While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 35 reviews, most reviewers were somewhat happy with their experience overall. Many customers appreciate the quick delivery times, with some receiving their items in just a few days, even for international shipments. Reviewers also found the website easy to use and products to be as described, often noting good value for money despite import duties. However, some people were dissatisfied with issues related to incorrect or faulty items being sent, and a few reported significant delays or non-delivery of their orders. There are also mentions of unexpected additional costs for shipping or customs duties that were not clearly communicated upfront, leading to frustration for some consumers.

What people talk about most

Delivery service

Reviewers mention ambiguous feedback about delivery service. Some customers report positive experiences,... See more

Product

Clients share ambiguous opinions on product. Many customers praise the authenticity of products, great... See more

Order

Consumers find order experiences to be ambiguous. Some customers report quick deliveries, with items arriving... See more

Price

Customers consistently note ambiguous experiences with price. Many reviewers mention unexpected additional... See more

Website

Users describe ambiguous interactions with the website. While some customers found the website brilliant,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I'm from Toronto Canada Places an order of 5 boxes of supplements on July 17, order sent out on July 21 Fast delivery, no extra duty fee Most important: genuine product, great discounted prices

Rated 5 out of 5 stars

Ordered an Item which arrived very quickly. Unfortunately noticed that an incorrect item was sent. The response was excellent and the correct item was susequently sent without issue. The support t... See more

Rated 5 out of 5 stars

For some reason, the site auto filled an old address so I had to contact customer services & they sorted that within an hour (I think that was during their night shift). The item arrived in about... See more

Company replied

Rated 5 out of 5 stars

I first ordered a $230 item, then decided I wanted to instead order an upgraded version of it, so I chatted on their chat box. Took a few days for a response but my old order got cancelled just fine.... See more


Company details

  1. Beauty supply store

Written by the company

🌍✨ https://WAFUU.COM: Dive into a world of authentic Japanese treasures! Shop unique finds & experience the essence of Japan, no matter where you are.


Contact info

3.1

Average

TrustScore 3 out of 5

84 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 25% of negative reviews

Typically takes over 1 month to reply

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Quick delivery to UK

For some reason, the site auto filled an old address so I had to contact customer services & they sorted that within an hour (I think that was during their night shift).

The item arrived in about 4 days with decent tracking.
Very impressed.

26 September 2025
Unprompted review
WAFÚÚ JAPAN logo

Reply from WAFÚÚ JAPAN

Thank you for your review!

We know that time zones can be a challenge in cross-border shopping, so we are thrilled we could sort out the address issue quickly for you. It is great to hear that the package arrived safely in the UK within 4 days.

We look forward to serving you again!

Best regards, WAFUU JAPAN Customer Support

Rated 1 out of 5 stars

This is a scam website

This is a scam website. They sent me a faulty item, then refused to exchange or refund it. They also tried to add really expensive extra costs for post long after receiving the item via phone and letters. The post was already expensive, their customer service is really bad and Im contacting my bank for a refund! Avoid this website at all costs!

10 September 2025
Unprompted review
WAFÚÚ JAPAN logo

Reply from WAFÚÚ JAPAN

Dear Customer,

We are very sorry to hear about your frustration, but we must clarify some serious misunderstandings in your review. We are a legitimate business and not a scam.

Regarding "Extra Costs via Letter/Phone": We (WAFUU) never send physical letters or call customers to demand extra payment after delivery. The invoices you received are undoubtedly for Import Duties and Taxes charged by your country's government and the shipping carrier (e.g., FedEx/DHL), not by us. As stated in our policy, these customs fees are the buyer's responsibility.

Regarding the "Faulty Item": We strictly follow our return policy. If an item is truly faulty, we accept returns or refunds upon verification (e.g., photos). If your request was declined, it may have been due to a lack of provided evidence.

Please contact our support team again with your order details and photos of the defect. We are happy to assist if the correct procedure is followed.

Sincerely, WAFUU JAPAN Customer Support

Rated 1 out of 5 stars

Order returned to sender by customs, no refund

I place an order last June 28th
( order WAFUU37921).
To this day (24th of SEPTEMBER, 3 months later), I still haven’t received it.
The tracking says customs returned it to sender on the 7th of July because of wrong or missing customs formalities on their part, but they won’t refund. Worst customer care I have ever seen. I will never order from them again, no protection whatsoever. I discourage you from buying from them unless you can use paypal. I will now have to contact my bank and ask for a chargeback as they won’t do anything, not even contact the carrier.

28 June 2025
Unprompted review
Rated 5 out of 5 stars

Perfect

I ordered some tools on Sunday 31/8/25 (BST) and they were delivered to me in UK on Friday 05/09/2025!

This company is truly excellent; their website is brilliant and very easy to use, the products are exactly as described, there were zero hidden costs, the delivery fee was fair, no customs costs or delays were incurred, the packaging was perfect so the items arrived in prime condition and the package was delivered from Japan to my front door in six days!

Would not hesitate to use again and recommend to anyone.

A shining example of the Japanese' dedication to doing their utmost best with any task.

Thank you and keep up the fantastic work!

5 September 2025
Unprompted review
Rated 5 out of 5 stars

Good experience all around

I first ordered a $230 item, then decided I wanted to instead order an upgraded version of it, so I chatted on their chat box. Took a few days for a response but my old order got cancelled just fine. Then I ordered the new thing, took 5 days to arrive in perfect condition.

30 August 2025
Unprompted review
Rated 5 out of 5 stars

Excellent Support team

Ordered an Item which arrived very quickly.
Unfortunately noticed that an incorrect item was sent. The response was excellent and the correct item was susequently sent without issue.
The support team were very polite and contacting them was very straight forward.
Indication of an excellent company is it's backup service when matters dont go according to plan.

22 August 2025
Unprompted review
Rated 5 out of 5 stars

Very nice service and super fast…

Very nice service and super fast delivery! I had to contact support due to wrong delivery information, and they responded super quickly, very politely, were actually helpful, and solved the problem immediately.

The delivery was super fast, just a few days later, and it was very well packaged. Super satisfied with it, it was my first time ordering from Japan to Denmark, and it was a great experience

14 August 2025
Unprompted review
Rated 5 out of 5 stars

I'm from Toronto Canada

I'm from Toronto Canada
Places an order of 5 boxes of supplements on July 17, order sent out on July 21
Fast delivery, no extra duty fee
Most important: genuine product, great discounted prices

17 July 2025
Unprompted review
Rated 1 out of 5 stars

Wrong merchandise shipped, no replacement

Ordered a t-shirt from them. Cost with shipment USD 86. They sent the wrong one, and when asked to rectify the error (which they acknowledged) they told me in a long AI generated email that they won't do anything. A complete waste of time and money. Avoid them and buy elsewhere !

27 July 2025
Unprompted review
Rated 1 out of 5 stars

Avoid at all costs

Ordered pokemon go plus + from the website and they took over a week to cancel my order because they have non in stock.

2 June 2025
Unprompted review
WAFÚÚ JAPAN logo

Reply from WAFÚÚ JAPAN

Dear Marc,

Thank you for your review and for sharing your experience.

We would like to clarify a few points for transparency, as this may help other customers as well.

On May 27, 2025 at 21:03 (JST), you placed an order for a limited-edition version of Pokémon GO Plus +, which was subject to a strict one-per-customer limit due to very limited availability. Unfortunately, we were unable to fulfill that order and processed the cancellation after internal review — we sincerely apologize that this took over a week.

Please note that as of your review date (June 2, 2025), the standard version of Pokémon GO Plus + was still in stock in large quantities. In fact, later that same day at 19:07 (JST), you placed a second order for two items totaling ¥20,979, which was successfully processed and shipped.

We understand your frustration regarding the limited-edition item and appreciate your understanding of the item limit and stock constraints.

If you have any further concerns, feel free to reach out to us directly at support@wafuu.com.

Sincerely,
WAFUU Customer Support Team

Rated 1 out of 5 stars

Read the one stars

Read the one stars. Items show as in stock on their website just to attract custom. Hold on to your money then eventually send you an email saying the item was never in stock in the first place.

18 March 2025
Unprompted review
Rated 1 out of 5 stars

Not reliable, not responsive.

I ordered an expensive turntable cartridge almost two weeks ago and it hasn’t even shipped yet. No human response to my repeated messages, just generic auto-replies asking for patience. Next step is to involve my credit card issuer and block payment. Although the price was right, any price is too high if you don’t get the product.

4 January 2025
Unprompted review
Rated 5 out of 5 stars

Super speedy delivery

I ordered on the 26th December and it arrived today. I was gutted I couldn't bring back &honey from my time in japan in Nov but this website really pulled through. The items are so expensive here in the UK and you never know if it's legit. The packaging, the prices and the shipping speed are all amazing imo. I will be placing another order at some point in the next month on skin care 💕waafu for the win🫶🏻

26 December 2024
Unprompted review
Rated 5 out of 5 stars

Highly recommended

Ordered from the UK on 2 December 2024, received order on 19 December 2024. Items arrived in perfect condition, meticulously and individually packed in bubble wrap. Highly recommend

19 December 2024
Unprompted review
Rated 1 out of 5 stars

U cant cancel or amend one u order

U cant cancel or amend once u order? And nobody contacted me for my inquiry thru their chat tho they said will email me later in their business hrs! I feel suspicious if they r legit or not.

22 September 2024
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look