Diamonds Reviews 

1,330
TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Considering 178 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for being incredibly helpful, knowledgeable, and patient, offering excellent advice without pressure. The overall service is frequently highlighted as exceptional, making the entire process easy and enjoyable from start to finish. Reviewers are delighted with the high-quality products, including custom-made rings, often exceeding expectations. People particularly appreciate the personalized approach, feeling well-looked after and never rushed or pressured during their visits. Many also highlight the clear explanations and education provided about diamonds, enhancing their purchasing confidence and ensuring satisfaction.

What people talk about most

Staff

Users describe positive interactions with staff, frequently highlighting their helpfulness, knowledge, and... See more

Product

People report positive experiences with product, often highlighting the top quality of the jewelry and the... See more

Service

Customers had positive experiences with service, often highlighting the exceptional support and... See more

Customer service

Consumers find customer service to be positive, with many reviewers highlighting the helpfulness, patience,... See more

User experience

Reviewers highlight positive aspects of user experience, with many customers describing their overall... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Big thank you to Shining Diamonds and a huge thank you to Charlie in Brighton for helping me with buying an engagement ring. Gave me plenty of advice, was patient and has been super helpful throughout... See more

Rated 5 out of 5 stars

Custom made ring 💍 I almost brought an eternity ring which was double the price in New York. So glad I found this shop I happened into at Hatton garden. Elenor was brilliant ! She listened & guided... See more

Rated 5 out of 5 stars

I had a nice experience buying diamond earings at the Shinning Diamonds in London. I found the small hoops for everyday wear I was looking for. Tara at the shop was very welcoming and polite . She... See more

Rated 5 out of 5 stars

Kushi G. made our experience at Shining Diamonds wonderful. Her expertise filled us with confidence. She clearly explained all the factors we should take account and helped us weigh up options without... See more


Company details

  1. Jewellery shop
  2. Jeweller

Written by the company

Best Prices
If you find it cheaper on any other website, we will beat it, Guaranteed!
Top Customer Service
We respond to 90% of our customer service requests within 4 working hours and 100% within 1 working day. If you have a problem or just have questions, we will resolve it, Guaranteed!
Beautiful Craftmanship
All our diamond jewellery is certified. We are confident you will love our craftmanship and we offer a full 30 days hassle-free returns policy on every online purchase. You can't go wrong with us, Guaranteed!

Contact info

4.9

Excellent

TrustScore 5 out of 5

1k reviews

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No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 33% of negative reviews

Typically replies within 1 month

How this company uses Trustpilot

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4.9

All reviews

(1,330)

169 reviews in the last 12 months

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Rated 5 out of 5 stars

I bought my engagement ring upgrade via…

I bought my engagement ring upgrade via online with shining diamonds , and then used the WhatsApp messaging system to follow the making of it every step of the way . A lovely lovely lady called Julianne Y looked after me through it all , and when I say she has gone above and beyond for me would be an understatement! She was and is wonderful and amazing at what she does. If I had a problem or I needed the ring tweaked , nothing was to much trouble . I 100% recommend shining diamonds and if you’re lucky enough, you might just get Julianne Y looking after you ! Thank you so much ! X

18 December 2025
Unprompted review
Rated 5 out of 5 stars

Superb on all fronts! Ignore the poor reviews - trust the vast majority!

I bought my wedding ring from Shining Diamonds having scoured the internet and finding they offered (by far) the best value for money. To be honest, I’d left it quite late, so I went into the Brighton store and showed Bronnie the ring I was after from the website - the delivery date was approx 4 weeks and I wanted to be sure it would arrive in time. Bronnie couldn’t have been more helpful; contacting the warehouse team and confirming that it would arrive no later than the week before my wedding. I still wanted to take advantage of the PayPal pay-in-3 option offered on the website, so Bronnie sent me a personal payment link on WhatsApp which allowed this. Once confirmed, I was kept updated on the progress of the ring and diamond setting process and as soon as it was ready for collection I was able to run down to the store and pick it up with the flash. Most importantly, the ring was everything I’d wanted and more - even better than the website photos and absolutely perfect (the fit, the diamond, the finish). Anyone giving poor reviews seem to either be confusing ShiningDiamonds with another company or be at fault themselves! Thank you to the whole ShiningDiamonds team who helped create the perfect wedding ring for me and a special thanks to Bronnie for being so helpful and hyping me and my wife up for the wedding!

17 February 2026
Unprompted review
Rated 5 out of 5 stars

Excellent Customer Service!

Huge thank you to Eleanor for her excellent customer service! Eleanor helped us to choose the perfect ring which I absolutely love. There was no hard sell or pressure at any moment during our visit, and having listened to what we wanted Eleanor was able to make a recommendation which was just perfect! We also learnt a lot about diamonds! Thank you Eleanor you made our experience buying my engagement and wedding rings so special and we can’t thank you enough!
Thank you to Clarice too who shared our excitement with Eleanor when we came to collect them!

7 February 2026
Unprompted review
Rated 5 out of 5 stars

A massive thank you to Eleanor for…

A massive thank you to Eleanor for helping us get the perfect rings. Eleanor and the team were so knowledgeable, helpful and there was no pressure to make a purchase, which made the experience so pleasurable and memorable and she found the most amazing diamond that made the perfect ring.
The shop may not be the most glitzy but the service and friendliness made it the perfect place.

27 December 2025
Unprompted review
Rated 5 out of 5 stars

Khushi Made my experience so perfect…

Khushi Made my experience so perfect she helped me with everything to finding the right diamond to keeping me up to date with every step of it being made to being sent I couldn’t have asked for better service thankyou so much.

5 February 2026
Unprompted review
Rated 5 out of 5 stars

Design your dream ring

Thank you Tara for helping me design my ruby ring. It is absolutely stunning, I can't stop staring at it.
Thank you for taking so much time to help me design my perfect ring.
I highly recommend shining diamonds.
Thank you everyone for helping.

6 February 2026
Unprompted review
Rated 5 out of 5 stars

Fantastic service

Fantastic service from Shining Diamonds. Had two sets of earrings made up from diamonds which we already had . Very competitively priced.
Big shout out to Tara for being really helpful . Thank-you .

10 December 2025
Unprompted review
Rated 5 out of 5 stars

We had an amazing experience at the…

We had an amazing experience at the Shining Diamond store, all thanks to Khushi. She assisted me in choosing my wife’s wedding ring and provided truly fantastic service from start to finish. Khushi was incredibly patient, knowledgeable, and attentive, making sure every detail was perfect and that I felt confident in my choice. She genuinely cared about helping me find the right ring, and her warm, professional approach made the whole experience special and stress-free. I couldn’t have asked for better service—highly recommend asking for Khushi if you visit the store!

7 January 2026
Unprompted review
Rated 5 out of 5 stars

Definitely go there for good prices

Bought a beautiful diamond pendant from the Brighton store. The recipient was very pleased with her present and we had unknowingly managed to matched it with another piece of jewellery also bought there. Joby was very knowledgeable, helpful and patient with us, showing us various different items until we settled on the one we wanted.

24 January 2026
Unprompted review
Rated 5 out of 5 stars

What a pleasure our visit was!

Kushi G. made our experience at Shining Diamonds wonderful. Her expertise filled us with confidence. She clearly explained all the factors we should take account and helped us weigh up options without adding any pressure. There's every chance we will return for a wedding band to match the engagement ring. Thanks so much from Tom and Trudy

24 January 2026
Unprompted review
Rated 5 out of 5 stars

We bought a Diamond Necklace as a gift…

We bought a Diamond Necklace as a gift for our Daughter in laws Big significant birthday and we were helped by Joby . He very helpful, patient thoughtful giving us options.

Would certainly shop at Shining Diamonds again and even given this was an expensive gift the experience was very positive.

Well done Shining Diamonds and ofcrourse Joby!

ANDREW

18 January 2026
Unprompted review
Rated 5 out of 5 stars

Amazing and seamless experience

We first visited to buy my engagement ring and had such an amazing experience that we came back to buy my wedding band too. Clarice was wonderful to work with - friendly, knowledgeable and patient. We never felt rushed or pressured, and her advice was genuinely helpful which made the decision-making process so easy. Choosing your rings is a huge moment and Shining Diamonds made it even more special. I highly recommend!

12 November 2025
Unprompted review
Rated 5 out of 5 stars

Custom made ring 💍

Custom made ring 💍
I almost brought an eternity ring which was double the price in New York. So glad I found this shop I happened into at Hatton garden. Elenor was brilliant ! She listened & guided me through the experience- and the result is breathtaking! My stomach flipped when I saw it. Very professional team I’d recommend going in person before buying something off a website or other shop so you can get a quote.

24 January 2026
Unprompted review
Rated 5 out of 5 stars

Fantastic service

Fantastic service, ring looks amazing an the prices are very reasonable Charlie was very helpful when looking at what I should buy

23 January 2026
Unprompted review

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