The staff and dentist were incredibly nice and welcoming. My check-up was done quickly and efficiently. I arrived a bit early, but they kindly saw me right away. The whole process was smooth, and they... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Company details
- #8 of 16 best companies in Dentist
- #5 of 10 best companies in Cosmetic Dentist
- #6 of 13 best companies in Dental clinic
- #3 of 3 best companies in Emergency dental service
- #1 of 2 best companies in Orthodontist
- #1 of 13 best companies in Teeth whitening service
Written by the company
Founded by dentists, we have patented technology to make dental treatments more affordable and convenient. Our services include offering premium clear aligners to straighten your teeth, with safe supervision by a real dentist, as well as on-demand dental care, during pain or toothaches to help manage your symptoms. We are fully healthy regulated and use licensed UK dentists to serve you. -Winner of app of the year - Dental Industry Awards -Winner of Outstanding Benefit - Cover Awards -Winner of digital solution of the year - Digital Health Awards -Top 100 fastest growing companies UK- Financial Times
Contact info
Kemp House, EC1V 2NX, LONDON, United Kingdom
- office@toothfairyapp.co.uk
- www.toothfairyapp.co.uk
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 13% of negative reviews
Typically replies within 24 hours
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
I’ve received my first batch of…
I’ve received my first batch of aligners with toothfairy and I’m really please at the customer service I’ve received, especially from Dr Monija and Claire. Super helpful and informative. So far, I do reccomend toothfairy. The aligners are working and advice has been great!
Quick and fantastic service.
Quick and fantastic service. Dr Shazray was very helpful.
Very helpful and quick to respond when…
Very helpful and quick to respond when I needed it
Deepa provided an amazing service today…
Deepa provided an amazing service today when fitting my retainers.
He was also very helpful in giving me tips to ensure the retainers stay still and undamaged.
Highly recommend him, excelent professional!
Good value for money
My treatment co-ordinator Tia was very informative, provided me with all the answers I was searching for and the whole process is very easy. I'm on my 3rd set and I can already see and feel the difference. Great value for money
Customer service is great…
Customer service is great and very prompt. Very helpful. Always accommodating. Am very happy with the results. Will highly recommend Tooth Fairy.

Reply from Tooth Fairy App
Scammer approach to elderly pulling 10…
Scammer approach to elderly pulling 10 teeth instead of 1 and creating intense pressure on family that it was fatal otherwise. Left with no pain meds prescribed and no follow up. Then snuck into patients room to deliver dentures, put in screaming patients mouth and ran off.
Totally unprofessional and dramatic overcharges. Banned from the senior living facility

Reply from Tooth Fairy App
Dr Cosmin was incredibly helpful and…
Dr Cosmin was incredibly helpful and understanding of my problem. He had thoroughly understood my notes and identified the issue and what was needed to help resolve it. I would highly recommend Dr Cosmin to other patients

Reply from Tooth Fairy App
Dr Monija was really helpful and…
Dr Monija was really helpful and listened to all my questions and concerns and escalated as needed.
Wow!!
Incredibly friendly, professional and knowledgeable. Could not be happier with Dr Monija and would and will recommend this service just for her alone

Reply from Tooth Fairy App
Dr. Monija
With Dr. Monija, The start was encouraging and good at guidance.
Literal Tooth fairy
I spoke with Dr Monija this morning. She was perfectly on time. She explained in detail dos and donts and expanded on each area. She emphasised the importance of cleaning between eating and of the retainers and ensuring that I wear them atleast 22 hours a day and then indefinitely which I was aware of. The service which I am getting and what is yet to come is 5 star so far. I’m happy that the level of care is so high. I’d definitely recommend Toothfairy. Speaking with Dr Monija made me feel at ease and she was able to answer all my questions with strong responses. Thank you for supporting me on my tooth journey.
Good call
Good call. Next steps clearly explained. Opportunity o ask question. Warm and friendly. Thank you
Honest review- treatment finished
OK, here’s an honest review now I’ve come to the end of my treatment!
The product works, it works really well! My teeth are not perfect but i knew they wouldn’t be but they are 100% better, they are straight and a lot easer to clean between them, my teeth were crowded, especially the bottom, I also had a chip in my front tooth and after 14 sets of aligners they look brilliant! I had to have 3 sets of “refiners” at the end because my top and bottom front tooth was clashing and was uncomfortable to eat.. these were free of charge, I also had another 2 sets of aligners as one tooth wasn’t as it should be at the end of the treatment, these you have to pay for. I also had to have space creation done twice. Just to note, yes, the aligners can be / are sometimes uncomfortable but they are moving and arranging your teeth, this is to be expected, out of the 14 sets I had I would say 3 or 4 were uncomfortable where I had to file areas down with a nail file, it’s easy to do and not really an issue.
The staff are extremely friendly and approachable, I went to the London clinic, I live in Norwich so not too far on the train.
Once the treatment finished they filled in my chipped tooth ( £200) but I then had to order another top retainer (£99)
The reason I had given 4 stars is that you have to do a lot of the leg work yourself, it’s all app driven with video appointments available to speak to a dentist. This works for me but might not for other people. You simply logon to the app and schedule an appointment that suits you, again the video dentists are friendly and helpful.
The online chat needs work in my opinion, if you have an issue with an aligner they don’t listen but tell you to “use a nail file and file the problem area. To me , this is not good enough, you need to listen more and try and understand the issue. Aligners are work for 2 weeks and if they have to send you a replacement , which can be hard to persuade them you need it, it takes 2 weeks to arrive which obviously is not good enough as you will then be onto your next set!
Also, I wasn’t happy with the “retainers” . They tell you your last set is your retainers but these are simply not good enough to last, when you order a new set of retest a cost of £99 each they are much thicker, stronger and will last years so I assume they do this to get you to spend a little more money on the proper retainers.
For me, to make this a 5 star company they need to be more sympathetic on the chat with issues, follow up with you rather than you following up with them and once the better retainers at the end of the treatment, also, supply more chewy’s with each set.
I would happily have paid £2000 rather than the £1750 if that paid for the better retainers and more chew’s and hooks etc but overall I over the moon with the results for the cost of the treatment compared to other companys.
Aligners are cheaply made
Aligners are awful, cheap plastic with rough edges that they tell you to file yourself!! Now I understand braces aren't ever going to be comfortable, but this is like wearing a lump of sharp uneven plastic in your mouth. Now I'll be honest and say I have nothing myself to compare to, but friends who have used Invisalign tell me they don't have the issues I have. You get what you pay for I guess.
Not worth it
I travelled almost 240 miles for my consultation and left feeling disappointed. The appointment felt more like a sales pitch than a discussion about treatment. We went straight to the most expensive package without talking through alternatives. Only afterwards did I find out about extra costs for IPR (£200) and retainers (£200), as well as treatment limitations that had never been mentioned before. The finance options I was offered also differed from what I expected. I decided not to proceed because I lost confidence in the transparency of the process.
Dr Shazray, thankyou so much!!
Dr Shazray replied to me incredibly quickly, which has eased my fears until my dentist appointment tomorrow. He answered every question I gave him (and there were a lot!!) and explained it in a way that was perfect for my brain. Being able to use the tooth fairy app to speak to a dentist and ask these questions you don't normally have time to ask has been such a help to me! Cannot thank Dr Shazray enough for his help!!
Needed to cancel my appointment very…
Needed to cancel my appointment very easy to do and re scheduled very quickly
Proffesional and personal servise
Proffesional and personal servise. Staff are friendly and helpfull.
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.







