The Fragrance Shop Reviews 

191,255
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Evaluating 36,190 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the friendly, welcoming, and highly knowledgeable staff who provide wonderful assistance when selecting new perfumes. Reviewers note that shopping inside the physical stores is a genuinely pleasant experience, featuring helpful recommendations without feeling rushed. Furthermore, consumers deeply appreciate the competitive prices and great product variety available during their visits. However, some people mentioned difficulties reaching support teams regarding unreceived online orders and delayed email replies. A few shoppers also experienced unexpected subscription fees, alongside frustrating problems with missing deliveries that remained largely unresolved. People noted that getting proper assistance for these online issues proved quite challenging.

What people talk about most

Staff

Clients share positive opinions on staff, frequently highlighting their helpfulness, friendliness, and... See more

Product

People report positive experiences with product, highlighting good quality and great prices. Consumers... See more

Service

Reviewers mention positive feedback about service, highlighting helpful and polite staff. Consumers... See more

Customer service

Customers had positive experiences with customer service, noting that staff members were very helpful,... See more

Price

Users describe positive interactions with price, highlighting great offers and value for money compared to... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I recently purchased a bottle of perfume online, and unfortunately it arrived faulty and wouldn’t spray. I tried contacting customer service via, email, insta, and telephone. But wasn’t getting anywhe... See more

Rated 5 out of 5 stars

I asked the assistant if there would be a reduction in price if I became a member of your club. There was no reduction but she then did further research to see if there was any other means of obtain... See more

Rated 5 out of 5 stars

Hi, went in to collect purchase. Assistant in East Kilbride was friendly, polite and efficient. I was also looking for a present for a teenager and she helped greatly. Not looking to spend too much an... See more

Rated 5 out of 5 stars

Went into the Bedford branch, and the team member that served us was nothing but spot on!! I have checked my receipt but I couldn’t find a name on there but she was nothing but helpful, not pushy o... See more



Company details

  1. #47 of 117 best companies in Perfume store

About The Fragrance Shop

Written by the company

Established in 1994 The Fragrance Shop is the UK’s leading independent fragrance retailer with over 400 fragrance brands available in more than 200 stores throughout the UK.

Shop from a wide range of fragrances from luxury perfumes and aftershaves, to bestselling scents for him and her, gift sets galore and a host of classics all under one roof – and with the unrivalled knowledge and help from the in-store fragrances experts, there’s a fragrance for everyone.

Through a unique training experience and knowledge in fragrance, the friendly store experts at The Fragrance Shop are always on hand to make finding the perfect scent a hassle free, enjoyable experience whether it's something for yourself, or a gift for someone special.

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4.6

Excellent

TrustScore 4.5 out of 5

191k reviews

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4.6

All reviews

(191,255)

34,610 reviews in the last 12 months

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Rated 1 out of 5 stars

Rubbish

Website is deceptive! Customer service is slow and poor! The staff in the Oxford St branch are wonderful though!

7 September 2026
Unprompted review

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