The Vanilla Valley Reviews 

13,250
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Looking at 1,103 reviews, reviewers overwhelmingly had a great experience with this company. Bakers often mention that orders arrive very quickly and are securely packaged to protect all items during transit. Shoppers regularly praise the extensive selection of baking supplies and value the helpful support received from staff. However, some reviewers were not happy with occasional delivery delays, particularly when paying extra fees for expedited shipping services. Buyers noted that packages sometimes arrived late for important baking events, causing significant frustration when deadlines were missed. A few individuals also mentioned receiving damaged or incorrect items that required extra effort to resolve.

What people talk about most

Product

Reviewers highlight positive aspects of product quality, noting that items consistently match their online... See more

Delivery service

Consumers find delivery service to be positive, highlighting consistently fast shipping times and prompt... See more

Order

Reviewers mention positive feedback about order processes, highlighting that websites are easy to navigate... See more

Quality

Clients share positive opinions on quality, frequently highlighting top-tier products and excellent prices.... See more

Service

People report high satisfaction with the service, highlighting helpful staff and prompt delivery. Reviewers... See more

Reviews shaping this summary

Rated 5 out of 5 stars

THE best prices for quality cupcake boxes. My wife recently tasked me with finding cupcake boxes in bulk that she could use for her small catering business. Through a lot of searching I found The Van... See more

Company replied

Rated 5 out of 5 stars

Great company. I had an issue with a crushed cake drum that was dealt with promptly and efficiently. Always use VV although I feel a £50 spend for free delivery is high compared to another company. Al... See more

Company replied

Rated 5 out of 5 stars

Everything was easy to find on the website and they let me know straight away when something was out of stock and the refund was immediate. All the items were as they looked in the picture and as desc... See more

Company replied

Rated 5 out of 5 stars

I love this little business. I have ordered online and also visited their store. They are fabulous. Postal deliveries are always quick and packaged well. Their customer service is second to none and... See more

Company replied


Company details

  1. #7 of 11 best companies in Cake Decorating Equipment Shop
  2. #6 of 10 best companies in Bakery Equipment
  3. #9 of 15 best companies in Baking Supply Shop
  4. #34 of 60 best companies in Craft shop
  5. #122 of 187 best companies in Hobby shop
  6. #65 of 136 best companies in Kitchen supply shop

Written by the company

The Vanilla Valley prides itself in providing a complete range of cake decorating supplies and baking equipment for bakers of all abilities from hobby bakers to professionals. Since our establishment in 2008 as a manufacturer of acrylic cupcake stands, we have grown our ever-increasing catalogue to encompass all things cake and baking, and pride ourselves on being one of the UK's leading cake decorating retailers. Whether you need essentials such as cake drums, cake boxes, baking tins, sugar paste and food colouring, or tools for the latest cake trends, you should find it all at The Vanilla Valley at a competitive price. We stock from all of the leading brands including Renshaw, PME, Saracino, and more. Shop online or in our Cardiff store today!

Written by the company

Free UK Shipping on Orders over £50
For the lowest delivery charges shop at The Vanilla Valley. Our Standard delivery service is £3.99 or free over £50. Receive your order within 5 working days. Resctrictions apply.
Trade Accounts
If you're a regular baker or have a cake-making business then you might benefit from one of our Trade accounts. We offer discounted prices on all products, exclusive offers, and no setup fee! Minimum spends to maintain the accounts are low and there are no rewards to expire. Head to the website to apply - thevanillavalley.co.uk/warehouse-account.html
Local Click and Collect
If you live in Cardiff or the surrounding area we offer a Click and Collect service! Place an order on the website as normal and choose "Click and Collect" instead of one of our delivery options. Your order will be ready the next business day at our retail unit in Nantgarw, Cardiff.

Contact info

4.7

Excellent

TrustScore 4.5 out of 5

13k reviews

5-star
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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 98% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

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4.7

All reviews

(13,250)

1,113 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Great Company to deal with

Good selection of products at competitive prices. Delivery was prompt. Highly recommend.

23 July 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello,
We're really pleased to hear that you had a positive experience with us and that everything arrived promptly. Your recommendation is greatly appreciated. Thank you so much for your review 😊

Rated 5 out of 5 stars

Great service

Great service. Thank you ☺️

23 July 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Gloria,
We are thrilled that you are pleased with the service. Thank you so much for your review 😊

Rated 5 out of 5 stars
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello,
We're delighted to hear that you were happy with both our service and the value for money. Thank you so much for your review 😊

Rated 5 out of 5 stars

Easy to order the items I wanted and…

Easy to order the items I wanted and quick delivery

22 July 2026
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Reply from The Vanilla Valley

Thank you for your great review! We're delighted to hear that you found it easy to order the items you wanted and that your delivery arrived quickly

Rated 5 out of 5 stars

Always a great service

super quick, great products, great company xx

19 July 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Thank you so much for your lovely review! We're thrilled to hear you were happy with the quick service and our products. Your kind words mean a lot to us, and we really appreciate your support

Rated 5 out of 5 stars

Great, fast service

The gold dusting powder arrived very quickly and gave good results on my flowers.

21 July 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello,
We're delighted to hear your gold dusting powder arrived quickly and gave such great results on your flowers. Thank you for your review 😊

Rated 5 out of 5 stars

Excellent quality and service

Excellent quality and service

21 July 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Lisa,
We're so pleased to hear you were happy with both the quality of our products and the service you received. Thank you for your review 😊

Rated 5 out of 5 stars

Great products

Great products, fast delivery. Everything I need in one place.

21 July 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Lorraine,
We're delighted to hear you were happy with our products and fast delivery. It's great to know you can find everything you need in one place. Thank you for your review 😊

Rated 5 out of 5 stars

My order arrived quickly and on time

My order arrived quickly and on time. Was notified of delivery day and time in advance

21 July 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Alena,
We're delighted to hear that your order arrived quickly and on time, and that you found our delivery updates helpful. Thank you for your review 😊

Rated 3 out of 5 stars

The cake box extension were damaged due…

The cake box extension were damaged due to packaging to small

20 July 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Ian,
Thank you for your feedback. We're sorry to hear about your experience.

We can see that we haven't received any previous contact from you regarding this issue. A member of our Customer Service team will be in touch shortly to look into this further and understand what happened.

We're sorry to hear that the Cake Box Extension was damaged because the packaging was too small, and we appreciate you bringing this to our attention. We look forward to resolving this for you.

Rated 5 out of 5 stars

Excellent!

Excellent prompt service with top class product. I will definitely order again and highly recommend

20 July 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello,
We're delighted to hear that you were pleased with our prompt service and the quality of our products. Thank you for your review 😊

Rated 5 out of 5 stars

Really fast delivery competitive…

Really fast delivery competitive prices fantastic range of products

16 July 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Ann,
Thank you so much for your review 😊 We're delighted to hear that you’re happy with our fast delivery, competitive prices, and wide range of products.

Rated 5 out of 5 stars

Plenty of choice

Plenty of choice
Good prices!

15 July 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Jane,
We're delighted to hear that you’re happy with our wide range of products and competitive prices. Thank you for your review 😊

Rated 5 out of 5 stars

Always packaged well

Always packaged well, quick deliver, excellent products

15 July 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Jean,
We're delighted to hear that your orders are always well packaged, delivered quickly, and that you’re happy with the quality of our products. Thank you for your review 😊

Rated 5 out of 5 stars

Such efficient staff and customer…

Such efficient staff and customer service. The product I needed was a print that takes 2-3 working days but they understood my urgency and within 24hrs completed the request. I am forever grateful

15 July 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Lisa,
We're delighted to hear that our team was able to assist you and help meet your urgent request. We always do our best to support our customers wherever we can, and we're so pleased that we could complete your order within the time frame you needed. Thank you for your lovely review 😊

Rated 5 out of 5 stars

Pleased

I was happy with the order and the delivery time thank you

18 July 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Lorna,
We're delighted to hear that you were happy with your order and that your delivery arrived within the expected time frame. Thank you for your review 😊

Rated 5 out of 5 stars

Returning customer

Returning customer - Best prices around - - can’t fault them and highly recommend

18 July 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Sarah,
We're delighted to hear that you find our prices competitive and that you continue to have a great experience with us. Thank you so much for your review 😊

Rated 5 out of 5 stars

Always go to vanilla valley

Always go to vanilla valley, some items out of stock but they always email you when they become available, which saves on postage especially when you need other items if you are prepared to wait that is,p&p reasonable always arrive in good condition.

17 July 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Barbara,
We're delighted to hear that you choose Vanilla Valley for your baking needs. We understand that waiting for items to come back into stock isn't always ideal, so we're pleased that our stock notifications help you plan your orders and save on postage where possible. Thank you so much for your review 😊

Rated 5 out of 5 stars

Always great price point for everything…

Always great price point for everything I need fantastic service

17 July 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Helen,
We're so pleased to hear that you found our prices competitive and our service fantastic. Thank you so much for your review 😊

Rated 5 out of 5 stars

Fantastic company

Fantastic company , great products great communication, fast delivery

14 July 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Elizabeth,
We're delighted to hear that you were pleased with our products, communication, and fast delivery. Thank you so much for your review 😊

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