I reached out to Will over 4 months ago. My weekends were completely controlled by drink and drugs. Doesn't matter how bad the come downs were I'd end up back on it the weekend. I've been taking cocai... See more
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Company details
Written by the company
The business operates on an identity-based coaching model. Rather than using recovery or sobriety frameworks, or applying clinical labels to clients, the programme is structured around helping clients change how they see themselves and their drinking. The stated goal is to help clients end the ongoing internal conflict around alcohol and regain control of their decisions, framed by the business as freedom rather than abstinence. The programme runs over a twelve-month term. It consists of group coaching sessions delivered over Zoom, one-to-one coaching sessions, access to a private community hosted on WhatsApp, and a dedicated mobile application that tracks client progress. Coaching is delivered by a team of coaches, several of whom are former clients of the programme. The business offers two service tiers. The first, Essential, is the standard programme. The second, Incognito, is a higher-priced tier designed for clients who require a greater degree of privacy and discretion. The intended client is a high-functioning professional who wishes to change their drinking without adopting a recovery-based identity.
Contact info
United Kingdom
- will@teetotaltrail.com
- www.teetotaltrail.com
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Great Community
I reached out to Will and the Trail 3 weeks ago for help after failing to beat on my own a destructive cycle of alcohol and drug binges that were destroying my mental health. It’s early days in my recovery but the community has instantly given me skin in the game, accountability and great support from the coaches and wider community! Highly recommended.

Reply from Teetotaltrail
An amazing group ran by brilliant people
I can't recommend TeeTotalTrail highly enough. The coaching is exceptional, with knowledgeable and supportive coaches who genuinely care about each person's recovery journey. The group meetings provide a safe, encouraging environment where members can share experiences, gain insights, and build meaningful relationships with others who understand what they're going through.
The 1:1 coaching sessions are especially valuable, tailored to individual needs. The combination of group support and dedicated one-on-one coaching creates a powerful foundation for lasting sobriety and personal growth.
If you're looking for a supportive, professional, and compassionate recovery community, this group is truly outstanding.
Complete Life Transformation
I joined the trail community at the lowest point of my life and am just about to pass 6 months without alcohol or cocaine. Something that I never would have thought was possible. I cannot thank Will, the coaches and the trail community enough for helping me transform my life completely.
Everything you need to support your journey to a better version of yourself
This place has changed my life i am curretly 142 day free of alcohol which had controlling my life for far too long after many many failed attemps to quit which all ended the same way i gave it one last push . This community has been amazing...
There is help and guidance and support in one place on your phone in your hand 24/7 put in the effort and the results are incredable.
Excellent coachs
Brilliant community
The group call are just amazing a little daunting at first but so so helpfull
Ive built some lovely bonds with multiple people in this communitly
Its a group of people all battling addiction together and being part of it has helped to be a better version of my self and i am blessed and greatful to be able to be a part of it.
If you have read this review and still dont know give it a go at least try it was the best thing ive ever done..
With much love,
From
Sober Paul x
Best drug and drink addiction help you can get ! Unique routine and structure… life changing
I found the teetotaltrail on social media after watching wills story of his struggles with addiction
I could highly relate to his story’s and was struggling with the same thing
After joining the teetotal trail I realised that it was a very unique commmunity with like minded people all facing there own struggles the same as me
If you are struggling with addiction with drink and drugs this programme is very unique with complete structure and routine and jumping on calls I soon realised how helpful it was to be part of such a life changing community
Realising ca and aa meetings were no help I found the teetotal trail ! This is definitely the new age hep for addiction for sure nothing is better than this I highly recommend this to any one! it is the best help out there !!!!!
In a matter of months my life has drastically improved I can’t thank will enough
This Community Felt Like Home to Me
Saying yes to Will and joining his program was a turning point in my life.
I had tried many ways to get out of that place, and nothing really worked. Then I had that first call with him… and something just clicked. For the first time, I felt like change was actually possible for me.
It hasn’t been easy or quick, but it has been deeply transformative. It’s asked for commitment, consistency, and a completely different way of relating to myself.
A year and a half later, I still catch myself thinking, “wow… things really changed” — in the way I think, act, live, and relate to others. I can see it in my environment, my family, and my work.
I was skeptical too — it’s normal, and I get it. But sometimes, the real shift happens when what’s been holding you back is no longer in the way.
I’ll always be grateful to Will, the coaches, and all the people there — they made me feel safe. It really felt like home ❤️
If you need support, the teetotal trail is the place to be!!
I can’t thank Will and his team of coaches enough. I was stuck in the cycle of drinking and the use of drugs from a Thursday through to Sunday every week. Forever stuck until I found the teetotal trail.
Now I’m almost 5 months free of my habit and it’s fair to say I couldn’t have done it without the support of the community and the coaches.
All I can say is if you’re struggling with drink and substances and want to end the cycle, this is the place to be!
Thank you so much for helping me become the best version of myself.
Life treats me really well after joining the Teetotal Trail.
I’m in the Teetotal Trail for almost ten months now. And to be completely honest with you, I had two slip ups which I embraced. They weren’t a glitch of this program. They meant to happen, they are part of my personal non-using journey.
And it is a really positive change for me, because I had been using for 23 years really intensively. What I learned with the help of Will, the coaches and the members of this miraculous community is to accept my flaws, love and feel proud of myself and most importantly I’ve grown up a lot. I own my mistakes and wrongs, I help other people without expecting anything in return and to be where I need to be selfish in order to protect me from alcohol and substances.
Also, I prefer giving my money to the Teetotal Trail than in drugs because I help it to grow bigger and reach and help more people. It is a safe place with no judgement and likeminded individuals. It is a place of honesty and respect. The coaches really care about the members.
Respect to Mr. Will Armstrong, the man who helped me with his vision of helping likeminded people to see the LIGHT on the end of the tunnel.
Im from the west of Ireland ive been…
Im from the west of Ireland ive been struggling with alcohol and cocaine all through my 20s and early 30s. After many failed attempts and other programs like AA. I joined the teetotal community after watching Wills videos on Instagram. I can confidently say ive broken away from alcohol and cocaine. Ive been in the teetotal community 11 months,im sober 11 months all thanks to the community and the coaches. If ur on the fence about joining just take the step it be the best decision you will ever make 💪
Teetotaltrail was a huge help for me, and extremely useful.
My experience joining the Teetotaltrail community was a brilliant, useful, step in the right direction for me, their community helped with supporting me, and helped me learn from other people on how to control my drinking, and also the staff that work for the Teetotaltrail were incredible. My coaches that spoke to me on video calls were so good at analysing my habits, and my thoughts, and explaining them, and had lots of experience, and I wouldn't be as knowledgeable, and have the same tools that I have now, if I hadn't of met them, and so I'm very appreciative of the staff, and how supportive, friendly, experenced and helpful they were. Really grateful to have found Teetotaltrail and the help they gave me.
my experience
I have been a member of the T-Total trail for almost 3 years.
My time started off in a very dark place I was broken and lost. I now haven’t touched alcohol / substances for over 2 years. This scheme really has transformed my life beyond imagination.
For anyone struggling don’t think twice about this, this stuff really works the mentors are excellent and they will support you in ways your family and friends can’t.
Thank you T- Total Team 🙌
The path to sobriety
This group changed my life. You enter and get full information on what alcohol and drugs do to your body - and a proper strategy to fix your abusive habits with it. With the help of a group, group calls and individual coachings getting and staying sober is actually possible. I left the group after 6 months, sadly relapsed 4 months later, could re enter and they welcomed me with open arms. Sober ever since.
There is no better asset to invest your money in than your health.
The video was powerful and resonated…
The video was powerful and resonated with me. The link was easily accessible in the comments and the process to get a consultation was easy
A Supportive and Authentic Recovery Community
I’ve had a really great experience with The Teetotal Trail. It’s a group of genuinely good people where I always felt comfortable being myself and sharing openly. The meetings are interactive, supportive, and have a great balance of honesty and humor. The format really works well for people who want real connection and are open to feedback in recovery. I’d definitely recommend it to anyone looking for a strong recovery community.
It’s okay not to be okay
Before I met Will I was drinking and taking drugs professionally, not realising there was no medal involved. Best decision I did was to reach out and admit I had a problem.
The teetotal trail helped me do the impossible. Left me with great friends and a mentor. It made me realise that there’s more to life. Please join this group if you’re struggling.
Joined the community 15 months ago
Joined the community 15 months ago, absolutely changed my life, great community to be involved in. Would not have been able to do it with out the great guidance/support from coaches. Amazing community reqlly helps been in a community everyone understands your postion. Would recommend the programme/trail without hesitation. Really well put together and a great success rate.
I finally did it!
I joined the trail, not knowing what to expect. But what I knew is something needed to change. After years of trying to moderate or quit but failing, I made a small choice to comment on a post, Will reached out to me. And then and there a seed was planted. I learned tools to manage stress, cravings and the community was there to support eachother. Not being in this alone and having a safe space was very helpful in my journey. Skip 1 year, I feel secure and strong enough to continue my sober adventure on my own! I thank the teetotal community and coaches for that. You will forever have a place in my heart.
Great experience!!
Great experience with Will and his staff. Wonderful meeting all
Sorts of people doing their best to grow and do better. 10/10 would recommend.
100% support from day 1
I started following Will on Instagram in 2022. A lot of the stuff he said resonated with me. He reached out & asked eddy did i follow his page.
2025 things started to spiral out of control & I reached out December 2025 tho Will which in turn I spoke to the one the coaches & I knew I needed to take back control of my life from alcohol & other substances. The structure, the care & most of all the support not only from the amazing coaches but also the community is top tier & I highly recommend anyone who is struggling to reach out & start this program. This has changed my whole mindset & given me back the tools & strength to regain control of my new path. Unbelievable support from day 1 of this community.
One of the best decisions I ever made
I joined the teetotal trail less than 2 weeks ago and already feel I’ve made a great decision. From moment one I felt welcomed by Will and all the coaches. They all reached out within days and the community is extremely supportive. If you want to feel responsible and held accountable this is the
Program for you. The daily calls are optional but I’ve joined a few already and find them really engaging, again the coaches are really positive and help you reframe how
You think about addiction and using. Will is a genuine guy and from the first call I had I knew this was going to be right for me.
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