The Vanilla Valley Reviews 

13,253
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Looking at 1,103 reviews, reviewers overwhelmingly had a great experience with this company. Bakers often mention that orders arrive very quickly and are securely packaged to protect all items during transit. Shoppers regularly praise the extensive selection of baking supplies and value the helpful support received from staff. However, some reviewers were not happy with occasional delivery delays, particularly when paying extra fees for expedited shipping services. Buyers noted that packages sometimes arrived late for important baking events, causing significant frustration when deadlines were missed. A few individuals also mentioned receiving damaged or incorrect items that required extra effort to resolve.

What people talk about most

Product

Reviewers highlight positive aspects of product quality, noting that items consistently match their online... See more

Delivery service

Consumers find delivery service to be positive, highlighting consistently fast shipping times and prompt... See more

Order

Reviewers mention positive feedback about order processes, highlighting that websites are easy to navigate... See more

Quality

Clients share positive opinions on quality, frequently highlighting top-tier products and excellent prices.... See more

Service

People report high satisfaction with the service, highlighting helpful staff and prompt delivery. Reviewers... See more

Reviews shaping this summary

Rated 5 out of 5 stars

THE best prices for quality cupcake boxes. My wife recently tasked me with finding cupcake boxes in bulk that she could use for her small catering business. Through a lot of searching I found The Van... See more

Company replied

Rated 5 out of 5 stars

Great company. I had an issue with a crushed cake drum that was dealt with promptly and efficiently. Always use VV although I feel a £50 spend for free delivery is high compared to another company. Al... See more

Company replied

Rated 5 out of 5 stars

Everything was easy to find on the website and they let me know straight away when something was out of stock and the refund was immediate. All the items were as they looked in the picture and as desc... See more

Company replied

Rated 5 out of 5 stars

I love this little business. I have ordered online and also visited their store. They are fabulous. Postal deliveries are always quick and packaged well. Their customer service is second to none and... See more

Company replied


Company details

  1. #7 of 11 best companies in Cake Decorating Equipment Shop
  2. #6 of 10 best companies in Bakery Equipment
  3. #9 of 15 best companies in Baking Supply Shop
  4. #34 of 60 best companies in Craft shop
  5. #122 of 187 best companies in Hobby shop
  6. #65 of 136 best companies in Kitchen supply shop

Written by the company

The Vanilla Valley prides itself in providing a complete range of cake decorating supplies and baking equipment for bakers of all abilities from hobby bakers to professionals. Since our establishment in 2008 as a manufacturer of acrylic cupcake stands, we have grown our ever-increasing catalogue to encompass all things cake and baking, and pride ourselves on being one of the UK's leading cake decorating retailers. Whether you need essentials such as cake drums, cake boxes, baking tins, sugar paste and food colouring, or tools for the latest cake trends, you should find it all at The Vanilla Valley at a competitive price. We stock from all of the leading brands including Renshaw, PME, Saracino, and more. Shop online or in our Cardiff store today!

Written by the company

Free UK Shipping on Orders over £50
For the lowest delivery charges shop at The Vanilla Valley. Our Standard delivery service is £3.99 or free over £50. Receive your order within 5 working days. Resctrictions apply.
Trade Accounts
If you're a regular baker or have a cake-making business then you might benefit from one of our Trade accounts. We offer discounted prices on all products, exclusive offers, and no setup fee! Minimum spends to maintain the accounts are low and there are no rewards to expire. Head to the website to apply - thevanillavalley.co.uk/warehouse-account.html
Local Click and Collect
If you live in Cardiff or the surrounding area we offer a Click and Collect service! Place an order on the website as normal and choose "Click and Collect" instead of one of our delivery options. Your order will be ready the next business day at our retail unit in Nantgarw, Cardiff.

Contact info

4.7

Excellent

TrustScore 4.5 out of 5

13k reviews

5-star
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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 98% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

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4.7

All reviews

(13,253)

1,115 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Delivery is always quick and the…

Delivery is always quick and the product s top notch

29 July 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Sharon,
Thank you for your review😊 We’re delighted to hear that you’re happy with the quality of our products and our fast delivery.

Rated 5 out of 5 stars

good choice of product and fast…

good choice of product and fast delivery : )

1 August 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello,
We’re delighted to hear that you were happy with the range of products and our fast delivery service. Thank you for your review 😊

Rated 5 out of 5 stars

Roses

Order gumpaste Roses 6 all together, very well packaged.

31 July 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Michelle,
We’re delighted to hear that your gumpaste roses arrived safely and were well packaged. Thank you for your review 😊

Rated 5 out of 5 stars

Simply the very best, better than all the rest.

Whenever I shop with my lovely VV, I get the best. I can buy a large amount or like recently, only two items, but I always get the best of service. Oftentimes, my order arrives if not the next day, then certainly within two to three days. There has never been a time when they haven't got everything I've wanted. They're simply the very best there is.

30 July 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Dawn,
We're delighted to hear that you've consistently received the level of service we strive to provide, whether you're placing a large order or just purchasing a couple of items. It's fantastic to know that our product range and delivery service continue to meet your expectations. Thank you for your lovely review and custom 😊

Rated 5 out of 5 stars

Fantastic customer service

Fantastic customer service. Orders are frequently shipped out and received faster than expected. I did have an issue but it was resolved right away, thank you.

27 July 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello,
We're delighted to hear that your orders have consistently arrived faster than expected. While we're sorry you experienced an issue, we're glad our team was able to resolve it quickly. Thank you for your review and custom 😊

Rated 5 out of 5 stars

Quick delivery

Quick delivery. I can't comment on the cupcake number boxes as I am not using them until next month.

26 July 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Thank you for your lovely review! We’re so pleased to hear your order arrived quickly. We hope you love the cupcake number boxes when you use them next month, and we’d be delighted to hear what you think then! 😊

Rated 5 out of 5 stars

Good service

Easy to order competitive prices and fast delivery
Would use again

5 August 2026
Unprompted review
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Janet,
We're delighted to hear that you found our website easy to use, were happy with our competitive prices, and received your order quickly. Thank you so much for your review 😊

Rated 5 out of 5 stars

Great products

Great products, quick delivery

26 July 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello,
We're delighted to hear that you're pleased with our products and the quick delivery. Thank you for your review 😊

Rated 5 out of 5 stars

Very professional

Very professional
And now good delivery
Well done
Thank you

29 July 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello,
Thank you for your review 😊We're delighted to hear that you found our service professional and that you were pleased with the delivery. Your feedback is greatly appreciated, and we'll be sure to share your comments with the team.

Rated 5 out of 5 stars

Extremely pleased with my order

Extremely pleased with my order, the price and quality was perfect 👌🏼

27 July 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Fiona,
We're thrilled to hear you're extremely pleased with your order and that the price and quality met your expectations. Thank you for your review 😊

Rated 5 out of 5 stars

Great service

Great service, quick delivery

27 July 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Alison,
We're delighted to hear you were happy with our service and quick delivery. Thank you for your review 😊

Rated 5 out of 5 stars

Cake boxes/ cake drums

Easy to find what was needed on the website, fast delivery and good quality items

26 July 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Jacqueline,
We're so pleased to hear that you had a great experience shopping with us and that everything arrived quickly and met your expectations. Thank you so much for your review 😊

Rated 5 out of 5 stars

An awesome Company

Can't fault the speed of service from VV from the ordering to the delivery. Excellent Company with a fantastic range of cake decorating supplies and prices.

21 July 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Nicola,
We're delighted to hear that you're happy with our service, delivery speed, range of products, and prices. Thank you for your lovely review and custom 😊

Rated 5 out of 5 stars

The product does at it says

The product does at it says. No more cakes stuck to the tin. Very reasonably priced and swift delivery.

23 July 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Jane,
Thank you for your review 😊We're delighted to hear the product worked so well for you and that you're pleased with the price and swift delivery.

Rated 3 out of 5 stars

Great company that I use regularly and…

Great company that I use regularly and always happy with the result. I ordered this time and paid extra for next day delivery, but it didn’t arrive until 3 days later. Took longer than the next day offer.

21 July 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Jackie,
Thank you for your review 😊 We've checked your order and can confirm it was placed using our standard shipping option, with the standard £3.99 delivery charge, rather than our next day delivery service.

Rated 4 out of 5 stars

I've used Vanilla Valley for years

I've used Vanilla Valley for years, their service and prices are great, the only reason I didn't give 5 stars is because someone if the renshaw extra fondants were out of stock.

25 July 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Pamela,
Thank you for your continued support over the years! We're so pleased to hear you've been happy with our service and prices. We're sorry that some of the Renshaw Extra Fondants were out of stock on this occasion. We do our best to keep our shelves stocked and appreciate your understanding. Thank you for your review 😊

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