West Brom Building Society Reviews 

116
TrustScore 2.5 out of 5

2.5

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Rated 1 out of 5 stars

Terrible company. Unhelpful customer service. Unhelpful in transferring an ISA from another bank. Is all they do is blame the other bank. You would think ISA’s have been around long enough for s... See more

Rated 1 out of 5 stars

I opened an account for an ISA and it was impossible to set up a PIN in order to put money into it. I went on chat 3 times, called the help centre 3 times - absolutely no help at all. In the end I clo... See more

Rated 1 out of 5 stars

Dissapointed that West Brom take forever to withdraw funds. Other financial institutions transfer money within minutes where West Brom take days! I guess my Friday transaction won't appear in my l... See more

Company replied

Rated 5 out of 5 stars

I contacted the Northfield Branch and spoke to Alison. Alison was very professional and her customer service was excellent, she helped me with an old bank account and advised me on my next steps. I vi... See more

Company replied

Company details

  1. Money & Insurance

Written by the company

At the West Brom, we know solid futures don’t happen overnight. So, whether you’re looking to own your first home or have savings you can rely on, we’ll do everything we can to help you build the life you want – bit by bit. Our desire to do the right thing, not just the easy thing, has always been important to us, and working with Trustpilot to listen to what our customers have to say will help us to know how we're doing and where we could improve.


Contact info

2.5

Poor

TrustScore 2.5 out of 5

116 reviews

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Replied to 84% of negative reviews

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2.5

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(116)

22 reviews in the last 12 months

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Rated 3 out of 5 stars

Its okay

Its okay, went in to make my account and they were helpful.

1 August 2025
Unprompted review
West Brom Building Society logo

Reply from West Brom Building Society

Hi Catherine. We appreciate you taking the time to leave feedback about your experience with us. Thanks -Grace.

Rated 3 out of 5 stars

Poor website for mortgage

Poor website for mortgage, not safe login (no 2 step verification? txt message/email?), only way to make overpayment is to call or send cheque? cmon why can't we just make transfer with account number?

4 October 2025
Unprompted review
West Brom Building Society logo

Reply from West Brom Building Society

Hi Shem. Thanks for taking the time to let us know about your experience with us. We're always looking for ways to improve and I'll be sure to pass your comments on to the relevant team to review. -Grace.

Rated 1 out of 5 stars

Really poor experience of ISA transfer request

I have been trying to effect an ISA transfer out of West Brom. Firstly they rejected a transfer request they "did not receive" because on the banking details the word Websave appeared (beware of this, which WBBS say is a "common error" causing delays). It then transpired that WBBS is not even on the banking system other than for "websave" accounts so it is easy to select the websave option when there is no other standard banking protocol for WBBS. I then completed 2 more forms of which I was told they "have no record" although my new ISA provider confirmed they had emailed them over. The latest of these has also been rejected because it contains a digital signature...it was a digital form which I had to send to my new ISA provider digitally! It really is time this outfit came into the 21st century. All the time losing interest and risking the transfer not being completed within the funding deadline for the new ISA, I now have to wait for WBBS to write to me and for me to return a form by post. I am extremely dissatisfied by these outdated policies.

4 September 2025
Unprompted review
West Brom Building Society logo

Reply from West Brom Building Society

Hi Keen. I'm sorry to hear about your experience. I’ve reached out to you to ask for more information so I can look into this for you. Alternatively, you can contact our Customer Care Team on 0345 241 0607 or email customercare@westbrom.co.uk. Thanks -Grace.

Rated 1 out of 5 stars

completely useless

completely useless. Tried to open an easy access account. after 4 days of nothing I opened an account elsewhere within 5 minutes. 6 days later I got a request for more information - west brom you are too late. I think you need to look at your systems.... further to west brom requesting more info: I applied 0820 friday 22/8. received auto email saying will open account within 3 working days - if they need more info they will advise. nothing happened until saturday 30th at 1547 6 working (8 elapsed days) later when a quite unfriendly email arrived saying recently sent me an email requesting more info. I assume they meant this email was the email requesting further info. West Brom you need to get a sales person to carefully read what you send out. There is no sense of appreciation for a new customer applying, just factual info relating to your process which you cant even follow. I would prefer to put my money with a firm who appreciate its.

30 August 2025
Unprompted review
West Brom Building Society logo

Reply from West Brom Building Society

Thanks for taking the time to leave us feedback. I have reviewed your experience and I'm sorry for any inconvenience caused. I'm going to share your comments with the relevant team to review too and apply any learnings going forward. -Grace.

Rated 4 out of 5 stars

Lack of 2 Factor Authentication when logging in

The interest rates on savings are good, but I feel that on-line security could be improved by using 2 factor authentication as part of the log-in procedure (i.e send pass code to a mobile phone or email account). All other banks/building societies that I have accounts with use this before any account details are shown.
West Brom only requires name, dob and pincode to login and then all the savings accounts and balances are visible.
I spoke to WB about my security concerns and was told that further authentication is prompted when moving money etc, but to me I would prefer 2 factor authentication before I was even able to see my account details.

29 August 2025
Unprompted review
West Brom Building Society logo

Reply from West Brom Building Society

Hi John. I'm pleased to hear you're happy with the interest rate we offer. We're always looking for ways to improve our customers online experience, and I'll pass this on to the relevant team. Thanks -Grace.

Rated 1 out of 5 stars

Not a modern place to bank.

I joined as at the time it was the best rate I could find 4.55%. However the rate they gave me was 4.33! So of course this annoyed me as I already had three accounts (2 in cahoot and 1 in Santander) that were a better rate. Google told me there was an app, but there is not! Double annoyed. But the final step for me was the fact it took 4 days for £20 to show up and 3 and half days for £2500 to show up. When I called in to chase up where the £20 was (Friday 1500 ish) the lady on the phone told me the account staff were not working!
Ive now taken all but £1 out of my account. Not really sure why I left, £1 in as I will never use it again. This is not modern banking. Transfers should be all but instant! % advertised should be the % given. If you want modern banking id stay clear.

19 August 2025
Unprompted review
West Brom Building Society logo

Reply from West Brom Building Society

Hi Frosty. I'm sorry to hear you feel this way about your experience with us. While we don’t have an app just yet, we’re continuing to invest in our digital offering to improve our customers online experience and I'll be sure to share your comments with the relevant teams to review. Thanks -Grace.

Rated 1 out of 5 stars

Staff extremely rude at this branch

Staff are extremely rude at this branch. It felt like they didn't want to help me with my transaction, no verbal cues, such as please or thankyou, as staff couldn't demonstrate manners or common courtesy.
Also the bank was empty of customers, and just myself, yet staff acted like they couldn't see me, so I approached them and wasn't greeted with a hello, just silence.
I guess staff are selective with whom they are friendly to, depending on the deographic or their judgement. Piss poor, will stay away from this branch until you can train your staff. By the way this is your Cape Hill Smethwick branch. I have used other branches and this one was by far the worst.

14 August 2025
Unprompted review
West Brom Building Society logo

Reply from West Brom Building Society

I'm sorry to hear that the service you received wasn't up to our usual high standard. I understand a colleague has been in contact with you to discuss this further and I hope this was done to your satisfaction. Thanks -Grace.

Rated 4 out of 5 stars

All good with the West Brom

All good with the West Brom, only way to improve is maybe a banking app, like another building society like the Nation****,
so only giving 4 star, give me an app and its 5 Star
Anyway these things take time, so wait and see, I would recommend you, so thank you

24 July 2025
Unprompted review
West Brom Building Society logo

Reply from West Brom Building Society

Hi Stuart. We appreciate you taking the time to leave us feedback and it's great to hear you would recommend us to others. We're continuing to invest into our customers online experience and feedback such as yours, about how we could improve is important to us. Thanks - Grace.

Rated 5 out of 5 stars

Kyle - a True Professional

I just wanted to point out the fantastic experience and professionalism I received from KYLE in the Company's call centre. This guy is GOOD, and I know, I used to run a call centre!

15 July 2025
Unprompted review
West Brom Building Society logo

Reply from West Brom Building Society

Hi Paul, we’re thrilled to hear about the excellent service you received from Kyle. I'll be sure to share this with him and the team. Thanks for taking the time to leave us feedback. - Louise

Rated 1 out of 5 stars

Is it worth the effort?

It's hard work to open an account (a 4 Access Saver Issue 2). After the online application and uploading an ID document, you have to phone 0345 2413785 to ask for a 4-digit code for using the online savings portal. 0345 is not a free number and it's a long call with many security questions. My mobile signal broke down before I could finish this tiresome process. I'll leave West Brom there and use Vida Savings, a more efficient provider without the WB runaround. It's hard work dealing with this odd building society.

2 June 2025
Unprompted review
West Brom Building Society logo

Reply from West Brom Building Society

Hi john, thanks for your feedback. I’ve responded to you directly using the information you provided. -Louise

Rated 1 out of 5 stars

cant access new savings account pin required

cant access new savings account
you have to call to get a login pin but no one answers the call.
Live chat broken and returns "User is not an accepted participant of the conversation" message.
what a joke of a company !

30 May 2025
Unprompted review
West Brom Building Society logo

Reply from West Brom Building Society

Hi a th, thanks for letting us know about your experience and I’m sorry you couldn’t get hold of us. I’d like to help you access your account, and I’ve reached out to you to ask for more information. Alternatively, you can contact our Customer Care Team on 0345 241 0607 or email customercare@westbrom.co.uk. -Louise

Rated 5 out of 5 stars

Surjit was very helpful with my enquiry…

Surjit was very helpful with my enquiry and helped ease my mind. Overall they have been excellent from start to completion with my mortgage application.

22 May 2025
Unprompted review
West Brom Building Society logo

Reply from West Brom Building Society

Hi B Frayling. Thanks for the great feedback about your mortgage experience with us. I'll be sure to pass on your kind words to Surjit and the team. -Grace.

Rated 1 out of 5 stars

If there was a minus star I would have…

If there was a minus star I would have rated that
My daughter has been waiting 7 months to get her mortgage finalised even having to extend the offer which took a month to organise 😳
Absolutely ridiculous how long they take to organise anything always saying they will contact her in 48 hours It’s now 7 months on
My advice, stay clear of them No one seems to know what they are doing there passing the buck all the time
Avoid like the plague

18 May 2025
Unprompted review
West Brom Building Society logo

Reply from West Brom Building Society

Hi Lynn, thanks for your review. I’m sorry to hear about your daughter’s experience, and I can understand your frustration. I’d like the opportunity to look into this further, please ask her to email me at customerfeedback@westbrom.co.uk (she’ll need to include her name and application number) and I’ll pick it up with the relevant team. Thanks, Louise.

Rated 1 out of 5 stars

Not a Premier League BS

I have had a WebSave Account for years often with many £000's in it. I decided to open a normal Savings account and on the online application form I ticked the WebSave customer box thinking it would fast track the process, oh boy how wrong was I !! The account opened after a few days but I received an email asking me to prove my ID and banking details by sending in pics of statements etc and it has to be in your full name, well my nominated account that has served them for many years isnt in my full name !!!..I contacted them by phone and pointed out the obvious and was told it was necessary to safe guard me , really !!! ...I advised I wasn't going to be a victim of their organisational structure.....So if you are a WebSaver customer don't assume that helps as they are on a different platform and there is no hands on cross checking unless you push hard. ....Importantly they have a process which fails if your nominated bank account is not under a full name and only has the initials for first and middle names plus surname. In the opening letter there is no information of what to do if you cannot meet that requirement !!...not very well thought through me thinks. Other Building Societies are much easier to deal with. I would welcome the opportunity to speak with their Senior Management

3 April 2025
Unprompted review
West Brom Building Society logo

Reply from West Brom Building Society

Thanks for your feedback. A manager will be in contact with you soon to talk about your feedback further. -Grace.

Rated 1 out of 5 stars

They think it's perfectly acceptable to…

They think it's perfectly acceptable to reduce the interest rate on the savings account and NOT notify the account holder.

I have several accounts with other financial establishments and this organisation are by far the worst.

2 April 2025
Unprompted review
West Brom Building Society logo

Reply from West Brom Building Society

Thanks for your second review on this, SS and I’m sorry that you remain unhappy. We write to our customers to let them know the rate is going down where the balance in the account is £100 or more. We also let our customers know through our website, this rate change was shown on there from 12 February 2025. My colleague has responded to your concerns, by letter, and you have the right to go to the Financial Ombudsman Service, free of charge, should you wish. Further information can be found on their website - www.financial-ombudsman.org.uk.

Rated 5 out of 5 stars

After having problems understanding how…

After having problems understanding how the interest rate was calculated for my account.
I decided to use customer support and spoke to a young man ( Gurp) who with his colleagues helped to put the answer in “plain English!” which I couldn’t get to grips with via the website.

26 March 2025
Unprompted review
West Brom Building Society logo

Reply from West Brom Building Society

Hi David. Thanks for your feedback. It's great to hear about the excellent service you received from my colleague and how he was able to support you, I'll share your feedback with him. -Grace.

Rated 2 out of 5 stars

West Bromwich Building Society - but now west brom

Joined this company as a saver approx 12-14 months ago, when I joined it was called the West Bromwich, locally for the proud locals there now called WEST BROM a "CHEAP NAME" Thier saving interest rate has dropped at least twice since joining and when I want to log on a weekend evening you cant because the site seems always closed because website maintanence - so no access to your money ? Once April goes I'll be going to......

8 March 2025
Unprompted review
West Brom Building Society logo

Reply from West Brom Building Society

Hi Shane. We’ve been calling ourselves ‘the West Brom’ since 2008. We've recently added 'Building Society' back to our name, so it’s clear who we are and what we offer to our customers.
I'm sorry you've experienced some issues logging on over a weekend, I'll raise this with the relevant team to review. If you wish to discuss this further please call our Customer Care team on 0345 241 0607 or email customercare@westbrom.co.uk. Thanks -Grace.

Rated 2 out of 5 stars

Their choice of surveyor lets them down

West Brom as a mortgage provider are, in isolation, great. The thing that really lets them down is the fact they have only 1 surveyor on their panel. This surveyor, who if you search on here is atrocious and down values almost every property they visit. The name of the surveyor is Connells and unfortunately their reputation is nothing short of diabolical. For that reason, despite penalties due to our product of over £15k, we will be moving our mortgage to a provider that uses a surveyor who is competent and provides fair valuations.

2 December 2024
Unprompted review
West Brom Building Society logo

Reply from West Brom Building Society

Hi Stacey. We’re sorry that you’re still unhappy and if you decide to ask the Financial Ombudsman Service to look at your complaint they’ll let us know. -Grace.

Rated 4 out of 5 stars

Improved Service After Initial Frustrations. Thank You for the Follow Up

My wife already has an account with West Brom and recently applied to open another a/c. After submitting the application, a couple of days later, they asked for additional ID verification, even though she already has an account and had uploaded her driving licence online. This is absolutely terrible service! Other firms allow you to open an account in minutes, whereas West Brom BS drags things out unnecessarily.

To make matters worse, their withdrawal process takes 3 working days, which feels incredibly outdated. It’s as if they’re stuck in the ‘80s. We’ll be closing the account soon because there are far better options available.

I was initially frustrated with the service at West Brom due to the process feeling slower than expected, and the withdrawal time of 3 working days seemed outdated.

However, after sharing my feedback, I received a call from Junaid, who sincerely apologised and worked to resolve the issue. Grace also replied online, offering an apology and mentioned that someone would be in touch. We appreciate their efforts to address the matter, and we're hopeful things will improve. Thanks to Junaid and Grace for following up with us.

7 February 2025
Unprompted review
West Brom Building Society logo

Reply from West Brom Building Society

Hi Mo. I'm sorry you feel this way about our online application process and for any inconvenience caused. I'm going to ask a colleague to contact you to discuss your feedback. Thanks -Grace.

Rated 5 out of 5 stars

Easy process, great customer service

I switched to West brom and had my first interaction with them today after being with them a while. Spoke to Linda about an admin issue. I was impressed with the level of customer service, how quick they were to answer my call and give a resolution. The fact I've had no other need to call them says a lot about the service, its great to know if you do need support it's easily accessible

3 February 2025
Unprompted review
West Brom Building Society logo

Reply from West Brom Building Society

Hi Emma. Thanks for taking the time to leave us feedback. I’m delighted to hear you had a great experience with us. -Grace.

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