Staff were very nice when there was a slight delay with my teng tools torque wrench.....maybe they should have said listen here's a voucher or a discount for your next order or a small freebie, but on... See more
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See what reviewers are saying
I ordered a pair of Rothenberger pipe benders. They took 11 days to arrive and when they did they had damage to the paint finish and the guides were missing which were due to the couriers mishandling... See more
Solid service with plenty of notification e-mails telling me the delivery was on its way. Took a week to arrive but that was within the timeframe. For the exceptionally low price I paid, it was worth... See more
Having paid for next day delivery we anticipated the package/s to arrive within 48/60 hours. One item was sent by one courier and arrived within that timescale. The other item (ordered at the s... See more
Company details
- #24 of 26 best companies in Tools Wholesaler
- #11 of 13 best companies in Construction Machinery and Equipment
- #224 of 242 best companies in Home improvement shop
- #47 of 53 best companies in Plumbers' merchant
- #51 of 53 best companies in Safety and work wear
- #86 of 94 best companies in Tool shop
Written by the company
At Trade Counter Direct, we pride ourselves on being your go-to destination for top-quality tools and accessories. Based in Devon, we offer an extensive range of products from top brands, catering to both professionals and DIY enthusiasts across the UK. Our commitment to competitive prices, excellent customer service and fast delivery ensures that you have the right tools, right when you need them. Experience the convenience of shopping with a reliable and knowledgeable team dedicated to meeting your needs.
Contact info
Yalberton Industrial Estate, TQ4 7QR, Paignton, United Kingdom
- 01803666630
- sales@tradecounterdirect.com
- www.tradecounterdirect.com
3.9
Great
1k reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 19% of negative reviews
Typically replies within 1 week
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Easy to order and delivery quick and…
Easy to order and delivery quick and unproblematic. Goods well packaged.
11 July 2025
Reply from Trade Counter Direct - TCD
Hi Malcolm,
Thank you for the 5-star review! We're really pleased to hear that ordering was easy, delivery was quick, and everything arrived well packaged.
We appreciate your support and look forward to helping again in the future.
— The Select Trade Brands Team
Reply from Trade Counter Direct - TCD
Hi Stephen,
Thanks for the great review! We're really glad to hear your online shopping experience was smooth and that your order arrived quickly.
We appreciate your support and look forward to serving you again soon.
— The Select Trade Brands Team
Reply from Trade Counter Direct - TCD
Hi Mr. Davies,
Thank you for the great review! We're glad the product description met your expectations and that you found the heavy duty pop riveter well priced.
We really appreciate your support and hope to assist you again soon.
— The Select Trade Brands Team
Human contact makes a difference
I chose this company to purchase from as they have a contact telephone number to discuss any problems or difficulties that might occur. Their price competitors had no contact other than remote automated bots. The machine arrived as described and is now providing a reliable service. I would recommend this supplier.
9 July 2025
Reply from Trade Counter Direct - TCD
Hi Mr. Oakley,
Thank you so much for your thoughtful review. We're proud to offer real human support — and we’re glad that made the difference in your decision to shop with us.
It’s great to hear your machine arrived as expected and is working reliably. We really appreciate the recommendation and look forward to helping again whenever you need us.
— The Select Trade Brands Team
Pleasure Ordering from this Company
Good ordering system prompt delivery would definitely use again
17 July 2025
Reply from Trade Counter Direct - TCD
Hi there,
Thank you for the fantastic review! We're really pleased to hear you found the ordering process smooth and the delivery prompt.
We truly appreciate your support and look forward to serving you again in the future.
— The Select Trade Brands Team
Reply from Trade Counter Direct - TCD
Hi Mark,
Thanks for the great review! We’re glad to hear you were happy with the price of your portable air conditioner.
If there’s anything we can improve to earn that fifth star next time, we’d love to hear from you.
— The Select Trade Brands Team
Excellent
Wonderful dealing with this company, from start to finish I was kept informed as to where my package was each step of the way. Quick delivery, I’m very happy
14 July 2025
Reply from Trade Counter Direct - TCD
Hi Lynn,
Thank you for the fantastic review! We’re so pleased to hear you had a smooth experience from start to finish — and that our updates and fast delivery made a difference.
We really appreciate your kind words and look forward to helping you again anytime.
— The Select Trade Brands Team
Reply from Trade Counter Direct - TCD
Hi Alan,
Thanks for the kind words and 5-star review! We're really glad you were happy with everything.
We appreciate your support and hope to help again soon.
— The Select Trade Brands Team
Ordered a sealey portable air…
Ordered a sealey portable air conditioning unit on a Monday delivered on Wednesday same week. Works very well.Great service
9 July 2025
Reply from Trade Counter Direct - TCD
Hi Neil,
Thanks for the great review! We’re delighted to hear your Sealey portable air conditioning unit arrived quickly and is working well.
It’s great to know you were happy with both the product and the service — we really appreciate your feedback!
— The Select Trade Brands Team
Good value and no issues at all
1 July 2025
Reply from Trade Counter Direct - TCD
Hi Paul,
Thank you for the great review! We’re glad to hear everything went smoothly and you found good value in your purchase.
We appreciate your feedback and hope to earn that fifth star next time!
— The Select Trade Brands Team
Reply from Trade Counter Direct - TCD
Hi there,
Thank you for the great review! We’re really pleased to hear you were happy with the fast, efficient service — and that the product fit perfectly.
We appreciate your support and look forward to helping again in the future.
— The Select Trade Brands Team
What I needed and swift delivery
Good value. Easy to use site. Exactly what I needed with a super fast delivery.
1 July 2025
Reply from Trade Counter Direct - TCD
Hi Mr. Collyer,
Thank you for the brilliant review! We’re so glad you found exactly what you needed, found the site easy to use, and received your order quickly.
We really appreciate your support and hope to welcome you back again soon.
— The Select Trade Brands Team
Reply from Trade Counter Direct - TCD
Hi Rodger,
Thanks for the great review! We're really glad to hear you were impressed with both the price and the quality of your 4" vice — that’s exactly what we aim for.
We appreciate your support and hope to serve you again soon.
— The Select Trade Brands Team
Promptly responded to a problem with…
Promptly responded to a problem with the item I bought.
30 June 2025
Reply from Trade Counter Direct - TCD
Hi John,
Thank you for the great review! We're really pleased we could resolve the issue promptly and that you were happy with the outcome.
We appreciate your support and look forward to helping again whenever you need us.
— The Select Trade Brands Team
Reply from Trade Counter Direct - TCD
Hi Steve,
Thanks for your review — we're glad to hear you were happy with the product!
We're sorry that tracking information wasn’t available and that the delivery took longer than expected. We're currently reviewing how we communicate order updates so customers are better informed throughout the process.
We appreciate your honest feedback and hope to provide an even smoother experience next time.
— The Select Trade Brands Team
Reply from Trade Counter Direct - TCD
Hi Mr. Milne,
We’re sorry to hear that the delivery took longer than expected — we completely understand how delays can be frustrating.
We always aim to dispatch and deliver promptly, and we’re reviewing what may have caused the delay in your case. If there’s anything still outstanding or you’d like to share more details, please contact us at Select Trade Brands Support support@selecttradebrands.com and we’ll be happy to help.
Thanks for your feedback — it helps us improve.
— The Select Trade Brands Team
Fast delivery and competitive pricing
Fast delivery and competitive pricing, very satisfied customer.
30 June 2025
Reply from Trade Counter Direct - TCD
Hi Peter,
Thank you for the fantastic 5-star review! We're delighted to hear you were happy with our fast delivery and competitive pricing.
It means a lot to know you're a satisfied customer — we look forward to serving you again soon.
— The Select Trade Brands Team
Great value for quality Rothenburger…
Great value for quality Rothenburger tools. Arrived quickly from order and well packaged. What's not to like :)
24 June 2025
Reply from Trade Counter Direct - TCD
Hi David,
Thank you for the fantastic review! We’re thrilled to hear you found great value in the Rothenberger tools, and that everything arrived quickly and well packaged.
Couldn’t agree more — what’s not to like! 😊
We really appreciate your support and look forward to serving you again.
— The Select Trade Brands Team
OK - had to chase re-delay
It was OK, It took longer than I expected for the products to arrive. I had to send an email to chase them so they weren't really proactive in that regard re the slight delay. But they did respond and they did arrive around about when they said they would when they responded So not terrible at all.
27 May 2025
Reply from Trade Counter Direct - TCD
Hi Chris,
Thank you for your honest feedback. We're glad to hear your order arrived and that our team responded when you reached out — but we agree, we could’ve done better by keeping you informed proactively.
We're reviewing how we handle updates during delays so that we can improve this part of our service. Your balanced comments are genuinely helpful, and we appreciate you giving us the benefit of the doubt.
We hope to deliver a smoother experience next time.
— The Select Trade Brands Team
Item in stock
Item in stock, competitively priced, good quality items, and super fast delivery! You couldn’t ask for more.
10 June 2025
Reply from Trade Counter Direct - TCD
Hi Petros,
Thank you for the fantastic review! We're really glad you found exactly what you needed — in stock, great value, top quality, and delivered fast.
That’s the experience we work hard to deliver, and we truly appreciate you taking the time to share it.
Looking forward to helping again soon!
— The Select Trade Brands Team
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