Sports Direct Reviews 

1,542
TrustScore 1 out of 5

1.2

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Review summary

Created with AI, based on recent reviews

Considering 161 reviews, most reviewers were let down by their experience overall. Consumers frequently encountered unhelpful customer service teams and frustrating automated chat systems when attempting to resolve major order issues. Shoppers also reported receiving incorrect or faulty items, damaged product boxes, and facing expensive return policies with extra charges. Many people experienced severe delays with online deliveries, leaving them deeply disappointed with their purchases. The minority of people were satisfied with visiting physical stores, noting that polite and helpful employees provided great assistance on the shop floor. Some customers specifically highlighted welcoming staff members who went out of their way to find correct sizes and products during their visits.

What people talk about most

Product

Customers consistently report negative experiences with product quality and sizing accuracy. Reviewers... See more

Customer service

Users describe negative interactions with customer_service, frequently citing a complete lack of support and... See more

Order

Reviewers highlight negative aspects of online orders, reporting severe issues with missing items, lost... See more

Staff

Clients share negative opinions on staff regarding unhelpful and dismissive service. Consumers report that... See more

Return policy

Consumers find the return policy to be deeply frustrating due to mandatory return fees and a lack of free... See more

Reviews shaping this summary

Rated 1 out of 5 stars

Bought a kids Liverpool top the font was incorrect. Never had the premier league logo on letters and numbers of players. To make matters worse the words & numbers were over heated making a bubble effe... See more

Rated 1 out of 5 stars

Will not honour a 2 year guarantee on walking boots that are only a few months old... As always no contact back from them... Complaints root mysteriously crashes... Mmmm.. No phone numbers... No in st... See more

Rated 1 out of 5 stars

Order lost by evri. No communication Had to chase twice Bullshtd by CS Chat team about next day replacement delivery. Only offered a 10% for future orders. Absolute joke. Guessing refund w... See more

Rated 1 out of 5 stars

Derby store - One staff member (on his phone) in the whole store. Awful loud music full of swearing. Terrible quality products, more 'trendy' than practical for sport. Loud shrieking from old escalato... See more


Company details

  1. Shoe shop

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1.2

Bad

TrustScore 1 out of 5

2k reviews

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No history of asking for reviews

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1.2

All reviews

(1,542)

156 reviews in the last 12 months

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Rated 1 out of 5 stars

Bought two men T-shirt size small on…

Bought two men T-shirt size small on line you have to pay for postage you can pick up still have to pay the T-shirts was so small it would fit a five year old and the quality was poor when you do a return they asked the reason and I told them still you have to pay £4.99 to send back 4.99 post to get the items so I am nearly £10 out nothing to show for it never a gain be careful what they show you on line is not always what they send you 😡

2 March 2026
Unprompted review
Rated 1 out of 5 stars

I bought some Puma trainers

I bought some Puma trainers, they didn't last a week before the canvas started to fall apart. The management said toes going through the material isn't something that's covered for a refund

4 March 2026
Unprompted review
Rated 1 out of 5 stars

Check first the receipt before you leave the counter.

I bought 6 items,I paid with my card and before I left,I checked the receipt because I already estimated how much will I pay and I was really shocked that in the receipt there was a Nike Jacket amounting £92.
I did not buy a Nike jacket so how come there was a Nike jacket in my receipt.
So I complained right away.And also it's written 2 for £14.Londsdale shirt and I was charged 8.50 each.So there was no discount inspite of buying 2 items.Double check before you leave.
If I did not double check,£92 will be charged to me to an item I did not buy and I will not get the discount for buying 2 Londsdale shirt.
She gave me a refund and I'll wait for the money to be returned to my account.Imagine £92.Hopefully in few days I'll receive it.Be cautious when you pay in any store you buy.

1 March 2026
Unprompted review
Rated 1 out of 5 stars

Inverness: Appalling

Inverness: having asked for 100% cotton. Not until returning to apartment, had I realised but only 22% cotton.

Having, returned the socks, I was given no refund nor exchange.

AI prevents entering, exact date of purchase, which, in any event, I cannot precisely recollect. Belatedly since when, having learned of business reviews. Notably Trust Pilot.

However. I was given a mouthful of vitriolic rhetoric & told what to go & do with myself . . . return to England, (since when, where I now, lamentably, reside) . Albeit, circa, 2012 ?

HQ Customer Support. (As) DISMAL, (as Regatta).

Since when, I have never ever returned, nor purchased, anything on line.

Footnote: I should like to replace my most excellent Ortlieb, bicycle panniers. (Delivered late by AmaSCAM whose warranties, like eBAYONETTING, aren't worth the paper, they are written on). Then purchased, 2012 from most excellent, EVANS, bicycles. Since acquired by SportsDirect.CON. But, because of aforementioned, wont.

Now I await unwarranted, Trust Pilot censorship & removal from Business REVIEWS.

28 February 2026
Unprompted review
Rated 1 out of 5 stars

As predicted, they sent the wrong item; here's why:

Here's how they get you:

1) On their website they state that all items are in stock.
2) You place your order + £4.99 postage.
3) If it's out of stock (like many items are) they send you a similar item in the hope that you'll keep it because returns cost you another £4.99.
4) Customer service tell you that "website images are for illustration purposes only".

20 February 2026
Unprompted review
Rated 1 out of 5 stars

Absolutely shocking

Absolutely shocking, ordered three pairs, the best of the three pairs was missing from the order, no explanation, no contact, after hours of automated bot chats eventually got someone in an overseas chat via text, who said the last item is out of stock so ill refund that one is that ok, well sorry no thats not ok its the only pair i really wanted and i ordered three to keep postage costs per pair down, you cant just sell something decide you dont have half the order and send the bits you do have and then think thats ok, its not good enough

20 February 2026
Unprompted review
Rated 1 out of 5 stars

Few items ordered

Few items ordered, returned as to small. Some Not even tried on and then i received email that one shoes are used and no refund will be paid.... Absolutely scam. Last time when i buy anything from them

20 February 2026
Unprompted review
Rated 5 out of 5 stars

BAD CUSTOMER SERVICE

Brought a snooker cue and case. After leaving the store realised the case had dirty marks and scratches. Decided it wasn’t much of an issue. After about a week I noticed two screws on the case were missing. Went back to the shop and they exchanged it for me. Then after using the cue I noticed it had two small dents in it. I went to the store again and was told by the assistant manager that it wasn’t a manufacturing issue and he wasn’t able to help me. I spoke to the manager and she couldn’t help me either. I fumed out of the shop saying that I wouldn’t be shopping in here again.
I advise customers to think twice before spending their money there.

12 February 2026
Unprompted review
Rated 1 out of 5 stars

I ordered 2 pairs of identical ice…

I ordered 2 pairs of identical ice skates for 2 sisters,i received 1 pair as ordered, the second pair which was in the same csrrier bag with Frasers written on which had been heaviky selotaped. the box for this pair was in pices in the bag there were no instructions, the skates were the same brand but a cheaper pair so not the ssme and the cheaper price was on the box even though i had paid the dearer price for both pairs. I have been trying to get a resolution for over a week now and still no joy,i just keep being sent from one person to another.

13 February 2026
Unprompted review
Rated 1 out of 5 stars

Terrible

Great shop, great prices, terrible customer service. Just a heads up if you buy something you cannot get a refund unless faulty, they only give out credit notes.

Just lost a customer from myself due to this. Pair of work trousers didn’t fit, all sizes up didn’t fit and couldn’t even get my money back. In what world can you not return an item for your money back.

Friendly reminder to all.

5 February 2026
Unprompted review
Rated 1 out of 5 stars

Always disappointed in regards with…

Always disappointed in regards with refunds whether in store or online now I received an E voucher with the value of £15 where my purchase was for £35 not sure what's going on.
Honestly, they never fail to make me regret it every time I make a purchase from them.

5 February 2026
Unprompted review
Rated 1 out of 5 stars

I have purchased many items from this…

I have purchased many items from this company for years. Today I purchased 2 pairs of Adidas bottoms ones I have had for too nany years to remember. These two new pairs clearly were made on a bad day as the legs were baggy and mishappen. I returned to the Glenrothes store explained the issue and with my receipt expected a full refund... No it's a credit note. This was never explained on purchase and is not displayed in the store. The attitude of the so called Manager was appaling it was as if he was doing me a favour...... Fraser Group needs to get it act together or it will lose loyal customers such as me.

28 January 2026
Unprompted review
Rated 1 out of 5 stars

Same old same old Fraser Group…

Same old same old Fraser Group…. Happy to take your money. But not so happy to replace or refund faulty items.
This is the third and most certainly the last time I will purchase anything from the Fraser Group.
On this occasion I purchased a pair of Adidas Predators which developed a fault.
Staff at Sports Direct refused to replace the boots and stated that I’d have to take up the fault with Adidas.
Something I have now done successfully for the second time. Adidas have acknowledged the fault and have issued a voucher for the full.
This is simply a terrible company to do business with.

27 January 2026
Unprompted review
Rated 1 out of 5 stars

Derby store is just awful

Derby store - One staff member (on his phone) in the whole store. Awful loud music full of swearing. Terrible quality products, more 'trendy' than practical for sport. Loud shrieking from old escalators causing difficulties for my friend with hearing aids. Never going back.

26 January 2026
Unprompted review
Rated 1 out of 5 stars

crap firmordered jacket online using their size…

ordered jacket online using their size guide. when it arrived it was too small.
tried to return via help services website. tried order number / phone number and email address, none of which recognised. live chat cuts out in midddle of conversation, no email contact or phone number available.
i am left with a £40 jacket i can neither use or return.
on top of which, if i
be warned, if ever i manage to get through to them, they make a £4.99 return charge.
in my opinion this is a rip-off firm with noregard to its own reputation or customers .
AVOID IT

21 January 2026
Unprompted review
Rated 1 out of 5 stars

Would score 0 if possible

Ordered click & collect, but the collection time was so slow that I needed the items sooner and had to buy the same products in store the same day, paying twice.

When I asked in store how to cancel the uncollected online order, staff could not help and sent me to online support. Online support then refused to cancel because the order was “in transit”, even though it had not been collected.

As a result, I am now forced to wait around 3–4 weeks for a refund (10 days sitting in store, return to warehouse, then up to 14 days to process), despite having already paid again in store. Completely inflexible system, poor communication between store and online teams, and an unacceptable customer experience.

24 January 2026
Unprompted review
Rated 1 out of 5 stars

I made a purchased online for store…

I made a purchased online for store collection. I did not receive the princess light up shoes I specifically selected online, instead they packed me a different version. Very annoying to be told in store that they do not return or exchange online orders even those collected from store. Going to keep these to avoid the hassle of returning via warehouse. 0 stars for not receiving the product I believed I was purchasing through their online website.

20 January 2026
Unprompted review
Rated 1 out of 5 stars

Avoid online and in-store purchases

Only place to see their non-standard return policy is at their heavily congested till points, out of the line of sight and in amongst all the clutter they can't sell (but apparently this is 'visibly clear'). Cashiers are not apparently not responsible for meeting customer needs by informing or even pointing out the return policy - clear indirect discrimination against those who are unable to read, visually impaired or do not have an understanding of the English language. Only credit notes or exchanges are offered; credit notes are printed on a flimsy receipt and could easily be lost or accidentally disregarded. Not even able to purchase a store gift card with the credit note which is absolutely ridiculous. You are able to use the credit note online, where you have to pay £4.99 to get your items delivered in-store) and £4.99 to return if not suitable. Staff are robotic, show no empathy and clearly uninterested in providing good customer service. Items for sale are clearly those that didn't make the cut to be sold by the brand retailer - sizing is terrible and quality so poor! Please shop somewhere more ethical and contribute towards closing this place down!!

10 January 2026
Unprompted review
Rated 1 out of 5 stars

Sports Direct nonexistent CS

Ordered 11 items on 25th Oct for Christmas presents, tried to exchange two items for bigger size(both items still on sale and available in store). Told in store couldn’t exchange as purchased online. Tried to download a returns label, unfortunately they say (web chat) it was out by 2 days of the extended returns policy. One very dissatisfied and disappointed grandma, who won’t be shopping with them again. Shame on you Sports Direct. Your customer service is nonexistent. I must say the lady in store was very apologetic and said they use to accept exchanges in store but wasn’t allowed anymore.

7 January 2026
Unprompted review

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